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This research analyzes the influence of testimonials on purchasing decisions at the Tiktok Shop using qualitative methods through interviews with 30 respondents. It can be concluded that testimonials play an important role in influencing purchasing decisions. Respondents tend to choose testimonials that are informative, descriptive and do not give the impression of exaggerating, the time spent also influences purchasing decisions. The results of this research confirm that authentic and genuine testimonials can be used as an effective marketing tool to attract attention and increase buyers' trust in a product.    

This study aims to develop erfina game as ecosystem learning media and to know and describe the results of expert validation, teacher responses, student responses and student learning outcomes of the developed media. This research uses the research and development method (Research & Development). The model used in this research is ADDIE consisting of 3 stages, namely Analysis, Design, and Development. The trial was conducted on 10 students of Class VII of SMP Negeri 02 Satu Atap Suwawa Selatan. The results of the study found: (1) validity test based on the percentage of media validation of 85% (Very Valid) and material expert validation obtained a percentage of 87% (Very Valid). (2) Practicality test based on teacher response results obtained a percentage of 91% (Very Practical) and the results of students' responses of 93% (Very Practical). (3) Student learning outcomes test obtained from the results of student learning tests through Preetest and Posttest evaluations, based on the N-Gain scale obtained a value of 0.53 or 53% which is included in the moderate category

Micro, small, and medium-sized enterprises (MSMEs) are profitable businesses that are owned by people or corporate entities that operate to satisfy personal needs and ensure their existence. Calculating and analyzing manufacturing expenses in order to establish the selling price of fried chicken goods is the goal of this study. The full cost method is used to achieve this. Using a quantitative approach, this research investigates the elements that influence selling prices. This research uses direct observation of objects and interviews with owners to obtain precise data. According to our observations and interviews with Mr. Stefanus (36), owner of the Ayam Gebuk Sambalado MSME, the business still uses conventional methods to calculate the manufacturing cost. This research uses the full costing method to make information on the cost of production more accurate. This is predicated on a comparison of the whole costing technique and the business method for determine cost of items created, which demonstrates that the final cost of goods manufactured differs significantly. This happens because business owners don't know how to calculate the correct cost of production, so they don't include costs correctly in the price calculation.

This study aims to evaluate the effect of capital structure, risk management, dividend policy, and company size on the growth of banking companies listed on the Indonesia Stock Exchange during the 2019-2023 period. Using a quantitative approach and Partial Least Squares (PLS) analysis method, the research data was obtained from the company's financial statements and the official website of the Indonesia Stock Exchange. The results showed that capital structure has a significant negative effect on risk management, but does not have a significant impact on firm growth. Risk management shows a positive influence on firm growth, although not significant. Dividend policy has a significant negative effect on risk management and has no significant impact on firm growth. On the other hand, firm size shows a significant positive effect on risk management, but not significant on firm growth. These findings emphasize the importance of balance in capital and risk management to support firm growth. This study contributes to the financial management literature and offers practical insights for banking firms, investors, and regulators in an effort to support the growth of the banking sector in Indonesia.

The growth in the number of motorized vehicles in Indonesia continues to increase every year, especially motorbikes which will reach 132 million units in 2023. In the automotive industry, PT Astra Honda Motor (AHM) is one of the main players which not only produces motorbikes, but also provides products supports such as motor oil. AHM Oil is designed specifically for Honda motorbikes with a formula adapted to meet the needs of modern engines. This research aims to analyze public perceptions of the quality of AHM motor oil products. Analysis covers various aspects, such as product quality, price competitiveness, marketing strategy, and level of consumer satisfaction. This evaluation is important considering the tight competition in the two-wheeled vehicle lubricant market in Indonesia. In an increasingly competitive market, innovation and effective marketing strategies are needed to maintain product relevance and increase consumer confidence. It is hoped that the research results will provide in-depth insight into public perceptions of AHM Oil, as well as provide evaluation material for AHM’s product development and business strategy. In this way, AHM can continue to strengthen its position in the Indonesian automotive market and increase consumer loyalty.

The food and beverage industry in Indonesia has an important role in the national economy, but faces challenges in maintaining competitiveness and increasing firm value. This study aims to analyze the effect of macroeconomic fundamental analysis and ownership structure on firm value in the food and beverage sector, with earnings management, financial performance, GCG as intervening variables. A quantitative approach is used to identify the relationship between variables, using secondary data from the annual financial statements of companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Data analysis was carried out using Smart-PLS software. The results showed that none of the hypotheses were accepted.

This study aims to explain the linguistic approach, one of the methods used in Islamic teaching. One of the options in Islamic education is linguistics, which aims to investigate the principles of Islamic education before trying to offer meanings that are in line with the difficulties and developments of today's era. To build the main core covering the linguistic approach in Islamic education, this study uses a literature study technique, which involves collecting reference sources that are considered relevant to the research problem and then distributing them. The results of the study, language is a sound sign that is considered to reflect how human reason and emotion are perceived. Humans use this sound sign to validate their internal identity and their perception of the surrounding environment. To keep Islamic teachings in line with the current cycle of development and change, this study effectively shows the important function that language plays in articulating it. The noble and moderate teachings of Islam can be misinterpreted by linguists.

This study aims to analyze and compare the financial performance of two manufacturing companies in the mining sub-sector in Indonesia, namely PT Adaro Energy Indonesia Tbk and PT Batulicin Nusantara Maritim Tbk during the period 2019-2023. The analysis was carried out using financial ratios including liquidity, operational efficiency, solvency, and profitability. The results of the study indicate that PT Adaro Energy Indonesia Tbk has better financial performance than PT Batulicin Nusantara Maritim Tbk. PT Adaro Energy Indonesia Tbk excels in the stability of the current ratio which is consistently above the safe limit, reflecting the company's ability to meet short-term obligations. In addition, operational efficiency is demonstrated through fast inventory turnover, effective management of receivables, and optimization of the use of fixed assets, all of which contribute to increased cash flow and revenue. These findings indicate the importance of good financial management to support the sustainability and competitiveness of companies in the mining sector.

Through a literature review, this research investigates how Islamic economic theory has contributed to the rationalisation of education in Indonesia. An integrative education system that harmonises material and spiritual aspects is built on the principles of justice, balance and benefit. Therefore, Islamic economic philosophy provides a framework for moral and spiritual education that produces morally and intellectually strong people. In order to deal with globalisation and create a generation that is grounded in moral principles and thinks logically, this application is essential. To incorporate Islamic economic philosophy into national education policy and create a globally competitive education system that preserves regional spiritual and cultural values, curriculum design, teacher training and stakeholder participation are necessary.

Equitable economic development in Indonesia is an important strategic issue to improve people's welfare. The purpose of this study is to examine how equitable development can reduce regional economic disparities and improve people's access to essential services including infrastructure, healthcare, and education. The research methodology was a qualitative approach with a literature review, which involved collecting and evaluating information from various academic sources and government records. The findings of this study show that equitable development enhances local economic growth and job creation in addition to improving living standards for populations in less developed areas. In addition, equitable development contributes to social and political stability, reduces conflict due to inequality, and strengthens national unity. This research provides recommendations for more effective and sustainable development equity policies, involving the active role of local governments and communities to achieve equitable and inclusive economic growth across Indonesia.

This study aims to analyze the financial performance of four major banks in Indonesia, namely PT Bank Central Asia (BCA), PT Bank Negara Indonesia (BNI), PT Bank Mega, and PT Bank Rakyat Indonesia (BRI), during the period 2019–2023. The analysis was conducted using financial ratios that include liquidity (current ratio, quick ratio), profitability (return on assets, return on equity), solvency (debt to equity ratio, debt to total asset ratio), efficiency (net interest margin), and market ratio (price to earnings ratio, dividend yield). This study uses a descriptive qualitative method with secondary data obtained from annual financial reports. The results of the study show significant differences in financial management among the banks analyzed. Bank BNI stands out in terms of liquidity, while Bank BRI excels in profitability and asset efficiency. Bank BCA shows good financial stability, while Bank Mega dominates in market attractiveness and dividend policy. However, each bank also faces challenges, such as low asset efficiency at Bank BNI, performance fluctuations at Bank BRI, and challenges in increasing profitability at Bank BCA.

This aims to find out and analyze the factors that influence impulse buying among Milopi Boutique consumers in Pontianak City. This research uses qualitative research methods with research subjects as consumers of the Milopi Shop boutique. The sampling technique is purposive sampling with data analysis techniques in this research being data reduction, display and verification. The results of this research show that there are 4 factors that influence impulsive buying: 1. Shopping Lifestyle 2. Fashion Involvement 3. Pre-Decision Stage 4. Post Decision Stage. The shopping lifestyle of Milopi Shop boutique consumers can be categorized into consumptive and hedonistic groups. This is reinforced by the high shopping interest of Milopi Shop boutique consumers with an average of 1-2x a month. Apart from that, their interest in shopping apart from the motif, style or style of good clothes is the quality of the materials used in the clothes. The biggest factor that influences Milopi Shop boutique consumers to shop is their own environment. This environment can include neighbors, friends, friends, artists and TikTok influencers who have the same taste in clothing as them. Sales and discounts also play a big role in the high level of impulsive buying at the Milopi Shop Boutique. After purchasing the goods, Milopi shop boutique consumers did not check/evaluate the goods again for fear of changing their minds.  

This paper discusses the equilibrium of the monopoly market within the framework of the theory of demand and supply, and how it impacts social welfare. In a monopoly market, there is one seller who controls the entire supply of a good and service, which allows the monopoly company to influence the price and quantity of goods produced. This study uses Qualitative Methods to analyze the interaction between demand and supply in a monopoly market, focusing on how higher pricing and limited production reduce consumer surplus and create market imbalances. In addition, this study also explores the negative impacts of the monopoly market on social welfare, where imbalances in the distribution of goods and services can lead to a decrease in the quality of life of the community. The results of the study show that although monopoly companies can achieve greater profits, consumers and society as a whole tend to be disadvantaged, with inefficient allocation of resources and unfair distribution.  

The Goes to Campus program is a program that provides insight into various aspects of campus life, such as available study programs, academic environment, career prospects, and direct experience of the lecture atmosphere to students. The purpose of the evaluator's role is to transmit the Goes to Campus program to the effectiveness of school programs using the Goal Oriented Evaluation Model (GOEM), which focuses on achieving program objectives. The results of the study indicate that this program is relevant and has a positive impact on students' understanding of the world of lectures. The implication of this study is the need to develop similar programs with adjustments to student needs and the implementation of more mature strategies.

This study aims to identify the effect of “jellyfish” learning media on numeracy skills for grade II students at SDN 06 Ciputat on multiplication material. Based on initial observation early observations, students had difficulty mastering the concept of multiplication due to monotonous learning procedures and the lack of use of interactive media. The research was conducted through 4 meetings with a simple experimental approach including a pre-test, implementation of the “jellyfish” media, and a post-test to evaluate the learning outcomes. post-test to evaluate the learning outcomes. The results showed that the “jellyfish” media was able to increase students' understanding of multiplication multiplication material, as well as increasing their active involvement in the learning process. learning. The classroom atmosphere became more exciting and interactive, so that students were more focused and motivated. students are more focused and motivated. The teacher also gave a positive reaction to the use of this media, because it can facilitate the delivery of material that is often considered difficult by students. students think is difficult. This study concludes that the “jellyfish” media is jellyfish” media is efficient as a learning tool to improve the numeracy. numeracy skills of grade II students, especially in multiplication material. It is hoped that the same media can be implemented in other materials to support more creative and controversial math learning. support more creative and contextual math learning.

Education requires leaders who not only have academic knowledge, but also strong leadership skills to manage, direct, and motivate teams in achieving increasingly complex educational goals. In the midst of changing needs of educational organizations, leadership training programs, such as Training of Leadership in Educational Management or TRAILER for short, have become essential to equip educational leaders with relevant skills. However, the implementation of this training program requires proper evaluation so that its success can be measured objectively and purposefully. The evaluation model that is suitable for this program is Kirkpatrick. The aim of this research is to analyze participant satisfaction with training methods and materials, analyze increased knowledge and organizational skills, analyze the application of skills in the campus environment and analyze the impact on organizational performance results. This research was conducted using a quantitative method approach and a qualitative method. The data collection technique carried out by the researcher was a questionnaire. The research results show that the TRAILER program has succeeded in creating an interactive training environment and supporting the development of student leadership skills.

Business is a very important thing in the economy, Islam views business as something that must be done but must comply with the rules that have been set in Islam. This article aims to provide information to readers, both prospective entrepreneur students, prospective entrepreneurs so that they can understand in theory how to be an entrepreneur in accordance with Islamic teachings. The research method used in this article is descriptive qualitative. The results of this study are that there are several values ​​that must be applied by business people in doing business, including honesty, justice, and ukhuwah.  

This research aims to explore the effectiveness of human resource risk management in dealing with employee data security risks in the technology sector. Given the increasing threats to information security, especially in today's digital age, this research uses a qualitative approach with systematic literature analysis of various related articles and studies. The results show that the existence of clear security policies and procedures, regular employee training, the use of appropriate technology, and an organizational culture that supports information security are key factors that influence the effectiveness of risk management. In addition, evaluation and gathering feedback from employees are important elements in adjusting policies to meet evolving security challenges. This research provides recommendations for companies in the technology sector to improve their risk management systems through the integration of comprehensive policies, effective training programs, and the implementation of advanced technology, in order to protect employee data and increase trust within the organization.

Technology companies face the dynamic challenge of improving financial performance while meeting sustainability expectations. This research aims to analyze the contribution of ESG (Environmental, social, and governance) disclosure, corporate governance, operational efficiency, and the use of AI to the financial performance of technology companies. The research method uses a quantitative approach with multiple linear regression analysis, using secondary data from annual reports of technology companies listed on the IDX during 2018–2023. The research results show that ESG disclosure positively influences a company's reputation and access to capital. Good governance increases transparency and accountability, while operational efficiency and the application of AI have proven significant in optimizing productivity and innovation. In conclusion, these four factors support each other in creating added value and competitiveness for technology companies in the global market. These findings imply the importance of an integrated strategy in managing sustainability, operational and technological aspects to achieve sustainable financial performance.

This study aims to measure the extent to which financial management applications influence students' financial competence in making monthly budgets, recording expenses, and monitoring personal financial use. In addition, this study aims to analyze whether financial management applications can provide effectiveness in minimizing personal expenses by making students more disciplined in managing their finances. This study uses a quantitative research method with a descriptive approach. Information was obtained through a questionnaire distributed to students who use and do not use financial management applications throughout the University in Surabaya. The research sample was taken using a simple linear regression analysis technique with a total of 100-110 students as respondents. The information analysis techniques used include descriptive statistical tests to describe application usage patterns and simple linear regression tests to measure the effect of financial management applications on the development of student competence in managing expenses. The results of the research show that financial management applications are quite good in having an influence on student competency development.