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Economic globalization has significantly transformed patterns of labor relations and expanded cross-border labor mobility. These developments necessitate alignment between national labor laws and international labor standards. The International Labour Organization plays a leading role in establishing global standards through various labor conventions and recommendations. This study aims to examine the concept of harmonizing national labor laws with international standards, assess its implementation in Indonesia, and identify the challenges faced. The study employs a normative legal method using legislative, conceptual, and comparative approaches. The results indicate that Indonesia has adopted most international standards; however, implementation still faces structural, cultural, and economic obstacles. Legal harmonization is a strategic step to enhance worker protection while maintaining national economic competitiveness.

This study aims to analyze e-commerce strategies in selecting applicable law and jurisdiction to avoid conflicts of jurisdiction in cross-border transactions. This study employs a normative legal method using legislative, conceptual, and comparative approaches to analyze the selection of applicable law and jurisdiction in cross-border e-commerce transactions. The data used consists of primary and secondary legal materials collected through a literature review. The analysis was conducted qualitatively using descriptive-analytical and legal interpretation methods, as well as deductive reasoning to formulate strategies for minimizing jurisdictional conflicts. The research findings indicate that the application of the principle of freedom of contract, combined with international instruments and digital technology, can serve as an effective strategy for e-commerce actors to minimize jurisdictional conflicts and litigation risks. This strategy not only provides legal protection, particularly for SMEs, but also enhances the trust of global partners and competitiveness in the international market through the use of clear contract clauses, hybrid forums, and technological support such as blockchain and ODR.

This Community Service Program (PKM) was carried out in Dander Village with the aim of increasing the marketability of agricultural products through assistance in branding strategies and digital marketing. The background of this activity stems from the low added value and limited market reach of agricultural products, most of which are still sold without clear branding and have not yet utilized digital media. The program aims to raise farmers’ awareness of the importance of brand identity, enhance their ability to design product branding, and utilize digital platforms for promotion and sales. The implementation methods included planning, socialization and branding training, digital marketing training, implementation assistance, and evaluation. Through this activity, participants were trained to create brand identities, product packaging, business social media accounts, and digital promotional content. The results showed an improvement in participants’ skills in developing branding strategies and managing digital marketing, which led to an average sales increase of 25–30%. This activity demonstrates that proper application of branding and digital marketing can enhance the competitiveness and selling value of local agricultural products in Dander Village.

The rapid growth of Indonesia’s banking industry has encouraged various corporate actions, such as mergers, to enhance efficiency and competitiveness. However, post-merger system integration often creates issues for customers, particularly the increase in credit collectability caused by data migration errors. This study aims to analyze the legal protection and liability of banks toward customers adversely affected by the merger process. The research employs a normative juridical approach through legislation review and case study analysis. The findings indicate that customer legal protection operates both preventively and repressively. Preventive protection is regulated under the Financial Services Authority Regulation (POJK) No. 6/POJK.07/2022, emphasizing transparency, education, and data security principles. Meanwhile, repressive protection is carried out through internal bank complaint mechanisms, the Financial Services Alternative Dispute Resolution Institution (LAPS SJK), and civil lawsuits under Articles 1365 and 1243 of the Indonesian Civil Code. The study concludes that banks are legally responsible for restoring customers’ rights by correcting SLIK data, issuing clarification letters, and providing material and immaterial compensation. Upholding prudential principles and consumer protection is essential to maintaining public trust in the post-merger banking system.

This community service activity was conducted at PT Danny Karya Sukses, a newly established distribution company specializing in stainless steel kitchen equipment in Batam City, which faced challenges in managing inventory due to the use of manual recording systems and the absence of standardized operational procedures. These conditions led to a high risk of data inaccuracies, stock discrepancies, and inefficiencies in operational coordination. The objective of this program was to design and implement a standardized Inventory Standard Operating Procedure (SOP) integrated with a digital inventory management system using Zoho Inventory. The methods employed included interviews, field observations, documentation studies, and literature reviews to identify operational needs and design appropriate solutions. The implementation process involved SOP development, system configuration, employee training, and operational assistance. The findings indicate significant improvements in inventory accuracy, real-time stock monitoring, work efficiency, and interdepartmental coordination between administration, warehouse, and sales divisions. The adoption of Zoho Inventory reduced manual errors, accelerated stock reporting, and strengthened internal control mechanisms. The implications of this activity demonstrate that the integration of digital inventory systems with clear SOPs can serve as a strong operational foundation for newly established distribution companies, supporting sustainable business growth and enhanced competitiveness.

Cilegon City, located in Banten Province, is recognized as a vital industrial hub contributing to Indonesia's economic growth. However, the city's investment competitiveness still requires substantial enhancement to attract both domestic and foreign investors. This study focuses on developing a strategy to strengthen the investment competitiveness of Cilegon City, primarily through optimizing its industrial sectors and innovating public services. The research adopts a descriptive qualitative approach, using literature reviews, interviews, and observations of local policies and conditions to gather data. The findings suggest that improving investment competitiveness can be achieved through the development of industrial clusters, providing necessary supporting infrastructure, and enhancing public service efficiency, particularly through digitalization and innovations in the licensing process. Additionally, fostering collaboration between local governments, businesses, and the community is essential for creating a competitive and sustainable investment environment. Public service innovation, especially in streamlining the licensing process, increases transparency and builds investor confidence. The study concludes that with an integrated strategy, Cilegon City can transform into a top industrial investment destination with the potential to compete effectively on both national and international levels. This research highlights the importance of strategic planning, innovation, and collaborative efforts in positioning Cilegon as a globally competitive industrial center, enhancing its attractiveness to investors and contributing to economic development.

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth, job creation, and equitable distribution of community welfare. In Cilegon City, MSMEs are growing rapidly in various sectors, but still face a number of fundamental challenges. The main problems faced include limited access to capital, low utilization of digital technology in business activities, limited managerial capacity, and less than optimal regulatory support oriented towards strengthening MSMEs. These conditions cause the competitiveness of MSMEs to be relatively weak compared to the large business sector, so that their contribution to the Gross Regional Domestic Product (GRDP) of Cilegon City is not optimal. This study aims to analyze policy strategies that can support the development of MSMEs in Cilegon City through a descriptive qualitative approach. The method used is a literature study and policy analysis by examining regulations, local government policies, and relevant previous research results. The analysis results show that there are several strategies that can be implemented, including: strengthening regulations and policies that favor MSMEs, expanding access to financing through collaboration with financial and banking institutions, developing human resource capacity through entrepreneurship and business management training, utilizing digital technology to expand market access, and building synergies between local governments, the private sector, and other supporting institutions. The implementation of these strategies is expected to increase the competitiveness of MSMEs, expand marketing networks, and encourage MSMEs to be more adaptive to technological developments and market needs. Thus, MSMEs in Cilegon City can make a more significant contribution to regional economic growth, create new jobs, and support sustainable economic development.

This Community Service Program (PKM) aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) of poor crackers in Setu Kulon Village, Weru District, Cirebon Regency, through Instagram-based digital promotion strategies. The problems faced by partners include minimal digital literacy, limited promotion, and still relying on conventional marketing. Through training activities, mentoring, and promotional content creation, students play an active role as digital transformation facilitators for business actors. The results of the activities show an increase in the ability of partners to manage social media accounts and the opening of new markets outside the region. This activity proves that the use of social media can be an effective, cheap, and applicable solution in the development of local-based traditional MSMEs

This study aims to evaluate the extent to which the Shopee e-commerce platform affects the sales rate of clothes in Pasar 16 Ilir, Palembang, which is known as one of the largest clothing trading centers in South Sumatra. The background of this research departs from the phenomenon of the rapid development of e-commerce in Indonesia, where Shopee dominates the fashion category and is the main choice of consumers in online shopping. The change in consumer behavior from conventional to digital shopping patterns encourages businesses in traditional markets to adjust strategies to remain relevant and competitive in the increasingly dynamic era of digital transformation. This research method uses a combination of quantitative and qualitative approaches. A survey was conducted on 100 sellers and 150 consumers to collect data on shopping habits, perception of promotions, and the impact of using Shopee on clothing sales. In addition, in-depth interviews with several business actors at Pasar 16 Ilir were conducted to gain a more detailed understanding of the adaptation strategies they implemented. Data analysis shows that Shopee's promotional features, such as discounts, cashback, and flash sales, are the dominant factors that increase consumer interest. Hedonistic aspects, including the convenience and pleasure of online shopping, as well as customer reviews, also have a significant influence on purchasing decisions. The results of the study confirm that the integration of Shopee with the traditional market contributes to the increase in the volume and sales value of clothes in Pasar 16 Ilir. The online-to-offline (O2O) synergy model helps merchants reach a wider market and improve their competitiveness. In conclusion, optimizing e-commerce platforms through effective promotion strategies, review management, and customer service is the key for MSME actors in facing competition in the digital era.

The palm oil industry is a vital component of Indonesia's economy, significantly contributing to foreign exchange earnings and employment opportunities, particularly in rural and plantation-based regions where economic alternatives are limited. However, the sector is increasingly challenged by global sustainability concerns, particularly the European Union Deforestation Regulation (EUDR), which poses a threat to Indonesia’s palm oil exports due to its strict environmental standards and traceability requirements. This study adopts a descriptive qualitative approach using a literature review to explore the role of innovation and legal protection in strengthening the sustainability and global competitiveness of Indonesia’s palm oil industry. Specifically, it investigates how the development of superior plant varieties and the application of Plant Variety Protection (PVP) under the Intellectual Property Rights (IPR) framework contribute to long-term industry resilience. The findings indicate that superior varieties such as DxP Topaz, DxP PTPN V, and Lonsum DxP have been instrumental in boosting productivity, reducing the need for land expansion, enhancing oil yield per hectare, and improving overall resource efficiency. Moreover, legal protection through PVP not only secures exclusive rights for breeders but also incentivizes further agricultural innovation and prevents the unauthorized use and duplication of valuable genetic resources. In light of international regulatory pressures, strengthening the national PVP system, promoting the registration of local superior varieties, and integrating legal instruments with research and development are essential. These efforts can safeguard Indonesia’s genetic sovereignty and support sustainable practices in compliance with international environmental standards. Ultimately, aligning agricultural innovation with a robust legal framework is key to maintaining the industry’s market access, environmental credibility, and long-term sustainability.

Radio remains popular due to its intimate and personal nature, despite facing challenges from the advancement of digital technology. Radio Kisi FM Bogor has responded to this by implementing a digital convergence strategy, particularly in the Kisi Music By Request program. This study aims to analyze the digital convergence strategy implemented in efforts to increase listenership, as well as the challenges and solutions encountered. The research uses a descriptive qualitative approach with the theory of media convergence by Pavlik. The study was conducted at Radio Kisi 93.4 FM Bogor from June to December 2024. Data were collected through interviews, observation, and documentation, and analyzed using the Miles & Huberman model through data reduction, data display, and conclusion drawing. The digital convergence strategy implemented by Radio Kisi FM Bogor has proven effective in enhancing the competitiveness of the Kisi Music By Request program through the utilization of technology, increased audience interaction, and adaptation to the dynamics of the modern broadcasting industry. This study shows that the integrated implementation of a digital convergence strategy can enhance the competitiveness of local radio in the digital era through technological optimization, audience engagement, and adaptation to the development of new media.

Indonesia's digital economy is rapidly growing with the emergence of e-commerce, fintech, and blockchain technology that facilitate cross-border transactions. However, challenges such as technological access inequality, personal data exploitation, and multinational company dominance remain major concerns. Therefore, implementing Pancasila values in digital economy governance is crucial to ensuring social justice, consumer protection, and national competitiveness. Pancasila principles, such as moral-based business ethics, consumer rights protection, digital sovereignty, and participatory regulation, must be integrated into digital economic policies. Additionally, electronic commerce regulations based on international law should align with national interests to balance digital economic growth and constitutional rights protection. Thus, Pancasila-based digital economic policies can promote inclusivity, strengthen SMEs' competitiveness, and ensure the broader welfare of society.

North Kalimantan is one of the provinces in Indonesia that has marine and fisheries potential. The marine and fisheries sector, which has the potential to contribute to the regional economy, is expected to bring about an increase in the economy evenly and evenly in each region. MSMEs have a very important role in driving the wheels of the economy in the North Kalimantan region. The development of Nuggets from Milkfish can be one way to improve the economy of the people of North Kalimantan. This Community Service Activity was carried out in Kampung 4 Village, East Tarakan District, Tarakan City, North Kalimantan Province on May 4, 2025 at 18.30 - 19.30 WITA. This activity was carried out in Taman Berkampung and one of the shops owned by local residents, Kampung 4 Village, attended by MSMEs and visitors/buyers at Taman Berkampung. The methods used in this activity are procedures for managing and improving tropical marine resources, as well as documentation. The benefits of education provided to residents or MSMEs in the area are so that residents can know that utilizing marine resources can increase the competitiveness of local products and encourage economic independence. This activity was carried out through several series, namely making nuggets from milkfish, socialization, nugget testimonials, and documentation

This study examines the role of the Youth, Sports, and Tourism Office in developing Manggar Beach as a leading tourist destination in Balikpapan City. Using Pitana and Gayatri's theory on the role of government as a motivator, facilitator, and dynamic, this study uses a qualitative descriptive approach with data collection through observation, interviews, and documentation. The results of the study indicate that the office has implemented various strategies such as digital promotion, facility development, and stakeholder collaboration with the pentahelix concept. However, there are still challenges in the form of suboptimal facility maintenance, waste management problems, and relatively high entrance ticket prices. The office has responded with initiatives such as cleanliness campaigns, periodic ticket price evaluations, and creative economy development to increase competitiveness. This study contributes to the understanding of the dynamics of the role of local government in developing sustainable tourism for coastal destinations.

Culinary micro, small, and medium enterprises (MSMEs) in Banjarnegara face significant challenges in managing innovations and implementing adequate hygiene standards. The limited knowledge and skills of MSME actors in these two aspects have an impact on low competitiveness and business sustainability in the midst of increasingly fierce market competition. This community service program aims to increase the capacity of culinary MSMEs through innovation management training and the implementation of hygiene standards. The program methodology includes a series of workshops, training sessions, and hands-on mentoring that are designed in a participatory and contextual manner according to local needs. The training material is comprehensively arranged, covering theoretical and practical aspects relevant to the characteristics of culinary MSMEs in Banjarnegara. The results of the program implementation showed a significant increase in participants' understanding of the importance of product innovation and the implementation of hygiene standards. The real impact of this program can be seen in improving product quality and variety, production process efficiency, and increasing revenue by 30-50% within six months after training. In addition, there has been a change in business behavior that is more adaptive and sustainability-oriented. The success of this program confirms the importance of a structured and participatory approach in empowering MSMEs, and shows that interventions based on local needs can produce significant economic and social impacts. The implementation model of this program has the potential to be replicated for the development of MSMEs in other sectors and regions with appropriate contextual adjustments.

Rebana Metropolitan Area is designed as an economic growth center in the northeastern part of West Java by emphasizing integrated and sustainable investment. Cirebon Regency acts as a buffer zone as well as an Industrial Designation Area (KPI) which has great potential in supporting regional economic growth. This study aims to identify the leading sectors of Cirebon Regency that can be optimized in regional economic development. The method used is quantitative descriptive analysis with the Location Quotient (LQ), Dynamic Location Quotient (DLQ), and Klassen Typology approaches to identify base sectors and prospective sectors. The results of the analysis show that Cirebon Regency has nine basic sectors and eleven prospective sectors that have the potential for further development. Some of the main sectors, such as manufacturing industry, trade, and agriculture, still face challenges of competitiveness and integration with other regions in the Rebana Region. Therefore, a development strategy is needed that focuses on strengthening developing sectors to become leading sectors and encouraging underdeveloped sectors to transform to become more competitive. In conclusion, optimizing the leading sectors in Cirebon Regency can support more sustainable economic growth in the Rebana Metropolitan Area through targeted economic planning.

The hotel industry is a service sector that relies heavily on the quality of human resources, so internal communication has a central role in maintaining smooth operations and improving staff performance. This study examines the implementation of Human Resource Development (HRD) communication through the General Manager Table Program at XHotel Mojokerto, which is designed as a medium for direct dialogue between management and employees. The program aims to accelerate the distribution of information, accommodate the aspirations of staff, and build more open and effective two-way communication. The research method uses a descriptive qualitative approach, with data collection techniques through in-depth interviews, observations, and documentation studies. The study participants included General Managers, HRD, and hotel staff who participated in the program for a six-month period in 2025. Data analysis was carried out with reference to Mintzberg's organizational communication theory, which emphasizes the managerial role in the functions of monitoring, information dissemination, facilitation, and negotiation. The results of the study show that the General Manager Table Program contributes positively to the effectiveness of internal communication. Through this program, HRD not only plays the role of conveying information, but also as a dialogue facilitator that encourages active employee involvement. The program has been proven to improve communication transparency, speed up conflict resolution, and strengthen a sense of belonging among staff. The impact can be seen in increasing motivation, discipline, and more consistent work performance, while strengthening the harmonious relationship between management and employees in the work environment. The implication of this research is the need for sustainability and the development of similar programs as innovative HRD communication strategies. The application of this model can be a reference in building a positive work culture that supports productivity, service quality, and competitiveness of the hospitality industry amid global dynamics.

This study aims to analyze the impact of foreign direct investment (FDI) on citizenship policies in Indonesia and explore how changes in these policies can affect citizens' rights and national sovereignty. The research uses a qualitative approach with a literature review method. A literature review is a type of research conducted by collecting and analyzing existing data or scholarly articles to address problems and understand fundamental issues. The reason for using library research is that the researcher needs data from various sources such as books and previous research journals. Using this method, the researcher identifies relevant topics aligned with the research goals and then analyzes journals and books to answer questions about how FDI significantly impacts Indonesia's economy, driving growth, job creation, and global competitiveness. However, citizenship policies related to FDI require careful attention to balance investment needs with national sovereignty. Reforming policies to simplify residency and citizenship status for foreign investors could make Indonesia a more attractive investment destination, but it might also raise concerns about the impact on the rights of native citizens and national integrity. To manage these effects, Indonesia needs to develop integrated citizenship policies, conduct regular evaluations, enhance transparency, and learn from international practices. With a careful approach, Indonesia can maximize the benefits of FDI while maintaining national interests.  

This article focuses on enhancing the understanding and awareness of MSME in the Banyumas region about the critical importance of copyright protection. Additionally, it provides assistance in the copyright registration process to improve the competitiveness of their products. A key challenge for MSME business owners in Banyumas is the lack of intellectual property protection, which makes their innovative products vulnerable to imitation and misuse, diminishing their incentive to innovate further. The methodology adopted for this study includes data collection through observation and document analysis. The findings reveal that the program effectively enhanced the knowledge of MSME business owners regarding copyright protection and the associated registration process. Moreover, the mentoring process encouraged greater participation by MSME business owners in using copyright as a tool for product protection. This initiative not only helps safeguard their intellectual property but also has a positive impact on increasing sales and product competitiveness in the marketplace.

In the era of globalization, the empowerment of local potential has become increasingly important, especially at the village level. The village of Semar in Pagerwojo District, Tulungagung Regency, is a major dairy-producing area, with 60% of its population engaged in dairy farming. However, the Sri Wigati Dairy Cooperative (KUD), which has traditionally been the primary buyer of milk, is facing management issues, forcing farmers to sell their milk to private collectors with limited capacity. As a result, a significant portion of the milk goes unsold, posing a potential economic loss. To address this, a previous community service initiative taught farmers how to process milk into milk crackers, although these products have remained limited to local consumption despite their added value. Therefore, the focus must shift to the regional or national market. This community service program aims to: 1) enhance the competitiveness of local products, 2) empower the community, 3) optimize the value chain, 4) increase income, 5) develop a sustainable business model, 6) foster partnerships, and 7) improve community knowledge and skills. The outcomes of this initiative align with the established goals, marking a positive first step towards improving the welfare and economy of the Semar Village community