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This study focuses on examining the impact of halal certification, product quality, and marketing strategy on the sales of Home Industry food products. A descriptive quantitative approach was adopted to analyze the relationship between variables. Data were collected through questionnaires distributed to 170 respondents who were food product business actors Home Industry in Sariwangi District, Tasikmalaya Regency, West Java Province. The collected data were analyzed using the Structural Equation Modeling method with a Partial Least Squares (PLS-SEM) approach. The results show that both halal certification and marketing strategy have a significant positive effect on sales of Home Industry food products. Meanwhile, product quality does not show a significant effect on sales. The study also indicates that halal certification has the strongest influence on sales compared to the other variables.

This article aims to explain how encounters at Secangkir Jawa, Yogyakarta, are conducted through an analysis of George Caspar Homans' Exchange Theory. This research employs qualitative methods with a field study and an analytical approach. Data collection techniques include direct interviews with friends who frequently meet at Secangkir Jawa, and literature sources are used to strengthen the theoretical analysis. The findings demonstrate that encounters at Secangkir Jawa, Yogyakarta, are inextricably linked to the stories and interests underlying the students' presence, each with their own goals. In essence, humans are always present in interactions with their own interests and always seek profit. Analyzing this with George Caspar Homans' social exchange theory, it can be seen that encounters at Secangkir Jawa are always associated with both material and non-material interests. Looking more specifically at Homans' fundamentals, the success proposition is seen when regular encounters provide rewards, encouraging continued attendance. Meanwhile, the value proposition suggests that the greater the benefit gained, the greater the motivation to attend.