Publication Search

The development of e-commerce has significantly transformed consumer behavior, particularly among Generation Z. This study examines the impact of e-commerce on the consumptive behavior of Gen Z students at STIE Cendekia Bojonegoro, Indonesia. E-commerce platforms offer easy access, a wide range of products, and various promotional features that influence consumer purchasing decisions. Using a quantitative approach with a survey design, this study investigates how promotions, social media, and other factors impact Gen Z's purchasing behaviors. The results reveal that social media has a more substantial influence on consumptive behavior than traditional promotional strategies, which were found to be less significant. This highlights the importance of social media in shaping the shopping habits of Gen Z. The findings contribute to a better understanding of e-commerce's role in influencing consumer behavior and offer recommendations for businesses and educational institutions to address the challenges associated with impulsive purchasing and financial management among students.

The National Strategic Program stipulated in Presidential Regulation (Perpres) Number 109 of 2020 concerning the Acceleration of Implementation of the National Food Estate Strategic Project, which was implemented in Gadabung Village, Pandih District, Pulang Pisau Regency was implemented well, so that the community felt the direct impact in the form of a harvest area of 1,205 Ha in a bumper harvest with New Superior Varieties of Inbred and Hybrid rice. The success of Gadabung Village as part of the development of the national strategic food estate project has had a positive impact on making the area charming in the form of vast expanses of rice fields, so that the village can be developed into a tourist village. Based on this, the aim of this research is that the Regional Government of Pulang Pisau Regency makes public policies that can be directly operational, by developing the potential resources owned by the government of Gadabung Village, Pandih Batu District. This research uses a qualitative approach, the data displayed is generally in the form of actual and accurate sentence descriptions and connects the problems studied with a qualitative approach. Researchers go out into the field to research the object of study and hold direct interactions with the community with the aim of obtaining in-depth information about this matter, conducting in-depth interviews and observations. Research Results Based on documentation data, Central Kalimantan Food Estate Development activities, especially in Gadabung Village, were carried out through programs and activities, namely area planning and development of facilities and infrastructure, human resource development and farmer corporations experiencing increased capacity and business diversification. This is a form of sustainability effort for upstream-downstream agricultural businesses based on areas and agro-ecosystem suitability clusters. Increasing the welfare of the people in Gadabung Village will be better by becoming a tourist destination, because the scenery in the area is very beautiful with the support of available natural resources, traditional arts and culture of local people and immigrants (transmigration), both ethnic Dayak, Banjar, Javanese, Sunda, where people live in harmony, safety and peace. The conclusion from the results of this research is that Gadabung Village is a village where the National Strategic Program has been implemented which has succeeded in meeting its objectives, namely making Gadabung Village one of the rice barns in Central Kalimantan, with rice fields stretching across thousands of hectares, and the community feels the direct impact on improving welfare. infrastructure becomes better, the village's potential can become a support for becoming a tourist destination or tourist village.  

The training titled "Innovative Studentpreneur: Integrating Design Thinking into the Business World" is designed as a solution to enhance students' entrepreneurial competencies through creative and innovative approaches. This training focuses on providing an in-depth understanding of the principles of design thinking to create business ideas that are both solution-oriented and sustainable, thus fostering the development of competitive ventures. The target participants of this training are final-year students from the Faculty of Economics at Universitas Nasional PASIM Bandung, located at Jalan Dakota No. 8A, Bandung. This training aligns with the vision and mission of both the university and the faculty, which aim to produce graduates capable of creating businesses and becoming studentpreneurs. The training is designed to be engaging and interactive by combining various methods such as discussions, simulations, and lectures to enhance participant involvement. Based on the implementation of this Community Service (Abdimas) activity, it can be concluded that the event met the needs of the partner, Universitas Nasional Pasim, and that the material presented was well understood by the participants. However, for future Abdimas activities, it is recommended to focus on more technical training, such as the utilization of artificial intelligence (AI), data analysis techniques, and the use of Microsoft Office, especially Excel. This training is expected to continue supporting the development of students' skills and their relevance to the demands of the workforce.

This seminar entitled “The Important Role of Facebook Ads as a Marketing Strategy for MA Darul Arqam Students”, was attended by 32 participants consisting of XII social studies students. The purpose of the seminar was to increase students' understanding of the use of Facebook Ads as an effective marketing tool in business. Problems faced by students include a lack of knowledge about digital marketing and limited access to information regarding marketing strategies. Many students do not understand how to optimally use social media such as Facebook Ads for promotion. The benefits of this seminar include an increased understanding of students in managing digital ads and an understanding of market segmentation. By utilizing Facebook Ads, students are expected to implement modern and efficient marketing strategies, increasing competitiveness in the business world. In addition, the knowledge gained can be used to promote their school products or independent businesses in the future, making them better prepared to face challenges in the digital era.

This study aims to analyze the effect of financial literacy and the application of financial records on the performance of MSMEs in Bojonegoro District, with a focus on angkringan businesses. This research uses quantitative methods with descriptive and associative approaches. Data were collected through questionnaires and analyzed using SPSS. The results showed that the application of financial records had a significant effect on the performance of MSMEs while financial literacy did not show a significant effect. Simultaneously, financial literacy and financial records have a significant effect on performance. This research confirms the importance of good financial management through structured records to improve the sustainability of MSME businesses, especially in the context of micro businesses such as angkringan.

Knowledge of finance plays a very important role in the sustainability of a business, from the main aspects of business finance and management knowledge are always the main foundation. As times progress, especially in the era of digitalization, it is very unfortunate when business people pay less attention to financial aspects and optimizing business management. Financial management can be carried out when the Human Resources in the business have the competence to adapt to current developments in the 4.o industry. Moved from a living environment where business actors have very little education regarding finances and how to manage a business so that it can grow and adapt to digital developments as well as the lack of education and training provided for business actors, especially micro businesses, in this community service activity We aim to provide assistance and consultation to business actors in Bumi Citra Lestari Housing which is expected to start from one business actor and expand to other business actors. This service activity is designed to focus more on providing business assistance starting from business management to finance, so as to provide maximum results with the competence of the human resources they have, especially for business actors who have high competitiveness in this era of digitalization so that in the future they can optimize all business activities in order to improve profits and sales as well so that the business can survive for a long time and continue to grow.

Indonesia is a country rich in natural resources, many plants can grow well in this country. Plants are very useful for humans, because plants are a source of food and medicine for humans. The development of the era makes herbal plants not only used as medicinal ingredients, but can also be used as food ingredients. Many herbal plants can be used for food ingredients, one of which is the binahong plant ( anredera cordifolia ). Binahong plants grow creeping and easy to grow anywhere . Usually found in people's yards for fences, besides that it can be consumed to increase body immunity by boiling and then drinking. All parts of the binahong plant can be used for medicine. Binahong leaves contain alkaloid compounds, flavonoids, polyphenols, saponins and antarquinones.

E-commerce has become one of the significant innovations in the world of trade, offering various benefits for consumers and businesses, especially Micro, Small and Medium Enterprises (MSMEs). This research aims to explore the benefits and limitations of e-commerce for both parties. For consumers, e-commerce provides the flexibility to shop 24 hours a day without location restrictions, reduces the need for travel, and provides quick access to product information. Consumers can also enjoy a wider selection of products, competitive prices, and services such as virtual auctions and fast delivery. These advantages open up opportunities for consumers from various economic circles to obtain the desired products more easily.  On the other hand, entrepreneurs, especially MSMEs, benefit from operational cost efficiencies, the ability to reach global markets, and the potential for specialized business success. However, there are some limitations, such as lack of security, risk of fraud, and imperfections in the visualization of products offered online. Entrepreneurs also face challenges in managing websites, intense price competition, and legal uncertainty regarding online transactions. Nevertheless, the use of e-commerce continues to grow, supported by the increasing number of internet users and technological advances. The results of this study show that although e-commerce has constraints, the advantages it offers, in terms of efficiency, market reach, and ease of access, far outweigh its limitations. Therefore, optimal utilization of e-commerce can drive economic growth, improve the competitiveness of MSMEs, and expand consumer access to products and services in the digital era.  

This study aims to realize the importance of strategic alignment between IS and organizational strategy on enabling business performance. The positive association of IS alignment with enhanced efficiency, cost minimization, and competitive advantage has been corroborated by a systematic review of extant literature. Yet this is complex, yet strategic alignment guarantees that IS technology align with organizational objectives to allow the businesses to maneuver the competitive and dynamic markets. The empirical case study was undertaken in SEFITA, a textile organization based in Meknes Morocco that adopts IS to enhance its operations, to complement the literature. We find that strategic IS alignment also increases the operational efficiency and competitive positioning of SEFITA, confirming the theoretical foundations presented in the literature According to our research, in order to attain long-term performance improvements, organizations need to incorporate IS planning into their strategic frameworks and put in place ongoing alignment processes.

Crowdfunding has emerged as an innovative method to support small business expansion, providing an alternative for entrepreneurs to access financial resources. This study aims to evaluate the impact of community participation in resource mobilization through crowdfunding. By analyzing data from various successful crowdfunding campaigns, the study identified the factors that influence the success of fundraising and how community engagement contributes to those outcomes. The findings show that community participation not only increases project trust and credibility, but also creates important emotional and social support for entrepreneurs. In addition, crowdfunding serves as an educational platform that increases public awareness of social and economic issues. This research provides insights for entrepreneurs and policymakers on the importance of community involvement in crowdfunding strategies, as well as broader implications for economic development. Through the evaluation of the impact of community participation, this study highlights the potential of crowdfunding as an effective tool for resource mobilization in the context of small businesses.

This community service activity (PKM) aims to improve operational efficiency and service quality at Santosa Catering through the implementation of a web-based catering ordering system. Santosa Catering, as a micro business, faces obstacles in managing orders that are still done manually, which causes inaccurate stock information, delays in delivery, and limited customer access to menus and prices. Through a Diffusion of Science and Technology and Knowledge Transfer approach, a web-based ordering system was developed and implemented to support business operations. The system allows customers to access real-time menu information, place online orders, and choose preferred payment methods, while the owner and staff were given intensive training to effectively operate the system. The evaluation results showed significant improvements in all aspects of assessment, including understanding of system features, operational skills, time efficiency, and customer satisfaction, as shown in the comparison chart of pretest and posttest results. The system not only optimizes operational processes but also increases customer satisfaction, strengthens business competitiveness, and has the potential to become a model for other micro businesses in utilizing digital technology. Thus, this PKM activity is expected to contribute to the sustainability of Santosa Catering's business in the digital era.

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) through business development based on the sharia economy. MSMEs have a strategic role in the economy, but still face various challenges, especially in the application of sharia economic principles that can increase competitiveness and the desire to do business. This program is designed to improve Islamic financial literacy, introduce business contracts in accordance with sharia, and provide halal digital marketing training. The method of implementing the activity includes a participatory approach with various stages, ranging from problem identification, training, mentoring, to success evaluation. The target of the program is MSME actors in certain regions who have great potential to adopt the concept of sharia economics in their businesses. The results of this activity showed an increase in participants' understanding of the concept of sharia economics, followed by changes in business practices that are more in line with Islamic principles. Some participants began to implement sharia contracts in their transactions, access sharia financing, and take advantage of halal branding-based digital marketing. This program also found several obstacles, such as low initial understanding of the sharia economy, limited access to Islamic financial institutions, and resistance to changes in the business system. However, through intensive strategy education and support from various parties, most of these challenges can be overcome. The conclusion of this activity is that business development based on the sharia economy can be a solution for MSMEs in increasing their competitiveness in the wider market. The next program recommendations include strengthening digital-based education, increasing access to sharia capital, and establishing a sharia-based MSME community as a forum for collaboration and sustainable business development.

Micro, small, and medium-sized enterprises (MSMEs) are profitable businesses that are owned by people or corporate entities that operate to satisfy personal needs and ensure their existence. Calculating and analyzing manufacturing expenses in order to establish the selling price of fried chicken goods is the goal of this study. The full cost method is used to achieve this. Using a quantitative approach, this research investigates the elements that influence selling prices. This research uses direct observation of objects and interviews with owners to obtain precise data. According to our observations and interviews with Mr. Stefanus (36), owner of the Ayam Gebuk Sambalado MSME, the business still uses conventional methods to calculate the manufacturing cost. This research uses the full costing method to make information on the cost of production more accurate. This is predicated on a comparison of the whole costing technique and the business method for determine cost of items created, which demonstrates that the final cost of goods manufactured differs significantly. This happens because business owners don't know how to calculate the correct cost of production, so they don't include costs correctly in the price calculation.

In today's world of retail and technology, competition is fiercely competitive. With the development of retail businesses increasing in number and mushrooming in a region, consumer needs are increasing, and retail business players are competing to develop their businesses by utilizing existing technology. Daily sales transaction data continues to increase, causing a lot of storage. Toko Ira has more than 228 sales transaction data records from 2023 to 2024 that have not been used. Data requires a lot of storage space. Additionally, the data has not been used in an effective way. Based on this problem, this research aims to use data mining to classify sales transaction data to determine which items are selling best. This research is a case study with a qualitative approach. This research was conducted with the Naive Bayes method and Rapidminer was used. The results of the sales transaction data classification research are the division of products into best-selling and non-selling categories. The results of this research show that the K-Nearest Neighbors (KNN) algorithm with a 50:50 data division is more effective in predicting and classifying sales of best-selling and non-selling products in IRA stores. The results show that the Naive Bayes algorithm has an accuracy of 89.91%, while the K-Nearest Neighbors (KNN) algorithm has an accuracy of 60.09%.

Entrepreneurship development not only benefits individuals in making changes and improving their quality of life, but also brings positive impacts to society and the economy as a whole. The goal of the community service conducted through these workshops and mentoring activities is to enable participants to succeed as entrepreneurs by optimizing resources to the fullest in running their businesses. The method of implementing the activities is through training and the application of entrepreneurial motivation and 11 practical steps that must be taken to start a business. The results of this workshop and mentoring activities show that many young entrepreneurs still need to learn and must pay attention to the two elements mentioned above. Motivation in entrepreneurship is necessary to develop abilities and skills, encourage commitment to achieving goals, while the 11 practical things must be applied by young entrepreneurs to become successful entrepreneurs.

This research explores the integration of artificial intelligence (AI) and communication strategies in promoting ethical practices within halal supply chain management. As the global halal market expands, the need for efficient, transparent, and ethically sound supply chains becomes critical. This study investigates how AI technologies can enhance operational efficiency while ensuring compliance with halal principles, and examines the role of effective communication in fostering stakeholder engagement and building consumer trust. Utilizing a mixed-methods approach that includes literature review and qualitative case studies, the research identifies key ethical challenges associated with AI, such as algorithmic bias and data privacy, while highlighting best communication practices to ensure transparency regarding halal compliance. The findings indicate that a synergistic approach combining AI-driven efficiencies with robust communication frameworks can significantly enhance the integrity and transparency of halal supply chains, offering actionable recommendations for businesses aiming to navigate the complexities of AI integration while upholding halal values.

This program aimed to enhance the digital marketing skills of MSME (Micro, Small, and Medium Enterprises) partners by addressing their limited knowledge of social media and digital content creation. Through a series of activities, including training on social media utilization, workshops on content creation using CapCut, and hands-on product photography sessions, participants gained practical skills to improve their marketing efforts. The training focused on teaching strategies for optimizing platforms like Instagram, creating engaging video content by adding audio, text, and auto-text features, and producing high-quality product photos to strengthen their promotional materials. By the end of the program, participants were able to create attractive and professional content, such as videos and images, which were successfully uploaded to Instagram. This initiative empowered MSME partners to leverage technology effectively, enhancing their online presence and competitiveness while fostering innovation in their marketing strategies.

This study explores the ethical implications and challenges associated with the implementation of artificial intelligence (AI) in business operations. The research aims to identify key ethical concerns, such as data privacy, algorithmic bias, and workforce displacement, while analyzing their impact on organizational practices and stakeholder trust. Utilizing a library research approach, the study synthesizes insights from academic literature, industry reports, and case studies to examine the intersection of AI ethics and business performance. The findings highlight the need for transparent governance frameworks, inclusive algorithm design, and ethical AI policies to address these challenges effectively. The research underscores the importance of balancing technological innovation with ethical considerations, offering practical implications for businesses seeking to integrate AI responsibly into their operations

This study aims to explore the barriers and drivers of halal supply chain integration by conducting a qualitative analysis of existing literature. Employing a library research method, the study synthesizes findings from academic publications, reports, and case studies to identify key factors influencing the adoption and implementation of halal supply chain practices. The analysis reveals that barriers such as lack of standardization, high operational costs, and insufficient stakeholder awareness hinder integration, while drivers like increasing consumer demand for halal products, regulatory support, and technological advancements facilitate its growth. The findings highlight the need for collaborative efforts among industry stakeholders to address the identified challenges and enhance halal supply chain efficiency. This research provides valuable insights for policymakers, businesses, and researchers to foster the development of a robust halal supply chain ecosystem.

Micro, Small, and Medium Enterprises (MSMEs) play an important role in encouraging economic equity in Indonesia by encouraging economic growth, encouraging innovation and creativity, and reducing unemployment. Among the various MSME sectors, the culinary business stands out because it is very promising due to the universal food needs. One of the culinary businesses, Roti Bakar Bahagia, located in Medang Lestari, Tangerang Regency, shows significant growth potential but faces challenges in optimizing digital marketing and payment systems. To overcome these challenges, community service activities are carried out to increase the digital presence and digital payment infrastructure of the business. The assistance provided includes designing and making logos, designing and recreating menu lists, creating Google Maps lists, and integrating digital payment systems through QRIS. These efforts proved to be very beneficial, equipping Roti Bakar Bahagia to increase its competitiveness and sustain growth in the dynamic culinary market.