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With car production increasing every year, the automotive industry has grown rapidly in the modern era. This growth has also led to the development of ancillary service sectors such as auto repair shops, auto shows, sales of vehicle accessories and components, and carwash services. Car wash services, in particular, have become very necessary in this day and age, especially for those who cannot and have limited time to wash their own vehicles at home. As a business in the service sector, it is important to implement effective promotional plans and provide optimal service quality to customers to ensure their satisfaction with the services provided. This research aims to evaluate the effect of promotional strategies and service quality on the satisfaction of HJG Carwash users in Punggur District, Central Lampung, either partially or simultaneously. From a population of 242 people, the research sample was taken from 151 respondents. The research method applied is multiple regression analysis with the IBM SPSS Statistics application. The results prove that promotional strategies do not have a positive impact on user satisfaction, while service quality has a positive impact partially on HJG Carwash user satisfaction. However, simultaneously, the two variables together have a positive and significant impact on HJG Carwash user satisfaction. In this study, 29.5% of the variation in customer satisfaction can be explained by the model used, while the remaining 0.705 cannot be described in this research.

This research motivation is the low of tourist attractions development shown by Attraction, Accessibility, Amenity, Ancillary Service at Pincuran Tujuh Bath in Sijunjung Regency. The research purpose is to formulate a way for developing the tourist attraction of Pincuran Tujuh Bath in Sijunjung Regency using SWOT analysis derived from internal factors (strengths and weaknesses) and external factors (opportunities and threats). Overall, the results showed that Pincuran Tujuh Baths has strengths, weaknesses, opportunities, and threats that may be identified for development. Development strategies that can be proposed involve: 1) Development of tourist attractions such as swimming pools for adults and flower gardens or photo areas, by maximizing the utilization of available land. 2) Improving accessibility through the creation of road signs, as well as involving community participation in the road sign creation project. 3) Improved facilities with a focus on safety, comfort, and capacity expansion in the toilet area, rinse room, and parking lot, as well as cooperation with the government for the expansion of existing facilities. 4) Optimal availability of information, security, and promotion centers by utilizing human resources to provide clear information and make visitors feel comfortable while in Pincuran Tujuh Bath.