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Studi ini menyelidiki bagaimana kualitas produk dan harga memengaruhi keputusan mahasiswa untuk membeli air mineral Le Minerale. Penelitian didasarkan pada meningkatnya kesadaran dan kepedulian masyarakat terhadap kesehatan; mereka mencari solusi untuk memenuhi kebutuhan air minum harian mereka dengan mempertimbangkan harga dan kualitas produk. Studi ini menggunakan metode kuantitatif; survei dilakukan terhadap 103 siswa yang dipilih secara purposive. Hasil analisis regresi menunjukkan bahwa kualitas produk (β=0,347; p=0,002) dan harga (β=0,368; p=0,001) berpengaruh secara signifikan positif sebesar 44%  terhadap keputusan pembelian. Penelitian ini menunjukkan bahwa peningkatan kualitas produk dan penetapan harga yang kompetitif merupakan strategi penting untuk meningkatkan daya saing produk di pasar AMDK. Penelitian ini memberikan dasar bagi pelaku industri AMDK untuk meningkatkan kualitas dan penetapan biaya produk, sehingga konsumen memiliki pilihan yang lebih baik.

The increase in consumption of plastic bottled drinking water (AMDK) has led to an increase in the amount of plastic waste that requires special handling. One of the main challenges in managing this waste is the process of cutting plastic cup rings, which has been done manually using a cutter or small knife. This manual method is not only less effective but also increases the risk of injury for waste pickers. This research aims to develop a safer and more effective plastic cup ring cutter. Through a socialisation programme and implementation of the tool at Bank Sampah SiHatin, the effectiveness of the tool was tested by comparing the manual method and the use of the cutting tool. The results of the analysis show that the use of this tool is able to increase the cutting speed by 58%, produce more uniform cuts, and eliminate the risk of injury due to the use of cutters. In addition, this tool also improves occupational safety and health (K3) aspects and has a positive impact on the economic value of cutting products. Thus, this innovation is an effective solution in plastic waste management in the informal sector and can be adopted more widely in various other Waste Banks

This study aims to develop the use of Microsoft Excel for calculating the realization of product delivery at Bottled Water Companies. The research method that the author uses is descriptive qualitative. The results of this study indicate that using Microsoft Excel to calculate product delivery realization will be more effective and efficient than doing it manually. Based on several stages of data collection, Microsoft Excel is considered to be able to facilitate work related to numbers in bottled water companies.    

This study aims to analyze the role of social media marketing in the development of the Arcos Packaged Drinking Water (AMDK) business. By using in-depth interviews with Arcos management and marketing teams, this study reveals how digital marketing strategies, especially through social media such as Instagram, Facebook, and Twitter, play an important role in increasing brand awareness, market reach, and consumer loyalty. The results of the study show that collaboration with influencers, the use of attractive visual content, and active interaction with consumers through social media have had a significant positive impact on sales growth. In addition, the ability of social media to enable real-time interaction with consumers helps companies to dynamically adjust their marketing strategies and respond to market needs more effectively. However, this study also notes challenges, especially related to competition in the packaged drinking water industry. This study concludes that social media marketing is a very effective and efficient tool for developing a business, but it requires a creative strategy and continues to adapt to changes in digital trends. Recommendations for future research are to explore newer social media platforms, combine qualitative and quantitative research methods, and conduct comparative studies with other brands in similar industries.