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Exotic Dramatic fashion, this fashion reflects a person's gentle personality, as well as a firm and strong side in some situations. Exotic dramatic clothing can be worn on formal or non-formal occasions. The problem that will be discussed is how the process of making exotic dramatic clothing with slope batik, santung and synthetic leather webbing. While the benefits can be to know the manufacture of exotic dramatic clothing with slope batik, santung and synthetic leather webbing. The method used by the author is the R&D method. This exotic dramatic fashion has 3 parts of fashion which include, crop top, dress, custom skirt, with standard size M, making archetypes, breaking patterns, making wicker, preparing tools and materials, sewing. The clothes on the Crop top three-axis wicker technique are located on the front of the bottom and on the back, the combination of slope batik motifs whose patterns are regular slashes and the combination of red and black materials makes an exotic impression. Making this fashion with slope batik, santung and synthetic leather webbing, in making woven size 3 cm wide 65 cm long which is sewn once so that the finished woven product becomes neat and not wavy. In the hollow three-axis webbing, it should be helped by sewing hands outside as a woven barrier on clothes so that they are not easily shifted and the result is neater.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

The Community Service program partners in this activity are Micro, Small and Medium Enterprises (MSMEs) engaged in crafts, such as weaving, knitting, and beaded jewelry, in the Cikarang Baru area. These MSMEs have been running their businesses for several years, but the marketing strategies applied are still conventional and therefore less effective. Therefore, it is important to provide training on the use of digital marketing so that the marketing system can be improved, expand market reach, and support increased product sales. In this activity, MSMEs receive training on the importance of digital marketing, as well as assistance in creating business accounts on digital platforms such as Google Business and Instagram, along with tutorials for optimal management. The outputs of this service include Google Business accounts, Instagram accounts, scientific articles published in national journals, and activity reports. The methods used in this service are lectures and practical tutorials in creating and managing accounts on digital media. The results of this activity indicate that digital marketing strategies need to be followed up with regular guidance so that they can function effectively and optimally in supporting marketing activities and increasing sales of MSME products.

This research aims to explore the potential of siwalan skewer woven plates as a typical local product of Pragaan Daya Village, Sumenep, and consider the need for Intellectual Property Rights (IPR) protection for these products. The background of this research is the great potential of local handicraft products that have not been fully utilized and legally protected, so that they are at risk of unauthorized reproduction. The formulation of the problems raised includes the potential cultural and economic value of this product, as well as challenges in the IPR registration process. The research uses a qualitative method with a case study approach, involving in-depth interviews and participatory observation to collect data from artisans and local community leaders. The results of the study show that siwalan skewer woven plates have unique raw materials and traditional woven techniques that are inherited from generation to generation. IPR protection is expected to increase product added value, strengthen local identity, and encourage the economic welfare of the Pragaan Daya community. Support from the government is needed to facilitate the IPR registration process and overcome the obstacles faced by the community in understanding the procedures and registration costs.

Kuliah Kerja Nyata (KKN) program in Wonorejo Village, Karanganyar District, Kebumen Regency, aims to bridge academic theory with community practice through the preservation of pandan leaf weaving crafts and the strengthening of local SMEs. This program involves students from Universitas Muhammadiyah Purwokerto for 32 days, focusing on increasing youth interest in traditional crafts and innovating product packaging. Methods employed include observation, field research, and training. Results indicate a decline in young artisans and a need for innovative packaging designs to improve product marketing. Social learning and innovation theories are used to encourage youth participation and enhance product appeal. The program faces challenges in attracting youth interest and the need for appropriate training. In conclusion, KKN successfully applies social and economic theories to address local issues, resulting in social changes that include economic development, skill enhancement, and the creation of a sustainable community.

Craft arts will continue to develop and become more interesting and unique as time goes by. The world of art is actually able to create diversity that is of interest to many groups. There are many unique phenomena in the development of woven art or also known as woven. Wicker is basically an inanimate object that can be related to daily activities, especially in the world of architecture or craft products which include interior and exterior aesthetic values. This woven material can be made into a miniature form which can produce various kinds of results such as baskets, mats, bags and crafts. This woven material can be made using various media, for example paper, bamboo, ribbon, etc. Creativity is part of the field of fine arts that can be used in production or creative activities. Various activities in the field of fine arts can provide opportunities to develop the creativity of elementary school children. Creative activities can enable young children to channel their creative talents through several activities, including: drawing; print; stick. Not all children are motivated to channel their talents because there is less encouragement from adults. The cause of low creativity among children in Indonesia is an environment that does not support children to express their creativity, especially the family and school environment. SBDP focuses on students learning skills and arts, this activity can train skills, be creative, actively innovative, for students to work well into the future.

The problem to be discussed in this research is to find out the training strategy for innovation of pandan weaving to increase the product standard community in overseas marketing as well as the marketing strategy for innovation of pandan weaving to increase the product standard community in international marketing. The research method used in this research is a qualitative method with a descriptive approach. . The research results that have been found in this research are: 1). Organizing Innovation Training on Pandan Woven to improve community product standards in international marketing is: a. Selection of Raw Materials b. Cutting, slicing, forming c. Weaving and forming innovation d. The final stage is the finishing process which is the final process from which the previous stages have been completed. The raw model of pandan that has become tanned can be seen in terms of shape, quality of workmanship as well as physical appearance or finishing. 2. Marketing Strategy Innovation of pandan woven to improve product standard communities in international marketing, namely: 1) Needs, Demands and Desires. 2) Satisfaction, value, products and costs, where the fulfillment of needs and desires must have a relationship with products and services. 3) Transactions, Relationships, and Exchanges. and 4) Marketers, marketing and markets, marketing via social media will influence external factors that influence consumer perceptions of a product, which will then influence consumer buying interest.