Publication Search

The objectives of this research are 1) To find out how the Instagram application is used as an online shop marketing communication medium, 2) To find out the obstacles to the Instagram application being used as an online shop marketing communication medium. The location of this research was carried out at the Novashoptakengon.id mini online shop located in Uning Village, Pegasing District, Central Aceh Regency with the number of informants being 1 owner, 4 resellers and 1 consumer of the Novashoptakengon.id Online Shop. Data collection used in this research is interviews and observations with owners, resellers and consumers. Data analysis techniques consist of data collection, data reduction, data presentation and drawing conclusions. The results of the research are marketing communications carried out via Instagram media which are used by online shop owners through promotions on the Instagram application. Of the various supporting features built into Instagram, the features most frequently used are the Instagram story photo upload and Story Highlights features. In the Instastory feature, Mrs. Nova Sri Rezeki uses it to inform about the latest products and shop situations every day. Meanwhile, to upload photos, Mrs. Nova Sri Rezeki uses it to post new products with attractive layouts. Story Highlights are used to provide important information such as how to order online, shop location instructions, shopee address and others. This feature used is considered very effective and helpful in the product promotion process, because it can convey messages directly to consumers. By utilizing the number of followers which has reached 4,934 thousand, it will make it easier to promote products. The problem with the Instagram application being that it is used as a marketing communication medium for online shops is competition between other online shops, so that the owner must be diligent in posting photos or videos so that his products can be seen by consumers, otherwise he will be at risk of losing consumers. People will switch to other online shops.

Background:The high number of cases of death due to cervical cancer in Indonesia is exacerbated by the arrival of sufferers to health services at an advanced stage of > 70%. Efforts can be made to reduce risk factors for cervical cancer through primary prevention efforts. Purpose:The aim of community service is to increase teenagers' knowledge and attitudes about cervical cancer, with educational methods through audiovisual media. Method: This community service is carried out through audiovisual method counseling. This activity begins with identifying knowledge and attitudes or a pre-test about cervical cancer. The activity continued with counseling using video media about preventing cervical cancer and a post test after the counseling was carried out in one room in the School. Result: The level of knowledge before education was mostly sufficient 72 people (72%) and the attitude category was sufficient 70 (70%). After education there was a good increase in knowledge from 28 (26%) to 91 people (91.0%), while attitudes also existed an increase from 5 people with good attitudes to 87 people (87%). Conclusion:It is hoped that health workers will increase educational activities using audio-visual methods about cervical cancer. The public, especially young women, are expected to seek information from print and electronic media about cervical cancer.  

ABSTRACT The high number of cases of death due to cervical cancer in Indonesia is exacerbated by the arrival of sufferers to health services at an advanced stage of > 70%. Efforts can be made to reduce risk factors for cervical cancer through primary prevention efforts. The aim of community service is to increase teenagers' knowledge and attitudes about cervical cancer, with educational methods through audiovisual media. The level of knowledge before education was mostly sufficient 72 people (72%) and the attitude category was sufficient 70 (70%). After education there was a good increase in knowledge from 28 (26%) to 91 people (91.0%), while attitudes also existed an increase from 5 people with good attitudes to 87 people (87%). The Wilcoxon test results obtained a significant value (p) of 0.000, it can be concluded that cervical cancer prevention education is effective through audio-visual for young women. .It is hoped that health workers will increase educational activities using audio-visual methods about cervical cancer. The public, especially young women, are expected to seek information from print and electronic media about cervical cancer.

Background: Diabetes Mellitus (DM) is a disease that is increasing every year in countries around the world. Reports from various regions in Indonesia show that the incidence and complications of DM are widespread, making it a national problem that requires more attention. A frequently encountered complication of DM is diabetic foot, which can manifest as ulcers, infection and gangrene. Actions to treat diabetic foot include preventive measures which include foot care education, diabetic shoes and foot exercises. Foot exercises are exercises carried out by DM sufferers and non-sufferers to prevent injuries and help improve blood circulation in the legs. Apart from their role in providing health education, nurses as members of the medical team can also play a role in teaching foot exercises so that DM patients are able to do foot exercises independently. Objective: To increase the knowledge and skills of DM sufferers by implementing foot exercises in an effort to prevent diabetes complications in the feet (diabetic foot). Method: Foot exercise activities are carried out on DM sufferers who do not have wounds on the feet. The methods used were lectures, questions and answers, and direct demonstrations using newspapers. Results: The results of the activities obtained were an increase in knowledge before and after providing counseling and demonstrations of foot exercises for DM sufferers. Conclusion: After carrying out this community service, the community's ability to do foot exercises has increased and can be done independently, so it is hoped that this can prevent complications in DM sufferers.

Women have a deeper attachment when in a romantic relationship because they have an orientation towards having a mutually supportive relationship with their partner and gaining love and intimacy (Wiraswati, 2014). Violence against women is prone to causing post-traumatic stress disorder or PTSD. PTSD includes the emergence of unwanted intrusive thoughts, avoiding activities related to the traumatic experience, and exhibiting excessive emotional and physiological reactivity. In this study, interviews were conducted based on the PSSI-5 and mapping of the severity of PTSD symptoms using the Davidson Trauma Scale on three respondents. The research results showed that two respondents showed sub-clinical PTSD symptoms, while one other person showed high PTSD symptoms that interfered with daily activities. All respondents showed the emergence of PTSD symptoms including the emergence of repetitive intrusive thoughts without intention, avoiding stimuli that resemble traumatic events, feeling emotional dullness, and showing increased reactivity.

The development of coastal and marine ecotourism must consider two aspects, namely the tourist destination aspect and the market aspect. Even though in its development it adheres to the concept of products and markets, the development of tourism products still ensures the preservation of natural and cultural resources of coastal and marine communities. Nowadays, ecotourism in mangrove forests is seen as being able to synergize with real conservation measures for the mangrove forest ecosystem. The potential of mangroves can be used as a tourist attraction as well as an effort to rehabilitate and conserve mangrove areas. The aim of writing this article is to find out the strategy for developing ecotourism, especially mangrove ecotourism, which is based on previous case study research. From the three case studies, it can be concluded that the ecotourism development strategy is determined by analyzing the conditions and feasibility of ecotourism.  

The development of an institution cannot be separated from the role of the community it self. Apart from quality, the institution must also give priority to the community, consumert or customers to maintain the continuity of the institution or argency. The activities of Islamic banking institutions must be carried out as closely as possible in introducing the products and services offered by Islamic banking with the aim of increasing or even increasing public interest and trust. In connection with this research, this thesis aims to determine the lack of public interest in choosing Islamic banking products. This type of research is qualitaive research and the data collection techniques are observation, interviews and documentation. This research involved 30 respondents in Mekar Sari Village, Kumpeh districh, consisting of various professions. From the results of research conducted by researchers, 8 respondents stated that they were interested in Islamic banking , but only 3 respondents had used Islamic banking services, and the remaining 14 respondents were not interested and used conventional banking services, then 8 respondents did not respond because they assumed that Islamic banking and conventional bank are the same. Based on the data analysis from this research, the public understanding of Islamic banking are internal and external factors, including personality, motivation, attitudes, beliefs lifestyle, religion, experience, family, culture, society and service. Of   these factors, the most dominant main factors are attitude and belief factors, personality factors and community factors themselves.

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.

Medan Tuntungan Sub-district is one of the strategic areas in Medan City that has great potential in the development of the tourism sector. This research aims to identify and analyze the characteristics of tourism architecture and the attractiveness of tourist destinations in the area. The method used is descriptive qualitative with data collection techniques through literature study and observation of several leading tourist attractions, including Kenanga Garden, Royal Sumatra Golf Course, Rajasyah Outbound & Edu Center, and Graha Maria Annai Velangkanni. The results showed that each destination has its own charm in terms of attractions, accessibility, amenities, and ancillary facilities. The existence of adequate facilities and a natural atmosphere are the added value of these destinations. However, some locations still need improvement in terms of infrastructure and promotion. Therefore, collaboration between the government, tourism managers, and the community is needed to support the development of sustainable tourism in Medan Tuntungan Sub-district.

Money Laundering is an attempt to hide or disguise the origin of money or assets resulting from a criminal act through various financial transactions so that the money or assets appear as if they came from legal activities. The criminal act of money laundering is increasingly complex, and uses increasingly varied methods, one of the crimes originating from money laundering is fraud. The problems studied are how the law protects victims of fraud, what is the mechanism for confiscating and returning assets resulting from criminal acts originating from the assets of fraud victims, as well as an analysis of the basic considerations of judges in the Supreme Court decision no. 3096 K/Pid.Sus/2018. The defendant, who was proven to have not only committed the crime of "Fraud", was also proven to have committed the crime of "Money Laundering", therefore, based on the provisions of Article 39 of the Criminal Code in conjunction with Article 46 of the Criminal Procedure Code, the evidence was confiscated for the state. 

Bullying is an act of violence committed by an individual or group to another person so that they suffer injuries that have a very serious impact both physically and psychologically. This activity was carried out on December 14, 2023 at schools in Kemlagi Village. This activity was carried out because of the many victims in the current era which are mostly carried out by students, therefore we hold educational counseling on the impact of bullying. This activity was carried out with the aim of fostering and preventing aggressive mindsets and attitudes. This activity was attended by 30 students.

This study aims to assess the influence of leadership style on employee performance at UOB Buana Bank Medan. The significance of leadership style in influencing staff engagement, dedication, and productivity has been acknowledged. Having a comprehensive grasp of how leadership style may impact performance is crucial in the banking business, which is characterized by fierce rivalry and continuously evolving market circumstances. The research was carried out by distributing a questionnaire survey to workers from different work units at UOB Buana Bank Medan. The questionnaire was designed to evaluate the employees' perception of the leadership style employed inside the organization, as well as their level of performance. The population under investigation comprises all employees of UOB Bank Medan. The sample approach employed is simple random sampling. The sample size for this study consisted of 110 workers. The acquired data was subsequently examined utilizing statistical methodologies, such as regression, to assess the relationship between the independent variable (leadership style) and the dependent variable (employee performance). The results of this study are anticipated to offer valuable insights for UOB Buana Bank Medan in enhancing leadership approaches to enhance employee performance. The practical implication of this study is that it can aid managers in selecting a leadership style that aligns with the specific attributes of the organization.

High blood pressure is a serious health problem because it is a major risk factor for cardiovascular disease. Results of an interview with the head of Posyandu Sakura 9 RW. 01 Manang, Grogol,   Sukoharjo  shows that more than 70% of people suffer from hypertension. Therefore, socialization through health counseling programs is needed to increase the role of the community in the context of preventing hypertension. At Posyandu Sakura 9 RW. 01 Manang, Grogol,   Sukoharjo, community service activities are expected to be able to improve health degrees optimally. Through understanding ways to prevent hypertension, for example in the consumption of healthy foods and physical activity correctly, and can improve people's knowledge, behavior, and attitudes about hypertension.  The solutions offered to partners are ways to prevent hypertension through health counseling activities on hypertension, healthy cooking demonstrations in order to reduce excessive consumption of sugar, salt and fat, and healthy heart gymnastics activities to increase physical activity. The conclusion of this community service activity is that the elderly at the Sakura 9 Posyandu are very enthusiastic and give appreciation regarding very useful activities.  

Osteoarthritis is the most common type of arthritis that affects the knee. Osteoarthritis is a degenerative process in which joint cartilage is gradually eroded. This disease often attacks middle-aged and elderly people. Osteoarthritis can be caused by excessive stress on the joints such as repeated injuries or being overweight. The aim of this activity is to provide acupressure therapy to reduce the level of pain experienced by elderly people with knee osteoarthritis. The target of this activity is elderly people who experience knee osteoarthritis in Bangun Rejo Village, Tanjung Morawa District with a total of 16 people. This activity is carried out by providing acupressure therapy. The results of the activity showed a decrease in pain levels in elderly people with knee osteoarthritis in Bangu Rejo village, Tanjung Morawa district. It is hoped that the elderly can manage pain with knee osteoarthritis by providing acupressure therapy

The Mayangsari culinary tourism village Semarang was formed in 2018 by a number of people who are members of the Putra Mayangsari Disaster Preparedness Group (KSB Puma) and the Mayangsari Tourism Awareness Group (Pokdarwis Mayangsari). The Semarang City Culture and Tourism Office provided ideas for developing Mayangsari River Tourism by highlighting the potential attractions of river tubing, river education and culinary tourism. The development of the Mayangsari culinary tourism village, which is a finalist in the 2022 great village competition in the creative and innovative village category, still has several things that need to be improved, especially regarding accounting records for culinary tourism. Based on this, it is important to provide education on the importance of accounting records in theory and practice in the Mayangsari culinary tourism village. The approach used in this community partnership program is in the form of giving lectures and tutorials by providing accounting material ranging from recording to preparing financial reports. It is hoped that this community partnership program will increase and sustain economic activities in the Mayangsari culinary tourism village.

Stunting is one of the health problems in Indonesia which is caused by chronic nutritional problems due to insufficient nutritional intake during pregnancy for quite a long time and due to food being provided that is not appropriate or balanced with nutritional needs during pregnancy. Providing nutritional education to pregnant women can improve the level of knowledge of pregnant women. The aim of this community service activity is to increase knowledge and understanding as well as the role of pregnant women in the stunting prevention program which is expected to directly motivate pregnant women to participate in ensuring good nutritional intake, especially during pregnancy up to the child's 1000th day of age. The method used was lectures and questions and answers to pregnant women about nutrition during pregnancy to prevent stunting. This activity was carried out in Mangarabombang Village on November 30 2023, which was attended by 15 pregnant women. The results of this activity have an impact on increasing pregnant women's understanding of nutrition during pregnancy and preventing stunting.  

A road traffic accident is an unexpected and unintentional event on the road involving a vehicle with or without other road users which results in loss and/or loss of property. If the violation gives rise to criminal consequences attached to the violation, then the violation is a criminal offense. Law of the Republic of Indonesia Number 22 of 2009 concerning Road Traffic and Transportation, regulates lex specialis, regarding the process of resolving cases of criminal traffic accidents, However, the resolution of this case is also often carried out outside of court or in other words it is resolved through peace (islah) between the parties, this mechanism is often also called Alternative Dispute Resolution (ADR). Handling criminal cases that occur in society can be resolved using two methods, namely penal and non-penal. One of the non-penal solutions is Penal Mediation. Penal mediation itself is born from the culture that exists in society so that the content of its values is in accordance with the characteristics of the Indonesian nation. Mediation is a procedure based on "good faith" where the disputing parties convey suggestions through channels on how the dispute will be resolved by the mediator, because they themselves are unable to do so. Through this freedom, it is possible for mediators to provide innovative solutions through a form of resolution that cannot be carried out by the court, but the parties to the dispute obtain mutual benefits.

Training on the Use of Code.org-based Educational Games in Delivering Material in Schools is a community service activity which aims to improve teachers' skills in using video-based learning media. This activity was carried out at SDN Kedungdalem II, attended by 12 teachers. This abstract explains the reasons for choosing this topic, namely to overcome challenges in delivering material in schools and utilizing the potential of technology in the learning process. The method used is interactive training and direct practice in creating and editing educational games for learning. During the training, teachers were provided with knowledge about code.org-based educational game concepts and technical skills to create interesting and effective educational games. The results of the training show an increase in teacher skills in using code.org-based educational games and more active student participation in learning. Teachers report increased student learning motivation and better understanding of concepts after implementing code.org-based educational games in the classroom. The conclusion from this activity is that this training succeeded in providing significant benefits for teachers and students. Using educational games based on code.org can improve the quality of learning and produce a more interactive learning environment

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.

The business world is a zone of uncertainty, to survive we must have value or competitiveness. One strategy to increase competitiveness is to adapt to current developments. In this digital era, we can use e-commerce marketing media as a place to sell. Apart from marketing and sales media, there is also an important thing that attracts customers, namely packaging. A common problem that occurs in the business world in this era of digitalization is not being able to adapt to technology, this is also an obstacle for the business world today. So the aim of this community service activity is to provide assistance and guidance in using the online e-commerce sales platform. Apart from that, to increase product value we will provide insight into packaging design with the ultimate goal for business actors to increase productivity and profitability of course. In this case, the method used is direct counseling and guidance at the Cyqul Food business location in Harjamekar Village, North Cikarang. Guiding the use of e-commerce and developing packaging design is very necessary to improve business.