Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar

Rizky Riza Ismail ; Rizky Dermawan
Jurnal Masyarakat Mengabdi Nusantara 📅 2023 Vol 2, No 2 🔗 DOI: 10.58374/jmmn.v2i2.158
Abstract
The problem that is often faced by MSMEs is usually the lack of building an identity from the product being sold. The problem of MSMEs in Turi Village, Blitar City also has the problem of a lack of building product identity. Many MSMEs still use packaging that looks old school, less attractive, and seems monotonous. The purpose of this activity is to provide an understanding of the importance of building an identity and product image so that it can be easily recognized by the public and able to compete with other competitors. The methods used in this community service activity are surveys, interviews, discussions, and applications. The results obtained from this community service activity are packaging development assistance starting from, packaging labels, more attractive product packaging. Provide an understanding of the importance of building a brand identity, so that in the future these MSMEs can compete with other competitors who sell similar products. Because having a good brand identity will increase Brand Awareness for that brand.
Keywords
Brand Identity; Packaging Labels; Brand Awareness
How to Cite

Rizky Riza Ismail & Rizky Dermawan (2023). Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar. Jurnal Masyarakat Mengabdi Nusantara, 2(2). https://doi.org/10.58374/jmmn.v2i2.158

Rizky Riza Ismail; Rizky Dermawan, "Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar," Jurnal Masyarakat Mengabdi Nusantara, vol. 2, no. 2, 2023.

Rizky Riza Ismail; Rizky Dermawan. "Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar." Jurnal Masyarakat Mengabdi Nusantara, vol. 2, no. 2, 2023.

Rizky Riza Ismail; Rizky Dermawan. "Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar." Jurnal Masyarakat Mengabdi Nusantara 2, no. 2 (2023).

Rizky Riza Ismail & Rizky Dermawan (2023) 'Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar', Jurnal Masyarakat Mengabdi Nusantara, 2(2). doi: 10.58374/jmmn.v2i2.158.

Rizky Riza Ismail; Rizky Dermawan. Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar. Jurnal Masyarakat Mengabdi Nusantara. 2023;2(2).

Artikel Terkait

Enhancing Religious Counselors' Competence Through ICT-Based Media Training for Effective Spiritual Guidance and Community Empowerment

Ali Wafi; Tri Wahyudi Ramdhan; Zainal Hakim; M. Imamul Muttaqin; Bustomi Arisandi; Bahrul Ulum

Pendampingan Orang Tua Menggunakan Filial Therapy dalam Meregulasi Emosi Saat Mendampingi Anak Belajar di Rumah

Indaria Tri Hariyani; Norma Diana Fitri; Mira Pradipta Ariyanti; Soemarmi Soemarmi

Peningkatan Kapasitas Kelompok Sadar Wisata dan Pengembangan Potensi Wisata Ekonomi Desa Maitara Tengah Kota Tidore Kepulauan

Musdar Muhammad; Fajri Hatim; Bahrun Talib

Pemberdayaan Ekonomi Kaum Perempuan GMIT Genezaret Danau Ina Lasiana dalam Pengolahan Keripik Pisang Coklat

Helda Marlin Ala; Yudith Febrianty Lerrich

Pengembangan Creativity Idea Based Technology untuk Membentuk Womenpreneur sebagai Upaya Meningkatkan Ekonomi Masyarakat pada Perempuan Dusun Purwo Kabupaten Pasuruan.

Imam Bukhori; Elfia Nora; I Nyoman Suputra; Sopiah Sopiah

Pendampingan Peningkatan Literasi dan Semangat Membaca Santri Pesantren Hidayatul Islam melalui Kegiatan Pembacaan Buku dan Presentasi Lisan

Pranoto Effendi
Tren Sitasi Jurnal