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This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

The Entrepreneurial Student Development Program (P2MW) is a program to strengthen the entrepreneurial ecosystem in higher education institutions held by the Directorate of Learning and Student Affairs (Belmawa) and the Directorate General of Higher Education, Research and Technology of the Republic of Indonesia (Ditjen Diktristek RI). This P2MW activity provides opportunities for students who already have business ideas to become entrepreneurs, by providing support through financing, development and coaching. This program has stages of selection and training (coaching) which are expected to have a positive impact on students starting to develop their knowledge and skills in becoming entrepreneurs. Students at the University of 17 August 1945 Surabaya have the opportunity to take part in this program with an innovative effort to use coconut tree waste to make high-value coconut bonsai ornamental plants based on Sociopreneurship to also support the government in the G20 Presidency program and have the same goals as several SGDS points. This P2MW is located on the 17 August 1945 Surabaya University campus as the beginning of the process of creating and developing innovative designs which will then be competed at the KMI EXPO 2023 National level which is located at Undiksha Bali.