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Sayum Saba Village is one of the tourist villages in Karo Regency, North Sumatra, which has interesting natural and cultural tourism potential. However, the public is still not familiar with this village very much. Dengan menggunakan quantitative methods with a descriptive approach, this study aims to analyze the influence of social media marketing and tourist attractions on brand awareness of Sayum Saba Village. The findings show that social media marketing and tourist attractions have a positive impact on brand awareness of Sayum Saba Village. In order to promote tourist villages, this research suggests that Sayum Saba Village create natural and cultural tourist attractions, work with influencers and travel bloggers, and step up the quantity and quality of its social media marketing. It is envisaged that this study will assist Sayum Saba Village in raising its profile and drawing in more visitors.  

Language has an important role in presenting sources of information and knowledge. One of the media used as a source of information is print media such as newspapers or newspapers. Newspapers are now not only in the form of print on paper, but many newspapers have created their own blogs or pages so that news can be read online. News has a characteristic, namely using straightforward language and writing systematics that are guided by the General Guidelines for Indonesian Spelling.

Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important in building a strong customer base for a brand. One of the biggest in Indonesia, of course, is Facebook. In to increase marketing channels, there are recommendations for tools and software Free Facebook marketing at its best. We don't need to spend money to subscribe or buy existing Facebook marketing tools is wrong one is Facebook Canvas.