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The development of digital technology and internet penetration are driving changes in consumer behavior and demanding that MSMEs not only adapt but also understand the operational motives and marketing channel integration strategies to face competition in the digital era. This study aims to examine the operational motives and technical adaptation processes of Micro, Small, and Medium Enterprises (MSMEs) in Bali in integrating online and offline marketing channels through an omnichannel strategy to respond to intense market competition in the digital era. This descriptive qualitative research uses a multiple case study approach in three different MSME sectors: goods maintenance services, creative services, and fashion retail. Data collection was conducted through direct observation, in-depth interviews, and a review of digital activities, then analyzed through single-case and cross-case stages. The results show that MSMEs optimize digital channels as instruments to expand reach and trigger consumer emotional engagement through a visual storytelling approach, while physical stores are crucially maintained as points of sensory validation. Functional integration has been proven to accommodate the shift in consumer behavior towards a hybrid decision-making pattern. In this pattern, consumers conduct information searches and initial evaluations online, but tend to shift to offline interactions to validate quality and finalize transactions to minimize purchase risk. In conclusion, cross-channel operational synergy has proven essential in boosting the competitive advantage of MSMEs.

This study evaluates the implementation of spot-check testing for road preservation works in Manado City, specifically on the Kairagi–Mapanget segment, the Manado City–Wori boundary, and the Liwas Terminal Access Road, to identify existing problems and assess the effectiveness of engineering-based mitigation efforts. The objective is to examine construction quality compliance with technical specifications and identify operational challenges encountered on site. The methodology encompasses the measurement of asphalt layer thickness and density via a core drill, the examination of contract documents, the analysis of laboratory test results, and the execution of field observations. The findings show that most samples meet the required standards, although several locations require corrective action. Challenges arise from weather conditions, heavy traffic, equipment limitations, and the need for adaptation to updated technical regulations. Operational mitigation strategies, staff training, the use of core drill technology, and digital documentation were found to enhance accuracy and efficiency in evaluation. The research demonstrates the value of stakeholder collaboration and capacity building in supporting quality control for road preservation works. A multidimensional approach is effective in resolving technical and operational complexities in urban road projects.

The development of modern education demands that teachers play a broader role beyond merely delivering subject matter, including building professional reputation, credibility, and positive influence on students, colleagues, parents, and society. For Christian Religious Education teachers, personal branding has a deeper dimension because they also serve as role models and ambassadors of Christian values. This study aims to describe the formation of personal branding among Christian Religious Education teachers based on spiritual and theological values, as well as its impact on teaching and student character development. The method used is descriptive qualitative through a literature study of books, journals, notes, and relevant reports, with narrative analysis to illustrate the practices and values that shape teachers’ personal branding. The findings indicate that the personal branding of Christian Religious Education teachers is an integration of professional competence, personal integrity, and Christian values, encompassing authenticity, consistency, professionalism, spiritual and moral role modeling, inspirational and communicative abilities, adaptation to technology, and positive relationships with students and the community. Spiritual and theological values such as Christian love, integrity, humility, patience, justice, service, and commitment to God’s Word form the main foundation that strengthens teachers’ credibility, motivates students, and establishes them as living examples of Christian life. Personal branding for Christian Religious Education teachers is not merely an image or popularity, but a real reflection of faith, character, and daily behavior consistent with Christian teachings, thus supporting effective learning, student character formation, and the teacher’s reputation as an authentic, inspiring, and professional educator.  

Community service activities are one form of implementation of the Tri Dharma of Higher Education which aims to have a direct impact on improving the quality of life of the community. AMNI Maritime University conducted community service activities in Bajumulyo Village, Juwana District, Pati Regency, as a form of support for the coastal community economic empowerment program launched by the Pati Regency Government. This activity involved lecturers, students/cadets, and the local community in an active and collaborative manner. The enthusiasm of the Bajumulyo Village community in participating in various series of activities demonstrated the need and awareness of the importance of technological adaptation, especially in terms of digitalizing the marketing of fish catches. The main objective of this activity was to increase the income of fishing groups through the use of digital media as a means of promotion and distribution of marine products. The method of implementation of the activity was carried out through a participatory approach in the form of direct training and coaching, field observations, interviews with local fishermen, and literature studies to strengthen the conceptual framework and practices in the field. Training materials included digital marketing strategies, the use of e-commerce platforms, social media, and attractive fishery product packaging techniques. Indicators of the success of this program were an increase in fishermen's ability to use digital technology to market their products and an increase in the income of fishing families after participating in the program. Observations indicate that this training has had a positive impact on community understanding of the importance of digitalization in marketing fish catches.

In the era of globalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges, especially in maintaining competitiveness in local and global markets. Digital marketing is one of the key strategies that can help MSMEs take advantage of technological developments to expand market reach, increase interaction with customers, and create a competitive advantage. This study aims to analyze the importance of implementing digital marketing strategies for MSMEs in increasing their competitiveness. The method used involves literature studies and case studies on MSMEs that have successfully implemented digital marketing strategies. The results of the study show that digital marketing strategies, such as the use of social media, search engine optimization (SEO), and data-driven marketing, are able to increase brand visibility, operational efficiency, and customer loyalty. Thus, digital marketing is not only a promotional tool, but also as an innovative solution to support the growth of MSMEs in the digital era. The adoption of this strategy requires adequate knowledge, skills, and technological adaptation so that MSMEs can survive and thrive in the midst of global competition.

In recent years, the idea of leadership has changed dramatically to keep up with the quick advancements in technology, society, and the economy. Effective leadership has a direct impact on organizational productivity. A leader who properly manages human resources makes sure that workers are efficient and productive. Leaders create a positive work atmosphere, improve employee motivation, and give clear directions. Effective leadership increases productivity and helps organizations reach their objectives. Therefore, a leadership approach that emphasizes individual development is essential to enhancing overall organizational performance. In this study, the literature review approach is used. The results of this study of the literature suggest that inclusive, flexible, and technology-based leadership are all necessary for effective leadership in the current day. Employee engagement, well-being, and performance have all been demonstrated to improve under leadership that emphasizes personal growth and active team participation. Leadership that prioritizes technology utilization, interpersonal interactions, and change adaptation is essential to an organization's future success.

Data and information play a strategic role in organizational systems theory, particularly in supporting fact-based decision-making processes. In this theory, organizations are viewed as open systems that continuously interact with their environments. Data serves as raw material that, through analysis, is transformed into actionable information to understand the internal and external dynamics of organizations. Accurate and relevant information helps organizations manage complexity, identify opportunities, and address challenges in ever-changing environments. The data management process encompasses collection, storage, analysis, and distribution, enabling integration across organizational units and enhancing synergy. Additionally, information-based feedback systems are vital for measuring organizational performance and driving continuous innovation. The effective use of data and information not only improves operational efficiency but also supports strategic planning and adaptation to market changes. In the context of digitalization, the role of data and information has become increasingly critical, as technology enables the processing of large-scale data more quickly and accurately. This article explores how data and information, as core components of organizational systems theory, can be utilized to create added value and support organizational sustainability in the modern era.      

This article is a literature review that discusses challenges and opportunities in the development of Sharia banking in the digital era. With the rapid development of technology, the Sharia banking industry is faced with various changes that affect operational methods, services, and interactions with customers. This study explores the various challenges faced by Sharia banking in the digital era, such as data security, technology integration, and regulatory adaptation. In addition, this article also discusses the opportunities that open up for the development of Sharia banking in the digital era, including the potential to increase financial access for the community, the development of innovative products and services, as well as the strengthening of relationships with customers through digital platforms. By understanding these challenges and opportunities, the Sharia banking industry can formulate the right strategy to take advantage of the potential of digitization in expanding coverage and improving sustainability.

This study aims to investigate the influence of macroeconomic factors on the performance of the maritime business in the post-COVID-19 pandemic era. Utilizing a literature review approach, this research analyzes the impact of the COVID-19 pandemic on maritime businesses and its relationship with macroeconomic factors. Prior to the pandemic, the maritime business experienced stable growth, driven by macroeconomic growth and increasing international trade. However, the COVID-19 pandemic has transformed the landscape of the maritime industry by causing a decline in trade volume, increased operational costs, and changes in trade patterns. Macroeconomic factors such as economic growth and market demand dynamics also affect the operational conditions and business strategies of shipping companies. The implications of these findings underscore the need for adaptation and innovation in maritime business practices, including investment in technology and infrastructure, as well as international collaboration to address the challenges faced. Future research can deepen understanding of changes in international trade dynamics and identify more effective adaptation strategies for shipping companies in this post-pandemic era. Thus, this study makes a significant contribution to understanding and addressing the challenges faced by the maritime industry in the future.

The development of ICT has an impact on the education sector. In Indonesia itself, the development of ICT is not balanced with literacy and numeracy skills. There needs to be follow-up on the low literacy and numeracy skills of students. Follow-up should not only focus on student abilities, but should also be teacher-centered. PGSD Study Program, STKIP Kusuma Negara, through the Field Work Lecture (KKL) course, implements the tri dharma of higher education, namely Community Service (PKM) in the form of a national webinar with the theme My Teacher, My Hero - Literacy and Numeracy in the Digital Era for Elementary School Teachers. PKM implementation goes through 3 stages, namely pre-preparation, implementation and post-implementation stages. The training was conducted with 2 resource persons and attended by 268 participants who were elementary school teachers and students from all over Indonesia.