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ABSTRACT The community's life in Sambas has long been known for its handicrafts, specifically bamboo and rattan crafts, which boast unique diversities. The art of weaving bamboo and rattan has been a source of livelihood and an integral part of Malay culture that needs to be preserved. Therefore, media is required as a means of preservation, and one of the approaches is by creating a documentary film. This research aims to produce a documentary film as a cultural preservation medium. The making of this documentary film employs the cyclic strategy method and applies cinematography techniques in video recording.Based on the results of testing by two media experts, the film received a score of 90%, while two subject matter experts gave it a score of 88%. Furthermore, from 30 respondents, 91.73% expressed their strong agreement with the content, indicating that the documentary film is suitable for publication. It has a duration of 19 minutes and 22 seconds, with an H.264 1080p format, specifically MP4.

Ribbon embroidery is an embroidery art that uses ribbons as the embroidery material, the development of ribbon embroidery to be applied to the clohting is still something that is rare because usually ribbon embroidery is only used in the manufacture of household linen or just as decoration. Likewise with webbing which is usually found on objects made of bamboo, because woven is rarely used in decoration on clothing. Destination making this report to find out the process of making decorated clothes using ribbon and woven embroidery. The methodology. The methodology used is Research and Development (R&D) method, data analysis using Analysis Descriptive. Making ribbon and woven embroidery that is applied to clothing through several stages, namely: 1) determining the fashion design, 2) the process of embroidering robbon, 3) weaving process, 4) validation, 5) sizing on the model, 6) pattern making, 7) cutting material, 8) making seams, 9) pressing, 10) sewing process, 11) finishing. The process of making clothing needs to be done carefully, to produce appropriate clothing. On sewing the skirt with refence to the pattern Singo Sato should be done carefully when sewing curved, because it can make the fabric stretchy if it’s too tight holding it in the sewing process. And it will make the stitching result not according to size.

Penelitian ini dilakukakan untuk mengetahui Strategi dalam perencanaan, pelaksanaan dan pembinaan pemasaran produk kerajinan  Rotan di Desa Pajangan  Kabupaten Lombok Tengah. Desa Pajangan memiliki potensi perkembangan rotan yang sangat besar, namun sejauh ini belum dioptimalkan untuk meningkatkan perekonomian masyarakat. Salah satu upaya untuk mencapai target penjualan dengan menerapkan strategi pemasaran dan penggunaan media pemasaran yang tepat. Strategi pemasaran dapat dilakukan secara offline dan pemasaran secara online. Dibutuhkan pendampingan kepada masyarakat dalam mengenalkan dan menerapkan pemasaran secara offline dan pemasaran secara online. Pengabdian kepada masyarakat melakukan pendampingan  pada masyarakat desa pajangan untuk mendorong perekonomian. Metode- Metode yang digunakan pada pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah Metode pendekatan (melakukan observasi langsung), diskusi (wawancara pada masyarakat), pengarahan (menyusun konsep strategi pemasaran offline dan online), dan pemberian pendampingan langsung. Hasil dari kegiatan pengabdian ini adalah terjadi peningkatan kemampuan memasarkan usaha anyaman rotan menjadi lebih baik dalam upaya mendorong perekonomian masyarakat desa pajangan Kecamatan Kopang Lombok Tengah.