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The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.

Business actors carry out economic activities for profit. Globalization makes many changes in the times, especially in the industrial economy in Indonesia.Digital economy or disruptive innovation raises business competition problems so as not to cause large losses to consumers and other business actors on a large economic scale creating high barriers to market entry due to the positive economy. This research uses qualitative descriptive, descriptive analysis to see the phenomenon of existing events and qualitative research methods based on philosophy as an instrument, Data collection techniques and qualitative analysis emphasize meaning. Oligopoly markets whose structure consists of two or three or even more control the market 70 to 80 percent of all production or selling value around it and emphasize the price determined. The development of the era of business actors utilizing technology is certainly due to globalization which affects industrial markets in each country to abroad. Oligopoly is very influential in industrial markets because of pressure on prices and new ideas from competitors and supported by digital technology hence industrial market activities to retain consumers. In addition to the effect, business actors get large profits due to increasingly sophisticated information technology. The influence of globalization can encourage large companies to innovate their businesses and be able to integrate in the global market.

When the identification was carried out, various problems were found, including poor product development (packaging), labeling that did not meet standards, minimal mastery of digital marketing, financial reports that had not been implemented properly and legalities such as Business Identification Number (NIB) permits that were not yet owned by several actors. MSMEs in Raja Village. Based on this problem, the aim of this activity is the socialization and registration of business identification numbers (NIB) for the community in business development in Raja Seberang Subdistrict. The method used in this activity is the delivery of material and practice in making NIB using OSS. This activity can provide information on the importance of legality such as NIB and other permits so that MSMEs can move up in class and develop following the development of the times and information technology.

This research is driven by business networks that are developing in the business world and giving rise to intense commercial competition. To answer this, the author conducted research on the business network carried out by Say Risolle MSMEs involving distributors, e-commerce and consumers. The aim of this research is to find out what the founders of Say Risolle did in building their business network and to study how Say Risolle was marketed. This research was conducted directly with the founder of Say Risolle who is also the author of this research. This research examines how the business network implemented by pioneer Say Risolle for product development starts from marketing until the product is marketed to consumers. This research uses qualitative methods, specifically observing Say Risolle's operational areas at the location level, actors, commercial activities and marketing strategies that will be carried out by Say Risolle through the e-commerce platform.

The national economy in Indonesia is currently increasing, especially in the Small, Micro and Medium Enterprises (MSME) sector. In the business process, obtaining a permit is considered very important. For micro business actors, having legality is a necessity and a necessity for the continuity of their business. There are approximately 10 MSMEs in Bulu Village, but these actors do not yet have an NIB (Business Identification Number). Apart from that, there are many business actors who have not branded their products with name labels. The implementation of service activities is divided into 4 stages, firstly conducting observations, secondly providing counseling about the importance of NIB and product rebranding, thirdly implementing activities, and finally evaluation. NIB's mentoring services and product rebranding for micro-entrepreneurs in Bulu Village provide positive benefits. Initially they thought that arranging a business permit was complicated, long and expensive, but after receiving assistance they understood that the procedure for obtaining an NIB permit is very easy through OSS and there are many benefits for business actors who have labeled their products so that they are more widely known by relevant consumers. quality, composition, brand, production code and legality

This research was conducted to analyze the mechanism for distributing commissions for sales of consignment goods to snack business actors in Sidodadi Village, Sekampung, East Lampung. Research was conducted on two cassava cracker making home industries, namely the Pelangi Cassava Cracker Home Industry and the Satria Cassava Cracker Home Industry which implemented a consignment sales system. Data was obtained through interviews with business owners. The research results show that there are differences in basic prices and commissions between the two home industries which are influenced by several factors. The recording system for consignment sales has not been fully implemented. It was concluded that the commission distribution mechanism had been carried out based on an agreement, but consignment accounting records had not been implemented completely.

This research is motivated by widespread business networks in the business world and raises fierce business competition. To respond to this, the author conducted a business network research conducted by MSMEs Yoi Milk. The objectives that must be achieved in this study include: (1)  to find out what the founders of Yoi Milk did to build their business network. (2) to find out how marketing is done by Yoi Milk. (3) to find out how the financial management is carried out by Yoi Milk in order to get profits in accordance with what the business wants. This research was conducted directly by the founder of Yoi Milk. This research seeks business networks carried out by Yoi Milk business entrepreneurs to decide on product development starting from marketing carried out to products marketed to consumers. This research uses qualitative methods, one of which is interviewing Yoi Milk business actors about marketing, sales, and financial management carried out for profit.

This study aims to determine the implementation of the online single submission system risk based approach at Dimas investment integrated one door service of Tanjungpinang city, based on the type of data, this research includes quantitative research, data collection techniques used in the form of literature studies. Based on this research, it can be concluded that the implementation of the online single submission risk-based approach system has gone well. This can be seen from several aspects. First, in terms of organization, PTSP has prepared an implementation team whose task is to assist businesses in the process of inputting and verifying information when errors occur. Second, in terms of interpretation, the PTSP has succeeded in directing business actors to follow the stages in OSS-RBA.. Thus, the results of this study indicate that the implementation of the risk-based approach online single submission system has been successful in facilitating business actors in obtaining business licenses through OSS-RBA.

This study aims to analyze the role of Islamic microfinance institutions in developing micro and small businesses in Indonesia through the distribution of funds based on sharia principles. The method used is a literature review to identify how Islamic financing schemes, such as mudharabah and musyarakah, contribute to increasing access to capital for small business actors. The results of the study show that Islamic microfinance institutions provide more inclusive and fair financing and business assistance and management of social funds such as zakat, infaq, and sedekah. This supports the growth of micro and small businesses and improves the community's economic welfare. However, several challenges remain, such as low Islamic financial literacy and limited capital. Therefore, this study recommends the need for innovation in Islamic financial technology and increased public education to expand the reach and effectiveness of Islamic financial services for micro and small businesses.

The purpose of this research is to analyze the legal protection for consumers in the inclusion of food labels according to Law Number 8 of 1999 concerning consumer protection. This research is an empirical juridical research. This research framework departs from the conception of the law on consumer protection which contains legal protection for consumers in the inclusion of food labels according to Law No. 8 on consumer protection. This research is an empirical juridical research on five resource persons. The data is analyzed descriptively-qualitatively. Based on the results of the research, the criteria for food label violations according to Law Number 8 of 1999 concerning consumer protection are label falsification, false information, expiration, incomplete labels, inappropriate quality, unsubstantial health claims, illegal labels, lack of compliance with regulations, and health hazards. Legal protection for consumers in food labeling violations according to Law No. 8/1999 on consumer protection, which aims to protect the rights and interests of consumers and encourage healthy and fair business practices. Violation of this law can result in legal action and sanctions against business actors who violate consumer rights. If you have a problem or dispute as a consumer, you can utilize the mechanisms provided in this Act to protect consumer rights.

The purpose of this research is to analyze the implementation of waste management in Oesapa Village in terms of Kupang City Regional Regulation No. 4/2011 on the implementation of reducing household waste and similar household waste. This research is an empirical juridical research where this research was conducted in Oesapa Village, Kelapa Lima Sub-district, Kupang City. This research uses interview guidelines for fifteen resource persons. The data was analyzed descriptively-qualitatively. Based on the results of the study that the reduction of household waste and similar household waste requires legal certainty, clarity of authority and responsibility of the government, as well as the participation of the community and business actors, so that the implementation of waste reduction can bring economic benefits, healthy for the community, and can change people's behavior that operationally, Article 9 of Law No. 18 of 2008 concerning Waste Management gives the authority to implement waste reduction to the Kupang City Government, especially Kelapa Lima District The implementation of reducing household waste and similar household waste in Kupang City is not in accordance with the methods and techniques for implementing environmentally sound waste reduction, resulting in negative impacts on public health and the environment.

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

This study is motivated by the competition of seblak business actors in the Tirtayasa area. This study aims to determine how influential the Electronic Word of Mouth variable is on price perceptions, on purchasing decisions. The population in this study were all buyers who bought Seblak in the Tirtayasa area. The research methodology used quantitative with respondents in this study were the Tirtayasa community, 64 community respondents who had bought Seblak Tirtayasa were obtained. Then the data was obtained using a questionnaire. The results showed that Electronic Word of Mouth (X1) 57.8% has a significant effect on purchasing decisions (Y) 73.4% price perception (X2) 57.8% has a significant effect on purchasing decisions (Y).

Digital marketing is a service practice used to market products or services using digital media. Analysis of product or service marketing services before digital marketing developed was to use traditional methods such as print media, radio and television. Marketing using this old method involves promotions carried out without using the internet. As technology develops, now marketing products or services so that they are quickly recognized by the wider community does not require high costs for printing or paying for advertisements on TV. Marketing products or services can be done using digital media or what is usually called digital marketing. One of the popular digital platforms that quickly makes something or a product viral is the TikTok application. Tiktok is a social media that also has a tiktokshop feature to facilitate e-commerce. Tiktokshop offers advantages in terms of wide audience reach, high engagement, and innovative advertising features. However, a month ago, on October 4, 2023, Tiktokshop officially closed its services. This closure has an impact on business actors who have relied on this platform to market their products. However, there are still many other digital platforms that can be used for marketing activities. Therefore, business actors must continue to follow developments in digital marketing trends and utilize platforms and e-commerce that suit their target audience.

The ornamental koi fish or nishikigoi is one of the ornamental fish that is in great demand because of its beautiful body shape and color, and is believed to bring profits by koi lovers in Indonesia. The ornamental koi fish commodity has succeeded in improving the community's economy and making it an alternative source of income besides rice. Farmers and koi cultivators in the area are formed in farming groups so that their production results are well organized even though the cultivation method used so far is still traditional. There are several difficulties experienced by farmers in analyzing the condition of fish in the koi fish ecosystem, scheduling feeding, and proper maintenance methods according to the type of koi fish. In an effort to increase the effectiveness of feed management, the "AQUA HATCH" application is proposed as a solution that can optimize the analysis of environmental conditions for Koi fish cultivation and develop appropriate feeding schedules. Through this technology, it is hoped that it can increase productivity, reduce the risk of disease, and minimize feed waste. The Koi fish farming environment is very dynamic, and factors such as water temperature, water quality, and meteorological conditions can influence the growth performance of the fish. By implementing the "AQUA HATCH" application, monitoring of these conditions can be done in real-time, enabling more timely decision making. In addition, this application will be equipped with an intelligent feed scheduling feature, considering aspects such as feed type, number of fish, and environmental conditions. Through this program, it is hoped that "WIB KOI Cultivation" can increase operational efficiency, optimizing resource use , and ultimately increase Koi fish production. Apart from that, this research is also directed at contributing to the development of technology in the field of fish cultivation, especially for business actors involved in cultivating Koi fish.

Rapid developments in today's life, especially in the fields of technology and economics, have resulted in globalization which affects various aspects of life. Information technology, especially the internet, has changed the way humans interact, do business and transact. The phenomenon of online trading via E-commerce platforms has become rampant in various countries, enabling cross-border transactions without physical meetings between sellers and buyers. However, the impact of this convenience also includes the spread of imitation or fake products which are detrimental to consumers and original producers of the brand. This research is normative research with a descriptive qualitative approach. With sources taken from books, journals, laws and regulations, and literature relevant to the research. The results obtained are that business actors have the right to be responsible to consumers for counterfeit goods which result in losses for consumers.

The increasing public interest in using the paylater feature on the Shopee application is still increasing and quite a few people do not understand their rights and obligations in using this feature. In order to provide certainty and protection for users and business actors, regulations are needed for paylater service providers. This research was created to analyze the form of agreement that arises in the implementation of sales and purchases using the Shopee Paylater feature, including the legal relationship between the parties to the transaction. The panel research method used is normative juridical which examines only library data or secondary data, which includes primary, secondary and tertiary legal materials. According to existing research results, the agreements that occur in Shopee Paylater transactions with users based on the analysis of Article 1313 of the Civil Code do not conflict and this agreement is valid as explained in Article 1320 of the Civil Code. This agreement can occur in transactions which are standard agreements, namely agreements where the existing terms and conditions have been regulated unilaterally by the agreement provider. The standard agreement contained in the agreement in this paylater feature is regulated in Article 1319 of the Civil Code. The legal relationship between the parties concerned is PT. Commerce Finance as a creditor with Shopee Paylater consumers as a debtor based on a loan agreement as stated in Article 1754 of the Civil Code. The legal relationship that exists between PT. Commerce Finance with PT. LDN which is the giver of power of attorney and recipient of power of attorney. This of course makes PT. LDN has the right to distribute funds to the relevant Shopee Paylater users.

Currently tourism in Indonesia is growing very rapidly. The role of stakeholders is very necessary in planning a tourist destination because it can help to develop tourism potential in a village. This research focuses on discussing community based tourism development collaboration at Pacu jalur events in Kuantan Singingi Regency and what factors inhibit collaboration in community-based tourism development at Pacu jalur events in Kuantan Singingi Regency. The aim of this research is to find out how collaborative community based tourism development is at the pacu jalur event in Kuantan Singingi Regency and what are the inhibiting factors for collaboration in community based tourism development at the pacu Jalur event in Kuantan Singingi Regency using the pentahelix model of 5 stakeholders. This study used qualitative research is descriptive methods. This research found that the roles of each stakeholder are: academics focus on tourism planning based on existing theories, the government focuses on policy makers in developing tourism potential, business actors as nails in creating added value and maintaining economic growth in the surrounding area, and the role of the role of the community is to help manage tourism potential and the role of the media is to promote and help inform the wider community about the spur route. The research results found that collaborative governance has run quite optimally. The inhibiting factors in community-based tourism development collaboration were also revealed, namely, a) Lack of pentahelix coordinators in the development of Pacu jalur tourism, b) Lack of support for road infrastructure access in the development of Pacu jalur tourism, c) Low creativity and innovation at Pacu jalur tourism locations. Through this research, it can be used as an evaluation so that it can increase the efforts of the Department of Tourism and Culture in developing tourist attractions leading to national events. 

Business planning is an important thing for nipah fruit fresh drinks business actors in nagari Seulayat Ulakan to work together with the community in terms of meeting community needs, managing village assets, managing independently and increasing the economic potential of nagari Seulayat Ulakan. The problem identification of nipah fruit fresh drinks business actors in nagari Seulayat Ulakan is that they do not have a business development plan, have not determined the form of business to be run, and how marketing with the implementation of digitalization. The solution offered in this activity is to determine the business development plan and the form of business to be carried out, and formulate the right form of digitalization to use. The form of community service activities is carried out based on the lecture method, FGD method, discussion method and business consultation method. The output of this activity is the formation of cooperation between business actors and KKN students, identification of problems, and determining the description of business development planning for nipah fruit fresh drinks in nagari Seulayat Ulakan.

Companies often carry out this tax avoidance strategy in an effort to reduce the amount of tax they have to pay. There are two ways for businesses to lower the taxes they pay. In the first case, the business world can reduce the tax value by implementing tax avoidance while still complying with relevant tax laws. The second alternative is for business actors to reduce the tax value by carrying out tax avoidance activities that violate tax regulations. This research examines the relationship between business strategy, transfer pricing, and capital intenssity on tax avoidance moderated by corporate social responsbility. This research uses a qualitative descriptive research methodology. The data collection method in this research is literature study. The research results show that business strategy, transfer costs, and capital intent have an influence on tax avoidance. As well as business strategy, transfer costs and capital intentions can be mediated by CSR on tax avoidance.