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Akbar Rafsanjani; Amelia Amelia; Maulidayani Maulidayani; Anggi Anggraini; Laila Ali Tanjung

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

A systems approach can improve the quality of education by identifying needs, selecting problems, identifying requirements for solutions to problems, creating several alternative solutions, producing results, and revising requirements in part or all of the system related to limitations in meeting needs. This research explores how the application of a systems approach can be an effective basis for building quality education. Through analysis of factors such as synchronization, resource management, and stakeholder engagement, this research aims to identify ways in which system approaches can be optimized to achieve better educational outcomes. By strengthening the linkages between various elements in the education system, it is hoped that an educational ecosystem that is more responsive, adaptive and results-oriented can be formed. The findings of this research can contribute to the development of more effective education policies and provide a more comprehensive view of efforts to improve the overall quality of education.

Titin Wulandari Malau

Jurnal Magistra 2023 STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

In a peaceful society, it is a common need that cannot be avoided amidst differences. The process of dialogue between religious communities becomes important when we talk about the relationship between each religion and belief. Because without dialogue, the ideals of peace and harmony become just empty shadows. This is also due to the existence of dialogue model activities, which is one form of realizing peaceful life in a multicultural society. These results also prove that the existence of an inter-religious dialogue model in conflict resolution is a means of strengthening tolerance between religious groups carried out by society. also as a model for dialogue in community life that meets each other and carries out dialogue on social issues. Apart from that, dialogue on religious experiences, which involves all elements of society, themselves carry out faith traditions, namely prayer based on the guidance of their respective faiths in joint prayer activities at the village hall every year. Religious experience activities are carried out represented by each religious figure. to lead the prayers which are performed alternately. Therefore, the dialogue model between religious communities can be concluded that the life dialogue model of conflict resolution that strengthens tolerance in a pluralistic society can build religious experience and action dialogue that develops in particular communities and this is a very effective solution in building a peaceful community life in particular. in order to create harmony among different people in the midst of our pluralistic society.

Irhamna Irhamna; Rizka Apriana; Mahmudah Fitriyah

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2023 Pusat Riset dan Inovasi Nasional

Reading is one of the elements of language skills that are at the third level, after listening and speaking skills. Along with the times, the development of reading materials published so that people, especially students, have a varied and not monotonous reading reference. This research uses descriptive quantitative method with survey type. Data collection methods in this study using questionnaires, observations and interviews. The data subjects in this study were Indonesian Language and Literature Education (PBSI) students. This research was conducted at the Faculty of Tarbiyah Science (FITK) UIN Jakarta. This study aims to reveal the phenomenon of Indonesian Language and Literature Education Students of the Faculty of Tarbiyah Sciences (FITK) UIN Jakarta in their interest in reading popular scientific works. The results of this study indicate that factors such as atmosphere, time, and the presence of interesting readings affect students' reading interest, and further understanding of reading preferences and habits can provide additional insights regarding the influence of popular scientific reading skills on the reading interest of PBSI UIN Jakarta 3rd semester students.

Dwi Puji Pangesti; Asep Sunarko; Ngatoillah Linnaja

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to determine the content of the novel Laskar Pelangi, ethics education in the Laskar Pelangi novel, and the application of ethics education in the Laskar Pelangi novel. This thesis uses a qualitative research approach, where the type of research is liberary research. Data collection techniques use documentation methods and online searches. Then, data sources were obtained from primary data derived from the novel Laskar Pelangi by Andrea Hirata and secondary (Children's Moral Education books, theses, articles, internet sites, and journals). Laskar Pelangi is a novel written by Andrea Hirata published in 2005. It tells the story of education and contains motivational messages and enthusiasm to overcome life's difficulties, through perseverance and unyielding spirit. Several elements in the novel illustrate the importance of forming moral values in children, good ethics are considered an important foundation for building individuals who are tough, have integrity, and care for the surrounding environment. The application of ethics education in Laskar Pelangi does not only occur through formal learning in schools, but also through life experiences and social interactions.

Dwi Puji Pangesti; Asep Sunarko; Ngatoillah Linnaja

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to determine the content of the novel Laskar Pelangi, ethics education in the Laskar Pelangi novel, and the application of ethics education in the Laskar Pelangi novel. This thesis uses a qualitative research approach, where the type of research is liberary research. Data collection techniques use documentation methods and online searches. Then, data sources were obtained from primary data derived from the novel Laskar Pelangi by Andrea Hirata and secondary (Children's Moral Education books, theses, articles, internet sites, and journals). Laskar Pelangi is a novel written by Andrea Hirata published in 2005. It tells the story of education and contains motivational messages and enthusiasm to overcome life's difficulties, through perseverance and unyielding spirit. Several elements in the novel illustrate the importance of forming moral values in children, good ethics are considered an important foundation for building individuals who are tough, have integrity, and care for the surrounding environment. The application of ethics education in Laskar Pelangi does not only occur through formal learning in schools, but also through life experiences and social interactions.

Esa Suci Pratiwi; Rega Danica Azzahra; Salsabila Zahra Sugiono; Wini Nuraini

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

The public perspective of chemistry, considered to be something that has always been associated with B3 or Toxic and Dangerous Substances, in fact this is not entirely true. Instead, our lives are surrounded by various kinds of chemicals. Both the molecules of the elements and the compounds, their existence is very close to ourselves. Inappropriate knowledge and attitudes toward the term chemicals are found in our society. But chemicals are not something that must be avoided, but used with careful rules. In reality, chemicals are very helpful in the various activities of life. Based on this, there should be an education such as socialization to people that chemicals are not always dangerous substances. The data was collected with qualitative techniques, through unstructured interviews related to the understanding of chemicals in the family sphere with some basic questions related to household chemicals as well as socialization activities concerning chemical substances in households to people of RT 05 RW 02 Cirejag Village, Karawang. The interview was conducted to obtain an explanation about how far they understand about the chemical in the household so that the socialization activities held are expected to help correct misperceptions and improve their understanding related to domestic chemicals.                                                                                                                 

Elisna Huan; Fransiskus Bustan; Novriani R. Manafe; Gracia M. N. Otta

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Numerous efforts have been made to improve English language learning in non-formal institutions. One of them is by developing interesting teaching-learning media. The learning media used in this program is a student final exam product which is assessed in the Intensive Reading Course, where students are asked to read continuously about one short story, then conduct it into literary elements such as characterization, storyline, etc. After this progress, creative visual learning media was created using materials like paper or cardboard equipped with attractive colors. The objectives of this program include several things; firstly, improving the English language skills of children in the Manggrove Leaf Community, secondly, through learning media, it can be integrated into mastering vocabulary and pronunciation, and thirdly, children can retell what they hear in their own words. It is hoped that the method applied will continue to increase children's efforts in creative and enjoyable learning processes in various non-formal institutions. Some things that are considered priority problems that must be resolved include first, increasing English vocabulary, second, pronunciation of English vocabulary, and third, increasing enthusiasm and motivation for learning English. The solution offered is creative and fun English learning through visual learning media.

Ahmad Mukhlasin; Saniah Nurhasanah; Reihan Kamila Hasri; Muhammad Gembira

Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Learning is a key element in building a nation's civilization. The level of learning understood by a community will have a significant influence on the lifestyle that will be created. The position of learning in achieving progress in various aspects of life, such as social, political, cultural and economic, cannot be questioned. This research is carried out using qualitative methods, namely research that is carried out through observation and seeking information directly in research positions or in other words it can be said as field research. This research uses a phenomenological approach by explaining and describing phenomena that occur in conditions in the field. In this case, researchers want to explain and describe the impact of School Policy Analysis to Improve the Internal Quality of Learning for Istiqlal Deli Tua Middle School Students. Istiqlal Deli Tua Middle School's policy in formulating its vision and mission shares the main focus on aspects of morality. Determining the direction of the vision and mission is influenced by close social interactions and the various backgrounds of students. The process of formulating policies at Istiqlal Deli Tua Middle School involves various parties, including internal schools, student parents, and other policy makers, in order to improve learning progress. This personal learning option as a school policy is not carried out without a reason, but rather is adjusted to the vision and mission that form the basis. learning system in the school. To realize this policy, the school has designed a management system and implementation guidelines that include regular, automatic activities and exemplary examples inside and outside the classroom. The conclusions of research on the analysis of school policies to improve the internal quality of student learning include an explanation of the important role of school policies in providing direction and support. Management of energy resources, including the allocation of funds and development of teaching staff, and the involvement of all related parties, such as teachers, parents, students and local communities, are considered important in achieving the goal of quality learning. Continuous monitoring and assessment are key aspects for identifying revision zones and adapting school policies. A focus on improving the educational process, innovative teaching methods, and long-term educational support are also recognized as elements that can provide positive impacts. Finally, adapting to changes in learning areas, such as technological growth, curriculum changes, and social dynamics, is considered important and requires flexibility in school policies. However, it is necessary to explain that this conclusion is universal and needs to be confirmed by specific findings from actual research    

Kabul Warsito; Nur Asmaq; Indra Irawan; Namira Sinarta Purba; Johan Heinze

The International Conference on Education, Social Sciences and Technology 2023 International Forum of Researchers and Lecturers

Coffee dregs biochar is an organic material that contains lots of nutrients for increasing soil fertility. The nutrient content in biochar is very good for plant growth. Research about the use of biochar from arabica coffee dregs (Coffea arabica L.) has been done to know its effectiveness in increasing the fertility of the planting medium. This research used a completely random design with a combination treatment consisting of 4 planting media mixtures. Treatment P 0 = Biochar: Compost coffee skin: Top Soil (0: 1: 2); P 1 = Biochar: Compost coffee skin: Top Soil (1: 1: 2); P 2 = Biochar: Compost coffee skin: Top Soil (1: 0: 2); P 3 = Biochar: Compost coffee skin: Top Soil (2: 1: 2); P4 = Biochar: Compost coffee skin: Top Soil (1: 2: 2); P5 = Biochar: Compost coffee skin: Top Soil (1: 1: 1). In the growth of Arabica coffee bud, treatment P1 showed best results at observation height plants (7.8 cm). Treatment P3 showed the best results at observation of total leaves (2.9). Treatment P1 showed the best results in the observation of leaves area (85.2 mm) and treatment P4 showed the best results in observing of stem diameter (2.4 mm). Treatment P1 also showed the best results for observation of wet weight (32.2 g) and dry weight (9.76 g). However, the control treatment showed best results on roots wet weight (7.41 g) and roots dry weight (2.07 g). Analysis results in nutrient content in processed coffee dregs biochar activated with coenzymes showed content element N: 1.45%; P: 223.45 mg; K: 3.54 mg; Ca: 21.78 mg; Mg: 2.56 mg. After the biochar is mixed with compost coffee skins and topsoil enhancement of nutrient content. Treatment combination is best shown by treatment P3 where element rate the highest elements N, P, K, Ca, and Mg compared to treatment other. Results showed that biochar combined in several types of planting medium is effective in increasing the fertility of the planting medium.

Lailal Amna; Silfia Hanani

Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) 2023 LPPM Universitas 17 Agustus 1945 Semarang

Moral education is an effort to mature humans who have an identity as actual human. School order is often used as an indication of the success of mental development and student behavior. The reality is that in schools there are stillmany violations of regulations school order. This condition gives rise to various problems and problems regarding implementation of moral education. This research uses Max Weber's social action theory with qualitative research methods and Schutz's phenomenological approach. Selection technique research subjects used purposive techniques. Data collection techniques are carried out through observation, interviews and documentation. Data analysis techniques use data reduction techniques, presenting data and drawing conclusions. The results obtained are the practice of school rules as a means of moral education at SMKN 3 Payakumbuh using a points system per semester recorded in the disciplinary book. Sanctions are educational in nature, especially for instilling students moral education. Enforcement of school rules at SMKN 3 Payakumbuh uses steps – steps in the form of installation in strategic places, socialization of school rules and regulations, and daily control of students as well as the involvement of teachers and leadership elements in maintaining social balance in the school environment. The obstacles faced in enforcing school rules are: lack of consistency of teachers in enforcing school rules. Efforts to overcome violations of school rules, namely preventive, curative and repressive measures.

Ardea Pramesti; Nabila Nashfati; Tri Lasti; Ade Dwi Juliani; Sahkholid Nasution

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

Writing Skills is one of the four maharah studied in Arabic. Writing Skills  is a way of expressing language and feelings through writing. In Writing Skills there are three elements that are trained intensively, namely, imla', khat (calligraphy) and insha'. The success of an Arabic written work can be seen from the effectiveness of the Writing Skills studied. The aim of this research is to determine the extent of the effectiveness of Writing Skills on the writing results of Arabic language education students at the North Sumatra State Islamic University Medan. This research uses qualitative methods with data collection methods using interviews and library literature. The results of this research found that the Writing Skills studied by Semester V Arabic Language Education students at the North Sumatra State Islamic University, Medan, was quite effective. Where students already understand the rules of writing Arabic properly and correctly and are able to write an essay in Arabic writing.

Nicholas Firman Rafael Napitupulu; Raden Muhammad Fadly Latief Ashshiddiq Prawirawinata; Nyulistiowati Suryanti; Deviana Yuanitasari

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

Franchising is a business system carried out by two parties, namely the Franchisor and the Franchisee, in which the Franchisor grants license rights to the Franchisee based on the Agreement. This Franchise Agreement is a legal basis that is made in writing. In order for a business to be said to be a franchise, it must follow the criteria specified in the regulations, one of which is registering the prospectus of the franchise agreement and ownership of the Franchise Registration Certificate. However, in reality, in this case Neynis Food, has not registered its business with the state, but has claimed itself as a business that opens a franchise. Therefore, the author conducts research to obtain an overview of the legal consequences that occur if the Franchisor does not register its franchise and legal protection for Franchisees. This paper is made using the normative juridical research method. This research is conducted by investigating secondary data, which means that this research examines the laws that apply to society and their implementation in practice. The results of the research on this issue show how the implementation of Indonesian laws and regulations on franchising practices in Indonesia and it is known that the Neynis Food business cannot be qualified as a franchise, and if it continues to claim itself as a franchise, then the business can be said to be illegal because it does not fulfill the elements of franchising regulated in Permendag 71 of 2019.

Bodian Davin Panggabean; Frans Simbol Tambing

Jurnal Sains dan Teknologi 2023 Fakultas Teknik Universitas Cenderawasih

Communities in Jayapura use groundwater for their daily needs both from springs, dug wells and drilled wells. The research was conducted in the Sentani and surrounding areas. The purpose of this study was to determine the physical and chemical properties of groundwater based on laboratory tests. The physical and chemical properties of groundwater are one of the main properties of water and are very useful for determining the quality of groundwater. This study took three sampling locations with stratified random sampling method. The samples taken were springs, dug wells and drilled wells. The parameters of the physical properties of groundwater tested included pH, temperature ( T0C ), TDS, hardness ( CaCO3 ), while the parameters of the chemical properties of ground water tested included magnesium (Mg), calcium (Ca), potassium (K), Sodium (Na), Sulfate (SO4), Chloride (Cl) and Bicarbonate (HCO3). In general, all samples analyzed from the study area showed that the levels of chemical elements in groundwater had not exceeded the drinking water standard limits, but there were locations that had high levels of magnesium, namely location 1 (Sosiri) of 149 mg/L. The results of the physical properties test showed that the test content value had not exceeded the drinking water standard limit, in the sense that the groundwater in the study area was suitable for use.

Martina Minaratih; Intansakti Pius X

Jurnal Magistra 2023 STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

The Theology of the Body is a collection of Pope John Paul II's faith teachings or catechesis for pilgrims in St. Paul's Square. Peter every Wednesday between 5 September 1979 and 28 November 1984 during his pontificate. Theology of the Body gives birth to a reflection of faith about the meaning of human sexuality. The presentation of teachings in Theology of the Body aims to invite believers to respond to various deviant behaviors and ideas regarding the general human understanding of the body from the perspective of faith. The nature of the body is often assumed incorrectly. The body is seen as an object of sexual satisfaction and contains elements of a commodity in the economy. Another deviant perception of the body is only part of sexual gratification in today's era, marked by the widespread distribution of pornography via social media. Teenagers are the main target of today's concerns about the rapid spread of pornography via social media because today's teenagers are teenagers who are directly connected to internet-based social media in their daily lives. The internet is used as a medium for learning, work and even as a means of entertainment that offers instant features that make it easier for users to surf the virtual world. The purpose of writing this article is to describe Pope John Paul II's view of the body as a sacred gift that must be respected, the body as a means of God's direct relationship with His creation. Also describes four body characteristics that are very relevant to the current situation and describes teenagers' understanding of the body due to the rise in cases of spreading pornography via social media. This research uses a library study method by collecting data through journals, articles, books and other insights via the internet. Researchers read, redescribe and process the data so that it is relevant. The results of the research show that teenagers' dependence on social media is the main gateway to expanding the entry and distribution of pornography and becoming perpetrators of pornography. Teenagers need guidance from parents in their understanding of sexuality in using social media. The body perspective according to "Body Theology" can be a strong basis for minimizing the spread and behavior of pornography among teenagers

Cantika Al Madinah; Ni Made Ida Pratiwi

Jurnal Pengabdian Kepada Masyarakat 2023 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

The Independent Campus Learning Program (MBKM) is a higher education initiative in Indonesia that involves the concepts of "Freedom to Learn" and "Free Campus" (Independent Campus). MBKM covers several aspects, including the Teaching Campus, which is one of the important elements of this program. One of the target schools for the Class 6 Teaching Campus program is the Dharma Bhakti Surabaya Vocational School (SMK). The Teaching Campus aims to equip students with various expertise and skills by becoming a partner for teachers to innovate in learning, develop creative, innovative and fun learning strategies and models, as well as a form of contribution to learning while providing a positive impact. In this activity, a qualitative descriptive approach was used, with data collection through observation, interviews and documentation. The results of these activities show that the Teaching Campus program at SMKS Dharma Bhakti Surabaya, with a mentoring program to improve numeracy literacy, technology adaptation and administration, is running well and providing benefits for all parties involved, especially in the school environment.

Ana Anisa; Heri Khoiruddin

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The Quran, the holy book of Islam, has long been the focus of attention in the context of religion and spirituality. However, in recent decades, interest in the Quran as a potential source of science has increased. Previous studies have shown that the Quran contains knowledge relevant to various fields of modern science. This study aims to investigate the role of the Quran as a source of science in an interdisciplinary context. The main objective of this study is to analyze and identify elements in the Quran that have relevance in the development of modern science. In addition, this study also aims to understand how the Quran can make a positive contribution in expanding our understanding of the world and various aspects of life. This research uses an interdisciplinary method of analyzing Quranic texts. The author examines various Quranic verses related to scientific concepts and then compares them with recent scientific findings in various fields such as natural science, social science, and medical science. The results show that the Quran contains many verses that are relevant to recent scientific discoveries. Examples include descriptions of the creation of the universe, human development, and ethical principles relevant in science. The findings support the argument that the Quran can be considered a valuable source of science and can help enrich our understanding of the world we live in. This research has significant implications in supporting the dialogue between religion and science, as well as opening up the potential for closer collaboration between religious scholars and scientists in the exploration of science and spirituality.

Wirastiani Binti Yusup; Eka Suriansyah; Kadek Sukiada; Elni Purniatuz Zahroh; Alfian Fauzi +9 more

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

The Nusantara Real Work Lecture on Religious Moderation is a priority program of the Indonesian Ministry of Religion focusing on community service through collaboration with Religious Universities in realizing religious moderation at KKN locations. In this case, Tewang Rangkang Village became the selected village by the Ministry of Religion by implementing a competition program, namely the organizer of the Christian Guidance Committee for Religious Moderation to become a Religious Moderation Village. The aim of the NMB KKN is to strengthen the religious values of the Tewang Rangkang Village community through the main and superior work program of group IX of the Nusantara KKN Religious Moderation. The NMB KKN implementation method uses a type of research and service, namely PAR Participatory Action Research or action research involving the community, the Tewang Rangkang Village government and the Elementary School and Junior High School Education sectors in facing the excesses of globalization with a lack of community participation in religious activities and a lack of ability to realize moderation. religious. The results of the NMB KKN for 40 days showed that Tewang Rangkang Village had become a Religious Moderation Village by being able to implement the 4 pillars of religious moderation, namely diversity based on ideology, non-violence, tolerance and accommodating local culture. Based on the main and superior work program of Group IX, there is the principle of sustainable development as one of the elements of PAR. Furthermore, the results of NMB Group IX KKN can have an impact on all parties involved through the socialization of religious moderation at the educational levels of SDN 1 Tewang Rangkang, SDN 2 Tewang Rangkang, SMPN 2 Tewang Sangalang Garing and the output obtained, namely inter-religious religious competitions (Islam, Christianity, Hinduism). so as to create harmony between religious communities which is an embodiment of the values of religious moderation at the KKN location in Tewang Rangkang Village, Tewang Sangalang Garing District, Katingan Regency.  

Rama Aji Dananto; Syahla Ayu Yasinta; Syifa Rahmi Fauzani; Vania Salsabila; Kundharu Saddono

Publikasi Para ahli Bahasa dan Sastra Inggris 2023 Asosiasi Periset Bahasa Sastra Indonesia

This research explores the culinary potential of "Gudeg" as a teaching material for Indonesian for Speakers of Other Languages (BIPA) with a focus on supporting the internationalization of Indonesian. Gudeg, a traditional dish from Yogyakarta, is not only a delicacy, but also a means to deepen language and cultural learning experiences. Through qualitative analysis, this study reveals that the integration of Gudeg in the BIPA curriculum can increase participant engagement, deepen understanding of the cultural context, and stimulate interest in the Indonesian language. The results show that culinary elements are not only a source of deliciousness, but also an effective bridge between language and culture. This research contributes to the development of the BIPA curriculum by providing creative and engaging learning approaches. The findings can serve as a guideline for BIPA teachers, educational institutions, and related parties to develop learning strategies that are in line with the trend of internationalization of Indonesian. Gudeg, apart from being a typical dish, emerges as a profound and relevant learning tool, strengthening the role of BIPA programs in supporting the internationalization of Indonesian.

Muhammad Aryo Dwinanda Mukti; Irwan Triadi

Jurnal Relasi Publik 2023 International Forum of Researchers and Lecturers

It is customary in the military world that unit commanders are responsible for the actions taken by their subordinates in carrying out their duties. This also includes violations occurring in war. This research uses a normative juridical research type with library study data collection techniques. The approach used in this research is a statutory approach and a conceptual approach. The result of this research is that not all subordinate mistakes can be included in command responsibility which is also borne by the superior or unit commander. This is because command accountability must at least fulfill several elements which include, the existence of a superior and subordinate relationship, the superior's knowledge of crimes committed by his subordinates, and the existence of failure to act, namely action that fails to be taken to prevent, punish and stop criminal acts committed by his subordinates.

Rt.Sri Ratna Ayu Kamillah; Robby Hernanada; Ela Nuramalia; Riki Gana Suyatna

Jurnal Manajemen Riset Inovasi 2023 Pusat Riset dan Inovasi Nasional

Purchasing decisions are a crucial stage in the marketing process that is influenced by a number of factors. brand image (product image), lifestyle, and location have become important aspects that play a significant role in shaping consumer preferences Badag Ice Tea in Pandeglang will provide deep insight into how these elements interact with each other and contribute to consumer purchasing decisions. This type of research is quantitative with the aim of tracking the impact between independent factors (autonomous variables) and reliant variables (subordinate variables). the research place is Es Teh Badag Pandeglang. the research time was conducted for approximately 3 months from November 2023 to January 2024.The results of this study indicate that the f test of brand image, lifestyle and location simultaneously and significantly affects the purchasing decision of badag ice tea in pandeglang. The t test results show that brand image, lifestyle and location have a positive and significant influence on purchasing decisions for badag ice tea in pandeglang. The R2 value of 0.609 or 60.9% means that the brand image, lifestyle and area factors have an impact of 60.9% on purchasing decisions, the excess 39.1% is influenced by factors outside the focus such as value, progress and service quality.