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The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.  

Kurangnya dukungan dan pengetahuan Teknologi dari masyarakat setempat, menyebabkan produksi dan peningkatan pemasaran usaha Dodol Juwadah di desa Banding Kecamatan Rajabasa kurang optimal. Karena UMKM Indah Rasa khususnya produk Dodol Juwadah hanya memproduksi ketika ada pesanan di acara-acara tertentu yang mencakup di wilayah sekitar. Oleh sebab itu penulis membantu untuk upaya peningkatan pemasaran UMKM Dodol Juwadah berbasis teknologi, agar tembus ke pusat Kota Bandar lampung dan luar Lampung dengan menggunakan strategi sistem informasi serta memberikan penyuluhan, pengetahuan, serta ikut serta merealisasikan dengan menciptakan kemasan baru yang lebih menarik, promosi, pengenalan Dodol Juwadah di Desa Banding melalui Blog, dan media sosial lainnya agar bisa terus produksi Dodol Juwadah. Tujuan upaya peningkatan pemasaran produk Dodol Juwadah salah satunya adalah untuk merealisasikan sistem pemasaran dengan memaksimalkan potensi sumber daya yang tersedia agar dapat digunakan, dimanfaatkan serta mendapatkan keuntungan serta memingkatkan agar pemesanan Dodol Juwadah terus berlanjut untuk menambah omzet pemasukan daerah Lampung dimasa pandemi.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

Language has an important role in presenting sources of information and knowledge. One of the media used as a source of information is print media such as newspapers or newspapers. Newspapers are now not only in the form of print on paper, but many newspapers have created their own blogs or pages so that news can be read online. News has a characteristic, namely using straightforward language and writing systematics that are guided by the General Guidelines for Indonesian Spelling.

The use of youtube, facebook, blogging, whatsapp, and twitter for purposes of learning by creating groups on the interests of certain discussion to do in the community. As a result of the rapid social media development has downloaded the social behavioural pattern. Gradually lead to the integrations that brings learning activities to be done in multimedia and used technology in education, because media in education has important role in communication. English is one of foreign language subject which has taught at schools.English lessons apply in all forms of social relations, both at school and in association community with the structure and function of each use education as media that will be tought and be the effectiveness lesson. So the objectives specified in the use of multimedia learning can be achieved in stimulating learning, students dare to ask questions, answer questions or comment on the content being delivered also increased teacher.

Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important in building a strong customer base for a brand. One of the biggest in Indonesia, of course, is Facebook. In to increase marketing channels, there are recommendations for tools and software Free Facebook marketing at its best. We don't need to spend money to subscribe or buy existing Facebook marketing tools is wrong one is Facebook Canvas.