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The influence of several consumer behaviors that prefer to carry out online shopping transactions is the main study from the results of interviews from several convection industry businesses conducted in the Soreang area to find out what consumers are more interested in regarding their attitudes and shopping methods and what they are more interested in when making purchases. In the current era, the progress of the times and the development of technology influence consumer behavior to fulfill their needs so that it is more comfortable and easier to do, and find out several responses from the results of interview surveys at 25 convections in the afternoon area, what influences the production of goods produced and income for convection itself

"Bina Sejahtera Bersama" is one of the Micro, Small, and Medium Enterprises (MSMEs) groups located in Banjarnegara Regency, facing challenges in the promotion sector, which consequently affects the development of these MSMEs. Typically, the group's promotions are still reliant on word of mouth and placing their products in local kiosks. This journal discusses the optimization of using the Google Maps application as a promotional medium for the participants of "Bina Sejahtera Bersama" MSME group in Banjarnegara Regency. The methods employed in this community service journal are educational and community assistance methods, accompanied by tests to measure the extent of understanding among the MSME participants. This approach is implemented through direct, comprehensive, and structured information delivery to the Micro, Small, and Medium Enterprises (MSMEs) participants of "Bina Sejahtera Bersama" (BSB) in Banjarnegara Regency regarding the utilization of Google Maps as a promotional medium. Based on pre-tests and post-tests results, there is a 47.5% increase in knowledge. Therefore, it can be concluded that the socialization, training, and assistance activities for using Google Maps as a promotional tool have been successful. These results illustrate the effectiveness of the planned activities, where participants have successfully improved their understanding of the application. This significant improvement indicates that the methods used in the socialization and assistance activities can have a positive impact, supporting participants in better understanding and optimizing the use of Google Maps in promoting their businesses.

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

This study aims to analyze the implementation of Government Regulation Number 23 of 2018 in Klambir Lima Kebun Village, Hamparan Perak District, which focuses on its impact on Micro, Small, and Medium Enterprises (MSMEs). PP Number 23 of 2018 regulates the reduction of the Final Income Tax (PPh) rate for MSMEs from 1% to 0.5% for taxpayers with a turnover of less than IDR 4.8 billion per year. This policy aims to ease the tax burden, simplify calculations, and improve MSME taxpayer compliance, while encouraging the growth of new entrepreneurs. This study uses a qualitative descriptive method with data collected through interviews, observations, and document analysis from MSME actors and village officials. The results of the study indicate that this tax rate reduction policy provides significant benefits for MSME actors in Klambir Lima Kebun Village. Business actors feel helped by the lower tax rate, so they can allocate more resources for business development. However, the level of taxpayer understanding of this regulation still varies. Most MSME actors do not fully understand the procedures for reporting and paying taxes in accordance with this policy, so they need further guidance and socialization from the government. This study concludes that the success of implementing PP Number 23 of 2018 at the village level is highly dependent on educational and mentoring efforts for MSME actors. This finding provides insight for the government in designing tax policies that are more inclusive and responsive to the needs of MSMEs.

This research aims to develop and plan an effective business network for the cheese cake product innovation business, especially in building a business network so that the cheese cake business can continue to be popular. Observations in this research were carried out by observing consumer tastes and documentation was carried out by collecting data regarding effective business networks. The subject of this research is the development of product innovation businesses through business networks and the object is the Cheese Cake business. Based on the results of research on the development of product innovation and an effective business network for Cheese Cake, it can be concluded that the development of the cheese cake business can be carried out effectively if Cheese Cake can be marketed online so that it can be more widely known by the public by strengthening its innovation and business network

The Republic of Indonesia Government Goods and Services Procurement Policy Agency or LKPP RI for short. LKPP has made a big leap in the development of the e-catalog system by starting to involve SOEs. This research focuses on discussing the requirements and steps for business actors to become e-catalog providers. This research uses the literature study method. The results of this study found that the requirements for business qualifications for electronic catalog providers have six qualifications whose final decision is made by the head of LKPP. There are several criteria that must be met by business actors if they want to register their business in the LKPP e-catalog. There are two types of goods and services received, namely, first general goods and services including goods and services needed by K / L, standard or standardizable goods / services, and recurring goods / services needs. The second type of innovation products, namely products determined by the Minister / Head of the Institution in charge of government affairs in the field of research, development, assessment, and application as well as integrated invention and innovation.

This research focuses on optimizing accounting business processes through efficient stages of the System Development Lifecycle (SDLC). SDLC is a framework used to plan, develop, test, and maintain accounting information systems. In this study, each stage of the SDLC is analyzed to identify steps that can enhance the efficiency and effectiveness of accounting systems. The research method used is SDLC with a Waterfall approach, involving the stages of planning, analysis, design, implementation, testing, and maintenance. The results show that applying a structured SDLC can help companies manage accounting data more effectively, increase accuracy, reduce errors, and speed up accounting processes. This optimization also includes selecting the appropriate SDLC model, such as Waterfall and Prototype, based on the specific needs of the project and business environment. Thus, this research is expected to provide practical guidance for companies in optimizing their accounting business processes.

This study investigates sustainable Islamic business models through a qualitative case study of green-tech startups in Central Java, Indonesia. Using semi-structured interviews with founders, managers, and employees, complemented by secondary data from business reports and sustainability disclosures, the research examines how Islamic ethical principles, including stewardship (khalifah), social welfare (maslahah), and justice (adl), are integrated into operational practices and sustainability strategies. The purposive selection of 3–5 startups enables an in-depth exploration of organizational decision-making, innovation adoption, and environmental and social performance. Thematic analysis identifies recurring patterns in ethical integration, technological innovation, and sustainability outcomes. Findings reveal that Islamic startups effectively embed ethical values into operations, fostering environmental accountability through renewable energy initiatives, waste reduction, and resource optimization, while enhancing community engagement and equitable service delivery. Technological innovations such as IoT, AI, and blockchain further support sustainability performance, enabling startups to monitor and optimize environmental outcomes without compromising financial viability. Comparative analysis demonstrates that Islamic startups outperform non-Islamic counterparts in key sustainability metrics, including carbon reduction and social impact, highlighting the competitive advantage of ethics-driven entrepreneurship. Overall, the study confirms that Islamic ethical frameworks foster both environmental accountability and technological innovation, providing a practical model for sustainable development in emerging economies. These findings offer valuable insights for policymakers, investors, and entrepreneurs seeking to align ethical, social, and environmental objectives with business strategy.

Environmental degradation and poverty remain pressing challenges in Indonesia, exacerbated by rapid economic growth and resource exploitation. The increasing demand for sustainable development has highlighted the need for alternative financial models that integrate both economic growth and environmental protection. Sharia-based green investments have emerged as a promising solution, offering a framework that aligns ethical considerations with sustainability goals. This study examines the impact of Sharia-based green investments on social welfare and environmental sustainability in Indonesia, with a focus on reducing income inequality and fostering community development. Using a mixed-method approach, including quantitative analysis of secondary data on green investment performance and qualitative interviews with key stakeholders, the research evaluates how these investments contribute to enhancing income equality, providing access to renewable energy, and promoting sustainable economic activities. Findings show that Sharia-based green investments not only improve income distribution, especially in rural areas and small businesses, but also contribute to environmental sustainability through renewable energy projects and eco-friendly infrastructure. The study also compares the environmental benefits of Sharia-based investments with conventional models, emphasizing their superior alignment with long-term sustainability goals. The research underscores the potential of Sharia-based green investments as a model for inclusive economic growth and environmental protection, supporting Indonesia’s progress toward achieving the Sustainable Development Goals (SDGs).

This research aims to examine the application of modern packaging and sales promotion strategies in the dezato brownie business. The method used is a case study with a qualitative approach. data was collected through observation, interviews and analysis of related documents. The research results show that the implementation of packaging and sales promotion strategies has had a positive impact on the development of the dezato brownie business. The use of attractive and functional packaging has succeeded in increasing the attractiveness of the product and expanding the market. Apart from that, creative and effective sales promotions can increase consumer awareness and speed up the purchasing process. The practical implication of this research is the importance of adopting modern strategies in packaging products and implementing innovative sales promotions to increase the competitiveness and growth of culinary businesses.  

All contemporary pesantren in the current era must be able and brave enough to set management standards appropriate for the Postmodern era. This is because many major changes in technology, culture, and thought that occur in the Postmodern era affect pesantren. As a result, contemporary pesantren must adapt to these changes while maintaining their traditional foundation and strong Islamic values. The analysis of references on the type of standardization of contemporary pesantren management in the Postmodern era resulted in the writing of this article, which outlines several important points that can be used as a framework for the preparation of the intended contemporary pesantren standards. The ultimate goal of this standardization is expected to be able to make contemporary pesantren have a clear reference in maintaining its existence. The writing of this article uses a literature study method with a qualitative approach. This means that the data is described in the form of narratives about the standardization of contemporary pesantren management. The results of the analysis of various documents, there are at least several important points that become management standards as contemporary pesantren, including relevant curriculum development, information technology, transparency and accountability, partnerships with educational and business institutions, inclusiveness, attention to the welfare of students, environmental management, and continuous evaluation and renewal.

The tourism sector in Simalungun Regency has enormous potential to grow, and the empowerment of MSMEs in this sector will not only contribute to the local economy but also encourage sustainable tourism practices. The purpose of this community service activity is to socialize the empowerment of tourism sector MSMEs in Simalungun Regency. The socialization method used was lecture and response with the participants of this activity being MSMEs around Paris Beach, Nagori Tiga Ras, Simalungun Regency. The results of this Community Service activity are first, the development of Tourism MSME businesses or tourist attractions in improving the welfare of the community and MSMEs must begin to be developed towards sustainable tourism supported by local governments through sustainable and useful programs. Second, the understanding of MSMEs around the outskirts of the Lake Toba area regarding Regional Regulation No. 1 of 1990 which is still a problem for MSMEs in Paris Beach

Islamic business ethics are ethical norms based on the Koran and Hadith which must be used as a reference by anyone in business activities. This research aims to find out how to analyze Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi City. The research method used is qualitative with a descriptive approach. Primary data was obtained from laundry business owners, employees and consumers from the laundry service industry in Alam Barajo sub-district, while secondary data came from observations and archives. The findings show that the application of Islamic business ethics in the laundry service industry in Alam Barajo District, Jambi has been implemented. The majority of the laundry service industry in Alam Barajo sub-district understands Islamic business ethics as exemplified by Rasululullah in trading. For example, trusting consumer goods, maintaining quality and service to customer satisfaction so that business development can run well.

The objectives of this community service (PKM) are (1) Increasing the entrepreneurial capacity building of UPPKA Kelut Makmur (Klagen-Wilayut Makmur) cadres in Wilayut Village, (2) UPPKA Kelut Makmur cadres have the provision of soft skills and hard skills to carry out businesses with competitive advantages, (3) Ice Cream Products "Food Healty" can be developed for business. The target is 15 UPPKA Kelut Makmur cadres who are members who manage village businesses. The problems faced are: a. Do not have capacity building as a provision for the ability to do business; b. Limited facilities and infrastructure; d. Lack of product creativity; e. Lack of product creativity. Lack of product creativity; e. Competence of managers who are still conventional; f. Do not have an integrated business model. Not having an integrated business model. The solution to the problem is an entrepreneurship training programme, through the concept of creative business through electronic media based on socio-technopreneurship. The ice cream business will be developed to be distributed to toddler and elderly posyandu and general customers. The programmes carried out are: conducting a business development programme workshop. The results of PkM are improving soft skills and hard skills of UPPKA Kelut Makmur members as novice business people.

One of the government's efforts to protect the environment in the Indonesian industrial sector is by establishing laws and regulations that become a reference for the public and business actors and/or activities related to the environment. The government, through the Ministry of the Environment, issued regulations in the form of PROPER as an evaluation of industrial performance in environmental management. Based on the PROPER program mentioned above, the East Java Provincial Government is implementing the Environmental Trust Business/Activity Development Program or known as PUSAKA, which aims to provide environmental management guidelines based on environmental permits held by businesses and/activities (non-PROPER) in East Java. The PUSAKA mentoring program is used to prepare business actors and/or activities in East Java to achieve PROPER. Apart from that, it can also improve environmental management performance in business entities and/or activities in East Java Province, especially PT X. The PUSAKA development program has been successful in becoming a trigger for evaluating PT X's environmental management. Because it succeeded in increasing compliance with PPA and PLB3 by 85.7% and 3.75%.

The results of data classification and field surveys by Unsuri students in Wilayut Village, Sukodono District. Has potential MSMEs in the form of businesses that produce a product of goods or services. However, in marketing activities, business actors are still doing conventionally and the use of branding strategies is also not optimal. So that the scope of marketing is still limited, making the business being run unable to develop properly. KKN activities as a form of community service in Wilayut Village aim to provide social contributions from the campus to the community as well as for the community to get help with thoughts and energy to carry out village development and solve community problems in the village. The method used is the MSME data classification method and partner participation by providing direction on the benefits of social media. Participating in contributing to the classification of MSME data in Wilayut Village and helping business actors in increasing the existence of cilok kuah seblak bu tin as one of the MSMEs engaged in the food sector.

Humans are social creatures whose lives need clothing, food, and shelter. Everyone must have business opportunities and every business can be interpreted as a human effort to do something to achieve certain goals. Establishing a large, medium, small, or micro business is intended so that the business can have opportunities to develop and to maintain business and personal development. In a business, there must be conditions where competitive competitors can make it difficult for a business to achieve the expected profit. The amount of profit earned can be determined from the number of sales. This potential can be maximized with a marketing strategy by utilizing digital technology. Therefore, this community service activity is one of the efforts to build awareness of UKM business people regarding strategies that can be carried out to survive by utilizing social media and digital marketing in doing business.