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.  Produk baru mungkin produk yang diperkenalkan ke pasar untuk  pertama kalinya, pengembangan produk kecil, atau pembaruan produk yang sudah ada. Pemasaran yang berfokus pada masa depan diperlukan untuk penjualan produk, terutama untuk produk baru. Akibatnya, bisnis perlu memiliki strategi pemasaran yang efektif untuk setiap produk baru yang dihasilkannya. Strategi ini perlu ditetapkan dengan mempertimbangkan faktor-faktor yang memengaruhi seberapa baik kinerja item baru di pasar. Penelitian ini bertujuan untuk mempelajari dan memberikan penjelasan. Proses penciptaan produk baru yang dilakukan di toko ambyar wonoayu untuk bersaing dengan perusahaan rival.

The purpose of this study was to develop Problem Based Learning (PBL) based E-Comic learning media on Problem Solving Ability that is valid, practical, and effective on student learning outcomes in statistics material in class XII at SMA Negeri 1 Sungai Laur. The method used is the ADDIE method. The subjects of this study were 29 class XII students of SMA Negeri 1 Sungai Laur, 3 material and media experts. The instruments used in this study were in the form of material expert validation sheets and media expert validation sheets, teacher response questionnaires, student response questionnaires and post-test questions based on the results of the research that had been carried out obtained the results of validation of E-Comic learning media based on Problem Based Learning (PBL). ) Regarding Problem Solving Ability has a validity level of 91.22% with very valid criteria, the practicality level of learning media is 89.60% with very practical criteria and the level of effectiveness of learning media is 93.10% with very effective criteria.

The Coordinating Ministry for the Economy of the Republic of Indonesia (2022) reports that Micro, Small and Medium Enterprises (MSMEs) are important players in the Indonesian economy, accounting for 99% of all economic sectors. MSMEs contribute 60.5% to GDP (Gross Domestic Product) and are able to absorb 96.9% of the national workforce (Sakum & Ismamudi, 2022). But on the one hand, MSMEs experience many internal and external obstacles so they cannot maximize their business, one of which is UMKM Fiya Cake which has problems in applying visual branding, namely not having a business identity in its application. Therefore, the solution that will be provided as an effort to introduce Fiya Cake's business products is to design and create a business identity in the form of a logo, banner, and also create an NIB. The method used in this activity is the mentoring method which begins with a survey, planning, implementation, and evaluation. The results to be achieved from this service activity are the creation of branding as a form of business identity so that it will be easy to remember by the wider community.

Digital marketing is a marketing medium that uses the internet as a tool to disseminate information in a wider range without being hindered by time, place and distance. And Instagram is one of the digital media which is still widely used by Indonesians, from teenagers to adults, both for communication media and promotional media. However, most MSMEs actors in the Kedung Baruk sub-district have not been able to make full use of Instagram even though they already have it. So the purpose of holding this training and mentoring is so that MSMEs understand the importance of digital marketing, and optimizing Instagram as a promotional medium. The method used goes through several stages such as providing digital marketing training, providing assistance, and conducting evaluations. The results obtained from the activities that have been carried out are that UMKM actors realize how important digital marketing is, especially on the Instagram platform and Pempek D&G have been able to optimize Instagram as a promotional medium independently.

This Community Service activity aims to analyze the role of branding in the success of the Rengginang Bu Anik UMKM. The Community Service Activity method used is qualitative, by combining in-depth interviews, participatory observation, and content analysis. The results of Community Service Activities show that branding plays a significant role in building a positive image and reputation for MSMEs and differentiating themselves from competitors. The process of establishing a brand identity, selecting visual elements, logos and packaging that support the brand image, as well as the use of social media and online marketing have a positive impact on the success of MSMEs. Apart from that, an effective communication strategy and the influence of branding on increasing sales and business growth also proved important in the context of Rengginang Bu Anik. However, this Community Service Activity also identified several obstacles faced by MSMEs in implementing branding strategies, such as limited resources and a lack of understanding of the importance of branding. Therefore, solutions and recommendations are provided to overcome these challenges and take advantage of opportunities in developing MSME brands. This Community Service activity provides in-depth insight into the role of branding in the success of MSMEs and can provide practical guidance for other MSMEs in developing their brand.

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

The MBKM Thematic Real Work Lecture (KKNT) organized by the East Java "Veteran" National Development University is a form of education by providing learning experiences for students to live in the community outside the campus, which directly together with the community identify potential and handle problems so that they are expected to be able to develop village/regional potential and concoct solutions to existing problems in the village. After observing Micro, Small and Medium Enterprises (MSMEs) in the District of Bareng, most of the Micro, Small and Medium Enterprises (MSMEs) do not have brand names on their products. This is a challenge for MBKM Thematic Real Work Lectures (KKNT) how to make Micro, Small and Medium Enterprises (MSMEs) in Bareng District have a brand on their products. The introduction of this product brand is useful for the progress of Micro, Small and Medium Enterprises (MSMEs) in the Bareng District in a modern way so that they are not left behind by other cities. With a work program that organizes branding and digital marketing in Bareng District, it can help Micro, Small and Medium Enterprises (MSMEs) to expand marketing, provide logos, packaging, and can assist in creating social media and e-commerce.

Ambulu Village is a village in Sumberasih District, Probolinggo Regency which has several MSME actors including potato donut sellers, pastry sellers, food sellers, caterers, and others. This research focuses on the development of product innovation at Barokah 717 SMEs in Ambulu Village. UMKM Barokah 717 is one of the UMKM that produces banana and cassava chips in Ambulu Village, Sumberasih District, Probolinggo Regency which is liked by the local community and becomes souvenirs for tourists who are in Probolinggo. Based on the results of interviews with MSME actors, it was found that their products were sold conventionally so that consumers were only in Ambulu Village and its surroundings. Therefore, it is necessary to design product development starting from packaging, branding, to product innovation so that it can expand market share. The results of this research are also expected to improve the community's economy and advance other MSMEs so that they can innovate in producing a higher quality product and are able to penetrate a wider market.

Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) mengharuskan pemilik usaha mempunyai suatu strategi yang dilakukan dalam pemasaran produknya guna meningkatkan daya saing serta dapat mengembangkan potensi usahanya. Salah satu strategi dalam hal tersebut yaitu branding, branding dilakukan untuk mewujudkan adanya wajah atau identitas dari suatu usaha tersebut. Jika memiliki usaha namun tidak memiliki branding, maka kegiatan berusaha tersebut bisa dibilang kurang maksimal dan kurang bersaing dengan yang lain. Branding juga dapat dimanfaatkan sebagai sarana informasi dan komunikasi untuk mengenalkan dan memperkuat brand awareness dari usaha tersebut. Adanya kegiatan pengabdian kepada masyarakat ini terfokuskan pada kegiatan branding UMKM di Desa Tegalrejo, Kecamatan Dringu, Kabupaten Probolinggo. UMKM tersebut yakni UMKM Tahu Tempe Pantura dan UMKM Bila Catering yang keduanya bergerak di bidang kuliner. Kegiatan branding ini dilakukan untuk menjawab dan memberikan solusi atas semua kendala dan masalah yang dialami oleh para pemilik UMKM tersebut. Kendala yang dihadapi oleh para pemilik UMKM yaitu kurangnya pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menanamkan pemahaman mengenai branding dan melakukan pendampingan branding. Dari kegiatan tersebut, kami berharap dapat memberikan efek positif dalam pengembangan potensi UMKM Desa Tegalrejo sebagai upaya peningkatan daya tarik dan penjualan.

This research was conducted with the aim of producing digital learning media using the Smart Apps Creator through a Realistic Mathematics Education approach that is valid, effective, and able to improve students' mathematical problem solving abilities in the matter of a system of two-variable linear equations. This type of research is Research and Development (R&D) with the ADDIE model. From the research results, it was obtained that the media and material validity values were 93.6% and 93% with very valid categories. The practicality of the media through the results of the teacher's response questionnaire obtained a practicality value of 97.3% in the very practical category and the results of the student response questionnaire for the small group test and large group test obtained values of 90.9% and 91.4% in the very practical category. Then the value of effectiveness is seen through the mastery of classical learning and the results of the student response questionnaire obtained percentages of 87.5% and 94.05% with very effective categories. Improving problem solving abilities in students, the results obtained are that the level of students' problem solving abilities is at a percentage of 92% with a very high category, while based on the N-Gain test the average value obtained by students is 0.6473 which means there is an increase in problem solving abilities in students medium category. So based on the results obtained it can be concluded that the learning media developed in this study are valid, practical, effective, and able to improve students' mathematical problem solving abilities.

This study aims to determine the feasibility of SETS (Science, Environment, Technology, And Society) based modules on colloidal system, determine student learning outcomes after using SETS-based modules in learning and student responses to the modules. This study uses a 4-D development model consisting of define, design, development, and dissemination. This research was conducted at SMA Negeri 11 Medan which was carried out for 7 months. The feasibility of module was seen through a feasibility questionnaire for media and material experts based on the BSNP standard with a Likert scale of 1 to 5. Validation data obtained from media and material experts on SETS-based modules obtained an average percentage of 83.58% with the category valid/worthy. Student learning outcomes were obtained through the calculation of N-Gain test, which was equal to 0.74 in the high category and the average posttest score of students was 84.67. Student responses to the SETS-based module obtained an average percentage of 91.24% with a very high questionnaire interpretation. Based on the results obtained by the researcher, it can be concluded that this SETS-based module is appropriate for use in colloidal learning with a high student learning success rate and student responses that fall into very good criteria.

UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. Cheese meatballs are the final decision made in the implementation of product differentiation at the UMKM Bakso dan Es Campur “Family”.  With this product differentiation, it is hoped that the UMKM concerned will have its own charm compared to its competitors.

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Di era globalisasi, pembangunan sangat bergantung pada ekonomi sebagai ukuran dalam keberhasilan pemerintah. Usaha Mikro, Kecil, dan Menengah (UMKM) memainkan  peran penting dalam pembangunan suatu negara, khususnya pembangunan ekonomi. Dengan adanya kegiatan digital branding ini diharapkan produk mempunyai image atau citra yang baik di mata konsumen. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini ialah kegiatan pelatihan yang dilakukan di pendopo Kelurahan Medokan Semampir dan pendampingan yang dilakukan secara door to d0or. Pelatihan dan Pendampingan Digital Branding disini mahasiswa mengajarkan bagaimana cara mengambil foto produk dan cara membuat copywriting agar menarik perhatian konsumen. Selanjutnya akan dibuatkan katalog produk yang akan memudahkan pelaku UMKM dalam memasarkan produknya. Ada Total 8 UMKM Food and Beverage yang mahasiswa dampingi mulai awal hingga akhir.

Penguatan usaha mikro, kecil, dan menengah memiliki kepentingan strategis yang besar, karena memiliki potensi untuk turut berkontribusi dalam kegiatan ekonomi masyarakat, seperti menjadi sumber pendapatan utama untuk meningkatkan kesejahteraan sebagian besar rakyat. Keahlian UMKM penting karena meningkatkan produktivitas dan efisiensi UMKM. Dalam menerapkan model pengelolaan UMKM, perlu dilakukan analisis Strengths, Weaknesses, Opportunities and Threats (SWOT) terhadap operasional sehari-hari terkait dengan aspek bisnis, sehingga UMKM mengetahui perkembangan usahanya secara umum. dan menghargainya.

Group KKN-T MBKM UPN "Veteran" East Java conducted digital marketing training and assistance to Mr. Suparno's MSMEs Furniture business located in Nglebak Village, Bareng District, Jombang Regency. The purpose of this community service activity is to develop Pak Suparno's furniture business by providing insight into marketing strategies that initially used traditional methods, changing along with existing technological developments. In solving the MSME furniture problem owned by Mr. Suparno, training methods and Focus Group Discussion (FGD) were used by providing material presentation on the importance of the role of digital marketing for the development of a business, providing tutorials for creating accounts on digital media such as Shopee and Instagram to market their products. With this community service activity, it is hoped that it can provide benefits for MSME actors in Nglebak Village, namely adding insight to develop their business by marketing and selling products through e-commerce and social media as a place to introduce products.

MSMEs in Surabaya reached around 60 thousand in 2022. Meanwhile, the number of MSMEs in the culinary or agribusiness sector is around 25 thousand. According to this large number, MSMEs owners are required to have their own advantages characteristics. The strategy that can be applied to increase the competitiveness of an MSME is through branding. The implementation of this community service aims to develop and improve the competitiveness of MSMEs through branding mentoring. This research uses survey, socialization, analysis, and branding methods. The result of this community service are that MSMEs are helped by the implementation of branding, such as logos, product photos, and taglines. So that these MSMEs are more easily recognized and attract consumers and can increase competitiveness and sales.

This Community Service aims to provide learning media training using the Quizizz application on reading comprehension. Reading comprehension lessons are often a problem in English subjects, because in addition to having to read the text students also have to understand the reading text. To make it easier for students to understand the content contained in the reading text easily, Media is needed so that they have a high enthusiasm for learning in doing and understanding the English lesson questions. The subjects in this service are class XI science students totaling 18 students. This service implementation activity uses the audience center method, namely by providing interactive training and mentoring. The implementation of training on the use of the Quizizz application is designed in several stages, namely: planning, implementation, follow-up, and evaluation. The result obtained from this service activity is that students can use the Quizizz application as a learning medium in reading comprehension material.  

The potential of the Merak Kecil Island tourist attraction in Cilegon Banten is very high because it has a fascinating beach and sea landscape. This makes many tourists interested in visiting Pulau Merak Kecil. The facilities offered are also quite adequate. Anak Pulo is a local resident who manages Merak Kecil Island. Seeing and observing the great potential of Merak Kecil Island, it is necessary to develop tourism assisted by the local government. By using qualitative research methods through interviews, observation, and documentation. The data used in this research are primary data and secondary data. The results of this study are tourism potential and development shows a feasibility, so that from Aspect 4A and SWOT Analysis, Merak Kecil Island can become a competitive marine and coastal tourism.

PT. Narasumber Teknologi Indonesia is a company that focuses on cooperative computerized accounting training, technical guidance for the implementation of technology for small and medium-sized enterprises (SMEs), national cooperative software training, sharia supervisory board for cooperatives, computerized management training for cooperatives and SMEs, as well as the digitalization of Micro, Small, and Medium Enterprises (MSMEs). Additionally, PT. Narasumber Teknologi Indonesia serves as a platform for the younger generation to develop their potential as agents of business digitization through the final project of the program activities. This involves providing training and mentoring to local MSMEs as an effort to digitize their businesses and help solve the problems that hinder or constrain the development of local MSMEs. This research provides insights for local business practitioners to implement digitization in their businesses in order to achieve sustainable growth and success for MSMEs in the ever-evolving digital era. The implementation of training and mentoring for local MSMEs is expected to help them Go Digital, improving efficiency and productivity, enhancing product quality and services, and increasing market access for local MSMEs.