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This study aims to explore and analyze pedagogical innovation practices and learning models at MTs Darul Musthofa, Probolinggo, within the context of contemporary Islamic education. The research focuses on the integration of digital technology, teacher collaboration, and the internalization of pesantren values in the learning process. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews, and documentation. The findings indicate that the madrasah successfully developed an innovative learning ecosystem that combines digital media with pesantren traditions, such as the use of Google Classroom, digital lesson plans, student blogs, and interactive Islamic content. These practices enhance students’ digital literacy while maintaining the religious character that underpins the institution. The implications suggest that Islamic educational institutions, even in rural areas, can adopt transformative learning models based on technology and local values synergistically. This research is expected to serve as a reference for the development of policies and Islamic education models that are adaptive to contemporary challenges.  

This paper discusses the challenges and ethical solutions in the practice of da'wah through digital media. In the rapidly developing digital era, platforms such as social media, blogs, and video sites provide unprecedented opportunities for Islamic da'wah to reach a global audience. However, the ease of dissemination of information also poses significant challenges, such as the spread of inaccurate information, negative or provocative content, and violations of regulations. This paper discusses these challenges and suggests solutions, including education and training for da'wah (preachers), the use of trusted platforms, collaboration with communication experts, and the development of digital da'wah ethics guidelines. This study uses a qualitative descriptive approach that aims to understand and describe the phenomenon of da'wah ethics in digital media in depth. Literature study is used as a data collection technique to explore the principles of da'wah ethics, the challenges faced by da'is in digital media, and the solutions proposed by communication and religious experts. This methodology allows researchers to gain a rich and holistic understanding of the challenges of digital da'wah ethics and their relevance in the context of modern communication. This study analyzes the impact of digital media on da'wah practices, with an emphasis on ethical considerations in content creation and interaction. It is concluded that da'wah in the digital era requires a careful and ethical approach to maintain the integrity and credibility of Islamic teachings while understanding the complexity of digital communication.

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.  

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

The development of information technology in the form of social media has experienced tremendous progress throughout the world. This development has an impact on changes in social behavior. Social behavior is defined as individual behavior in relation to society, or among members of society in the context of how they communicate between its members. The use of YouTube, Facebook, blogging, WhatsApp and Twitter for learning purposes by creating groups based on certain interests to hold discussions is very widespread in society. As a result of the very rapid development of social media, social behavior patterns have changed, which has gradually led to the integration of social media applications in various types of learning and learning activities. In fact, overall it can be said that this change is a change in the education system which covers all components    

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.

Language has an important role in presenting sources of information and knowledge. One of the media used as a source of information is print media such as newspapers or newspapers. Newspapers are now not only in the form of print on paper, but many newspapers have created their own blogs or pages so that news can be read online. News has a characteristic, namely using straightforward language and writing systematics that are guided by the General Guidelines for Indonesian Spelling.

Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important in building a strong customer base for a brand. One of the biggest in Indonesia, of course, is Facebook. In to increase marketing channels, there are recommendations for tools and software Free Facebook marketing at its best. We don't need to spend money to subscribe or buy existing Facebook marketing tools is wrong one is Facebook Canvas.