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Taste.ki MSME, a café in Makassar, faces challenges from intense competition and an suboptimal digital marketing strategy, relying only on Instagram without a consistent content strategy. This study aims to design a website integrated with Instagram to strengthen Brand Awareness and increase sales. The research employed the Four-D method (Define, Design, Develop, Disseminate), and the website was designed using the Wordpress CMS. The results indicate that the website design was successfully implemented. The integration of the website with Instagram significantly improved Brand Awareness, evidenced by a Brand Recognition achievement of 88% and Brand Recall of 94%. Furthermore, this digital strategy positively impacted Taste.ki MSME's sales, showing an increase of 79.20%. This improvement confirms the crucial role of a website as an information hub and conversion channel in an MSME's digital marketing strategy to compete effectively in the digital era.

This study aims to develop the sissenrekang.com website as a promotional medium for tourism in Enrekang Regency. The development was carried out using the WordPress CMS with the Research and Development (R&D) research method and the Four-D model (Define, Design, Develop, Disseminate), starting from the needs analysis stage, design, sketching, to creating a digital mockup. The functional validation results obtained a score of 100%, indicating full system feasibility. Further evaluation through Functional Suitability Analysis, Guttman Scale, and System Usability Scale (SUS) resulted in a score of 81.375, indicating a high level of feasibility and comfort of use. This website is expected to provide benefits for managers, facilitate access to information for users, and contribute to supporting the promotion and development of tourism in Enrekang Regency.

This research discusses the application of a Content Management System (CMS) as a solution to improve the management of the Afika Store e-commerce website. With CMS implementation, it is hoped that the process of updating content, product management and user interaction can be carried out more efficiently and structured. The research method used is system development with stages of needs analysis, design, implementation and evaluation. The test results show that the CMS implemented is able to improve website performance and make it easier for admins to manage content in real-time.

The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.   

The behavior of changing the use of technology for business actors is very rapid. Information of system is form of data that has been processed through a certain model into information that can be used by the recipient in making decisions. Some MSME actors with a Data List of product images and detailed information on their products to be marketed to customers using laminated paper. Marketing information using the Website implements CMS with E-Catalog as an alternative solution. Reader and Viewers can view the Catalog privately or together. The treatment of the Plugin model with the CMS that has been embedded on the website is reliable because it is online. Several list images are displayed on WhatsApp Status and social media to introduce products to the public with the aim of increasing sales volume and selling in the market. This is an obstacle if one day people need pictures but do not have complete detailed information. High purchasing power is expected to be created from the spread of E-Catalog regarding products from MSMEs that have been installed on the E-Catalog website. Websites with online CMS can be opened on any device by requiring an internet connection, making it easier for marketing and complete information for consumers, customers and MSME business players.

UMKM Herbal bu Pini merupakan bidang usaha yang bergerak pada bidang produksi dan penjualan produk herbal atau yang lebih dikenal oleh masyarakat sebagai jamu. Saat ini, metode penjualan yang dilakukan adalah secara konvensional yakni penjualan di sebuah kios. Dengan metode ini, maka menyebabkan luasan jangkauan penjualan terbatas pada skup tertentu saja yaitu hanya pada area tempat berjualan. Disertai dengan diberlakukannya kebijakan PPKM yang dilakukan oleh pemerintah guna menanggulangi pandemi Covid-19 berdampak pula pada hasil penjualan bagi UMKM tersebut. Seiring dengan metode pembelanjaan melalui platform digital yang mulai digemari oleh masyarakat, penerapan e-commerce dapat dimanfaatkan oleh UMKM untuk dapat mulai bergerak menuju arah digitalisasi sebagai sarana dalam penyebaran produk ke berbagai daerah. Dengan diterapkannya e-commerce pada UMKM ini, jangkauan pemasaran dan penjualan produk dapat mengalami peningkatan sehingga pendapatan bagi UMKM ini secara tidak langsung mampu mengalami peningkatan.