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Berliana Wijayanti Bakti; Dadang Sugiana; Ilham Gemiharto

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

MS Glow for Men is sponsoring the Gresini Racing Team in the 2022 MotoGP season. The suitability between MS Glow for Men and Gresini is considered low. Meanwhile, several previous studies have revealed that the suitability between a sponsor and the sponsored party determines the effectiveness. Gresini's best performance occurred 20 years ago, accompanied by lower popularity on Instagram compared to 11 other teams. These two conditions contradict the goal of sponsorship as a marketing communication tool that requires high visibility. The attractiveness of this sponsorship is also due to its timing in the middle of the season. Based on these factors, this research aims to obtain a comprehensive overview of the reasons and strategies behind this sponsorship. Using a qualitative approach and a case study method, data was gathered through interviews, observations, and documentation studies. The research successfully found that the reasons for sponsorship include the impact of top-level effects, consumer research, external discussions, exposure, connections, values, cooperation, and riders. Sponsorship is conducted to enhance brand awareness, maintain brand image, and expand geographical reach. Focusing on men aged 20-35 who are automotive and MotoGP enthusiasts, MS Glow for Men also extends its sponsorship into six derivative programs, not merely relying on logo placement on the Gresini livery.

Fadilla Umeida Putri; RR. Rochmoeljati

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

PT Atlantic Anugrah Metalindo is a manufacturing company that produces costumize products, steel door systems and fireproof doors. Currently PT Atlantic Anugrah Metalindo is producing 100 units of pallet rack manufacturing with customers from PT X so that proper material requirements planning is needed. The purpose of this research is to determine the material requirements of pallet racks optimally and efficiently. This research requires calculating the Bill of Materials (BOM) using the Cutting plane method and controlling the production process to run effectively and efficiently. Based on the calculations that have been carried out, the results show that for 2 mm thick mild steel material requirements, 6 sheets of plate are needed, 3 mm thick mild steel requires 173 sheets of plate, 3.6 mm thick mild steel requires 12 sheets of plate and 5 mm thick mild steel requires 12 sheets of plate. So that from these calculations PT Atlantic Anugrah Metalindo is expected to minimize the material requirements of pallet rack products.

Deni Exka Saputra; Aditya Dwi Raja Kamansastra2; Iqbal Maulana; Allkaf Movlexis Adam; Mustofa Abi Hamidn

Jurnal Kendali Teknik dan Sains 2023 International Forum of Researchers and Lecturers

Education Is A Very Important Aspect In Efforts To Improve The Quality Of Intelligent Human Resources So That They Can Support The Progress Of The Nation And State In The Future. As One Of The National Development Sectors In An Effort To Make The Nation's Life Smarter, The Vision Of Education Is To Create An Education System As A Strong And Authoritative Social Institution To Empower All Indonesian Citizens To Become Quality Human Beings So That They Are Able And Proactive In Responding To The Challenges Of The Ever-Changing Times. Data Source Sampling Was Carried Out Purposively And Snowball, Data Collection Techniques Used Triangulation, Data Analysis Was Inductive/Qualitative, And Qualitative Research Results Emphasized Meaning Rather Than Generalization. The Descriptive Method Is A Method For Assessing The Status Of A Group Of People, Objects, Conditions, Systems Of Thought, Or Events In The Present. This Type Of Research Tries To Explain Certain Social Phenomena. In This Research, It Starts From Designing A Ladder Diagram. An Existing Ladder Diagram Is Then Made Into A Circuit And Given A Load In The Form Of An Electric Motor That Can Be Controlled With Forward/Reverse. 3-Phase Power Source, Power/Three-Phase Mcb, R/S/T Phase, 1-Phase Mcb, Zelio, Forward And Contact Contacts, 3-Phase Motor As Output From Three Phases, Pb Stop, Pb Forward, And Pb Reverse. The Control Circuit Has Three Main Components, Namely The Zelio Sr Block, Contactor Block And Control Panel. The Three Components Are Interconnected And Coordinated By Zelio Sr As A Pc-Based Control Device. The Zelio Sr Used Is The Sr2 B121fu Type Which Has 4 Output Terminals And Has A Working Voltage Of 220v. System Design Testing In The Research Using The Zelio Plc. A. Simulation In Software. The Image Below Is The Initial Display Of The Application. Education Is One Part Of Developing High Quality Education For All Indonesian People Towards Creating A Quality Indonesian People. The Impact Of Education Is Quite Broad In Various Aspects Of Life Starting From The Economic, Social, Political, Technological, Environmental, Cultural, Educational And So On.

Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.

Christian Tarandung; Henny Tumbelaka; Imaculata Lamonge; Marthen Tombeg; Fanhaselt Rumbewas

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Radio Communications Media of the Republic of Indonesia (RRI) Aims to: Objectives 1) To find out the role of one of the communication media, in this case Radio Republik Indonesia (RRI) Biak, which is used as a means of information presented by Radio in the form of news events, information and environmental education to the community through non-formal channels. 2) To find out the responses given by the community regarding radio programs/broadcasts related to the environment. Subjective Objectives to fulfill one of the requirements in completing a bachelor's degree at the North Sulawesi University of Technology. To find out the expectations and experiences of the listeners of RRI Biak, the data collection technique in this study was the data triangulation method. Document analysis is carried out before respondents or informants, direct interviews will be conducted with respondents or informants along with direct observations in the field. The data analysis used in this research is using qualitative analysis. Data analysis is a process in which the data is simplified into a form that is easier to read and interpret. This research was also conducted in the Biak Numfor City area of ​​RRI Biak, with the criteria of the respondents being radio broadcast listeners. Based on the results of interviews with several respondents or informants, it can be concluded several things as follows: RRI can be a bridge or link of information to the community regarding an event or events that occur.

Vivian Vivian; Elyzabeth Wijaya

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

This study aims to assess the influence of leadership style on employee performance at UOB Buana Bank Medan. The significance of leadership style in influencing staff engagement, dedication, and productivity has been acknowledged. Having a comprehensive grasp of how leadership style may impact performance is crucial in the banking business, which is characterized by fierce rivalry and continuously evolving market circumstances. The research was carried out by distributing a questionnaire survey to workers from different work units at UOB Buana Bank Medan. The questionnaire was designed to evaluate the employees' perception of the leadership style employed inside the organization, as well as their level of performance. The population under investigation comprises all employees of UOB Bank Medan. The sample approach employed is simple random sampling. The sample size for this study consisted of 110 workers. The acquired data was subsequently examined utilizing statistical methodologies, such as regression, to assess the relationship between the independent variable (leadership style) and the dependent variable (employee performance). The results of this study are anticipated to offer valuable insights for UOB Buana Bank Medan in enhancing leadership approaches to enhance employee performance. The practical implication of this study is that it can aid managers in selecting a leadership style that aligns with the specific attributes of the organization.

Suknah Suknah; Viana Safrida Harahap; Subhan AB; Darmila Yanti

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

The objectives of this research are 1) To find out how the Instagram application is used as an online shop marketing communication medium, 2) To find out the obstacles to the Instagram application being used as an online shop marketing communication medium. The location of this research was carried out at the Novashoptakengon.id mini online shop located in Uning Village, Pegasing District, Central Aceh Regency with the number of informants being 1 owner, 4 resellers and 1 consumer of the Novashoptakengon.id Online Shop. Data collection used in this research is interviews and observations with owners, resellers and consumers. Data analysis techniques consist of data collection, data reduction, data presentation and drawing conclusions. The results of the research are marketing communications carried out via Instagram media which are used by online shop owners through promotions on the Instagram application. Of the various supporting features built into Instagram, the features most frequently used are the Instagram story photo upload and Story Highlights features. In the Instastory feature, Mrs. Nova Sri Rezeki uses it to inform about the latest products and shop situations every day. Meanwhile, to upload photos, Mrs. Nova Sri Rezeki uses it to post new products with attractive layouts. Story Highlights are used to provide important information such as how to order online, shop location instructions, shopee address and others. This feature used is considered very effective and helpful in the product promotion process, because it can convey messages directly to consumers. By utilizing the number of followers which has reached 4,934 thousand, it will make it easier to promote products. The problem with the Instagram application being that it is used as a marketing communication medium for online shops is competition between other online shops, so that the owner must be diligent in posting photos or videos so that his products can be seen by consumers, otherwise he will be at risk of losing consumers. People will switch to other online shops.

Budi Rusdianto; Nuri Rahayu Ningsih; Rusiadi; Diwayana Putri Nasution; Suhendi +3 more

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

The huge economic potential of the ocean in Indonesia and the importance of maintaining the sustainability of marine resource exploitation to support sustainable economic growth and food security. As one of the potentials in the marine and fisheries sector, the estimated potential of fish resources from marine capture fisheries and aquaculture certainly has the potential to fulfill the food of the Indonesian people with high protein nutritional value. The purpose of this research is to see the potential of the marine sector for food security in Indonesia. This type of research is quantitative descriptive research with time series data from 2017 to 2022 obtained from the Indonesian Central Bureau of Statistics. This research is located in Indonesia. The results showed that the water sector, namely fisheries, has high potential to support food security in Indonesia. In addition to the nutritional content contained in fish that is easily digested by the body, the selling price of fish also varies so that it is affordable at all economic levels of Indonesian households.

Elok Hidayah; Hilya Wildana Sofia; Ulfiyatul Fitriyah; Faridatul Amanah

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

Advances in science and technology are faced with a number of challenges, one of which is preserving the environment which is faced with the use of synthetic materials. Synthetic materials are basically materials that cannot be decomposed naturally and pollute the environment. Therefore, a number of research and developments have been carried out in utilizing more environmentally friendly materials through the manufacture of biocomposites. However, the use of biocomposites has not been able to replace the use of synthetic materials as a whole, due to the weak bonding of the fiber-matrix interface (adhesion between fiber and matrix) in biocomposites. One effort that can be made to increase fiber-matrix interfacial bonding in biocomposites is through modification of natural fibers using NaOH. A number of studies have been carried out using NaOH to modify the fiber-matrix surface. The results obtained through a number of studies state that each natural fiber has a different response to NaOH concentration, so that each natural fiber requires a certain concentration to increase the bond between the fiber-matrix interface in biocomposites.

Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

 Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.

Ananta Kumala Sari; Sullicyanna Luna Bianca; Ari Rohmana; Devira Larasati; Cholis Hidayati

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

This study aims to analyze the comparison of financial ratios in the telecommunications sector listed on the Indonesia Stock Exchange for the period 2020-2022. Financial ratios are financial analysis tools used to evaluate company performance by comparing financial data contained in financial statements. Liquidity ratios, profitability ratios, activity ratios, solvency ratios, and market ratios are types of ratios. This research uses a qualitative method with secondary data on financial statements in the telecommunications sector for the 2020-2022 period. The data can be obtained by visiting the official website of the Indonesia Stock Exchange or visiting the company's website. The samples used were only four companies, namely PT Smartfren Telecom Tbk (FREN), PT Indosat Tbk (ISAT), PT XL Axiata Tbk (EXCL), and PT Telekomunikasi Indonesia Tbk (TLKM) using purposive sampling technique. The results of this study indicate that of the four companies, the ratio of PT Telekomunikasi Indonesia Tbk is superior compared to the other three companies because the company can utilize its cash and assets well, fulfill its obligations both short and long term, manage the company well and efficiently, and generate high profits with a reasonable share price.

Febriyanto Febriyanto; I Made Astra; Cahyadi Setiawan

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Forests are the body organ of the earth, where a variety of flora, fauna, mineral resources, and other wealth can be taken from forests that are indispensable to human life. However, the use of forest resources massively destroys forests and consequently alters their functioning. The forest area in Indonesia is 125,797.052 ha with the implementation of deforestation until. December 2021, which is 90.233.159 ha with a total number of decrees of forestation of 2.157 SK. There has been a significant increase in the extent of forestation in the period of the last 10 years to a total of 72% of the total area of Indonesian forest area, while the results of the forest monitoring of Indonesia in 2022 show that the total forested land area of the entire mainland of Indonesia is 96,0 million hectares, or 51.2% of the total land area. From the case that the parties have a chance to misuse or even de-function the land. The situation adds to the author's enthusiasm and interest in identifying any kinds of exploitation and development of Dangku Marga Asylum Forest related to community cohesion, as well as identifying how the implementation of Community Based Forest Management (CBFM) will maintain the sustainability of Dungku Margasatwa Forest. The research was carried out in the area of the Dangku Wildlife Asylum Forest in the Keluang district in Dawas Village, the Tungkal Jaya district, and Tungkal District in Sido Mulyo Village. The study was conducted using a qualitative descriptive approach to describe the conditions to be observed in the field in a more specific, transparent, and in-depth manner. The results of the study indicated that the implementation of community-based forest management in the Dangku Wildlife Refuge Area was categorised as “fairly effective” by identifying some unoptimal assessment indicators.

Juhari Juhari; Kastubi Kastubi

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

A road traffic accident is an unexpected and unintentional event on the road involving a vehicle with or without other road users which results in loss and/or loss of property. If the violation gives rise to criminal consequences attached to the violation, then the violation is a criminal offense. Law of the Republic of Indonesia Number 22 of 2009 concerning Road Traffic and Transportation, regulates lex specialis, regarding the process of resolving cases of criminal traffic accidents, However, the resolution of this case is also often carried out outside of court or in other words it is resolved through peace (islah) between the parties, this mechanism is often also called Alternative Dispute Resolution (ADR). Handling criminal cases that occur in society can be resolved using two methods, namely penal and non-penal. One of the non-penal solutions is Penal Mediation. Penal mediation itself is born from the culture that exists in society so that the content of its values is in accordance with the characteristics of the Indonesian nation. Mediation is a procedure based on "good faith" where the disputing parties convey suggestions through channels on how the dispute will be resolved by the mediator, because they themselves are unable to do so. Through this freedom, it is possible for mediators to provide innovative solutions through a form of resolution that cannot be carried out by the court, but the parties to the dispute obtain mutual benefits.

Aulia

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

This examination means to investigate and recognize the different sources and components adding to income age in the financial area inside the City of Medan. The study evaluates the various sources, instruments, and strategies utilized by banks to generate income and delves into the intricate details of revenue streams. Using a blended strategies approach, the exploration consolidates both quantitative information investigation and subjective experiences from key partners inside the financial business. The quantitative perspective includes the examination of fiscal summaries, pay reports, and execution pointers, giving a complete outline of income patterns. Key central places of the exploration incorporate the ID of premium pay, expense-based pay, and other subordinate sources adding to the general income of banks in Medan. The subjective part includes meetings and conversations with banking leaders and controllers to accumulate nuanced experiences about the techniques utilized for income expansion and maintainability. Primer discoveries show a different scene of income sources, including conventional financial exercises, imaginative monetary items, and computerized administrations. The examination adds to the comprehension of the elements of income recognizable proof in the financial area, giving important bits of knowledge to monetary foundations, policymakers, and industry experts.

M. Harry Mulya Zein

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

This study aims to analyse the effectiveness and contribution of rural and urban land and building taxes to the original local government revenue in Purwakarta Regency during 2016-2019. The method used in this study is a descriptive method using secondary data sources in the form of reports on the realisation of Rural and Urban Land and Building Taxes and Original Local Government Revenue of Purwakarta Regency. Analysis techniques include measuring the effectiveness and contribution of Rural and Urban Land and Building Taxes to Original Local Government Revenue. The results showed fluctuations in the receipt of Rural and Urban Land and Building Taxes during the study period. 2019 recorded the lowest effectiveness, while 2017 showed significant improvement. The average efficacy of Rural and Urban Land and Building Taxes during the period was satisfactory. However, the contribution of Rural and Urban Land and Building Taxes to Original Local Government Revenue showed greater variation, with some years recording relatively low contributions. This indicates the need for increased consistency and efficiency in the tax collection system and improved services to taxpayers.

Ulyasniati Ulyasniati; La Rianda; Tamrin Tamrin; Awaluddin Hamzah

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

This research aims to analyze the institutional system of coconut agro-industry businesses in Konawe Islands Regency, Southeast Sulawesi Province. The scope of this research is the institutional processing business, namely institutional form, raw material requirements, institutional structure, capital, decision making, data collection techniques through interviews, FGD and expert questionnaires (ISM). Based on the research results, it shows that: The key elements of the palaku coconut processing business development system in Konawe Islands Regency are coconut farmers and consumers of processed coconut products. The key elements needed by players in the coconut processing business development system are easy access and guaranteed marketing of processed products, the need for rehabilitation, intensification and extensification of coconut plants. Sustainability of institutional development of coconut processing businesses requires assistance from universities (PTN-PTS) whose role is to connect between parties which have been an obstacle for farmers and coconut processors.

Nur Wahida; Anwar Ramli; Chalid Imran Musa

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This study aims to determine whether there is an Effect of Transformational Leadership Style and Work Discipline on Employee Performance of PT Sumber Alfaria Trijaya Tbk. in Makassar City. To find out and analyze which variable is the dominant influence on employee performance at PT Sumber Alfaria Trijaya Tbk. In Makassar City. This type of research uses quantitative, the data analysis technique used in this research is multiple linear regression analysis using SPSS 22 for windows. That the significance value is 0.000 <0.05. That simultaneously leadership style and work discipline have a significant positive effect on employee performance. The results of this study are in accordance with the theory of Budi Setiyawan and Waridin (2006) that discipline is in an ideal state in supporting and carrying out tasks according to the rules in order to support work optimization. One of the conditions for discipline to grow in the work environment is the complete division of labor to the lowest employee or officer, so that people know consciously what their duties are, how to do it, when the work starts and finishes, as arranged in advance and understand who is responsible for the results of the work.

Muhammad Irsan Nasution; Yulisfan Yulisfan

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

The reason for this study was to decide the ID of the viability of inside review quality in the North Sumatra government. The exploration information were gotten from polls shipped off respondents, in particular evaluators in the commonplace and locale/city provincial directorates in North Sumatra. A sum of 130 usable surveys were remembered for the different relapse information examination. This study gives significant data to inspectorates and nearby legislatures in North Sumatra to decide the viability of inward quality in the North Sumatra government. The test confronting inspectors today is to grow their review rehearses and foster guidelines to screen the tasks of business substances enough. The ongoing high turnover rate reminds review firms, which are worried about preparing and giving adequate assets to tackle the issues examiners face in the work environment. Distinguishing the viability of inward review quality can be evaluated from many variables, including task intricacy.

Sudirwan Sudirwan

Deposisi: Jurnal Publikasi Ilmu Hukum 2023 International Forum of Researchers and Lecturers

Unregistered marriage (nikah sirri) is a phenomenon that has attracted the attention of many, both from the perspective of Islamic law and positive law in Indonesia. This study aims to critically examine nikah sirri, including its definition, legal basis, and the social impacts it causes. Using a qualitative approach, this research collects data from various sources, including legal literature, interviews, and case studies. The results show that although nikah sirri is recognized under Islamic law, its practice often conflicts with the state's legal protection and can have negative consequences, especially for women and children. The issue of nikah sirri is complex as it involves two different legal domains—religious law and state law. On the one hand, nikah sirri may be considered valid according to Islamic principles if it fulfills the requirements and pillars of marriage. On the other hand, since it is not recorded in the state’s administrative system, it raises several legal and social issues, particularly regarding the protection of women's and children's rights. Therefore, a well-structured problem formulation is needed to thoroughly explore the conflicts and gaps between Islamic law and positive law in addressing the practice of nikah sirri.

Achmad Daengs GS; Enny Istanti; Indriana Kristiawati; Rina Dewi; Diana Zuhro +1 more

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Drinking in packaging business still has appeal for entrepreneurs, it is same as in the market, and the selling of drinks is no death business. Drinking business is promising the prat profits, because it has a large market as well, especially for a country with a population of -ccroximately 230 million people as Indonesia. (Kontan, 2nd Week, October 2009). Drinking vcrrket has increased annually, from drinking market shares in overall package of 44 trillion rupiah, isotonic drinks market has its share of USD 2.9 to 3.4 billion in 2009 and continued to rise from previous years. Mizone has ranked first in three of the Top Brand Index began in 2008 to 2010 with Pocari Sweat as the competitors. The purpose of this study is to determine the effect of (I) consumer attitudes to the advertising toward consumer attitudes to the brands, (2) consumer attitudes to the advertising toward brand image, (3) consumer attitudes towards consumer preferences, (4) brand image toward consumer preferences; (5) consumer attitudes on the brand toward brand image. The population in this study is that consumers who buy and consume Mizone, with the characteristics are minimum in high school on education and domiciled in Surabaya. The sampling technique is using accidental sampling. The analysis techniques are using Structural Equation Model (SEM) with support of AMOS 15.0 program, based on the results it was obtained that there are effect of consumer attitudes on advertising toward consumer attitude on advertising toward brands image; there are effect of consumer attitudes on advertising towards brand image; there are effect of brand images towards consumer preferences; there are effect of brand image on consumer preferences; there are effect of consumer attitudes on brand toward brand image.