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Verda Jesikasari; Dewi Fadila; Marieska Lupikawaty

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

SQ Florist has been a flower board-making service provider since 2019. Currently, SQ Florist faces several obstacles, including ineffective social media promotions, limited staff training in digital marketing, and a suboptimal flower board production process. Furthermore, revenue recording is still manual, resulting in inefficient financial management. This study aims to expand market reach while improving service quality so that SQ Florist can compete better. The research method used is a qualitative approach with data collection techniques through observation, interviews, documentation, and literature studies. The analysis tool uses the Business Model Canvas, which describes nine business elements including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The analysis results show that SQ Florist's business model is generally quite good, although there are areas for improvement, particularly in building relationships with customers, digital marketing, and product innovation. The use of social media such as Instagram and TikTok must be optimized by presenting promotional content in the form of attractive photos and videos to make online marketing more effective. Additionally, improving supplier relationships and offering differentiated products, such as flower bouquets or cash, can increase customer value. To facilitate decision-making, it is recommended to improve financial record-keeping through the use of digital applications. This step is expected to enable SQ Florist to improve its business sustainability, open more market opportunities, and compete more competitively in the creative services industry. By improving each element of the BMC, it is hoped that business sustainability and competitiveness can be further enhanced.

Moehammad Istbat Robbaney

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

The bouquet making training for the Srondol Kulon village community aims to improve and hone the skills of the Srondol Kulon Village residents, especially PKK mothers. With this bouquet training, it is hoped that it can foster an entrepreneurial spirit and improve MSMEs which can boost the economy of the residents of Srondol Kulon Village. The implementation of training in making bouquet crafts among the residents of Srondol Kulon Village, the community had high enthusiasm and had a positive impact on the community's ability to make crafts from feather wire bouquets. By providing training on making feather wire bouquet crafts to PKK mothers, it is hoped that new entrepreneurs will be born who are able to innovate and be competitive in marketing feather wire bouquet craft products

Rizqi Aulia Putri; Jundy Yanuar Ramadhoni; Nurul Hidayah; Septi Alawiyah; Jasmine Ramadhani +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

Rizqi Aulia Putri; Jundy Yanuar Ramadhoni; Nurul Hidayah; Septi Alawiyah; Jasmine Ramadhani +1 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This article discusses creative economic empowerment efforts through bouquet-making training in Montongsari Village. The main focus of this study is to evaluate the impact of the training on improving the skills and income of the village community. Creative economic empowerment can develop the community's skills and resources needed to create income and manage their own businesses. It aims to reduce dependence on external assistance and increase economic stability. This research uses a Participatory Action Research (PAR) approach to evaluate the butterfly bouquet-making training that was conducted on July 12, 2024 in Montongsari Village. The training involved PKK mothers from various hamlets and aimed to increase the creative economic empowerment of the community. By using simple materials and involving participants in every stage of making, the training succeeded in improving their practical skills as well as their creativity. The results showed that participants were able to make high-quality bouquets and felt more confident to explore new business opportunities. The program also contributed to local economic development and supported Montongsari Village as a tourist village. This training proved the effectiveness of PAR in empowering communities in a practical and participatory manner

Bintang Rifqy Algamar; Alifya Nur Faizah; Annisaturrakhillah Firdaus; Anisa Zulfa S.A. Noor; Zulvia Arifatun Nisa +1 more

Prosiding Seminar Nasional Manajemen dan Ekonomi 2024 Universitas Kristen Indonesia Toraja

Satriyan Village in Tersono District, Batang Regency, still has a low level of women's empowerment. This is due to the low education and skills of women, especially adult women in Satriyan Village, so they spend most of their daily activities at home as housewives. The Religious Moderation Community Service Lecture (KKN) of the State Islamic University of Walisongo Semarang conducts community service by teaching PKK women to make a bouquet in Satriyan Village. This study uses a training method. Those who took part in the training were mothers from the Satriyan Village Family Empowerment and Welfare Driving Team (PKK). The result of this service activity is knowledge about the creative economy, namely making bouquets and having a selling value. In addition, the service participants, namely mothers, have additional expertise.

Silvia Dirgahayu; Mitha Ardhian K; Anandita Pratiwi; Anisa Wahyu Anggreani; Ardan Cetta Anugraha

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

This Hampers Making Training aims to improve entrepreneurial abilities in making various gifts, hampers, parcels, various gifts and balloon bouquets. This activity was held at the South Johar Market, Semarang City, with 21 mothers and young men and women participating. The aim of this training is to increase entrepreneurial interest in the creative economy sector in making gifts and various gifts among women, as well as supporting women's empowerment programs. This training provides the skills needed to make various deliveries, hampers, parcels, various gifts and balloon bouquets, as well as increasing the awareness and ability of entrepreneurs in developing their businesses. The results of this training show that entrepreneurs who take part in this training have better abilities in making various deliveries and various gifts, and have higher motivation to develop their businesses.

Nevis Ari Pratama; Daffa Rizki Nurwahid; Padmasiwi Khoirina Anjali; Novita Indriyanti; Novita Rahmawati

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

Through Training on Making Snack Bouquet as an Alternative Business Idea, this activity seeks to teach one of the alternative business ideas that may be done by everyone from various backgrounds. The general public's ignorance of flower bouquets makes it challenging for business players to identify their target market, as teens continue to use food bouquets as presents for specific individuals. In order for the participants in this training to use the snack bouquet business as a reference business idea in the future, it seeks to provide information about the making process and the materials required to establish one. Both theoretical and practical methods are employed in this training.

Rahmad Akbar; Dzulhijjah Yetti; Merlia Rahmayani; Harmi Yelmi; Andri Nofiar. Am +2 more

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Giving gifts or souvenirs among young people with flower bouquets has become common place, unfortunately the flower bouquets we give often wither and become trash. One alternative substitute for souvenirs or flower bouquet gifts is a snack bouquet. Giving a snack bouquet not only cheap and affordable, it also provides more benefits because we can eat the snacks. The Trend of giving souvenirs or gifts in the form of a bouquet of snacks can be a form of business for young people, especially for the teenagers of the Kasih Ibu Bangkinang Orphanage. After this activity, it is hoped that teenagers can develop an entrepreneurial spirit and will grow into creative individuals. The problem of teenagers at Kasih Ibu Orphanage is that they do not have insight into entrepreneurship and there is a lack of activities that build their creativity and skills. Therefore, training is needed to increase understanding of education about entrepreneurship and a spirit of creativity that is trained at an early age, which is the main capital for their productivity and independence when they grow up. For sustainability programs, because children's entrepreneurship cannot be carried out alone, guidance and support from adults, assistants in orphanages and teachers are needed. Providing opportunities for teenagers to learn to do business (entrepreneurship) from a young age is not oriented towards making money, but rather to train independence, by relying on their creativity.