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Asep Kristiyanto; Fadil, Imam Failasuf

Proceeding. of The International Conference on Business and Economics 2026 Universitas 17 Agustus 1945 Semarang

Digital transformation in public health services requires cadres to possess adequate digital literacy and technology adaptation skills. This study aims to analyze the influence of digital literacy and technology adaptation on the effectiveness of cadre performance, with digital competence as an intervening variable in Pekalongan Regency. The study population was health cadres in Pekalongan Regency, with a sample of 90 respondents selected using a technique that was part of the total population of 285 respondents. Sampling used simple random sampling. Data collection was carried out using a questionnaire that had been tested for validity and reliability. Data analysis used [analytical methods, for example: Structural Equation Modeling (SEM) or Path Analysis] to examine direct and indirect relationships between variables. The research results are expected to provide an overview of: (1) the influence of digital literacy on the effectiveness of cadre performance, (2) the influence of technology adaptation on the effectiveness of cadre performance, (3) the influence of digital literacy on digital competence, (4) the influence of technology adaptation on digital competence, (5) the influence of digital competence on the effectiveness of cadre performance, and (6) the role of digital competence as an intervening variable in the relationship between digital literacy and technology adaptation on the effectiveness of cadre performance. The findings of this research are expected to serve as a basis for developing training programs and increasing the capacity of health cadres in the digital era, particularly in Pekalongan Regency.

Alifia Pasa Afryliyani; Joko Joko

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2026 Asosiasi Riset Ilmu Teknik Indonesia

Education plays a crucial and essential role in improving the quality of human resource globally, thus a research was conducted with the aim of producing a product, namely a learning module. This module is one of the learning resources that can be used by students independently. Therefore, the module was developed to function as a learniing guide for students. The lerning model used in this research is Creative Problem Solving. In this learning model, the teacher presents problems so that students can find answers innovatively and sharpen  their critical thinking skills. The suitability of this learning module will be evaluated based on three aspect, namely validity, practicality, and effectiveness. Based on the research sample data, this consists of students from class XI Electrical Power Installation Techniques (TITL) 1 at SMKN 1 Driyorejo. This method uses the Research & Development (R&D) approach. The analysis of differences in learning outcomes was carried out using the One Group Pretest-Posttest Method, the treatment in the form of a learning module based on the Creative Problem Solving model was given to student. The research result show that (1) the modules suitability is stated as very valid wth a score of 89,60, (2) aspect, it is stataed as very practical with a total average reaching 90,60, (3) effectiveness is proven from the improvement in learning outcomes in terms of knowledge and domains with an average pretest score of 51,3, while the average posttest score is 85 with a significance of 0.000.

Alya Nurhasani; Ade Budi Setiawan; Dea Julfani; Firda Fauziah; Hilman Ariyansyah +1 more

Jurnal Manajemen dan Ekonomi Bisnis 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze the financial performance of the East Java Provincial Government based on the Budget Realization Report (LRA) for the 2022–2024 period. This study is important to assess the effectiveness of revenue achievement and the efficiency of regional expenditure management. The research method used is quantitative descriptive with secondary data in the form of Budget Realization Reports obtained through documentation techniques. Data analysis was performed using financial ratio analysis, namely effectiveness and efficiency ratios. The results show that the revenue performance of the East Java Provincial Government is in the highly effective category, as reflected in the realization of revenue that was able to reach and even exceed the budget target. However, regional expenditure performance is still considered inefficient because the realization of expenditure is close to the set budget. The conclusion of this study shows that even though revenue optimization has been achieved, the local government still needs to improve expenditure control so that regional financial management becomes more efficient in the future.

Agus Salim; Achmad Faishal; Suprapto Suprapto

Law and Justice research journal 2026 International Forum of Researchers and Lecturers

Detention is one of the most coercive measures in the criminal justice process and is intended to ensure the effectiveness of criminal proceedings. In many legal systems, public prosecutors are granted authority to order detention against suspects or defendants under specific legal requirements. However, the practical effectiveness of detention by public prosecutors in achieving procedural objectives and safeguarding legal rights remains a subject of debate. This study aims to examine the effectiveness of detention carried out by public prosecutors against perpetrators of criminal acts, focusing on its legal basis, implementation, and impact on the criminal justice process. Using a normative juridical approach supported by qualitative analysis of legislation, legal doctrines, and relevant case studies, this research evaluates whether prosecutorial detention fulfills principles of legality, necessity, proportionality, and human rights protection. The findings indicate that while detention by public prosecutors can enhance procedural efficiency and prevent obstruction of justice, its effectiveness is often constrained by inconsistencies in application, weak judicial oversight, and potential risks of arbitrary detention. This study concludes that strengthening legal safeguards, standardizing detention criteria, and enhancing accountability mechanisms are essential to ensure that detention by public prosecutors remains both effective and compliant with the rule of law.

Yulia Rahmawati Zain; Rusly Hidayah

Jurnal Pendidikan Kimia, Fisika dan Biologi 2026 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to determine the effectiveness of using Problem Based Learning (PBL) oriented E-LAPD to improve students' metacognitive skills on chemical equilibrium material, especially on the sub-material of factors that influence chemical equilibrium shifts. This study was conducted at SMAS Hang Tuah 4 Surabaya class XII-2 as many as 25 students. The type of research used is research and development (R&D) with a 4-D model that was tested on a limited basis using a one-group pretest-posttest design. Scoring on the pretest-posttest uses N-gain (normalized gain) which aims to determine the increase in metacognitive skills through the results of students' pretest-posttest scores. The results showed that the N-gain value for each component of metacognitive skills, namely planning skills, monitoring skills, and evaluating skills, obtained values ​​​​sequentially, namely 0.85; 0.73; and 0.74 which are included in the high category, from the assessment shows that the use of PBL oriented E-LAPD is declared effective in improving students' metacognitive skills. This is supported by the results of the Metacognitive Awareness Inventory (MAI) questionnaire, which showed a percentage of planning skills of 82.43% with very good criteria, monitoring skills of 81.86% with very good criteria, and evaluating skills of 77.67% with good criteria. These results indicate that the MAI questionnaire can support pretest-posttest data to determine the improvement of metacognitive skills in students.

Dadin Solihin; Rita Aisyah

Populer: Jurnal Penelitian Mahasiswa 2025 Universitas Maritim AMNI Semarang

The increasing poverty rate in West Bandung Regency has encouraged BAZNAS to introduce the Z-Mart programme, which provides business capital assistance as an effort to improve community income. The effectiveness of the programme is assessed based on its ability to achieve predetermined targets and comply with organisational regulations. This study adopts a quantitative approach, involving 151 mustahik as the population, with 61 mustahik selected as the sample to complete the questionnaire. The objective of this study is to evaluate the effectiveness of zakat fund distribution on mustahik income in the Z-Mart programme implemented by BAZNAS of West Bandung Regency. Data analysis using SPSS version 25.0 indicates that the independent variable (X) contributes 59.8 per cent, and that the effectiveness of zakat distribution has a significant effect on mustahik income (R-square = 0.357). Regression analysis reveals that a one-point increase in distribution effectiveness contributes to a positive increase of 0.814 points in mustahik income. The t-test results show that the calculated t-value (5.725) exceeds the critical t-value (1.671), indicating acceptance of the alternative hypothesis and rejection of the null hypothesis. Therefore, this study concludes that the distribution of zakat funds through the Z-Mart programme is effective in improving the income level of mustahik in BAZNAS of West Bandung Regency.

Yesy Sandry Tumanan; Vemy Alsar; Novrianti Tandiongan Mindi; Ronaldo Stefanus

Aljabar : Jurnal Ilmuan Pendidikan, Matematika dan Kebumian 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This papper reviews a range of studies that examine the influence of cultural and religious differences on the effectiveness of the counselor–client relationship. The main focus is on how cultural identity and religious beliefs shape the way individuals understand problems, interpret personal experiences, and respond to the counseling process. The literature shows that differences in values, communication styles, and spiritual orientations can affect the quality of the relationship, especially during the stages of building trust and setting counseling goals. At the same time, counselors who possess multicultural competence and sensitivity toward religious diversity are better able to adapt their approaches so clients feel respected and emotionally secure. This review also highlights the importance of counselor self-reflection to avoid personal bias in sessions, particularly when working with clients from backgrounds that differ greatly from their own. By examining various academic sources, this article argues that an effective counseling relationship depends not only on technique but also on the counselor’s ability to understand the client’s life context. The findings of this literature review contribute to the development of more inclusive and culturally responsive counseling practices.

Eka Yudha Firmansyah; Rizki Okina Putri; Irawati Lukman; Fazar Hidayatulloh; Alifa Fauzia Siswoyo +1 more

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

PT Mandiri Banana Indonesia still requires further development and arrangement of its layout and facilities to enhance the efficient and optimal use of land. This study aims to determine whether the existing layout at PT Mandiri Banana Indonesia is effective in supporting operational flow and the uninterrupted progression of the production process. The research adopts a quantitative descriptive approach, which is used to measure the correlation between activities through the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. These methods enable the analysis to be presented in a measurable and objective manner as a basis for improving the facility layout. This study proposes a new layout design for the main production area and supporting facilities. The proposed layout is based on the results of ARC and TCR analyses, which indicate several critical spatial interrelationships among the facilities. Based on the findings and discussion regarding the application of the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) in designing the facility layout at PT Mandiri Banana Indonesia, it may be inferred that layout improvement exerts a significant impact on enhancing workflow efficiency and the overall work environment. The proposed alternative layout is expected to achieve a safer, more hygienic, and more productive spatial arrangement by establishing a clear separation between the production zone, administrative zone, and supporting areas.

Abidah Khoirunnisa Nur; Mukharomah Umi; Febriana Dhista Sela

Proceeding of the International Conference on Global Education and Learning 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The rapid development of Artificial Intelligence (AI) has opened new opportunities for teachers in designing instructional materials. This study aims to describe the effectiveness of using Perplexity AI in designing Natural and Social Science Knowledge (IPAS) materials in elementary schools. Using a quantitative descriptive approach, data was collected through questionnaires from three elementary school teachers as a preliminary study (pilot study). The indicators measured included ease of use, time efficiency, material quality, and usefulness. The research results indicate that Perplexity AI is highly effective, with an overall average score of 4.29, falling into the "Good" category. These findings demonstrate that Perplexity AI significantly supports teachers in organizing systematic lesson plans and improving teaching material preparation. This research provides a foundation for the broader implementation of AI tools in the education sector, suggesting that AI can be an effective aid in the development of educational content, ultimately enhancing the teaching and learning experience in schools.

Fredian Septa Nugroho; Umi Rosyidah

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The manual credit application process often takes a long time and is prone to various problems, such as recording errors, data redundancy, and the risk of losing important documents. These conditions not only hamper service effectiveness but can also reduce customer satisfaction and the performance of the officers involved. Therefore, this study aims to design and develop a Progressive Web App (PWA)-based credit application system using the Rapid Application Development (RAD) method. This system is expected to be a more efficient, faster, and more accurate solution than the current manual mechanism. PWA was selected based on its ability to provide universal access through a browser without the need for additional application installation, making it more practical for both customers and officers. Meanwhile, the RAD approach allows for an iterative and flexible system development process, with direct user involvement from the design stage through implementation. This aims to ensure the system is truly aligned with real-world needs. The development results indicate that the designed PWA system is capable of supporting the tasks of Account Officers (AO) and Division Heads in managing credit application data. The process includes the pipeline stage, submission, field survey, and credit realization, which is well-documented and accessible in real time. Functional testing using the Black Box Testing method proved that all features functioned according to established specifications. Furthermore, usability testing using the System Usability Scale (SUS) method yielded satisfactory scores, indicating the system's high usability and positive user experience. Therefore, this PWA-based credit application system not only improves process effectiveness and efficiency but also supports transparency, data accuracy, and user satisfaction.

Randi Artino; Yuniar Istiyani

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Sultan Thaha Airport, Jambi, is one of the airports that has implemented a digital Airport PAS application process through a website-based system. This application information system is designed to improve efficiency and effectiveness in the PAS (Personal Airport Security) application process, which was previously done manually. With this system, it is expected that the entire administrative process can run faster, more transparently, and minimize errors. The purpose of this study is to analyze the implementation of the e-PAS information system, and to identify obstacles that arise in its implementation in the work environment of Sultan Thaha Airport, Jambi. The research method used is descriptive qualitative, with a blackbox testing approach to test the system's functionality. Data collection techniques were carried out through direct observation, interviews with 3 PAS applicants and 6 operational officers, and documentation related to system use. The data obtained were analyzed through the process of data reduction, data presentation, as well as drawing conclusions and verification. Data validity testing was carried out using the source and technique triangulation method. The results of the study indicate that the implementation of the e-PAS system has run quite well. However, several technical challenges remain, hindering the smooth running of the process, such as disruptions to the data input system, challenges with information validation, and suboptimal or incomplete system features. These findings provide important input for system developers to make continuous improvements to ensure more effective and efficient services in the future. Improved training for staff is also necessary to ensure optimal system utilization. Furthermore, regular evaluations of system performance are mandatory to maintain consistent service quality.

Ilhamsyah Bangun; Abdi Sugiarto; Cut Nuraini

International Journal of Mechanical, Electrical and Civil Engineering 2025 Asosiasi Riset Ilmu Teknik Indonesia

The Community-Based Sanitation Program (PAMSIMAS) is a government initiative aimed at improving community access to proper sanitation facilities, particularly in rural areas. This study aims to evaluate the effectiveness of the program in Tanjung Aman Village, Wampu District, Langkat Regency. A qualitative approach was used with a phenomenological method, focusing on the experiences and perceptions of local residents and village officials regarding program implementation. Data were collected through in-depth interviews, field observations, and documentation, involving 15 informants comprising residents, sanitation cadres, and village officials. The findings show that technically, the sanitation facilities function well; however, sustainability in usage faces challenges such as low community participation, weak maintenance systems, and the absence of binding local regulations. Community perception of the program is generally positive, particularly regarding improvements in environmental cleanliness and comfort in using the facilities, yet unequal access remains a significant issue. The study concludes that the success of PAMSIMAS largely depends on collaboration among the community, local cadres, and village policies. Strategic recommendations include the formulation of Village Regulations, regular training for cadres, and the establishment of a community-based sanitation management institution. With this approach, the program is expected to operate sustainably and provide long-term benefits to rural communities.

Mulyani Mulyani; Agusminarti Agusminarti

Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to examine in depth the effectiveness of the application of the Children Learning in Science (CLIS) learning model in the Natural Science (Science) learning process. The background of this study stems from the problem of low active student participation in class, which is largely caused by difficulties in understanding abstract science concepts. The CLIS model offers a learning approach that emphasizes active student involvement through a series of systematic learning stages. The method used is a literature review with a qualitative descriptive approach. Analysis was conducted on 25 articles from national and international publications. Each article was reviewed based on relevance, research methods, main findings, and the suitability of CLIS application in various science learning contexts. The results of the study indicate that CLIS has proven effective in improving students' understanding of science concepts, developing science process skills such as observation, classification, measurement, and hypothesis testing, and encouraging active student participation during the learning process. In addition, this model is also able to improve critical thinking skills through exploration activities, experiments, group discussions, and reflection on learning outcomes. The CLIS stages, which include exploring students' prior knowledge, introducing new concepts through experiments, strengthening understanding through discussions, and strengthening concepts through reflection, enable students to construct knowledge independently and meaningfully. Based on these findings, CLIS is considered relevant and can be an effective alternative learning model to improve the quality of science learning at various levels of education.

Yeuis Diah Sri Lestari; Azniah Syam

Jurnal Ilmu Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Unexplained infertility remains a significant clinical challenge, defined by the inability to conceive despite normal findings in standard fertility evaluations, including ovulation, tubal patency, and semen analysis. Intrauterine insemination (IUI) has emerged as a preferred first-line treatment for these cases due to its minimally invasive procedure, cost-effectiveness, and ease of administration. This study aims to evaluate the effectiveness of IUI in improving pregnancy outcomes among couples with unexplained infertility through a comprehensive literature review spanning the last ten years. A total of 20 peer-reviewed articles were analyzed, sourced from PubMed, Scopus, and Google Scholar. The selection criteria included full-text availability, English language, and direct relevance to IUI and unexplained infertility. The review encompassed randomized controlled trials, cohort studies, observational research, and meta-analyses. The majority of studies reported positive outcomes, particularly when IUI was combined with ovulation induction agents such as letrozole or clomiphene citrate. Notably, pregnancy success rates were highest during the first three cycles of IUI treatment. Several factors were identified as key predictors of IUI success, including maternal age under 35 years, the presence of multiple mature follicles, optimal endometrial thickness, and good sperm parameters. Additionally, the psychological and emotional support provided to couples undergoing IUI played a role in treatment adherence and outcome satisfaction. In conclusion, IUI represents an effective and pragmatic initial treatment for couples with unexplained infertility, especially when guided by individualized protocols and clinical indicators. Proper patient counseling and realistic expectations regarding success rates are essential. Further studies are recommended to explore long-term outcomes, cost-benefit ratios, and comparative effectiveness with other fertility treatments such as in vitro fertilization (IVF).

Eva Putri Larasati; Yuwita Ariessa Pravasanti; Suprihati Suprihati

International Journal of Islamic and Economic Education 2025 International Forum of Researchers and Lecturers

This study aims to analyze the efficiency and effectiveness of the use of mandatory spending in the management of regional expenditure in the education sector in 35 districts/cities in Central Java Province for the 2019–2022 fiscal year. Mandatory spending is an obligation to allocate at least 20% of the APBD for education, as regulated in national regulations. Efficiency is measured by the Data Envelope Analysis (DEA) method using an output-oriented approach and Variable Return to Scale (VRS) assumptions, where an area is said to be efficient if its efficiency score = 1. Meanwhile, effectiveness is assessed based on the comparison of output and outcomes, and is said to be effective when it reaches a percentage of 90–100%. The results show that there is a disparity between regions. Only Klaten Regency and Semarang City have shown perfect efficiency for four consecutive years. However, none of the areas achieved perfect effectiveness throughout the study period. The COVID-19 pandemic has also affected the dynamics of education budget realization, which has an impact on achieving efficiency and effectiveness. These findings provide strategic implications for local governments in developing education budget policies that are more optimal and oriented towards improving the quality of human resources.

Tasya Ramadhani Jamal Ahary; Yolan Marjuk; Siti Hardianti

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aimed to know how does puzzle game conduct in developing children cognitive in age 5 to 6 years old at TK Negeri Pembina of Sorong Regency. The result of this research indicated that there was an influence on puzzle game toward cognitive development of before and after using puzzle game. It meant that the use puzzle game can help to stimulate the childrens’ cognitive development, especially on the ability if problem solving for students in age 5 to 6 years old. For this research had function to describe the effectiveness of puzzle game ini increasing childrens’ cognitive development in age 5 to 6 years old. To collect the data, this researcy used observation sheet, interview and documentation. The result of observation sheets and interview, the research applied puzzle game to be able improve cognitive development of students class B in age 5 to 6 years old.

Muhammad Isla; Gobel, Citra Yustitya; Zahrannisa, Adea

JURNAL ILMIAH KOMPUTER GRAFIS 2025 UNIVERSITAS STEKOM

The development of digital technology has driven substantial transformation in communication patterns and access to information, especially among the younger generation. However, the relatively low level of digital literacy is still a problem that requires strategic handling. This study aims to examine the effectiveness of using motion graphics a social campaign medium in increasing awareness of digital literacy among the younger generation. research methodology applied uses a quantitative approach, utilizing interview, analysis, and survey techniques. Research respondents were exposed to the campaign through motion graphic media, and their level of understanding was measured through a comparative evaluation between conditions before and after the intervention. results the study show that the use of motion graphics as a social campaign medium significantly increases the understanding and awareness of the younger generation towards digital literacy. Attractive visualization factors, concise message delivery, and a combination of audio and animation elements have been shown to strengthen the appeal and effectiveness of the campaign. These findings indicate motion graphics can be an effective communication strategy in conveying social messages, especially in digital literacy issues. Therefore, motion graphic based social campaigns can be optimized as educational tools for the younger generation in facing challenges digital era. 

Andri Sahata Sitanggang; Bangkit Yofanka Manalu; Muhammad Anwar; Muhamad Bagas Nursoleh; Dwi Faiz Azhar Restiadi

Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Digital transformation in the world of education has encouraged the use of digital media, particularly Learning Management Systems (LMS), in the learning process. This study aims to analyze the influence and effectiveness of LMS use on improving learning quality, learning motivation, and student engagement. The method used in this study is a Systematic Literature Review (SLR), analyzing ten relevant national scientific articles published within the past five years. The findings indicate that the use of LMS such as Google Classroom, Moodle, and Schoology generally contributes positively to supporting more interactive, flexible, and structured learning. LMS has also proven to enhance learning independence and facilitate learning management by educators. However, its effectiveness is influenced by human resource readiness, digital competencies, and the availability of technological infrastructure. Therefore, continuous training for educators, the selection of LMS tailored to specific needs, and infrastructure support are necessary to achieve effective and sustainable digital learning.

Fenniati Panggalo; Vianti Mesa; Adewidar M. Pata’dungan; Sepsriyanti Kannapadang; Willy Y. Tandirerung

Flora : Jurnal Kajian Ilmu Pertanian dan Perkebunan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This research aims to develop liquid organic fertilizer (LOF) made from goat livestock waste and paitan (Tithonia diversifolia) conducted in Makale, Tana Toraja Regency, from March to June 2025. This study aims to determine the response of cucumber plants to the application of LOF derived from the combination of goat livestock waste and paitan plants. Goat livestock waste contains macro nutrients such as nitrogen (N), phosphorus (P), and potassium (K), while paitan plants are green organic materials rich in nutrients and easily decomposed. The combination of both is expected to naturally improve soil fertility and optimally support the growth and yield of cucumber plants. The research method uses a Completely Randomized Design (CRD) with four different LOF concentration treatments and five replications. Parameters observed include plant height, number of leaves, stem diameter, number of flowers, number of fruits, and fruit weight per plant. The LOF production process is carried out through fermentation for 21 days with a ratio of goat livestock waste and paitan of 3:1, and the addition of EM4 as a microorganism activator. This research also aims to evaluate the effectiveness of LOF application on growth parameters (plant height, number of leaves) and yield (number and weight of fruits) of cucumber plants, and compare it with treatments without LOF or with inorganic fertilizers. The results of this research are expected to serve as a reference for local farmers in developing organic fertilizers based on local resources that are environmentally friendly, efficient, and sustainable to increase agricultural productivity in the Tana Toraja region.

Aliyah Sofiyani; Arfian Suryasuciramdhan; Fatimah Nisafitri Nurjanah; Hasna Zhafira; Yuanita Ferlinda Putri

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.