Publication Search

his Abdimas aims to explain the initiative of the Karang Taruna RW 07 Member Group in introducing information media in the form of blogs using the Google Site platform. The main objective of this project is to improve access to information and communication between member groups, as well as facilitate the exchange of information with the surrounding community. This service includes practical steps in creating and managing a website with Google Site, as well as its impact on increasing member involvement and understanding of information technology among the group. Through collaboration and internal training, the Karang Taruna RW 07 Member Group hopes to create a more effective forum for sharing information and promoting social activities in their environment. This research provides insight into the application of information technology in village-level community organizations and its impact on the quality of communication and member engagement.

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.

The shifting of English language learning from conventional way to technology-based learning is popular nowadays. he development of technology has given a wide chance for students to find out the best media in supporting them to learn English. One of the media that can be used is Vlog. The main focus of the study was to describe the roles of video blog in improving speaking skill by students’ perspective. This study aims at identifying the improvement of the students’ performance after learning English using Vlog. This type of research is qualitative research. The subjects in this study were English Department Institut study Islam Sunan Doe, totaling 20 students. Data collection was done through interviews, observation and documentation. The results depicted that there is significant improvement towards students’ performance after learning English by using Vlog. Vlog benefits students in improving their English speaking ability. Students’ perspective on the use of video blog to improve speaking skill is good through various strategies. Furthermore, students have good English skills by using video blog as the media to learn English.

Kurangnya dukungan dan pengetahuan Teknologi dari masyarakat setempat, menyebabkan produksi dan peningkatan pemasaran usaha Dodol Juwadah di desa Banding Kecamatan Rajabasa kurang optimal. Karena UMKM Indah Rasa khususnya produk Dodol Juwadah hanya memproduksi ketika ada pesanan di acara-acara tertentu yang mencakup di wilayah sekitar. Oleh sebab itu penulis membantu untuk upaya peningkatan pemasaran UMKM Dodol Juwadah berbasis teknologi, agar tembus ke pusat Kota Bandar lampung dan luar Lampung dengan menggunakan strategi sistem informasi serta memberikan penyuluhan, pengetahuan, serta ikut serta merealisasikan dengan menciptakan kemasan baru yang lebih menarik, promosi, pengenalan Dodol Juwadah di Desa Banding melalui Blog, dan media sosial lainnya agar bisa terus produksi Dodol Juwadah. Tujuan upaya peningkatan pemasaran produk Dodol Juwadah salah satunya adalah untuk merealisasikan sistem pemasaran dengan memaksimalkan potensi sumber daya yang tersedia agar dapat digunakan, dimanfaatkan serta mendapatkan keuntungan serta memingkatkan agar pemesanan Dodol Juwadah terus berlanjut untuk menambah omzet pemasukan daerah Lampung dimasa pandemi.

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.

The problem that is often complained of by MSMEs in Rembang is the weak promotion strategy they carry out. According to business actors, one way for the business to grow is by introducing Indonesian local services or products to foreign countries. In this advanced era, business people must be good at using the internet. Websites, blogs, media are the biggest solutions for introducing business to the wider community. Social media is now a big opportunity for business people because social media is a source of information delivery. Instagram is already widely used around us. Everyone can use Instagram happily and easily. Instagram social media can be used as a learning tool, a means of introducing products or services and a means of buying and selling. The object of research in this paper is the Instagram social media accounts of fishing service SMEs in Rembang, Blitar, East Java. Using qualitative methods, it can be concluded that not only large companies can utilize the internet and social media as marketing media, but social media has become the main activity for business people because Instagram can facilitate communication with the public.  

Organisasi merupakan wadah yang terdiri dari sekelompok orang guna mencapai tujuan bersama. Dengan adanya organisasi, pekerjaan-pekerjaan besar bisa diatasi dengan penuh kemudahan, berbeda halnya jika sesuatu yang besar dilakukan dengan seorang diri. Dalam organisasi biasanya ada struktur organisasi seperti Ketua, Sekretaris, Bendahara, Kepala Departemen maupun anggota. Artikel ini bertujuan memberikan informasi tentang tata cara melakukan print pada amplop yang wajib diketahui oleh sekretaris organisasi pada khususnya, dan masyarakat luas pada umumnya. Tutorial tata cara print amplop ini sengaja dibuat untuk dapat menjadi dokumen dan dapat dipelajari bagi siapapun yang membutuhkan, dan hal ini merupakan bagian dari pada pengabdian kepada masyarakat bagi seorang dosen, dimana kewajiban seorang dosen adalah melakukan tridharma perguruan tinggi yaitu melakukan pendidikan pengajaran, melakukan penelitian, dan melaksanakan pengabdian kepada masyarakat. Metode yang digunakan adalah sharing tutorial di blog pribadi. Perlu diketahui bahwa pada tata cara ini, software yang digunakan adalah Microsoft Office Word 2007 (Ms. Word 2007). Hasil dari sharing turorial ini, tersampaikan kepada 494.819 orang dengan 69 respon yaitu (1) respon ucapan terima kasih sebanyak 60 orang, (2) respon bertanya sebanyak 6 orang, (3) respon mendoakan hal baik sebanyak 1 orang, dan (4) respon curhat sebanyak 2 orang. Jika melihat angka 60 dari 69 orang yang mengucapkan terima kasih pada postingan, maka tingkat keberhasilannya sangat tinggi yaitu 87%.

Kemajuan teknologi dan informasi telah membuka kesempatan yang begitu besar bagi masyarakat terkhusus bagi dunia pendidikan. Oleh karenanya pemetaan kondisi tentang pola interaksi siswa sekolah dasar dengan perangkat teknologi informasi serta bagaimana sekolah menghadapi perkembangan era digital dalam konteks pembelajaran di sekolah dasar. Penelitian ini merupakan penelitian yang menelusuri tentanng pemberdayaan rumah literasi dalam upaya meningkatkan semangat belajar siswa di era revolusi Industri 5.0 yang dapat meningkatkan kualitas pembelajaran di sekolah dasar. Adapun teknik pemberdayaan ini dengan mengadakan rumah literasi di sebuah rumah di dea Jaysari, yang mana peneliti mengambil beberapa jurnal dan buku sebagai bahan referensi utama dalam penelitian ini. Rumah Literasi adalah wadah bagi anak-anak, pemuda, untuk belajar dan meningkatkan minat literasi. Adanya rumah literasi ini bertujuan untuk meningkatkan mutu pendidikan dan memersiapkan anak-anak usia belajar dalam menghadapi tantangan revolusi industri 5.0. Sebagai pusat sumber belajar, program Rumah Literasi ini kami laksanakan dengan membentuk kegiatan- kegiatan edukatif yang terdiri dari fun learning, bimbingan belajar Malingping dan learning motivation. Dari adanya rumah literasi ini, terdapat peningkatan pengetahuan dan pemahaman masyarakat akan pentingnya pendidikan, tumbuhnya motivasi anak dalam mewujudkan cita-cita di era Revolusi Industri 5.0, serta meningkatnya minat baca anak. Pengabdian program Rumah literasi ini membuktikan bahwa program semacam ini dibutuhkan oleh masyarakat karena kemanfaatannya yang cukup banyak. Oleh karena itu diharapkan kepada para akademisi untuk menyalurkan ilmu dan pengetahuannya kepada masyarakat secara langsung agar terjadi perubahan secara nyata di masyarakat.

Perkembangan teknologi dan informasi sangat pesat, hal ini didukung isu industrialisasi 5.0 yang tidak terbendung mengarah pada sistem yang digital, elektronik yang mempergunakan kecerdasan buatan, perkembangan ini juga  sampai merambat pada bidang Pendidikan, tujuan Kegiatan Pengabdian Kepada Masyarakat ini adalah memberikan Pelatihan Pembuatan Blog Pembelajaran Dengan Wordpress Bagi Guru Sma Negeri 4 Sungai Raya Kab. Kuburaya, metode Pada kegiatan pengabdian masyarakat yaitu tatap muka di SMA Negeri 4 Sungai Raya Kab. Kuburaya, dan hasil Pelaksanaan Kegiatan ini yaitu Blog yang sudah dibuat oleh masing-masing guru, yang dikirimkan melalui link sebagai tugas.

This research can be conducted on the number of customers who visit Angkringan CA Gading Serpong by using various kinds of social media so that this form of purchase decision becomes evidence from customers who are interested in buying Nasi Kucing products. Likewise, it is important for Angkringan CA Gading Serpong to use digital marketing, because social media has a strong influence on promoting the product. Analysis can be carried out using quantitative research methods, because this research will discuss the 4P strategy, namely Product, Price, Place and Promotion which will be part of the four main keys to making a marketing strategy for Nasi Kucing which will be sold by Angkringan CA Gading Serpong. In terms of target customers, the average consumer who eats at this angkringan is students because access to this angkringan is not far from the university. This study has twenty kinds of indicators consisting of Product Quality, Product Design, Product Brand, Product Variants, Affordable Prices, Sales Competitiveness, Price Compatibility, Strategic Location, Affordable and Convenient, Order System more regularly, Media Promotion, Communication, Product Introduction , Advertising intensity through Food Blogger, so that the stability of a product is proven to satisfy customers and become loyal, a questionnaire needs to be made with a target of reaching 110 respondents who are customers of Angkringan CA Gading Serpong. This is a form of participation in filling out the questionnaire.