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This research refers to the decision of presidential regulation number 80 of 2017 concerning the Food and Drug Supervisory Agency and based on the approval letter of the Minister of Administrative Reform and Bureaucratic Reform Number B/411/M.KT.01 2018 dated June 8, 2018 concerning the Arrangement of Technical Implementation Units of the Food and Drug Supervisory Agency. /In this study, the problem for researchers is to find out how the socialization of the POM Workshop in Tanjungpinang is to help the consumer community to choose products that already have a distribution permit in order to protect consumers from dangerous cosmetics by introducing the Bpom Mobile application as a very useful application to help the public in purchasing cosmetics that are safe and have a distribution permit. the research used in this research is to use a descriptive qualitative approach with primary and secondary data sources and use data collection techniques by observation, interview, and documentation. The theory in this study refers to Budiani's theory (2007: 53), namely the accuracy of program targets, program socialization, program objectives, program monitoring. The results showed that the first indicator, namely the accuracy of program targets, still had to set age limits to be able to use the Bpom Mobile application so that people could find out the rules for using the Bpom Mobile application. The second indicator is the socialization of the program, the Pom Workshop in Tanjungpinang makes a lot of socialization both for the community, students of school children who make Bpom Mobile material an important material in every socialization / counseling and even open a stand to explain the Bpom Mobile application. The third indicator is the purpose of the program, has the aim that the public knows that there is an application that is very helpful for buying a product to ascertain whether the product used has a distribution permit and is safe for use in everyday life. The fourth indicator is monitoring program results, the POM Workshop in Tanjungpinang sees that the results of the Bpom Mobile application program are beneficial to the community even though it is difficult for people who cannot use cellphones to use the Bpom Mobile application. The conclusion of this study is that the socialization of Bpom has not been effective because there are still many people who do not know that the Bpom Mobile application exists.

Consumption is an activity aimed at reducing or utilizing a product, whether it is a physical product or a service. Along with the times, the level of consumption is getting higher, especially among students. This increase in consumption activity is based on the attractiveness of an item, thus providing satisfaction to consumers. If consumption cannot be controlled, it will lead to consumptive behavior. Therefore the authors designed a minimalist campaign to reduce the amount of consumption and chose to optimize the use of goods to make them more effective and useful. This design uses the Research and Development (R&D) 4-D model with the stages: define, design, develop and disseminate. In the process of solving the problem the writer applies 5W+1H data analysis (what, where, when, who, why and how). The main media for this design is the Instagram feed as a medium for voicing a minimalist lifestyle campaign.

This research analyzes the potential for collaboration with graphic design platform Canva to generate promotional advantages for local businesses in the digital era and their impact on local economic growth. Amidst dynamic changes in consumer behavior and marketing trends, promotion is the key to local business success. Canva offers a solution for creating visually appealing content with minimal design skills, making it relevant for users of all backgrounds. This research deepens the understanding of the effectiveness of promotional campaigns, increased brand visibility, and higher audience engagement through the use of Canva. However, this research also considers the limitations in using this platform, including the risk of uniform content that is less unique. The practical implications of this research are to guide local businesses in designing more effective promotions through the Canva platform, increasing interaction with consumers, and contributing to local economic growth. With a focus on the Canva collaboration, this research provides insight into how this graphic design platform can become a strategic tool in achieving business promotion and development goals in the digital age.

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.

Mold oyster is one _ product growing agriculture _ in demand by consumers Because mark nutrition and deliciousness. Study This aim For analyze influence quality products and promotions to interest buy repeat mold oysters _ Study This use method survey with spread questionnaire to consumer mold oysters in various regions. Collected data analyzed use method statistics descriptive and multiple linear regression Analysis results show that quality product own influence significant to interest buy repeat consumer mold oysters _ Promotion own influence positive to interest buy repeat mold oysters. Findings study This give implication practical for producer mold oyster in increase interest buy repeat consumer. Producer need focus on effort enhancement quality product, incl use technique good cultivation, selection _ material quality raw materials, and attractive packaging. Besides that, manufacturers also have to pay attention to an effective promotion strategy For communicate superiority product to consumer. Studies it also delivers donation theoretical with confirm that quality products and promotions play role important in influence interest buy repeat consumer. Study furthermore can involve variable else, like price and image brand, for expand understanding about influencing factors _ interest buy repeat in context product agriculture other.

Improving product quality is the first effort faced by companies, when faced with efforts to become a leader. Products will be judged by quality and that is what adds value to consumers as well as one of the reasons for choosing to buy. Other factors that influence the decision to purchase Java Bakery bread products are location and quality of service. Therefore, businesses that want to stay ahead of their competitors need to take a number of actions related to improving product quality, improving location and service quality. This research is a descriptive quantitative research that aims to produce a discovery obtained through statistical procedures. The sample in this study used accidental sampling with a total of 97 respondents. The data in this study were obtained through interviews and questionnaires. From the results of the analysis that has been done. The results of the study show that product quality, location and service quality influence purchasing decisions. This is evidenced by the results of the R Square value of 0.563 or 56.3% while the remaining 29.5% is influenced by other variables.

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.

Abstract. In an effort to create customer retention, the company improves product quality, service and purchasing power suitability so that consumers can feel satisfaction in using the product and create barriers to switching to Hanasui products at Beauty Shoppy Jombang. The purpose of this study is to determine the influence in maintaining customer satisfaction and switching barriers to customer retention in customers of Hanasui brand products at Beauty Shoppy Jombang by using quantitative methods. The total population in this study is 150 customers. This study uses multiple linear regression analysis techniques and hypothesis testing. The results of this study indicate that customer satisfaction and switching barriers have a significant effect on customer retention of Hanasui products at Beauty Shoppy Jombang.    

For the Indonesian people, rice is life. Rice is a staple food source for the majority of Indonesia's population. Based on the method of processing, several types of rice are known, including crushed rice, polished rice, milled rice, broken skin rice, head rice, instant rice, and parboiled rice. Rice quality includes market quality, physical quality, milled quality, cooking quality and nutritional quality. Until now, nutritional quality is still neglected. This is partly because the government is still focusing on efforts to increase rice production to meet the needs of the population. After rice self-sufficiency was achieved, driven by economic improvements and technological advances, the nutritional quality of rice began to receive attention. The success of economic development has brought consumers to a status that allows demands for higher quality rice to emerge.

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.

Procurement of goods has a very important role for an organization, because obtaining the goods needed to fulfill the mission of the organization with a significant budget. So that companies will always try to act professionally and strive to continue to develop different innovations in order to achieve goals and aspirations. The Make to Order method is a process in which the company will carry out production when orders come from consumers, this method has been implemented by PT. Waskita Beton Precast. in running the production process. The direct procurement system is used to provide satisfaction to consumers because there is no need to wait a long time to complete consumer requests. Companies must adjust to production needs so as not to leave unused items. Procurement of goods to meet during production activities can be brought in according to the needs of the company. From the direct procurement method used by the company, it has a good impact, the production process is on schedule and is not hampered by the arrival of the goods needed during the production process and can complete consumer requests in a timely manner.

Currently, the business platform model is experiencing rapid development, one of which is in the health sector. The purpose of establishing a platform is to make it easier for consumers to be able to exchange value with one another. The idea for the Beaudy beauty business platform model is to help customers solve their skin problems. Customers who have problems in conducting skin care consultations, starting from price consultations tend to be expensive and don't have time to go to a beauty clinic. So that the results of the validation of the solutions carried out to the informants were the idea of a Beaudy web-based beauty business platform model that could help and answer the problems they were experiencing. These results indicate that Beaudy can be an intermediary teleconsultation medium between consumers and beauty clinics.

This research has an impact on the service sector business which is currently booming. Service businesses must have a certain strategy in order to be able to provide progress towards achievement because of the many service competitors they face. Therefore the quality of service and promotion is very influential in attracting consumer repurchase interest. The rapid development of the business world has had an impact on business progress. Currently, modern marketing strategies use more self-service systems. This research was conducted to determine how much influence service quality and promotion have on consumer repurchase intentions. The research method used is quantitative research. Data analysis techniques using multiple linear regression and classical assumption test. Respondents in this study were consumers, totaling 95 people. The sampling technique used purposive sampling with the criteria that the respondent had visited at least 1 time and had made a repeat purchase. The results showed that service quality and promotion had a significant effect both partially and simultaneously on consumer repurchase intentions in the service sector. The results of the correlation between the independent variables, namely service quality and promotion, are able to explain the dependent variable repurchase intention of 59.2% and the remaining 40.8% is influenced by other factors or by other variables not examined in this study.    

Companies need a marketing activity to distribute goods and connect producers to consumers, so that the products produced reach the community, one of which is through the right distribution channels. The research method used is a type of qualitative descriptive analysis research using data collection techniques through interviews, observation and documentation. The results of this study indicate that the distribution mix at PT. DAKOTA Branch of Indragiri Hulu Agen Belilas is seen from the distribution channels used and the distribution channel procedure in distributing complementary food products for Mother's Milk (MPASI) in Indragiri Hulu Regency, Riau Province.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others

The use of digital technology which is still low and the lack of knowledge in utilizing branding efforts as an effort to introduce products to consumers are still obstacles faced by UMKM Berkah Soybean Crackers. UMKM Kerupuk Soybean Berkah only focuses on product trading but still has not implemented good product branding. UMKM business actors have not fully implemented digital marketing by utilizing social media so that they do not support the expansion and market reach of the products they produce. LPPM lecturers and KKN students collaborated in the Community Service Innovation Program which was carried out by holding training and socialization activities related to product branding strategies and the use of digital marketing in supporting business stability and reaching a wider market. The implementation method is carried out offline which is offered by business actors and some of their workers. The results of the community service activities obtained by UMKM business participants are satisfied with the material presented and increasing awareness of the importance of using product branding as the spearhead of the products produced as well as training in making logos as a product branding effort by practicing directly has increased the ability to make attractive product branding in accordance with the wishes so as to create consumer loyalty to the products produced

The purpose of this study is to determine the impact of the Korean Wave and Brand Ambassadors on Purchase Decisions at Bukalapak via Brand Image. The population in this study consists of all consumers aged 16 to >35 years who are aware that Son Jong Ki is a brand ambassador and that Son Jong Ki carries the influence of brand ambassadors and who have purchased at Bukalapak with a minimum of two purchases in the last four months. A sample of 160 people was obtained using the non-probability sampling technique with purposive sampling. Path Analysis is the statistical tool used. Statistical software is used to process data. According to the findings of this study, the Korean Wave has a positive effect on brand image, which is consistent with Brand Ambassador having a positive effect on brand image. Then, Brand Image has a positive effect on purchasing decisions, whereas Korean Wave and Brand Ambassador have no effect. For Korean Wave and Brand Ambassador, Brand Image becomes an intervening variable.

The growth of businesses on a micro, small and medium scale is in line with technological advances that are also experiencing rapid development. The Internet is one of the technological advancements that can be used for online product marketing, either through social media or e-commerce. Digital marketing and branding are the right marketing and media strategies to reach a wider market. This digital marketing and branding assistance activity aims to educate and facilitate MSMEs in Musir Lor Village to reach their consumers globally. Using the ABCD method through an approach that focuses on assets owned by MSMEs, this devotion activity seeks the realization of a social life order so that people can become perpetrators and determine development efforts in their environment. This assistance activity uses an object, namely MSME "Kiara Snack " Ibu Marfi'ah, which produces a variety of cakes and traditional snacks. The result of this assistance activity is the creation of logo design, registration of NIB, updating packaging design, interactive content creation and digital marketing through social media and e-commerce.

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.