Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop

Siti Az zahra Br Batu Bara ; Devi Trinita ; Nurmala Hidayati ; Yenni Samri Juliati Nst
Jurnal Mutiara Ilmu Akuntansi (JUMIA) 📅 2024 Vol 3, No 4 🔗 DOI: 10.55606/jumia.v3i1.3581
Abstract
This research analyzes the influence of testimonials on purchasing decisions at the Tiktok Shop using qualitative methods through interviews with 30 respondents. It can be concluded that testimonials play an important role in influencing purchasing decisions. Respondents tend to choose testimonials that are informative, descriptive and do not give the impression of exaggerating, the time spent also influences purchasing decisions. The results of this research confirm that authentic and genuine testimonials can be used as an effective marketing tool to attract attention and increase buyers' trust in a product.
 
 
Keywords
Testimonials; Tiktok Shop; Quality; Purchase
How to Cite

Siti Az zahra Br Batu Bara, et al. (2024). Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop. Jurnal Mutiara Ilmu Akuntansi (JUMIA), 3(4). https://doi.org/10.55606/jumia.v3i1.3581

Siti Az zahra Br Batu Bara; Devi Trinita; Nurmala Hidayati; Yenni Samri Juliati Nst, "Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop," Jurnal Mutiara Ilmu Akuntansi (JUMIA), vol. 3, no. 4, 2024.

Siti Az zahra Br Batu Bara; Devi Trinita; Nurmala Hidayati; Yenni Samri Juliati Nst. "Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop." Jurnal Mutiara Ilmu Akuntansi (JUMIA), vol. 3, no. 4, 2024.

Siti Az zahra Br Batu Bara; Devi Trinita; Nurmala Hidayati; Yenni Samri Juliati Nst. "Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop." Jurnal Mutiara Ilmu Akuntansi (JUMIA) 3, no. 4 (2024).

Siti Az zahra Br Batu Bara, et al. (2024) 'Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop', Jurnal Mutiara Ilmu Akuntansi (JUMIA), 3(4). doi: 10.55606/jumia.v3i1.3581.

Siti Az zahra Br Batu Bara; Devi Trinita; Nurmala Hidayati; Yenni Samri Juliati Nst. Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop. Jurnal Mutiara Ilmu Akuntansi (JUMIA). 2024;3(4).

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