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Bowo Santoso; Delia Noor Rizkita Kisworo

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

In the Blitar city there are several MSMEs farming ornamental fish, one of them is Mbah Bendo Koi Farm which is located on Jl. Kapuas No. 92, Kel. Bendo, Kec. Kepanjenkidul. Based on the results of observations and interviews, the obstacles faced by this MSMEs are the lack of business identity branding such as logos that look monotonous, unattractive, and old school. From these obstacles, group 23 helped rebrand Mbah Bendo Koi Farm's logo, apart from that we also helped create social media accounts and their content in the hope of attracting new potential customers and expanding their market in all regions in Indonesia.

Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Bowo Santoso; Algi Ardiyansyah

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Basically, a marketing communication strategy involves selecting and using various effective communication channels to convey marketing messages to target markets. Re-branding is the process of changing the identity or image of a brand, product or company with the aim of updating, enhancing or changing consumer or public perceptions. Digital marketing is a marketing strategy implemented using digital platforms and the Internet to achieve business goals. The purpose of this community service is to develop and implement a marketing communication strategy for rebranding MSMEs in the Kepanjenkidul Village, Blitar City. The method is carried out through Forum Group Discussions and MSME observations regarding logo design, packaging design and digital marketing strategy assistance. The result of this community service is that MSMEs in the Kepanjenkidul Village area, Kepanjenkidul District, Blitar City feel very enthusiastic about carrying out the re-branding process and assisting digital marketing strategies.

Faradiah Khasny; Arief Bachtiar; Kiki Asmara

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

MSMEs or Micro, Small and Medium Enterprises are one of the factors for the Indonesian economy to survive and develop until now. By increasing the use and shopping of domestic products, it can help increase the growth of MSMEs, as well as the welfare of the community. In building MSMEs, branding needs to be done to build and elevate the identity of a brand, including trade names, logos, characters, and consumer responses. In branding a product can be seen directly by consumers, namely through logos and packaging that has special characteristics, so that consumers can recognize these products. Packaging becomes a direct view by consumers to the product, so that attractive packaging can attract attention. On the packaging can be listed such as trade names, logos, nutritional values, and various important information in the product so that it can build trust.  

Muhammad Iqbal; Regita Ayudhea Permata Putri; Nailatun Ni’mah; Mu’tasim Billah; Ika Lestari +1 more

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The government promotes the obligation to own business legality as controlling economic activity in the development of Micro, Small and Medium Enterprises (MSMEs). Business legality as the ownership identity of a legally operating business entity. Pakel Village, Bareng District, Jombang Regency, has various types of MSMEs that excel in agro-industry. However, the issue of business legality is still an obstacle to the progress of the Pakel Village MSMEs, namely the uneven ownership of business legality such as Business Permit Numbers (NIB), Home Industry Product Permits (PIRT), halal certification and so on. Pakel Village UMKM actors lack knowledge and awareness of the importance of business legality, starting from the requirements to the submission mechanism, the administrative process is considered complicated and time-consuming, and the management costs are expensive. The purpose of this community service activity is for Pakel Village MSMEs to know and understand how to make NIB independently through the Online Single Submission (OSS) application and assistance in submitting halal certification for free through SiHalal with the Sehati 2023 program using the business actor's statement mechanism. The method of implementing the KKNT 09 Desa Pakel group in this community service activity is to conduct socialization and mentoring on the importance of NIB ownership and halal certification with MSME Facilitators from the Ministry of Religion, Jombang Regency. The result of this community service activity is the issuance of NIB and halal certification for Pakel Village MSMEs  

Fauziyah Imamah; Orell Xalansa Lubdiyanto; Lia Rizqy Wulantari; Ruthyanti Manihuruk; Bagus Ariz Faishal

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.

Ali, Almer Hassan; Ali, Almer Hassan; Muhammad Isla; Zulkifli L. Zain

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

The traditional market is a reflection of the application of a very basic populist economy. Where buying and selling transactions are carried out by the community mostly independently by managing available resources, which include the livestock sector, agriculture, crafts, food, services, and so on. At the Liluwo traditional market there are many sellers of various kinds of needs, ranging from basic household needs, clothing, prepared food and raw materials such as fish and vegetables, to hair cutting services. The facilities at the Liluwo traditional  market are toilets, parking lots, prayer rooms. From the results of observations of researchers in the field, there has not been found a good sign system that helps make it easier for visitors. Some visitors, especially new prospective buyers, experience problems in finding a way/place to sell certain materials. From the problems mentioned above, the researchers plan to design a good sign system for the Liluwo traditional market to make it easier for buyers and sellers to carry out buying and selling activities. Apart from that, with a good sign system, the identity of the Liluwo traditional market will increase and can become an attraction in the eyes of the public.

Ayu Oktavianingrum; Dwi Nur Hidayati; Ertien Rining Nawangsari

Jurnal Manajemen Kreatif dan Inovasi 2023 International Forum of Researchers and Lecturers

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.  

Urip Pratama; Fauziah Fauziah; Rahmayana Rahmayana

Jurnal Ventilator: Jurnal riset ilmu kesehatan dan Keperawatan 2023 Stikes Kesdam IV/Diponegoro Semarang, Indonesia

The problem of drug misuse among teenagers considered a national issue and becomes the concern quite hard to deal with. Teenagers are at risk for drug usage as this period is a phase of transition between childhood and adulthood known as a searching or self-identity period. This study aims to know the underlying factors to prevent drug use among teenagers at MAN 6 Kuta Baro, Aceh Besar. This research method used analytical design with a cross sectional approach with population of 118 adolescents and total sample of 54 teenagers. The proportional random sampling was used for data collection technique. This research was conducted on March 10, 2023 with univariate and bivariate analysis using the chi square test. The findings indicated that out of 54 respondents, 29 people (53.7%) made fewer attempts to prevent drug use, 32 people (59.3%) had less awareness of the dangers of using drugs, 35 people (64.8%) had negative atititude towards drugs, and less involvement from peers as many as 34 people (63%). These findings indicates that there is a relation between knowledge (p=0.003), attitudes (p=0.007), and the role of peers (p=0.017) with drug prevention attempts. In conclusion, the prevention of drug use is affected by knowledge, attitude, information, and the involvement of peers. It expects the research area to provide health counseling regarding drugs and collaborate with cross-sectoral organizations - The Health Offices and Public Health Centers.

Sofiatus Sobriyah

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Education plays an important role in efforts to improve human quality, both social, spiritual and intellectual. Apart from that, education is not only burdened with the task of making the nation's life more intelligent, but it is also burdened with the task of fostering the nation's morals, namely upholding human values, all of which will be realized if it is based on religious beliefs. Meanwhile, religious belief will only be obtained with a deep understanding of the basics of religion itself. Judging from its function, language is a means of communication and liaison in everyday human interactions, both between individuals and individuals, individuals and society and society and certain nations. Likewise in Arabic, which has a special function compared to other languages. Not only does Arabic have high quality literature for those who know and understand it, but Arabic is also destined to be the language of the Koran, namely communicating the words of Allah (Yusuf, 1997: 187). Arabic language teaching has been implemented in formal and non-formal institutions, where the teaching is almost the same as the language as a whole. In fact, Arabic has become a special identity and characteristic of Islamic educational institutions, especially Islamic boarding schools, which differentiates them from other institutions. This is an important reason to research. Likewise with the existence of the Miftahul Ulum Suren Jember Islamic Boarding School whose vision and mission refer to the vision and mission of the Islamic boarding school. The Vision and Mission, among other things, seeks to develop students to become Muslims so that they become Muslims who are ready for life. For operationalization to achieve the output expected by the vision and mission, there needs to be a program realization at the girls' Islamic boarding school that must support it. One of the programs of the women's Islamic boarding school is the development of improving muhadatsah skills. From this program it is hoped that students will be able to speak Arabic actively. Because basically female students are able to perform muhadatsah optimally. The aim to be achieved in this research is to find out and describe the problems of improving muhadatsah skills at the Miftahul Ulum Suren Jember Islamic boarding school both in terms of implementation and evaluation. The research method used in this research is approach, determining research subjects, data collection methods (observation, interviews and data analysis.

Huzaini Huzaini; Rachmat Panca Putera

Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The Lampung Pepadun wedding tradition represents a harmony between local culture and Islamic values. This study aims to identify the manifestation of Islamic principles within the Lampung Pepadun wedding tradition and explain the alignment between local customs and Islamic law in its practice. Using a phenomenological qualitative approach, data were collected through in-depth interviews with cultural and religious leaders, direct observations of wedding ceremonies, and document analysis. The findings reveal that this tradition systematically integrates elements of Islamic law, such as the marriage contract (akad), dowry (mahar), and communal prayers, without eliminating the unique symbols and cultural meanings of the local practices. The study also highlights the significant role of religious figures in preserving Islamic values amid the challenges of modernization, which often influence the implementation of traditions. These findings suggest that local traditions grounded in religious values have significant potential to serve as a medium for cultural preservation and spiritual reinforcement within communities. Therefore, preserving such traditions through approaches consistent with Islamic law is essential to maintaining cultural identity and community religiosity.

Astutik, Windu; Kholifah, Siti

Jurnal Pengabdian kepada Masyarakat Wahana Usada (WUJ) 2023 Sekolah Tinggi Ilmu Kesehatan KESDAM IX/Udayana

Background: Rapid development in adolescence is often problematic psychologically. Youth need the intelligence and emotional capacity to manage emotions to deal with the developments taking place to find a positive identity. Purpose: to improve knowledge among students about intelligence and emotional exercise regulations emotion at teenagers. Methods: The mental health education about intelligence and emotional regulation emotion among teenagers at SMP Negeri 15 Loajanan Samarinda. Education and training should be conducted by direct interaction with 60 students in class with matter the introduction of emotion, emotional intelligence, and training emotion in adolescents. The activity was carried out in 3 sessions with the following activities: the first session which was opened by the opening ceremony of the vice principal and the student, continued with a second session topic on the introduction of emotion, emotional intelligence, and training emotion in adolescents, and the third session is closing. Results: The implementation of the activities went well and smoothly. The results obtained are the increasing knowledge and psychomotor teenager emotional intelligence and emotion regulation. Conclusion: After a course of health education for adolescents, Adolescent ability to get to know emotions, Emotional intelligence, and the way emotional regulations are increasing so it's expected to increase the superior generation that has optimal mental health.

Sundari, Nata; Fadil Mutaqin; Shinta Pramudita Diah Pitaloka; Bentar Samudra Nusantara; Muhammmad Galih Irfansyah

JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 2023 Pusat Riset dan Inovasi Nasional

In adolescence vulnerable to the influence of drugs. In these adolescents drugs can be introduced through association. Teenagers are also in a phase of searching for identity where they are curious. At this time they also began to be less supervised by their parents. This is because drugs have an unfavorable impact on mental and physical health as well as adolescents where teenagers are still of school age. so it is very important to conduct legal counseling regarding drug abuse to adolescents. So it is necessary to know the meaning of drugs, types of drugs, routes of drug use, the basic laws of drug abuse, and what are examples of drug abuse. The teaching method uses the focuser method, brainstorming, ranking exercises, group discussion forums, critical thinking, question and answer. The purpose of this writing is to find out how the law regarding drug counseling to teenagers in Cimindi. Apart from that, it is also to add insight to teenagers and so that teenagers can convey it back to the people around them. So that legal counseling can be useful for many people. So that legal counseling regarding narcotics can be a preventive measure to deal with drug cases in adolescents. This legal counseling activity was carried out for Cimindi youth, especially for hangout youth, youth organizations, and futsal children.

Chairul Fajar Tafrilyanto; Septi Dariyatul Aini; Moh. Zayyadi; Fetty Nuritasari; Nurul Fajaria Putri

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Branta Pasisir Village is a village with a livelihood as a fisherman, entrepreneur, etc. One aspect that is very important in business development (MSMEs) is the existence of business legality. NIB is a business identity number used by business actors to obtain business licenses. The Field Work Lecture activity was carried out by the KKN 14 group due to a lack of knowledge and the importance of NIB in Branta Pasisir Village in making Business Identification Numbers. The goal to be achieved from this Real Work Lecture program is to provide assistance to UMKM actors in Branta Pasisir Village regarding account creation and procedures for managing legality through Online Single Submission (OSS). The method used consists of 3 stages, namely observation or survey, counseling or socialization related to NIB, and implementation of assistance and creation of NIB. UMKM that are willing and successful in being registered for making an NIB so that they can obtain a legality certificate  

Rizky Riza Ismail; Rizky Dermawan

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

The problem that is often faced by MSMEs is usually the lack of building an identity from the product being sold. The problem of MSMEs in Turi Village, Blitar City also has the problem of a lack of building product identity. Many MSMEs still use packaging that looks old school, less attractive, and seems monotonous. The purpose of this activity is to provide an understanding of the importance of building an identity and product image so that it can be easily recognized by the public and able to compete with other competitors. The methods used in this community service activity are surveys, interviews, discussions, and applications. The results obtained from this community service activity are packaging development assistance starting from, packaging labels, more attractive product packaging. Provide an understanding of the importance of building a brand identity, so that in the future these MSMEs can compete with other competitors who sell similar products. Because having a good brand identity will increase Brand Awareness for that brand.

Alief Abdullah Faqih; Sugito Sugito

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers

Juan Carlos

Identity politics is a political tactic in which people or groups organize themselves based on certain traits such as religion, culture, race, gender, sexual orientation, or even hobbies. This can happen due to discrimination or injustice in society that makes the person or group feel the need to form a similar group for support and protection. In the context of society, identity politics can appear in various forms such as feminist movements, anti-racism movements, or LGBT movements. However, we must also beware of the dangers of identity politics that can divide society and create conflicts between different groups. The basis of Christian belief also teaches us to live in peace and harmony with fellow human beings. We are taught to forgive and give others a second chance. In the context of identity politics, these values and principles can help us build inclusive and peaceful societies where every individual feels valued and accepted.

Tiara Febry Adviola; Nico Akbar Priyambudi; Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Gideon Setyo Budiwitjaksono

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This socialization is a form of community service, especially MSME actors and residents of the Sukorejo Village, Blitar City. With the socialization of MSME development, it is hoped that it can increase the knowledge, insight, and understanding of business people in the Sukorejo Village so that they can adapt to the times and in running a business by utilizing the existing potential. Business actors and residents of the Sukorejo Village are given an understanding of the importance of online marketing or what is commonly called digital marketing, the importance of making a logo as an identity and marketing strategy as well as managing financial business. The implementation of this service program was carried out using the lecture method by UPN Veteran Jatim students and also one of the lecturers followed by a question and answer session. The results of this socialization are 1.) Very good enthusiasm seen from the activeness of the audience in listening and asking questions 2.) This MSME development outreach program can be of good use and can be applied by the audience in running their business. Socialization, Digital marketing, MSME

Dava Praya Syafa Kurniawan; Antonius Dian Kurnianto; Elvira Dewanti Libragiantari

Jurnal Masyarakat Mengabdi Nusantara 2023 STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Nameplates, also known as nameplates, are small signs or boards usually made of materials such as metal, wood, plastic, or acrylic that identify a particular place. While Sign System is a system or series of signs used to provide information to people in a certain environment. Therefore, Nameplates and Sign Systems are needed by MSMEs as the owner's identity, one of which is Dapoer Mini in Gunung Anyar Village. So, KKN activities were carried out by Group 87 to make these two things. Using the method of carrying out observation, analysis, making nameplates and sign systems, and installing them. It is hoped that the existence of a signboard and sign system can help provide information to buyers who want to buy products at MSMEs Dapoer Mini.

Andreas Jimmy; Bernard Antonius Rahawarin; Sandi Nugroho

This article highlights the important role of catechism in developing the faith of young Catholics in the modern era. This study uses a theological analytical discourse methodology to analyze the role of catechism as a medium for building faith. Catechesis is a means used by the Church to communicate the teachings of faith to the people. Through catechesis, the Church can provide effective accompaniment of faith to young people. This study focuses on the problems faced by young people today. They are the next generation of the Church who need special attention because they are very vulnerable to being influenced by the fast and swift currents of modernity. Therefore, an effective assistance effort is needed for them. The research findings show that young people, who are in a period of searching for identity, tend to get bored easily and are quickly satisfied. In this context, catechesis as a form of faith formation is an effective choice and responsive to the lifestyle of today's youth. Through catechesis, young people can gain a deeper understanding of the teachings of the faith, strengthen their relationship with God and develop a strong Christian identity. Digital catechesis, which combines technology with messages of faith, can be a relevant and attractive medium for young people. In conclusion, digital catechesis has a significant role in developing the faith of young Christians. In facing the challenges of modern times, the Church needs to use catechesis as an effective strategy to assist young people in strengthening their faith. By utilizing technology and adapting the right content, digital catechism can be an effective tool in forming a young generation who are firm in their faith and ready to face the changing times.