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Imam Bukhori; Elfia Nora; I Nyoman Suputra

Jurnal Pengabdian Masyarakat Nian Tana 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Through using digital-based learning media, teachers can manage student assignments through a collaborative platform. By using digital-based learning media, students can access learning materials from anywhere. Some of the interactive digital-based learning media that can be used by teachers to teach are Genially which is used to create Powert Points, Google Sites, Book Creator used to make E-books, Animation studio to make learning animation videos, Blogger to share or publish learning materials to students. The problems of this community service partner are the teachers of MGMP Economics High School Lamongan Regency, namely: 1) There are still many teachers who have not used digital-based learning media in the learning process, 2) Teaching methods are still monotonous, with learning media that are not yet innovative. The solutions offered to overcome partner problems are: 1) Providing education about digital-based learning media to MGMP Economics teachers of Lamongan Regency, East Java, 2) Practice and assistance in making digital-based learning media. From the results of community service activities, it is known that 1) there are still many teachers who have not used digital-based learning media in the learning process, this can be seen from the number of teachers who are new to the application that can be used as a learning medium, 2) many teachers still use conventional learning media, because there is still a lack of knowledge and education about digital-based learning media applications.

Allamanda Kusumaning Anjora; Deviani Ayu Suranto; Erika Anggraeni; Hesti Kurnianingtyas; Nafhisa Diva Salsabella +2 more

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

The development of the times is accompanied by progress in various fields of life, such as science, technology, and economics. Progress is also felt in the scientific field of journalism. One of the terms in the field of journalism that is commonly known by the general public is print mass media, such as newspapers. Today's newspapers are not only printed on paper, but many newspapers have created their own blogs or pages so that news can be read online. The aim of this research is to analyze language errors based on the classification of linguistic categories, namely syntax, which includes the areas of spelling and sentence effectiveness. The data source is several news stories published on the detikNews website in the February 2024 edition. The data was then analyzed using the listening method and note-taking techniques. The results of the research showed that there were 52 errors in the use of spelling and punctuation, which were described as follows: a) there were 11 errors in writing foreign words; b) there were 8 errors in writing numbers; c) there were 13 errors in writing capital letters; d) there were 15 errors in the use of punctuation marks; e) there were 5 errors in writing pronouns. Apart from that, there were 44 errors in the use of ineffective sentences, which are described as follows: a) there were 14 errors in choosing diction; b) there are 10 sentences with no subject or predicate; c) there are 9 sentences with overlapping words; d) there are 11 long-winded sentences. It is hoped that the results of the analysis in this article will increase understanding and deeper knowledge regarding linguistics, namely syntax, including the areas of spelling and word choice and their use, knowledge about the types, as well as providing suitable teaching materials for class X high school students for them to carry out assessments and considerations. about adolescent social behavior critically.

Sudiana Wachyudi; Annisaa Eka Warliati; Jasmine Callysta Setiawan

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis

Proceeding. of The International Conference on Business and Economics 2024 Universitas 17 Agustus 1945 Semarang

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.  

Allya Ega Annisa hutauruk; Arisman purba; Danny Ajar Baskoro; Naomi simanjuntak; Putri dwi jelita waruwu +1 more

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

Yunisa Varera

Jurnal Transformasi Bisnis Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of information technology in the form of social media has experienced tremendous progress throughout the world. This development has an impact on changes in social behavior. Social behavior is defined as individual behavior in relation to society, or among members of society in the context of how they communicate between its members. The use of YouTube, Facebook, blogging, WhatsApp and Twitter for learning purposes by creating groups based on certain interests to hold discussions is very widespread in society. As a result of the very rapid development of social media, social behavior patterns have changed, which has gradually led to the integration of social media applications in various types of learning and learning activities. In fact, overall it can be said that this change is a change in the education system which covers all components    

Rosdiana Rosdiana

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

The aim of this research is to explain the comparison of diction in classical and modern short stories. Short stories, as the name suggests, are short stories, requiring concise storytelling, without going into special details that are more likely to lengthen the story. This type of research is qualitative research because the data is in the form of a description of the comparison of classic and modern short story diction. In a short story, a piece of a character's life is told which is full of conflict, a touching or enjoyable event and contains an impression that is not easily forgotten. According to Muhardi and Hasanuddin WS (1992: 10-11) in novels and short stories both use the reverse highlighting technique. In short stories, flashbacks often deceive readers because they cannot be digested immediately, sometimes readers have to read more than once to make it easier to digest. Meanwhile, in novels the reverse highlighting technique is easier for readers to recognize. Classical and modern short stories are literary works that have differences. This difference can be seen and studied from the way it is distributed, namely that classical short story literary works develop from social culture, but are not bound by customs and modern short story literary works are usually written in books, bloggers and other intermediary media. The conclusion shows that the diction form of Modern Short Stories is more practical in choosing words, more in line with the general understanding of modern readers. Use words that are more current and widely known. And tend to choose classic words, with the use of words that are less common or ancient; Using appropriate diction and language style can develop children's imagination and knowledge of language.

Evva Ari Nur Viddiastuti; Jeanny Pricilia Anneke Winowatan

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Madona Diadora; Jojok Dwirido Tjahjono

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The implementation aims to investigate and analyze the application of digital promotion using blog media for UMKM in Sumurwelut Village, Lakarsantri District, Surabaya City. Through a qualitative approach and case study design, this study explores the extent to which UMKM in the village use blogs as a digital promotion tool. The results indicate that UMKM have generally adopted digital promotion strategies through blogs with content involving product descriptions, customer reviews, special offers, and industry-related articles. UMKM that are active in creating high-quality content through blogs experience a significant increase in visibility and sales. Supporting factors include a good understanding of the blog platform, the involvement of UMKM owners, and creativity in presenting content. Technical obstacles, and lack of understanding of the benefits of digital promotion are the main obstacles. The positive response from consumers to digital promotion through blogs shows increased trust, and a tendency to interact further. These findings provide deep insights into the effectiveness of digital promotion in UMKM and refer to recommendations for the development of better digital promotion strategies, including increasing UMKM' understanding of the potential of digital promotion and optimizing interaction with consumers through blog platforms. It is expected that this internship will make a significant contribution to stakeholders, including UMKM, local governments, and UMKM supporting institutions, in supporting UMKM business growth in the digital era.

A. Arida; Aliem Bahri; Andi Paida

The main problem in this research is the lack of short story writing skills in class V students at SD Inpres Kampung Parang, Eremerasa District, Bantaeng Regency. So the researchers used Bolding media (rolling balls). This research aims to determine the effectiveness of Bolding media (rolling balls) on the short story writing skills of class V students at SD Inpres Kampung Parang, Eremerasa District, Bantaeng Regency. The type of research used is an experiment in the form of Pre-Experimental Design. The data source in this research was 15 class V students at SD Inpres Kampung Parang, Eremerasa District, Bantaeng Regency. Data collection was carried out using the results of the assessment of short story writing skills. The data obtained was then analyzed using statistical analysis techniques, namely descriptive statistics and inferential statistics. After analyzing the data, researchers found that student learning outcomes before using Bolding (rolling ball) learning media were relatively low, namely the average score of the Pre-test results was 58 .33, then the average value of the Post-test results is 85.67. After obtaining tCount 9.223 and tTable 2.14479, we get tCount > tTable or 9.223>2.14479. Based on the results of tCount and tTable, it can be said that H0 is rejected and H1 is accepted. This means that the use of Bolding (rolling ball) learning media is effective on short story writing skills for class V elementary school. Presidential Instruction for Parang Village, Eremerasa District, Bantaeng Regency.