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The development of rural economies based on locally superior commodities is an integral part of inclusive and sustainable development strategies. Sumberdem located in Wonosari Subdistrict, Malang Regency, possesses significant potential for the development of coffee-based ecotourism. However, this potential remains largely underutilized due to several structural and institutional constraints. Key challenges include inadequate supporting infrastructure, limited capacity of local human resources, and the absence of downstream processing for coffee products. This community engagement program implemented an adaptive approach known as the Lumintu model, rooted in the Participatory Rural Appraisal (PRA) framework. Field assessments revealed critical limitations such as poor road access to plantation areas, insufficient agricultural irrigation, and weak digital connectivity. Moreover, the capacity of village institutions—such as the Village-Owned Enterprises (BUMDesa) and coffee farmer groups—remained low, resulting in local coffee products with limited added value. The initial implementation of the program has shown promising results, particularly in strengthening institutional capacity through training on tourism business management and high–value coffee processing. Furthermore, product diversification through the development of coffee-based agrotourism and digital marketing innovations has been successfully introduced. Overall, this community engagement initiative has provided a concrete solution to rural development challenges in Sumberdem Village. Moving forward, the village is expected to strengthen its position as a sustainable coffee ecotourism destination and improve the long-term economic well-being of its residents. The proposed development model also holds the potential for adaptation and replication in other rural areas with similar characteristics, thereby supporting the broader achievement of the Sustainable Development Goals (SDGs).

This community service program aims to enhance the English communication skills of strawberry farmers in Pancasari Village, Sukasada District, Buleleng Regency, as an effort to strengthen tourism competitiveness through agrotourism. The activity was carried out through practical English training using a participatory and context-based approach that reflects the farmers’ real communication needs. The training consisted of two main stages: a classroom session employing the role-play method and a field practice session held directly at the strawberry farm with the involvement of local tourists and student assistants. The training materials covered daily expressions commonly used in interactions with visitors, including greetings, product explanation, offering activities, and basic transaction language. The primary learning media were a bilingual communication booklet and situational training modules, both developed from the results of a prior needs analysis. The evaluation results showed a significant improvement in the participants’ English communication abilities. Based on the pre-test and post-test results, the average improvement reached 43%, particularly in speaking confidence, vocabulary mastery, and fluency. Participants also demonstrated increased enthusiasm and professionalism when interacting with tourists in English. This program proves that practical and role-play–based training is effective in developing both linguistic competence and communicative confidence among local farmers. It also strengthens their role as tourism actors who contribute to the sustainable development of the Pancasari agrotourism area.

This research was conducted in December 2024 - January 2025. This study aims to: (1). Determine visitor perceptions of the Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency. (2). Determine the effect of Attractions, Facilities, and Services at the Mountain Valley tourist attraction in the Tea Plantation Agrotourism, Kabawetan District, Kepahiang Regency on tourist visits. The data analysis method used in this study is the descriptive method, multiple linear regression analysis and the T test. In this study, the researcher used a random sampling technique, namely taking samples randomly. The Probability technique is a sampling technique that provides an equal opportunity for each element to be selected as a respondent member. Respondents in this study were measured using the Slovin formula with a tolerance limit of error (10%). Based on the results and discussion, it can be concluded that the perception of visitors to the Mountain Valley Tourism Object in Kabawetan District, Kepahiang Regency, most of the overall chose the category "AGREE"

This article discusses the development strategy of Village-Owned Enterprises (BUMDesa) through the optimization of village land in Turi Village, Turi District, Lamongan Regency, as an effort to sustainably increase village income. The potential of village land, including agricultural, fishery, and marginal lands that have not been utilized optimally, serves as the main focus for economic development initiatives. A qualitative approach with case study methodology is employed to explore in-depth the strategies, challenges, and opportunities faced by Turi BUMDesa in managing these assets. The study emphasizes the importance of professional, innovative, and participatory asset management supported by collaboration among stakeholders such as local government, community members, BUMDesa managers, and the private sector. Through identifying unique land potential, market analysis, and developing innovative business models such as agro-tourism, integrated agriculture, and renewable energy, BUMDesa is expected to create productive and sustainable economic activities. The main challenges include low land utilization, limited institutional capacity, and minimal innovation in business management. Therefore, capacity building, innovative business development, and strengthening cooperation are key to the success of this strategy. The development of BUMDesa based on land optimization in Turi Village is expected to enhance local income, strengthen community economic independence, and open new employment opportunities for villagers. Overall, this article emphasizes that proper and innovative asset management is crucial for achieving sustainable village development and improving community welfare evenly.

Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural cultivation techniques, and distribution of seeds to the community. The program also introduces the concept of agrotourism to boost income through harvests and educational tours. The results show an increased understanding of sustainable cultivation techniques. To ensure the program's sustainability, further training, infrastructure development, and routine monitoring are required, along with collaboration between the village government, universities, and BUMDes to establish Cemani Village as a model of agrotourism destination.

Kebun strawberry Dzjikho Alahan Panjang merupakan salah satu kawasan  agrowisata yang semakin populer di Sumatera Barat. Keindahan alam pegunungan, suasana sejuk, dan pengalaman unik memetik strawberry langsung dari kebun menjadi daya tarik utama bagi pengunjung. Selain menawarkan pengalaman wisata yang menarik, keberadaan kebun ini juga memberikan peluang bagi masyarakat setempat untuk mengembangkan sektor pariwisata. Penelitian ini bertujuan untuk mengetahui dampak keberadaan objek wisata kebun strawberry Dzjikho terhadap kehidupan sosial dan ekonomi masyarakat sekitar. Penelitian ini termasuk penelitian deskriptik kualitatif dengan teknik pengumpulan data meliputi pengamatan lapangan, wawancara mendalam terhadap informan kunci, dan dokumentasi. Hasil penelitian menunjukkan bahwa pariwisata di Alahan Panjang memberikan dampak positif terhadap perekonomian masyarakat lokal, menciptakan banyak peluang kerja disektor agrowisata, perdagangan, dan jasa. Pemerintah desa juga mendorong keterlibatan masyarakat melalui pelatihan dan penyuluhan. Kelompok tani dibentuk untuk berbagi ilmu, sementara kegiatan gotong royong rutin dilakukan untuk membersihkan kebun dan area sekitarnya. Kolaborasi ini tidak hanya meningkatkan produktivitas tetapi juga mempererat hubungan antar warga. Namun, dampak negatif seperti polusi dan akulturasi budaya juga menjadi perhatian masyarakat setempat.  Masyarakat Alahan Panjang secara umum menerima perkembangan pariwisata dengan baik, meskipun ada kekhawatiran terkait masuknya budaya asing yang tidak sesuai dengan adat lokal.

Sukasetia Village in Cihaurbeuti District has great potential to develop into a sustainable agrotourism destination. This study focuses on identifying strategic approaches to develop agrotourism in the Sukapulang area by employing a participatory method involving local communities as active stakeholders. The research adopts qualitative methods, including in-depth interviews, participatory observations, and descriptive analysis. Results indicate that agrotourism development can provide significant economic benefits, such as creating alternative income sources and preserving local culture and traditions. Furthermore, it enhances community engagement and promotes sustainable tourism practices aligned with global trends. Despite its potential, challenges remain, including inadequate infrastructure, limited access to information, and insufficient promotional strategies. The study recommends improving infrastructure, enhancing digital promotion, and implementing capacity-building programs to empower local communities. These strategies aim to ensure long-term sustainability and competitiveness for the agrotourism initiative. The findings suggest that with collaborative efforts involving local stakeholders, government, and private sectors, Sukasetia Village can serve as a model for community-based sustainable tourism development in rural areas, contributing positively to the region's economic and social growth.

This study aims to design an effective cash accounting information system for an agrotourism hotel in Batu City. The data collection methods used are field studies and literature review, employing techniques such as observation, interviews, and documentation. The important significance of this research is to enhance the cash receipt procedures for hotel room rental payments by incorporating additional digital payment methods through e-wallets and QRIS, thereby increasing transaction efficiency that benefits both the hotel and consumers. The significant importance of this research is to enhance the efficiency of payment transactions, making it easier for both the hotel and consumers. The qualitative analysis in this study aims to improve the accuracy of cash recording, reduce the risk of errors and misuse of funds, enhance internal control, broaden payment options, and provide practical guidance for hotels and consumers regarding payment and cash receipt procedures. With improved cash receipt procedures, the hotel will be better prepared to meet consumer needs and increase competitiveness in response to changes.

Magelang Regency, Central Java, has great potential in the agrotourism sector that can contribute to the local economy and the preservation of cultural values. This study aims to design an Agrotourism Law that regulates the management, development, and protection of the environment in the area. The research method used is empirical juridical, which involves collecting primary data from local communities and analyzing existing regulations. The results of the study indicate that the development of agrotourism in Magelang Regency is still hampered by the lack of coordination and unclear regulations, which can trigger environmental exploitation and injustice in the distribution of economic benefits. Therefore, the drafted law must include regulations on sustainable management, rights and obligations of business actors, environmental protection, promotion of local culture, and financial support for community-based agrotourism. This study is expected to be a reference in formulating policies that are beneficial for the development of sustainable and inclusive agrotourism in Magelang Regency.

Dairi Regency has a favorable geographical location, Sidikalang is the capital of Dairi Regency and has enormous industrial potential. The purpose of this study is to determine the potential for industrial development in Dairi Regency. The research method used is a qualitative research method that is library research using books and other literature as the main object. The results of the study show that geographical conditions, climate, and natural resources support various types of plants. The leading commodities are curly chilies, shallots, ginger, turmeric, corn, paddy fields, durian, Siamese oranges, Arabica coffee, and Robusta coffee. The potential for developing the fisheries industry with a focus on tilapia, carp, catfish, and jurung. The potential for developing tourism with ecotourism; trekking, mountain biking, observing flora and fauna, relaxing at Lake Toba. Agrotourism: visiting coffee, tea, orange plantations, learning about cultivation, then farming. Culinary and cultural tourism; art and cultural performances, cooking classes, culinary tourism. Travel history; King Silahi Sabungan Tomb Monument, Dairi Faith Tourism Park, Tao Silalahi. Religious tourism; Sidikalang Old Church, Sidikalang Grand Mosque.

Kalisapu Village, Slawi Regency, has significant agrotourism potential to be developed as part of the local creative economy. However, the utilization of these natural resources has not been balanced with adequate human resource (HR) capacity. This article discusses HR training conducted to improve the ability of local communities to manage agrotourism with a creative economy approach. Training methods include workshops, mentoring, and evaluations designed to empower communities in managing innovative and sustainable agrotourism businesses. The results of the training showed a significant increase in community understanding and skills related to creative business management, digital marketing, and financial management. This article also identifies the challenges and opportunities faced in developing a creative economy in the village agrotourism sector.

Banjaroya Village, Kulon Progo Regency has many tourism potentials, one of which is the Chocolate Cocoa Park. As an educational tourist attraction based on agrotourism, the Chocolate Cocoa Park serves several activities offered to tourists related to the cultivation of Cocoa plants and Chocolate production. However, in this case, the Chocolate Cocoa Park has not packaged and programmed the activity services well. The results of the study show that there are several things that need to be fixed in packaging and providing educational package programs at the Chocolate Cocoa Park. The thing that needs to be fixed is the way to package the tour package, it needs to display an itinerary so that tourists feel easy and can manage their time to participate in the activity. Then the programming is by grouping the activities offered according to the focus of each activity so that tourists can choose what focus activities they want to participate in.

Tourism management is an effort to realize a tourist village that has great natural potential. Community service activities carried out in Semboro Village, Jember Regency aim to provide benefits for Pokdarwis and the community who play a direct role in its development. Although orange production in Jember Regency has increased, farmers do not feel the same benefits because the price of oranges is uncertain. Therefore, orange farmers, especially in Semboro District, are eager to develop existing orange plantation businesses into tourism businesses. If we look at the market potential based on tourist visits to Jember Regency, the growth of agrotourism businesses in the area looks very promising. This community service activity is carried out by providing education through lectures and questions and answers. The results of this activity are very useful for increasing community knowledge and abilities. The results of the evaluation of the activity process show that the community understands how to realize a tourist hamlet in Semboro Hamlet, Jember Regency.

CV.Kopi Citarasa Persada operates in the field of educational agrotourism and explains the processing of coffee and its derivatives. Support is provided to support this educational agrotourism activity. The aim of this support effort is to make the company an educational tourism destination for coffee production and utilize the potential of coffee raw materials in Tutur District to provide knowledge about coffee to various groups ranging from children to adults. An aspect that differentiates CV. Kopi Citarasa Persada is a comprehensive approach to coffee processing from upstream to downstream. They have developed educational tours that allow visitors to experience firsthand the process of growing Robusta coffee. There are several interesting locations in this educational tour. Educational tourism support activities at CV. Kopi Citarasa Persada offers a variety of experiences in interesting places with a variety of knowledge gains. This educational tourism support has had a positive impact, especially for pkl students. You will expand your knowledge about the history of Robusta coffee cultivation and understand the processing process of ground coffee and its various derivative products in more detail.

Crooked land is customary land managed by the village whose designation is used for the benefit of the village or the administration of the village. By and large, crooked soil is used for agriculture.  The use of crooked land as a source of village cash is not only in agriculture, but can also be through the field of tourism which is often referred to as agrotourism. The development of agrotourism by utilizing land based on local culture is expected to increase farmers' income and to reserve land resources, as well as maintain local culture and local technology (indigenous people's knowledge) which is generally in accordance with the natural conditions of the environment. In Kalisapu Village, most of the utilization of crooked land in Kalisapu village is still focused on agriculture as the main source of crooked land income. The crooked soil potential of the tourism field has not been optimally applied. To be able to develop crooked land into Agrotourism tourism, qualified and competent human resources are needed in Agrotourism tourism midwives. The training held is a collaboration between the Kalisapu Village Government, Slawi District, Central Java, and the proposing team of Dian Nuswantoro University (UDINUS) through a community service or community partnership program whose implementation is in the form of training, training and introduction to the concept of Agrotourism to support the use of crooked land in Kalisapu Village as an Agrotourism Area.

The Regent of Kuningan revealed that the typical coffee of Kuningan Regency has the potential to increase economic and tourism activities. The purpose of this study are to determine the potential and uniqueness of the plantation area and coffee factory in Cibeureum Village, Kuningan Regency. Planning a coffee trail that is in accordance with the potential and uniqueness of coffee plantations and factories so that it can become a coffee agro-tourism product and promote coffee agro-tourism. The analytical method that will be used in this research is the descriptive analysis method. The data used is qualitative data obtained from the results of the researcher's in-depth observations and interviews with related parties. Planning a coffee trail is able to combine everything into a complete coffee journey, starting from the planting process, picking coffee, selecting coffee beans, drying coffee beans, roasting coffee beans, grinding the coffee beans and finally being able to enjoy the coffee. Coffee trails must be positioned as the most interesting form of coffee tourism activity and can improve the experience of tourists, especially coffee lovers, in exploring coffee agrotourism.

In Indonesia, tourism still has an important role in supporting national development. Morotai Island as a border area has a huge local potential in mining, farming, plantation, including human resources and tourism. Therefore, this research aimed to provide a recommendation for tourism development and so that to improve tourism competitiveness, particularly tourism activity conducted by tourists, based on SWOT analysis. This research used descriptive qualitative method. The research location was in the territory of Daruba, South Morotai, Morotai Island District, North Maluku Province. The data were obtained by doing observation, interview and literature study. In the interview part, some staff of Tourism Board and local people became the sources through focus group discussion and direct interview referred to purposive sampling technique. The SWOT analysis shows that Morotai Island District has nature beauty and War World II historical ruins as the strength. Those still have a huge opportunity to develop so that to revive the tourist activity there. Not to mention, Kelapa Bido as an endemic plant in Morotai Island District. Based on the SWOT analysis and observation, the recommendations for tourism activity are managing tour packages, agrotourism and digital tourism via augmented and virtual reality.  

The impact of social media on economic changes in society can be seen from various aspects. Social media has had a significant impact especially in consumer behavior, marketing and business interactions. Apart from that, social media also influences people's social and economic behavior patterns, such as adapting to new habits, communication patterns, and creating a digital entrepreneurial ecosystem. Social media also has positive impacts, such as making interaction easier, expanding reach, and obtaining information at lower costs. However, there are also negative impacts, such as decreased face-to-face interaction, potential for addiction, conflict, and privacy issues. The use of social media has also initiated changes in social and economic behavior, for example in the case of farmers switching to the agrotourism sector due to social media activities, as well as influencing the presence of agrotourism and collaboration with outside parties. Thus, it can be concluded that social media has a significant role in shaping social and economic change in society, both in positive and negative terms.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.

This research aims to design an effective social media content strategy to promote Kecubung Valley Agro Tourism. Agro-tourism is increasingly popular as a recreational destination, and social media has become a crucial platform for introducing and promoting tourism destinations. The study involved an in-depth analysis of agrotourism characteristics and target audience preferences. Through a content design approach that focuses on visuals, narrative and interaction, this research seeks to create an interesting experience for social media users. The research methodology includes surveys, interviews and analysis of social media data related to similar destinations. The results are expected to provide insight into user preferences, social media content trends, and the best strategies to increase the visibility of Lembah Agro Tourism. This research contributes to a practical understanding of how to design social media content that can increase user attraction and interaction, thereby advancing the promotion and marketing of agro-tourism destinations.