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Indonesia's cement industry plays a pivotal role in economic and infrastructural development. PT Semen Indonesia (Persero) Tbk stands out as a leading company in this sector, boasting renowned brands like Semen Gresik, Semen Padang, and Semen Tonasa, producing various types of cement, including Pozzolan Portland Cement (PPC) and Ordinary Portland Cement (OPC). Competing with other major cement players like PT Indocement Tunggal Prakarsa Tbk and PT Holcim Indonesia Tbk, PT Semen Indonesia remains a significant force.This study aims to formulate marketing strategies focusing on maintaining the company's longstanding positive image and influencing consumer behavior towards purchasing its products. Key aspects explored include product quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural factors. Understanding consumer behavior is vital, considering their interest in cement products with a strong brand image, factoring in aspects such as quality, pricing, corporate image, customer service, innovation, sustainability, promotion, and socio-cultural elements. Research findings are expected to provide in-depth insights into PT Semen Indonesia's ability to comprehend and respond to consumer preferences effectively. This understanding will serve as a foundation for formulating smarter and more relevant marketing strategies, aiding the company in maintaining and increasing market share, while reinforcing its image as a leading provider of building solutions in Indonesia. in Indonesia.

ABSTRACT The community's life in Sambas has long been known for its handicrafts, specifically bamboo and rattan crafts, which boast unique diversities. The art of weaving bamboo and rattan has been a source of livelihood and an integral part of Malay culture that needs to be preserved. Therefore, media is required as a means of preservation, and one of the approaches is by creating a documentary film. This research aims to produce a documentary film as a cultural preservation medium. The making of this documentary film employs the cyclic strategy method and applies cinematography techniques in video recording.Based on the results of testing by two media experts, the film received a score of 90%, while two subject matter experts gave it a score of 88%. Furthermore, from 30 respondents, 91.73% expressed their strong agreement with the content, indicating that the documentary film is suitable for publication. It has a duration of 19 minutes and 22 seconds, with an H.264 1080p format, specifically MP4.

Alpen Food Industry, the most renowned ice cream manufacturer in Indonesia, boasts a widespread presence with 80,000 outlets across the nation. However, beneath the surface of PT. Alpen Food Industry's success, having once been honored with the Excellent Brand Award, allegations of labor law violations have emerged, leading to protests by its employees. In an effort to fight for their rights, the workers staged a two-week strike. The strike was initiated to advocate for their entitlements. Additionally, PT. Alpen Food Industry is accused of unilaterally implementing Termination of Employment (PHK) procedures. Nonetheless, the company refutes these allegations, asserting that they conducted the PHK in accordance with existing protocols and guidelines. They claim to have sent two separate Call Letters to the workers, which went unanswered, and argue that this inaction is tantamount to resignation based on the prevailing guidelines. This research employed a qualitative approach, gathering data through literature review methods involving various sources such as journals, news articles, and websites. The author then drew conclusions based on the obtained data. The research findings suggest that the dispute arose primarily from a lack of communication between the workers and the employer.  

This writing departs from the author's concern for the reality that often occurs in the leadership of Catholic Youth in fostering a spirit of leadership, where the leadership spirit of OMK is still lacking because they often forget responsibility, which is caused by the influence of the times which makes them more happy themselves, have their own opinion , act alone and boast about themselves, so that they still have not found their true identity as OMK. The purpose of this writing is to understand and understand the theory of OMK leadership and to understand the spirit of creative and innovative leadership in OMK. The method used in this thesis is literature review. Thus, from the theory that has been described, it is hoped that OMK will be able to carry out their responsibilities in realizing the ideals and hopes of the Church, because OMK are individuals who still have a fresh leadership spirit and are still strong in service. Through OMK the Church will be assisted in various services both liturgically, ministry and pastoral. Therefore, if OMK is to be a true leader, they must be able to challenge a process, be able to work together, give themselves, be humble, and be able to apply good moral values ​​to everyone.    

 One of the aims of this writer is to provide an explanation of the meaning of boasting in christ and its implications for god's people. talking about boasting what is meant here is to lead to things that are centered on christ. and not boast in outward things as the main thing. but the main priority paul refers to here is spiritual matters. paul has a uniqueness that cannot be explained here but can be described through a physical relationship that can be expressed in a decision paul makes in his life. paul realized that it was only a vanity and carnality. there are many things that paul said in letters he had written such as in rome it was said that there is no pride outside of christ (rom.5:1-11). pride in christ is not because of your own efforts but because of god's grace.