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Syamsiah Syamsiah; Agus Darmawan; Nunu Kustian; Vici Febriana

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2023 Asosiasi Periset Bahasa Sastra Indonesia

his Abdimas aims to explain the initiative of the Karang Taruna RW 07 Member Group in introducing information media in the form of blogs using the Google Site platform. The main objective of this project is to improve access to information and communication between member groups, as well as facilitate the exchange of information with the surrounding community. This service includes practical steps in creating and managing a website with Google Site, as well as its impact on increasing member involvement and understanding of information technology among the group. Through collaboration and internal training, the Karang Taruna RW 07 Member Group hopes to create a more effective forum for sharing information and promoting social activities in their environment. This research provides insight into the application of information technology in village-level community organizations and its impact on the quality of communication and member engagement.

Nidia Prastika; Eko Agus Alfianto

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Before there is an interest in buying a product, consumers will first search for product information in various ways. One of them is by looking at review information on several social media, blogs, websites, and favorite influencers. This study aims to determine the effect of Beauty Influencers, Customer Reviews, and Customer Ratings on Interest in Buying Garnier skincare products. The population in this study are Belia Cosmetic consumers at Shopee. This study uses a quantitative approach. The data collection technique was carried out by distributing questionnaires to 100 respondents using a non-probability sampling method through a purposive sampling technique. The results of the study show that beauty influencers have no positive and significant effect on purchase intention. The results of the study show that customer reviews have a positive and significant effect on purchase intention. The results of the study show that customer ratings have a positive and significant effect on purchase intention. The results show that the variables beauty influencer, customer review, and customer rating have a positive and significant effect on the intention to buy Garnier skincare products.