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Endang Suriyani Munthe; Nasya Wahyuni; Syairah Nasution; Imsar Imsar

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze the effectiveness of Rengginang MSME registration on Google Maps as a strategy to strengthen the economy in Pahang Village, Babata Village. The background of the research shows that most MSMEs still rely on conventional marketing so that business visibility is relatively low. With a qualitative case study approach, this study explores the experience of the owner of Rengginang Azam MSMEs, Mrs. Siti, who registered her business location on Google Maps. The results of the study show that digitalization through Google Maps has a positive impact in the form of increasing accessibility and reach for customers, especially from outside the village. Location registration allows customers to find more complete information about products and locations, increasing the number of visits to the store. The real impact felt is an increase in sales and profits without additional promotional costs. This study concludes that the use of Google Maps as a digital promotional medium is an effective strategy in strengthening the competitiveness of MSMEs in the digital era. In addition, this finding confirms the importance of digital literacy for MSME actors to utilize technology as a means of business development and strengthening the local economy.

Aisyah Amelia Purba; Syanda Rabiatul Adwiya; Yuni Andriani Ritonga; Rania Atikah Putri; Yenti Arsini

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.

Dahliyanti Dahliyanti; Dewi Damayanti; Dini Gusmini; Arlina Arlina

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Training programs are an effective strategy for empowering micro, small, and medium enterprises (MSMEs), particularly in rural areas. This study aims to analyze the effectiveness of training in producing Sunlight dishwashing liquid as an effort to empower MSMEs in Jandi Meriah Village. It also examines the impact of the training on improving community skills, expanding business development opportunities, and contributing to the village’s economic growth. This research employs a qualitative descriptive method with data collected through observation, in-depth interviews, and documentation. The findings show that the training significantly enhances participants’ technical knowledge and skills in producing dishwashing liquid, including understanding raw materials, formulation processes, and product packaging techniques. Additionally, the training fosters entrepreneurial motivation, strengthens basic managerial abilities, and opens opportunities for forming small business groups based on home industry activities. The socio-economic impacts include increased household income potential, strengthened community collaboration, and the emergence of new MSME initiatives. This study concludes that training in producing Sunlight dishwashing liquid is an effective empowerment instrument to enhance community capacity and strengthen the village economy, making it a sustainable program model for other rural areas.

Syahrul Tanjung; Mursal Amri Harahap; M Taufiq Aldiansyah; Heri Yunus; Siti Aisyah

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving local economic development, particularly in rural areas that rely on the utilization of local natural resources. However, many MSMEs still face challenges in marketing aspects, especially limited use of digital technology, weak branding, and unattractive product packaging. This community service activity aims to strengthen the marketing strategy of the “Nek Surati” cassava chips MSME located in Dolok Village, Nagori Boluk, Bosar Maligas District, Simalungun Regency. The methods employed include field observations, interviews with MSME actors, descriptive analysis of existing problems, and practice-based (hands-on) assistance through digital marketing training, improvement of packaging design, and strengthening of product branding. The results indicate an increase in the digital readiness of the MSME actor, as evidenced by the adoption of WhatsApp Business, the creation of digital product catalogs, and the utilization of social media as a promotional tool. In addition, improvements in packaging design and brand identity enhanced the visual appeal and product image in the eyes of consumers. This assistance activity had a positive impact on improving the marketing capacity of the MSME and opened opportunities for expanding market reach. With continuous assistance, the “Nek Surati” cassava chips MSME has the potential to increase its competitiveness and contribute more significantly to the local economy.

Abdul Jalal; Achmad Farishy Firmansyah; Muhamad Arif; Uswatun Hasanah; M. Jadid Khadavi

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This community service activity was carried out to assist MSME (Micro, Small, and Medium Enterprises) actors in Jrebeng Kulon Village in understanding and utilizing affiliate programs as a digital marketing strategy. The training was conducted through material presentation, demonstrations, and practical mentoring to ensure participants could follow each step more easily. Before the training, most participants were unfamiliar with the concept of affiliation and lacked the technical skills to use affiliate platforms. After participating in the activity, a significant increase was observed, particularly in the participants' ability to create accounts, select products, understand the commission system, and embed affiliate links. This change indicates that a practice-based training method is effective in helping MSMEs adapt to the developments in digital marketing technology. Overall, this training provided tangible benefits in improving digital literacy and opening opportunities for MSMEs to grow their businesses through a more effective and relevant marketing strategy in the digital era.

Lailan Syakira Taufan; Putri Ramadani; Putri Wahyuni; Ruth L. Sitakar; Rahmad Efendi

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

This study examines the role of KKN students in supporting the economic development of Micro, Small, and Medium Enterprises (MSMEs) through bazaar activities in Selayang Village. The bazaar programs facilitated by KKN students proved effective in improving product marketing, expanding business networks, increasing public awareness of local products, and ultimately raising the income of MSME actors. In addition to their economic impact, the bazaars functioned as promotional platforms and spaces for social interaction that strengthened relationships between community members and local entrepreneurs. Despite facing internal challenges such as limited funding, inadequate human resources, and a lack of product innovation, the initiative demonstrated positive outcomes. Collaboration among KKN students, local government, and the community is considered essential to ensure the sustainability of such empowerment programs. Overall, the findings indicate that bazaar activities represent an effective strategy for rural economic empowerment, contributing to the long-term competitiveness and growth of MSMEs while fostering community participation and local economic resilience.

Ansori, Ansori; Dewi Muti’ah; Aprilina Pawestri

Jurnal Pengabdian Kepada Masyarakat 2026 Pusat Riset dan Inovasi Nasional

The capacity of village officials to understand village legislative procedures is a key factor in realizing accountable and law-based village governance. However, conditions in Tanjung Village, Pademawu District, Pamekasan Regency indicate that village officials' understanding of the village regulation drafting process is still limited, and there are no regulations regarding the management of village tourism potential. This community service activity aims to improve the legislative capacity of village officials through technical assistance in drafting Village Regulations (Perdes). The method used was a participatory approach through field observations, Focus Group Discussions (FGDs), village legal education, and assistance in drafting simple academic papers and Perdes drafts. The activity results indicate an increased understanding of legislative mechanisms among village officials and the development of a draft Village Regulation on Village Tourism Management, which has been submitted to the Tanjung Village Government as one of the main outputs. Furthermore, this activity contributed to the formation of a local legal culture and increased village government participation in the legislative process. This mentoring model can be replicated in other villages as a strategy to strengthen village governance based on regulations and local needs

Hapsari Shinta Citra Puspita Dewi; Nurhasan, Nurhasan; Erta, Erta

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Village entrepreneurship is an initiative designed to stimulate regional economic growth by accelerating the development of rural areas, which have long been perceived as slow, less productive, and lagging behind urban centers. The creation of entrepreneurial villages offers a concrete strategy to enhance community productivity because it encourages all components of the village government, residents, and local institutions to participate in structured and collaborative entrepreneurial activities. Such villages are expected to generate new economic opportunities, strengthen local industries, and increase community independence. However, initial observations from this Community Service program show that partner villages still face significant barriers, including limited land area, geographical remoteness, and inadequate human and natural resources. Many peripheral villages have not yet utilized digital technology effectively, making it difficult to expand markets or access broader economic networks. In addition, challenges related to financial access, limited talent development, socio-cultural constraints, and weak market infrastructure continue to hinder economic progress. These conditions demonstrate the urgent need for strategic assistance, capacity-building programs, and stronger support systems to help villages transform into sustainable entrepreneurial ecosystems capable of contributing to long-term regional development.

Mi'rojul Huda; Muhammad Farid Ilhamuddin; Muhammad Nuril Mukminin; Moh. Najmuddin; Esa.P.B.G.G Patridina

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The development of digital technology requires villages to transform not only their governance but also their public awareness of digital opportunities and risks. However, the process of digital transformation cannot be separated from the local socio-cultural context. This Community Service (PKM) activity aims to strengthen local wisdom-based transformational leadership as a strategy for dealing with digital dynamics in Pesanggrahan Village, Kutorejo District, Mojokerto Regency. The implementation methods included a situation analysis, program socialization, digital literacy seminars, discussions on Pancasila values, and mentoring for village officials, community leaders, religious leaders, and Karang Taruna youth. The activity results showed an increase in participants' understanding of digital literacy, media ethics, and the relevance of local values, such as cooperation, deliberation, and tolerance, in supporting the village's digital transformation. The community also showed enthusiasm for participating in the development of digital content and technology-based services. This PKM concluded that effective digital transformation requires adaptive, character-based leadership rooted in local cultural values. Collaboration between universities, village governments, and communities is an essential prerequisite for promoting inclusive and sustainable social change.

Nazwa Amelia Rangkuti; Neha Chintya; Nur Amira Syafiqah; Nadilla Khairunissa; Siti Aisyah

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service initiative was designed to empower housewives in Dusun III, Desa Pematang Sijonam, by introducing ecoprint as a sustainable craft and a potential driver of micro, small, and medium enterprises (MSMEs). The activity was motivated by the limited access to alternative livelihoods in rural communities and the increasing relevance of environmentally conscious products in contemporary markets. The program adopted a descriptive qualitative design, emphasizing participatory involvement through workshops and direct practice. Participants were guided to identify tannin-rich leaves from their local environment, arrange them on pre-mordanted cotton tote bags, and apply steaming processes to transfer pigments. The outcomes revealed that participants not only acquired technical competence but also demonstrated heightened creativity and confidence, producing distinctive motifs that carried cultural and ecological values. More importantly, the training raised awareness of the economic potential of natural resources that had previously been overlooked. This activity suggests that ecoprint is not merely an artistic expression but also a practical strategy for fostering women’s economic independence, stimulating rural entrepreneurship, and strengthening sustainable development at the community level

Muhammad Rizky Hidayat; Erwan Efendi; Fadlan Arrasyid Bintang; Rahma Adlya Zahra; Luthfia Rizka Fadhila +1 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Extreme poverty remains a major challenge in rural areas of Indonesia, including Nagori Bandar Manik, Pamatang Sidamanik District, Simalungun Regency. The 2025 UINSU Community Service Program (KKN) was carried out to empower local communities through various activities covering economic, educational, religious, social-environmental, and health aspects. This program employed a qualitative approach by involving active community participation in needs assessment, socialization, training, and evaluation. In the economic aspect, workshops on dishwashing liquid and herbal pesticide production were implemented as alternative household businesses. The educational sector included religious moderation through a short movie screening Mabbere, anti-bullying campaigns, ecoprint totebag training, and teaching at kindergarten, elementary, and junior high school levels. In the religious field, activities included Qur’an learning after Maghrib with children and Yasin recitals for both men and women. The social-environmental aspect was realized through community clean-up, educational boards on waste decomposition, distribution of garbage bins, and environmental awareness campaigns. Meanwhile, the health aspect focused on education about clean and healthy living behaviors, stunting prevention campaigns, and community exercise. The findings revealed improvements in entrepreneurial skills, children’s literacy, spiritual values, environmental awareness, and healthy lifestyles. The implication highlights that multidimensional community empowerment can serve as an effective strategy to reduce extreme poverty and promote sustainable village development.  

Lia Qelina; Rinawati Rinawati

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

The health sector, especially hospitals, relies heavily on the competence and professionalism of human resources to provide high quality services. Strategic development of human resources (HR) is the key to achieving organizational goals and improving service quality. This narrative literature review discusses strategic HR development in the hospital environment with a focus on three main pillars: training programs, leadership development, and performance evaluation. Findings show that training helps health workers adapt to advances in technology and medical innovation; leadership development drives accountability and collaboration which is critical in complex environments; and performance evaluation supports continuous improvement by identifying development needs and aligning individual contributions with organizational goals. The integration of these three strategies increases professionalism, operational efficiency and service quality in hospitals. Future research is recommended to examine how this HR development strategy can be adapted in various health care contexts to ensure its sustainability and effectiveness.

Agus Mulyani; Edduar Hendry; Yasir Arafat; Ilhamsyah Ilhamsyah; Akila Akila +3 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of Society 5.0 demands the integration of digital technology into various aspects of life, including the field of education. This study aims to describe the digital marketing strategies implemented by SMA Negeri 1 Belimbing in Muara Enim Regency in facing the challenges and opportunities of the Society 5.0 era. Using a qualitative descriptive approach, data were collected through observations, interviews, and documentation with the school’s stakeholders, as well as content analysis of the school's official social media platforms.The research findings show that SMA Negeri 1 Belimbing has utilized various digital platforms such as Instagram, Facebook, and the school’s website to strengthen its institutional image, establish communication with the community, and increase the school's appeal to prospective students. The use of digital marketing also supports digital transformation within the school environment through innovative and adaptive approaches to contemporary developments.The conclusion of this study emphasizes the importance of schools being prepared to integrate digital technology as part of their institutional marketing strategy in the transition toward the Society 5.0 era.

Muh. Syafiq Marzuqi; Oktavia Oktavia; Gunarti Gunarti; Ria Savitri

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The implementation of this research, conducted through Community Service Activities, is grounded in the conditions experienced by parents in caring for children with special needs, such as autism spectrum disorder, ADHD, cerebral palsy, or other developmental disorders. The heavy burden of caregiving can increase the risk of psychological distress. This Community Service Activity was carried out at the Sahabat Autis Bogor Foundation, located in Billabong Permai Housing Complex, Block C3D No. 2, Bojong Gede, accompanying seven parents of students. The objective of the Community Service Activity was to enhance the quality of life of the mothers, stabilize their mental health, prevent mental health decline, and provide optimal support for their children with mental health challenges. The methods employed in the Community Service Activity included (1) Socialization and Seminar Implementation, (2) Psychological Support and Counseling, and (3) Coping Strategy Training and the Establishment of a Support Group. The findings from this research activity indicated that parents struggled to express the anger and bitterness they experienced as side effects of stress, fatigue, and the lack of attention to their own needs. Parents, particularly mothers of children with special needs, were found to be more vulnerable to prolonged stress, anxiety, and even depression compared to mothers of children without special needs. They also experienced trauma in introducing their children to their social environment and exhibited heightened concerns regarding their children's careers and futures.

Alvi Ratna Yuliana

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

Fish plays a vital role in early childhood development due to its high nutritional value, yet consumption among preschoolers in Indonesia remains low. This study explores the effectiveness of combining hypnoparenting and storytelling as a complementary nursing strategy to promote fish consumption in young children. A quasi-experimental design with a pretest–posttest control group was used, involving 30 preschoolers divided into experimental and control groups. The experimental group received a four-week intervention integrating hypnoparenting and storytelling, while the control group received standard education. Dietary intake was assessed using a Food Frequency Questionnaire (FFQ). Results showed a significant increase in fish consumption in the experimental group (p = 0.000), with no significant change in the control group (p = 0.102). The Mann-Whitney U test also confirmed a significant difference between the groups (p = 0.000). These findings suggest that integrating hypnoparenting and storytelling is an effective, family-centered complementary nursing approach to promote healthier eating habits. This innovative method offers potential in supporting preschool children’s nutrition and overall development through engaging and parent-involved strategies.

Sri Winda Hardiyanti Daminik; Jon Edy; Suryana Suryana; Siva Marsya Oktaviany; Dini Maelani +1 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while contributing to creating social, economic and environmental balance. This research highlights the importance of integrating soft skills development in education and training systems, both formal and non-formal, as a strategy to build the capacity of the younger generation. A holistic approach is needed, involving collaboration between the government, educational institutions, community organizations and the private sector in creating a learning environment that supports the strengthening of soft skills. Through experiential learning, leadership training, and character development programs, young people can develop their potential in line with the needs of the world of work and the demands of sustainability. Research results show that generations who excel in soft skills have a greater ability to adapt to change, work in cross-cultural teams, and create innovative solutions to problems

Destriana Putri Ayu Ningtyas

Jurnal Ilmu Kesehatan dan Gizi 2025 Pusat Riset dan Inovasi Nasional

Cardiovascular disease especially coronary heart disease (CHD) and stroke, is the main cause of global death, with increased blood lipid levels as one of the risk factors. This research offers the potential of anthocyanin-rich berry supplements in reducing low-density lipoprotein cholesterol (LDL-C) levels and improving blood lipid profiles through a meta-analysis of randomized controlled trial studies (RCTs). Data was collected from various databases and filtered based on inclusion and exclusion criteria. Analysis shows that consumption of berry supplements containing anthocyanins can reduce LDL-C levels by 0.29 mmol/L compared to the control group, with a p value <0.05 and I2 = 79%, indicating that the variation between these studies is heterogeneous. These findings are in line with previous research which showed a 13.6% reduction in serum LDL-C levels in the group consuming anthocyanins. In the whortleberry exposure group, the results showed that of the two journal articles analyzed, the data points fell outside the confidence interval (CI), indicating there was no significant difference in the results of the studies. The use of anthocyanins on berries other than whortleberries showed a significant effect, while on whortleberries, the difference with or without anthocyanins was not significant. The results of this study emphasize the importance of consuming anthocyanin-rich berry supplements in improving blood lipid profiles and reducing the risk of cardiovascular disease, and support the development of anthocyanin-based nutritional supplements as an effective public health strategy.

Iskandar Munir

Jurnal Ilmu Kesehatan dan Gizi 2024 Pusat Riset dan Inovasi Nasional

Stunting is a chronic nutritional problem that impacts the growth and development of children, posing a serious challenge to public health in Indonesia. One strategic approach to addressing this issue is through intensive training of health cadres. Health cadres play a crucial role in educating the community about the importance of balanced nutrition and good health practices, especially for pregnant women and young children. Structured and continuous intensive training for health cadres is expected to enhance their knowledge and skills in early detection of stunting cases, providing nutritional education, and implementing appropriate interventions. This training program covers various topics such as healthy eating patterns, infant and young child feeding (IYCF), and prevention of diseases contributing to stunting. Additionally, the training includes simulations and field practices that allow health cadres to apply their acquired knowledge in real-life situations. Results from this training show significant improvements in the competencies of health cadres and a reduction in stunting prevalence in the intervention areas. Therefore, intensive training of health cadres has proven to be an effective strategy for stunting prevention and needs to be widely implemented in various regions of Indonesia.

Andhita Risko Faristiana; Aza Maulia Puspitasari; Berliana Rahma Normalita

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

Stunting is a physical growth problem that causes children to not be able to grow as they should and causes a linear decrease in growth rate. One of the causes of stunting in Bungkuk Village is the upbringing and eating pattern taught by parents to their toddlers. In this study, we use an Asset Based Community Development (ABCD) strategy to show how changes in knowledge about stunting are influenced by health education. In conclusion, efforts to prevent and treat stunting in the community will include good knowledge as a provision. This community service approach using the ABCD method can increase public awareness about stunting. Supported by guidance and assistance provided by village health post midwives and posyandu cadres to ensure that anyone who may experience symptoms that result in stunting is immediately treated. The need for awareness and parental participation in preventing this is proven by the decline in the effectiveness of the stunting prevention work program and knowledge in Bungkuk Village.

Fani Khoirotunnisa; Safina Najah

Jurnal Pengabdian Kepada Masyarakat 2023 Pusat Riset dan Inovasi Nasional

The strategy for developing Prince Benowo's tomb tourism in Wonosalam District, Jombang has become the focus of discussion. One strategy that stands out is the use of social media platforms such as YouTube and other platforms. In this context, interesting and informative video content, official YouTube channel, collaboration with local YouTubers or influencers, live streaming, and social media-based campaigns can be used to promote the tomb. In addition, other strategies include improving infrastructure, environmental management, providing adequate facilities and information, developing educational and cultural programs, as well as involving local communities and partnerships with related parties. Implementation of this strategy aims to create a good tourist experience, boost the local economy, and strengthen the cultural and historical identity of the village. Periodic evaluation and monitoring is required to ensure the successful implementation of the strategy and improvements where necessary. Thus, it is hoped that Prince Benowo's tomb tour will become an attractive, sustainable tourist destination, and provide benefits to the local community.