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Andy Eko Saputra

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Public Relations in enhancing the positive image of PT. Perusahaan Listrik Negara (PLN) Sumbawa. This study contributes to the understanding of the importance of Cyber PR in building a positive corporate image and provides recommendations for PT. PLN Sumbawa to further enhance Cyber PR practices. The research methodology used in this study is qualitative, with interviews as the data collection tool. The study reveals that PT. PLN Sumbawa understands the importance of Cyber PR in maintaining and improving the company's image. The company utilizes various types of Cyber PR media, including online media, online mass media, and social media. The services provided in Cyber PR media include wire service. Furthermore, PT. PLN Sumbawa is actively engaged in various Cyber PR activities such as advertising, lobbying, press activities, promotions, and publicity. The company utilizes online media and social media to convey information, provide services, and carry out campaigns to strengthen the positive image. Evaluation of Cyber PR activities is conducted by measuring the effectiveness of content based on the number of likes, shares, and responses from the public. In the formation of the company's positive image, PT. PLN Sumbawa successfully fulfills the cognitive, attitudinal, perceptual, and motivational.

Lisa Rosalina; M. Syukron Anshori

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

The development of social media as part of new media encourages public relations practitioners to realize the importance of media in shaping the positive image of an institution.  This encourages the institution to establish good relations with the media through special activities called media relations. Based on the previous description, the researcher is interested in further studying media relations activities in the public relations model.  This study aims to analyze media relations in public relations practices at the Public relations Bureau of the Sumbawa University of Technology by using descriptive qualitative research methods to obtain structured and in-depth information.  The theory used is the theory of excellence which adapts four models of public relations communication as a basis for analysis, such as press agentry, public information, two-way asymmetrical, and two-way symmetrical. The results of the study show that the Public relations Bureau of the Sumbawa University of Technology applies a public relations model that focuses on providing quality information to the public through various communication channels, including social media. The implementation of public relations at the Public relations Bureau of the Sumbawa University of Technology, there are indications of the use of four public relations models. However, the two-way symmetrical model is considered the best one in achieving mutually beneficial relationships between organizations and the public.    

Azizah Des Derivanti; Ayuni Inggrit Anggraeni

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Penelitian ini membahas peran penting Public Relations (PR) dalam membangun kepercayaan nasabah dan memelihara citra positif Bank Negara Indonesia (BNI). PR BNI fokus pada membangun hubungan positif dengan nasabah melalui komunikasi transparan dan responsif. Penelitian ini menggunakan metode literatur review untuk mengumpulkan informasi dari berbagai sumber literatur yang relevan. Hasil penelitian menunjukkan bahwa PR BNI berperan penting dalam membangun citra positif perusahaan, merespons umpan balik dan kritik dari nasabah, serta menjaga reputasi perusahaan dalam menghadapi tantangan dan krisis. PR BNI juga berupaya membangun hubungan yang kuat dengan nasabah melalui komunikasi yang transparan dan responsif. Kepercayaan nasabah yang terbangun melalui upaya PR yang kuat dapat meningkatkan loyalitas nasabah, mendukung pertumbuhan bisnis bank, dan memperkuat posisi BNI di industri perbankan. Dengan demikian, PR BNI berperan penting dalam membangun kepercayaan nasabah, mempertahankan citra positif, dan memajukan BNI dalam persaingan industri perbankan.

Azizah Des Derivanti; Meisya Faradina Nurul Aulia

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

In this modern era, it certainly has various kinds of changes, including a very significant technological speed. This is what leads an entrepreneur to innovate and have a very broad creativity in reaching digital markets to market their products. As an example, Segari reaches its consumers, where they market their products through an online application and can be opened anywhere and anytime. Currently companies must be able to provide various kinds of strategies so that their companies can be reached by the general public. Brand Awareness is the ability of a particular brand to display in the minds of consumers when they are thinking about a particular product group and how easy the product is to pronounce.

Farikha Rachmawati; Alma Andriyani; Tanisya Farah; Syalomita Nadia Putri; Daniel Anugerah +1 more

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

During the Covid-19 pandemic, almost all sectors were affected by the pandemic. Companies need strategies to be able to survive in the pandemic era. Public Relations is an important element in an institution and company, one of which is playing an important role in enhancing the company's positive image. This study aims to analyze and evaluate programs carried out by public relations at The Square Hotel in improving the company's good image in the pandemic era.Hotel The Square Surabaya is working with the Ministry of Tourism and Creative Economy (Kemenparekraf) to carry out a vaccine package program and also a care tourism program. The purpose of this study is to analyze the two programs being undertaken by Hotel The Square Surabaya. The method used in this research is to use a qualitative descriptive method. Data collection techniques were carried out by in-depth interviews.The results of the study show that the tourism care program and the vaccine package program are active strategies and apply stakeholder theory as a form of enhancing the company's positive image. Hotel The Square is also trying to carry out these activities in accordance with the program planning that has been done.    

Karolus Belmo

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

Lamaholot Larantuka Private Vocational School is an educational unit located in Lewoloba Village, Ile Mandiri District, East Flores Regency. As an Educational Institution, every activity carried out at the Lamaholot Private Vocational School is directed to achieve the school's vision and mission. To achieve the vision and mission, Lamaholot Larantuka Private Vocational School must pay attention to the elements of education management, namely curriculum management, student management, facilities and infrastructure management, public relations management, personnel management, and financial management. From the results of the initial research on the management elements above, it was found that phenomena/problems related to financial management had not been managed effectively. This was reinforced in the 2020 and 2021 School Activity and Budget Plans (RKAS), where it was found that several activity plans could not work because there was no reconciliation between targets and budget realization. The research objective to be achieved is that the researcher wants to know and explain the financial management of the Lamaholot Private Vocational School Larantuka based on the principle of the effectiveness of school financial management. In this study, the data collection techniques used were observation, interviews and document studies. While the data analysis technique used to find out and explain the problems at the research location is descriptive qualitative with a school financial management approach which includes (a) school financial management planning at SMKs; (b) implementation of school financial management at SMK; (c) evaluation and accountability of school financial management; and (d) analysis of the effectiveness of school financial management in SMK. From the results of the study it was found that the effectiveness of school financial management at the Lamaholot Larantuka Private Vocational School in 2020 was in the range of 99.52%. It means effective. Meanwhile, the effectiveness of school financial management at the Lamaholot Larantuka Private Vocational School in 2021 is in the range of 99.29% and is said to be effective. Based on the results of this study, the researchers concluded that the effectiveness level of financial management at the Lamaholot Larantuka Private Vocational School for the 2020 and 2021 fiscal years has reached the effective category because it is in the 90% - 100% category.

Poni Lestari; Corry Yohana; Maulana Amirul Adha

Jurnal Media Administrasi 2023 Universitas 17 Agustus 1945 Semarang, Indonesia

The purpose of this study was to determine the influence of learning facilities, learning motivation, and learning discipline on the learning outcomes of class XI OTKP public relations subjects of SMK Negeri in West Jakarta. The population in this study is SMKN which has an OTKP major in West Jakarta. The sample in this study was 133 students, this number was obtained from calculations based on the tables of Isaac and Michael. The sampling technique uses the propotional random sampling method. The data collection in this study is secondary data using a questionnaire based on a likert scale for independent variables while for dependent variables using secondary data obtained from the school that is used as the research site in the form of the results of the odd midterm assessment value 2021/2022. The test results using SMARTPLS show: (1) there is an influence between learning facilities on learning outcomes, (2) there is an influence between learning motivation on learning outcomes, (3) there is an influence between learning disciplines on learning outcomes.

Hubaybah Hubaybah; Fitriyani Fitriyani; La Ode Reskiaddin; Fitria Eka Putri; Adelina Fitri

International Journal of Medicine and Health 2022 Lembaga Pengembangan Kinerja Dosen

Information and communication technology that has become increasingly sophisticated makes information spread quickly without the boundaries of space and time. This is very dangerous for teenagers who are still confused about what they can and cannot do. The type of research design used is descriptive qualitative. The research subjects were 23 people, consisting of 21 students/I SMA Negeri 1 Jambi City, 1 teacher counseling guidance and 1 vice principal in the field of public relations. Data were obtained by means of Focus Group Discussion (FGD) and In-Depth Interview. Students' perception of sex education is to explain problems related to how to interact with the opposite sex, reproductive organs, intimate relationships, and juvenile delinquency. Perceptions related to the threat of not getting sex education are that they can fall into promiscuity and free sex, get pregnant out of wedlock and can get reproductive diseases. Students' perceptions regarding the benefits of getting sex education are being able to distinguish between good and bad, and being able to avoid promiscuity. Schools provide support in efforts to prevent free sex for their students by way of socialization related to sex education by counseling guidance teachers assisted by other relevant agencies and institutions. The informant's perception of the perceived barriers in obtaining sex education is that many consider sex a taboo subject and a negative thing. The activity of providing sex education at SMA Negeri 1 Jambi City is expected to be able to apply sex education as one of the materials taught to students at school. Although activities were hampered due to the pandemic, it is hoped that the school will continue to provide sex education materials in the form of online meetings or socialization from various media.    

Mega Aulia; Dimas Fitriyadi; Andes Mentari P.R; Yayat Suharyat

jurnal Riset Rumpun Agama dan Filsafat 2022 Pusat Riset dan Inovasi Nasional

Pendidikan kehumasan diberbagai negara masih didominasi oleh negara barat. Pada kenyataannya perspektif barat ini tidak serta merta cocok digunakan, apalagi di  negara ataupun wilayah yang notabene memiliki kebudayaan yang berbeda. Salah satu penyebab yang menjadikan perspektif barat banyak digunakan adalah karena sedikitnya kajian tentang humas yang dilakukan oleh negara bukan barat. Akademisi melihat bahwa pengembangan perspektif lain di dalam pendidikan kehumasan memang diperlukan. Perspektif Islam menjadi salah satu perspektif yang dapat dimanfaatkan kesempatannya. Bagian pertama artikel membahas dominasi hubungan masyarakat AS dan kritik terkaitnya. Diskusi berikut menggunakan studi kasus untuk mengeksplorasi cara memasukkan perspektif islam ke dalam kurikulum PR. Bagian akhir dari makalah yakni kesimpulan, menyoroti beberapa tantangan yang muncul dalam mengembangan pendidikan humas dengan perspektif islam.