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Ningrat, Rangga Wasita; Rabika, Jonathan Cristiano; Muzaqi, Anggito Rangkuti Bagas; Kuntari, Wien

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Product packaging is an important element in creating the identity and attractiveness of a product, especially for small and medium enterprises (SMEs). This research aims to develop an online-based packaging design service through the PackDe platform that offers easy access, transparent pricing, and a variety of customizable design options. The methods used include literature study, competitor observation, and social media analysis to understand market needs and current design trends. The results show that PackDe is able to provide functional and aesthetic packaging design solutions, supporting SME product branding effectively. Nevertheless, challenges such as limited human resources and marketing need to be overcome to reach a wider market. The implications of this research show that digital-based packaging design innovation can improve the competitiveness of SME products in national and global markets. PackDe is expected to be a strategic partner for SMEs in creating packaging that is not only visually appealing but also has added value to the packaged product.

Anggi Pratiwi Sitorus

Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study aims to see the Improvement of Students' Understanding of the Potential and Utilization of the Digital Economy in Supporting MSME Businesses. Through this community service activity, we aim to improve students' understanding of the concept, potential, and utilization of the digital economy to support Micro, Small, and Medium Enterprises (MSMEs). The method in this study is using Surveys and interviews. The variables used in this study are MSMEs, digital platforms and students. The results of this research activity show a significant increase in students' understanding and skills, which is reflected in their abilities.

Julynar Putri Ayu Sitorus; Putri Salsabila Arsitha Fitri; Rita Hartati

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

This study explores the effectiveness of StudyTok, a TikTok-based educational initiative, in fostering media literacy among university students. Using a descriptive quantitative approach, data were gathered from 40 students to evaluate the platform's impact on engagement, reading comprehension, writing proficiency, and critical thinking. Results revealed that 85% of participants found StudyTok engaging, with notable improvements in reading comprehension (70%) and critical thinking (75%). However, only 60% reported significant enhancement in writing skills, indicating room for more structured content in this area. The study highlights generational differences in platform navigation, with digital natives adapting seamlessly compared to digital immigrants who faced initial challenges. Guided by Potter’s Media Literacy Theory, this research underscores StudyTok’s potential to bridge digital literacy gaps and recommends its integration into educational curricula to foster inclusive, critical media consumption skills.

Nabilah Siti Haniyah; Rita Hartati

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

Stand-up comedy has evolved into a dynamic platform for the treatment of complex social and environmental issues, combining entertainment and education. However, little is known about how stand-up comedians manage the balance between entertainment, education, and ethical responsibility when addressing environmental challenges. This study aims to understand how humor functions as a tool for raising environmental cultural awareness and promoting positive behavioral changes. The study employs a case study methodology in conjunction with a qualitative approach. The analysis will be carried out through discourse analysis to uncover the underlying themes, ethical considerations, and communication techniques embedded in Pandji Pragiwaksono's humor. The findings from this study will not only enhance our understanding of humor's role in environmental communication but also provide practical insights for comedians, environmental educators, and communicators who are trying to effectively engage audiences while maintaining ethical integrity across different cultural contexts.

Shalshabila Shalshabila; Hesti Sulastri; Gusmaneli Gusmaneli

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

Digital technology has had a big impact on the world of education today. Some of the positive and negative impacts of digital technology on education are: 1) Making it easier to find information. Digital technology allows students and teachers to access information and educational resources more easily and quickly. 2) Increase creativity. Digital technology allows students to develop their own potential and find out how to develop that potential. 3) Global collaboration, Students can collaborate with other students around the world via online platforms, so they can bring a global perspective to their learning. 4) Efficiency. Digital technology allows teachers to provide services without having to deal directly with students, thereby increasing efficiency in the learning process. Negative impacts: 1) Digital divide, The COVID-19 pandemic has highlighted the digital divide that exists in access to technology among students. Many students do not have access to the devices and internet necessary for distance learning. 2) Lack of focus. The amount of interesting information through digital technology makes students less focused on learning. 3) Education without character. Students prefer to explore cyberspace with various interesting information presented, so they pay less attention to the character and values ​​taught at school. 4) Spread of pornography: Technological advances also have negative impacts such as the spread of pornography among students which will damage the morals of the current generation of teenagers.

Emma Ferda Damayanti; S Suharnomo

Proceeding of the International Conference on Management, Entrepreneurship, and Business 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This paper examines the impact of innovative Human Resource Management (HRM) strategies on organizational success in the digital era. Over time, companies have increasingly adopted advanced technologies, including the internet, modern devices, social networks, e-learning, and digital platforms, to enhance employee performance and drive growth. These tools have positioned HRM as a critical factor for ensuring organizational survival and competitiveness in a technologically advanced world. The study highlights the effects of digital applications on HR processes such as recruitment, promotion, performance evaluation, employee satisfaction, and staff retention. It emphasizes the need for further development in HR practices to address challenges and seize opportunities in the digital context. The findings reveal that leveraging technology in HRM improves organizational efficiency, enhances employee satisfaction, and supports the development of an adaptable and innovative workforce essential for thriving in a dynamic digital workplace.

Nia Maulida

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

A person's daily life can be influenced by culture, creativity, communication patterns, and the information they get due to the use of social media. TikTok is one of the many applications used and popular today, especially among teenagers. TikTok social media can also be utilised as a creativity forum and digital literacy tool. People need a forum that can be used to channel creativity as well as being a motivation and encouragement for users to channel their thoughts and ideas to the Tiktok platform. Because in this era there is still a lack of applications that can be used as a creativity forum. In addition, the lack of literacy at this time can be a problem that must be faced. The lack of literacy, especially digital literacy, can make social media users continue to accept any information without accepting that the information is true or contains a lie. The existence of Tiktok social media can be used as a means of digital literacy. Besides containing entertainment, Tiktok also contains information that its users need.

Nia Maulida

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

A person's daily life can be influenced by culture, creativity, communication patterns, and the information they get due to the use of social media. TikTok is one of the many applications used and popular today, especially among teenagers. TikTok social media can also be utilised as a creativity forum and digital literacy tool. People need a forum that can be used to channel creativity as well as being a motivation and encouragement for users to channel their thoughts and ideas to the Tiktok platform. Because in this era there is still a lack of applications that can be used as a creativity forum. In addition, the lack of literacy at this time can be a problem that must be faced. The lack of literacy, especially digital literacy, can make social media users continue to accept any information without accepting that the information is true or contains a lie. The existence of Tiktok social media can be used as a means of digital literacy. Besides containing entertainment, Tiktok also contains information that its users need.

Josua Lumban Gaol; Gresia Wydia; Rita Hartati

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

In the digital era, food blogs have emerged as influential platforms for sharing culinary experiences and shaping consumer preferences. This study focuses on Anakjajan.com, a prominent Indonesian food blog, to analyze the persuasive strategies employed in its content and their impact on readers' food literacy. Utilizing Aristotle's modes of persuasion—ethos (credibility), pathos (emotion), and logos (logic)—the research examines how these elements contribute to the blog's effectiveness in influencing food choices. Ethos is established through the author's expertise and authentic reviews, while pathos engages readers with evocative language and appealing visuals. Logos provides factual information about food quality and dining options. A qualitative approach was employed, involving content analysis of blog posts and surveys to assess the influence of these persuasive strategies on readers' decision-making processes. The findings reveal that understanding these modes of persuasion is essential for enhancing digital literacy, as they enable readers to critically evaluate online content and make informed culinary choices.

Eka Wulan Astutik; Nabila Dhita Syaharani; Nafadhilla Refie Anjani; Abdullah Azzam Al Afghani

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The rapid advancement of technology, especially in the field of information and communication technology, makes it easier for humans to interact with each other. One of the impacts of the development of information and communication technology is the emergence of digital platforms or social media. In this study, the method used is quantitative method using causality research design. This study concluded that there is no significant influence between narcissistic tendencies and the intensity of TikTok use. This finding contradicts several previous studies that show a positive correlation between the two.  

Ladya Ghaisani K; Indy Rahma F; Dilla Maghdalena O; Abdullah Azzam Al Afghani

Jurnal Publikasi Ilmu Psikologi. 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

The rapid development of digital technology, especially social media, makes access to information easier and faster. The development of increasingly sophisticated technology allows individuals to obtain news from various sources anytime and anywhere, one of which is through social media. Social media has become a staple part of the lives of today's younger generation. The research design used is quantitative research. The design used in this research is inferential statistics. The sampling method in this study used purposive sampling technique. This study successfully revealed a significant relationship between the personality dimensions of Extraversion and Conscientiousness with the tendency of individuals to be exposed to viral news on social media. Individuals who are more Extraversion tend to be less interested in sensational news, while Conscientiousness tend to actively seek information, including viral news.

Nazwa Dewi Tianda; Delfi Wulandari; Lidwina Roulina Turnip; Safana Nur Rizky; Ahmad Rifki Alparwis +3 more

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2024 International Forum of Researchers and Lecturers

Language in the digital era functions not only as a communication tool but also as a reflection of personal and collective identity. Language use on digital platforms, such as social media, reflects self-expression, image building, and cultural affiliation. However, globalization and the dominance of foreign languages, especially English, pose challenges to preserving local identity. This study employs a qualitative approach through interviews and document analysis to explore how language shapes personal identity in the digital era. The findings indicate that language in digital spaces allows individuals to express creativity while facing social pressures to construct specific images. Nonetheless, phenomena such as code-switching and slang usage highlight the influence of global culture. To maintain a balance between global adaptation and local cultural preservation, collaboration among individuals, communities, and governments is needed through education, cultural campaigns, and technology. With this approach, language can become a tool for fostering cultural solidarity and preserving diversity in an increasingly connected world.

Uban Subandi; Supardi US

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2024 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Artificial Intelligence in STEM education has gained attention because it has the potential to transform the learning and teaching process. The study aims to systematically analyze the application of AI technology in STEM education, focusing on the impact on student engagement, learning outcomes, and teaching methods. The study used the Systematic Literature Review (SLR) method with PRISMA guidance, Articles published in the last ten years, to ensure the selection process on the latest trends. The main findings show that AI-based tools, such as adaptive learning systems, intelligent tutoring systems, and automated assessment platforms, significantly enhance the personalized learning experience and encourage students' critical thinking skills in STEM learning. Challenges such as ethical considerations, data privacy issues, and the digital divide are still issues that need attention. Overall, the study shows that AI has a crucial role in STEM education in the future and recommends a strategic framework to overcome the challenges of AI implementation. The main findings of the article provide a basis for educators, policymakers, and researchers to develop and implement AI-based innovations effectively in STEM education.

Wildan Holik; Kanaya Sabila Azzahra; Muhammad Ilham Nufajri; Wien Kuntari

Mars: Jurnal Teknik Mesin, Industri, Elektro Dan Ilmu Komputer 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study aims to design the VoksEat website as a food delivery service platform targeted at students of the IPB Vocational School. The methodology employed is the prototype method, allowing iterative design based on user needs. The research process began with identifying requirements through interviews and observations, followed by creating an initial prototype using design tools such as Figma and testing the prototype to gather user feedback. Object-oriented modeling with the Unified Modeling Language (UML) approach was utilized to ensure a well-organized system structure, including diagrams such as use case, activity, and class diagrams. The results indicate that the prototype method is effective in producing a functional website design that aligns with user needs. The VoksEat website features ordering guides, restaurant recommendations, and an integrated order form that provides users with easy access. This study contributes to developing a locally-based digital solution to meet student needs and enriches the literature on applying the prototype method in web-based information system development.

Ayouvi Poerna Wardhanie; Endra Rahmawati

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

SMA Dr. Soetomo Surabaya is one of the private high schools in Surabaya that has a vision to create a school with a religious, nationalistic, independent, high-achieving and global perspective. SMA Dr. Soetomo Surabaya has around 50 teachers and education personnel and 654 active students in the odd semester of 2024/2025. To improve the quality of teachers and the learning process at school, SMA Dr. Soetomo sent 33 teachers to learn about creating learning media using the Canva application. This application is a platform for creativity in managing learning content in various forms, such as power points. There are many templates from power points that have been provided in the Canva application that can be selected by teachers to support the creation of learning media. Teachers can innovate in arranging power point components, inserting supporting components such as images/audio/video/ animation to attract students' attention. The results of participant feedback at the end of the training showed that 97,8% Teachers can understand the material given and trainers can provide innovative learning media solutions according to the current needs of students.

Yohannes Sepril Duarsa Siagian; Hajar Suwantoro

International Journal of Industrial Innovation and Mechanical Engineering 2024 Asosiasi Riset Ilmu Teknik Indonesia

Medan  as  the  capital  city of North  Sumatra  has  rapid  economic  development,  for instance in the creative industry sector. This development is in line with the large productive age rate which reached 69.99% and the increase in intellectual property applications  to  the  Ministry  of  Law  and  Human  Rights  from  North  Sumatra.  The rapid  growth  of  the  creative  industry  and  the  large  number  of  productive  ages require the right platform to encourage further development of the creative industry in the city of Medan. The right place for this is the creative industry center building facility.  The  facility  can  be  used  as  a  center  for  creative  industry  executants  to develop their businesses in various ways, such as workshops, exhibitions, seminars, and  so on.  This  facility  was designed  with  a  tropical  architectural  approach  in  an effort to respond well to the building's environment.

Dini Selasi; Adine Ardiyanti; Siti Khoiriyah

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The sharia capital market has become an important component in supporting sharia-based economic growth.  With the rapid development of digital technology, implementing innovative strategies is the key to expanding reach and increasing efficiency in developing and marketing sharia shares.  This research aims to identify and formulate effective strategies in developing and marketing sharia shares in digital technology-based capital markets.  The research method used is a literature study, which analyzes various literature and secondary data regarding current practices in the Islamic capital market and the adoption of digital technology in this sector. The research results show that the adoption of digital technology, such as online trading platforms and artificial intelligence (AI)-based data analysis, plays a significant role in increasing investor participation, transparency and operational efficiency of the Islamic capital market.  In addition, strategies that focus on investor education, innovation in investment products that comply with sharia principles, and collaboration between stakeholders are proven to support the optimization of sharia stock marketing.  The implementation of digital technology in sharia stock marketing can increase the attractiveness of sharia-based investments and expand the market.  This research is expected to provide strategic insight for regulators, market players and other stakeholders in optimizing the role of digital technology to strengthen the Islamic capital market in a sustainable manner

Dinda Amelia; Yulida Rizky Putri; Ismi Salsabila Daulay

Jurnal Ilmuan Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

The transformation of the Indonesian language in the digital era not only creates challenges for, but also opens up great opportunities for dynamic and adaptive language development. The purpose of this study is to analyze the development of the Indonesian language in the digital era including the challenges and opportunities in the current development of the language. This study uses a descriptive qualitative library research approach, which is a method commonly used in social and linguistic research. Data analysis was carried out using the Miles interactive method which includes three stages, namely data reduction, data grouping (condensation), and drawing conclusions or verification. The results of this study indicate that there are significant challenges faced, such as the use of slang and foreign terms that can threaten the authenticity of the language. The opportunities that arise are also very large for the development and preservation of the Indonesian language, where language access becomes wider and the community has the opportunity to enrich vocabulary and improve Indonesian language literacy through various educational platforms.

Agil Hari; Aldo Savero Zahran; Firdi Ahmad Fariji; Muhamad Fauzan Kurniawan; April laksana

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This research discusses the communication strategy between sellers and buyers on social media as part of an effective marketing strategy. Social media has become a key platform in modern marketing due to its ability to create direct interaction and build relationships between sellers and buyers. The communication strategies applied include the use of relevant content, personal approach, quick response, and utilization of interactive features of social media. The results show that effective communication can increase customer engagement, build trust, expand market reach, and drive increased sales. However, there are challenges in maintaining communication consistency and facing increasing competition in the digital world. Therefore, an innovative and customer-focused approach is required to achieve success in marketing through social media. Communication strategies between sellers and buyers on social media play an important role in supporting the success of marketing strategies in the digital age. Social media has evolved into a major platform for direct interaction between sellers and buyers, offering ease of access, wide reach, and cost-effectiveness compared to traditional marketing methods. This research explores the various communication strategies used by sellers to build relationships with buyers, including the use of relevant and engaging content, a data-driven personalized approach, and prompt responses to customer needs and questions. This research concludes that an effective communication strategy on social media serves not only as a promotional tool, but also as a means to build long-term relationships between sellers and buyers. With the right approach, social media can be a powerful platform to support marketing success, increase customer satisfaction, and achieve overall business goals.

Yesya Vatria Barasa; Ayu Nurmala; Reva Fisalsabila; Deswita Fitriyani; Ariani Galuh Pangastuti +1 more

Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi 2024 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The advancement of information and communication technology has significantly altered the ways adolescents interact and establish social relationships, particularly through social media. This study aims to examine the impact of human relations on adolescents' interactions and behaviors on social media platforms, taking into account psychological, sociological, and cultural dimensions. Employing a qualitative approach with a literature review method, this research explores interaction patterns among adolescents on platforms such as Instagram, TikTok, and Twitter. The findings reveal that social media creates virtual spaces that enhance social networks but also pose risks such as reduced quality of face-to-face interactions, social anxiety, and mental health issues. This study emphasizes how the intense use of social media reshapes traditional communication patterns and influences adolescents' behavior and self-concept. Based on these findings, strategic recommendations are proposed for parents, educators, and policymakers to guide healthy social media use, balance its benefits and drawbacks, and foster the development of more meaningful social relationships among adolescents.