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The beauty industry is experiencing significant growth due to digital transformation, particularly through the use of brand ambassadors and social media marketing. This study investigates the impact of brand ambassadors and social media marketing on purchase intention, with brand image as the mediating variable. This research focuses on Azarine, the skincare from Indonesia and targets potential consumers in Riau Islands aged 18-44 who follow the Instagram account @azarinecosmeticofficial and recognize Prilly Latuconsina, Syifa Hadju, Angga Yunanda, and Lee Min Ho as brand ambassadors. A quantitative approach was applied using Structural Equation Modeling (SEM) with SmartPLS software. The research shows that brand ambassadors and social media marketing positively and significantly influence purchase intentions, with a higher direct impact compared to an indirect one through brand image. This study highlights the effectiveness of digital brand strategies in shaping consumer decisions and offers insights for marketing professionals in the beauty sector. These results emphasize the strategic role of celebrity endorsements and content-based engagement in influencing consumer perceptions and purchasing behavior.

This study aims to examine the role of gratitude in enhancing the psychological well-being of healthcare workers during times of crisis, particularly within the context of the COVID-19 pandemic. Using a qualitative approach through literature review and thematic analysis, the study finds that gratitude positively contributes to aspects of psychological well-being such as self-acceptance, life purpose, personal growth, and positive relationships with others. Gratitude also functions as an adaptive coping mechanism that strengthens the mental resilience of healthcare workers in facing work-related stress and high emotional risks. These findings highlight the importance of gratitude-based psychological interventions to support the mental health of healthcare professionals during crises.

This study investigates the profound impact of the protracted humanitarian crisis in the conflict zone of Syam on the mental health of healthcare professionals, employing a systematic meta-analytical approach across 47 independent studies (N = 12,487) published between 2011 and 2023. The findings reveal an alarmingly high prevalence of burnout, reaching 78.3% (95% CI [75.2–81.4]), with emotional exhaustion recorded as the most dominant dimension (M = 3.89; SD = 0.76). Additionally, secondary trauma was identified in 65.7% of all respondents (95% CI [62.4–69.0]), with the primary symptoms manifesting as post-traumatic stress disorder (PTSD) at 44.2% and depression at 39.8%. Meta-regression analysis demonstrated that the duration of exposure to conflict (β = 0.42; p < 0.001) and the intensity of workload (β = 0.38; p < 0.001) served as significant predictors of burnout. Meanwhile, the lack of psychosocial support (OR = 2.34; 95% CI [1.89–2.79]) and critical resource scarcity (OR = 1.98; 95% CI [1.65–2.31]) were strongly correlated with the emergence of secondary trauma among healthcare professionals. Furthermore, diverging from the more individualistic frameworks employed in the studies of Bdaiwi et al. (2020) and Bou-Karroum et al. (2020), this research explores the intricate entanglement of organizational and situational determinants that concurrently shape the mental health landscape of medical personnel operating in the Syam conflict zone. Moreover, the study's original contribution lies in identifying resilience adaptation patterns observed in 34.2% of participants, revealing that endurance capacity was cultivated through collective coping strategies and close peer support. According to the researchers, this study offers a new lens for designing community-based psychological interventions that are both sustainable and contextually grounded for healthcare providers affected by the protracted armed conflict in Syam.

Nursing students need to have adequate competence related to patient safety. Patient safety is a system aimed at providing safe healthcare services, preventing incidents for patients, and improving patient services. Knowing students' perspectives is necessary to understand how they think in response to what they have done or learned about patient safety. It is critical to evaluate nursing students' perspectives on patient safety competency and assess their level of competence. The results can be used to formulate plans to improve students' proficiency in patient safety among healthcare professionals. The design of this research is descriptive, with 108 respondents participating in filling out the Patient Safety Survey (PSS) instrument. The research results analyze students' competencies in three domains, namely patient safety review, patient safety issues, and incident reporting. The analysis results show that in the domain of patient safety review, 79.63% of respondents have a good perspective. In the domain of patient safety issues, 71.30% of respondents had a good perspective. Similarly, in the incident reporting domain, the majority of respondents also had a good perspective, which was the highest among the other domains, at 83.33%. Overall, it can be concluded that the survey results indicate that the respondents have a good perspective, with 82 respondents out of a total of 108 respondents (75.93%). Students who have attended patient safety management lectures and completed clinical nursing practice have good competence in patient safety. Future research is expected to be conducted in various cultural and contextual backgrounds to enhance the understanding of variables that influence patient safety in nursing practice and education

Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.

This study aimed to explore the impact of classical piano music on emotional responses among professional pianists compared to non-professionals. The piano, known for its extensive pitch range and dynamic versatility, serves as a pivotal instrument in both classical and popular music. Previous research has examined how music influences individual’s styles and behaviors. In our investigation, we analyzed electroencephalogram (EEG) signals to assess emotional responses in both groups, employing coherence measures. Listening tests were conducted to evaluate the effects of pitch and dynamics on emotional characteristics. Findings revealed that all ten emotional categories were significantly influenced by variations in pitch and dynamics. Specifically, emotions such as Happy, Romantic, Comic, Calm, Mysterious, and Shy generally increased with pitch, though a decline was observed at the highest pitches. Conversely, Heroic, Angry, and Sad emotions tended to decrease with rising pitch levels, while Scary emotions were pronounced at extreme low and high pitches. Regarding dynamics, emotions like Heroic, Comic, Angry, and Scary were more intense with loud notes, whereas Romantic, Calm, Mysterious, Shy, and Sad emotions were enhanced with softer notes. Notably, the emotion Happy showed no sensitivity to dynamic changes. These results provide valuable insights into the quantification of emotional characteristics associated with piano music.

This study aims to enhance the quality of operational performance by implementing the Holonic Manufacturing System (HMS). The system involves dividing manufacturing processes into autonomous, collaborative, and participatory holons, including the Order Holon, Product Holon, Resource Holon, and Staff Holon. The primary objective is to optimize production efficiency by reducing costs, minimizing processing time, and increasing flexibility while improving overall organizational productivity. The research problem centers on evaluating the impact of holonic manufacturing on operational performance improvement. This study is significant as it addresses a critical issue for firms striving to enhance their efficiency and deliver value to customers. The adoption of HMS is not only a practical approach but also a widely recognized business strategy that has garnered interest from researchers and industry professionals alike.To achieve the study’s objectives, a structured questionnaire comprising 36 items was developed and distributed to participants. Two primary hypotheses were formulated to examine the relationship between HMS implementation and operational performance quality. Various statistical analyses were conducted using SPSS (version 24) and AMOS (version 24) to test the hypotheses and validate the findings. The results indicate a significant correlation and causal relationship between the Holonic Manufacturing System and operational performance quality. The findings suggest that implementing HMS effectively enhances organizational performance by improving production processes, increasing efficiency, and reducing operational constraints. Therefore, adopting this system can lead to a more agile, cost-effective, and productive manufacturing environment, making it a valuable strategy for modern organizations.

Breast milk (BM) is the optimal source of nutrition for newborns up to six months old, providing essential antibodies, complete nutrition, and easier digestion compared to formula milk. Exclusive breastfeeding is crucial for infant health, and efforts to support lactation include consuming a balanced and nutritious diet. This study aimed to examine the effect of papaya and watermelon consumption on breast milk expression in nursing mothers. The research utilized a true experimental design with a two-group post-test approach, conducted over five consecutive days. The intervention involved consuming 400 grams of cut papaya and 300 grams of watermelon daily. The study population consisted of postpartum mothers with infants aged 0–6 months, and the sampling technique used was probability sampling, resulting in a total of 42 respondents. Participants were divided into two groups: 21 in the control group and 21 in the intervention group. The Wilcoxon test was applied for statistical analysis. The findings revealed that papaya consumption significantly affected breast milk expression, with a p-value of 0.046 (<0.05), accepting the alternative hypothesis (Ha). This result indicated that papaya intervention increased breast milk expression by 2,000 times. Similarly, the watermelon intervention showed a significant effect, with a p-value of 0.02 (<0.05), also leading to the acceptance of the alternative hypothesis (Ha). The analysis suggested that watermelon consumption improved breast milk expression in nursing mothers by 3.162 times. These findings highlight the potential benefits of consuming papaya and watermelon in enhancing lactation, providing valuable insights for nursing mothers and healthcare professionals in supporting breastfeeding practices.

Stunting is a serious health issue that significantly impacts children's growth and development, increasing the risk of diseases, brain development disorders, as well as motor and cognitive delays. This study aims to analyze the effectiveness of the Stunting Risk Awareness Health Education Package (Skoring) in improving mothers' knowledge and attitudes toward stunting prevention at the Bandarharjo Public Health Center. This research employs a quantitative method with a quasi-experimental design, involving 53 respondents selected through purposive sampling. The intervention was carried out by providing health education related to stunting to mothers with toddlers. The findings indicate a significant increase in mothers' knowledge and attitudes after receiving the education. The average knowledge score increased to 16.00, while 84.9% of respondents demonstrated a positive attitude toward stunting prevention. Statistical analysis also confirmed a significant effect with a p-value of 0.000, indicating that the health education provided played a crucial role in enhancing mothers' awareness and knowledge about stunting. Based on these findings, it can be concluded that health education is effective in improving mothers' understanding and awareness of stunting prevention. Therefore, healthcare professionals are encouraged to be more proactive in providing education to the community in order to reduce stunting rates and ensure optimal child growth and development.

The purpose of this study is to examine how risk management techniques can reduce credit risk and increase liquidity in the Indonesian banking industry. It used quantitative methods and collected information from 130 banking professionals through a survey created on a Likert scale ranging from 1 to 5. The Structural Equation Modeling Partial Least Squares (SEM-PLS 3) approach was used to test the hypothesis. According to research, practicing efficient risk management techniques significantly lowers credit risk while increasing liquidity. The findings of this study emphasize the crucial importance of having a strong risk management framework due to its role in ensuring financial stability and enhancing the performance of the Indonesian banking sector. The conclusion of this study offers strategic benefits to banking institutions and policymakers in maximizing risk management procedures in the face of shifting economic conditions.

This study examines code-switching practices in Asian professional workplaces, with a specific focus on its linguistic and cultural dimensions. Through a multidisciplinary theoretical framework incorporating Communication Accommodation Theory and Hofstede's Cultural Dimensions, the research investigates how professionals strategically employ code-switching to foster workplace inclusivity, manage hierarchical relationships, and adapt to industry-specific communication demands. The study employs a mixed-methods approach, collecting data through semi-structured interviews with 50 professionals, online surveys (n=200), and 100 hours of workplace observations across various Asian business settings. Results indicate that code-switching serves multiple functions: enhancing communication clarity (87% of respondents), reflecting and reinforcing cultural norms (73%), and mitigating power imbalances in hierarchical structures (65%). The findings underscore code-switching's strategic role in navigating multicultural professional environments, offering practical insights into effective cross-cultural communication strategies and fostering of cohesive professional interactions in Asian workplaces. This research contributes to the growing body of literature on linguistic adaptation in professional contexts and provides practical implications for managing multilingual workplaces in Asia.

This community service project aims to raise awareness and knowledge about health among the elderly through the GERKASA-LASAKIT program (Movement for Healthy and Disease-Aware Seniors) in Dusun 1, Tanjung Anom Village, Deli Serdang Regency. This initiative is driven by the high prevalence of degenerative diseases and the lack of accurate information regarding the prevention and management of these diseases among seniors. Through comprehensive health education, it is hoped that the elderly can improve their quality of life by adopting a healthy lifestyle and gaining a better understanding of common illnesses they may face. The methods used in this project include health education sessions, practical training on early disease detection, and physical activities tailored to the physical condition of the elderly. Health education is provided by medical professionals and public health experts. Additionally, individual consultation sessions are held to offer more personalized care for each participant. The results of this activity show an increase in health knowledge and awareness among the elderly, as evidenced by high participation and enthusiasm in each session. Seniors involved in this program have also begun adopting healthier lifestyles, such as engaging in regular light exercise and having routine health check-ups. This project has successfully built a support network among the elderly, their families, and the local community, creating a more caring and health-conscious environment. Thus, the GERKASA-LASAKIT program makes a significant contribution to improving the quality of life for the elderly in Dusun 1, Tanjung Anom Village. The sustainability of this program is expected to serve as a model for other villages in efforts to enhance the welfare and health of the elderly at the local level

This community service project aims to raise awareness and knowledge about health among the elderly through the GERKASA-LASAKIT program (Movement for Healthy and Disease-Aware Seniors) in Dusun 1, Tanjung Anom Village, Deli Serdang Regency. This initiative is driven by the high prevalence of degenerative diseases and the lack of accurate information regarding the prevention and management of these diseases among seniors. Through comprehensive health education, it is hoped that the elderly can improve their quality of life by adopting a healthy lifestyle and gaining a better understanding of common illnesses they may face. The methods used in this project include health education sessions, practical training on early disease detection, and physical activities tailored to the physical condition of the elderly. Health education is provided by medical professionals and public health experts. Additionally, individual consultation sessions are held to offer more personalized care for each participant. The results of this activity show an increase in health knowledge and awareness among the elderly, as evidenced by high participation and enthusiasm in each session. Seniors involved in this program have also begun adopting healthier lifestyles, such as engaging in regular light exercise and having routine health check-ups. This project has successfully built a support network among the elderly, their families, and the local community, creating a more caring and health-conscious environment. Thus, the GERKASA-LASAKIT program makes a significant contribution to improving the quality of life for the elderly in Dusun 1, Tanjung Anom Village. The sustainability of this program is expected to serve as a model for other villages in efforts to enhance the welfare and health of the elderly at the local level.

Heart rate is an important indicator of overall heart health. Changes in heart rate can indicate underlying health problems, even before other symptoms appear, especially for the elderly population who are vulnerable to cardiovascular issues such as heart disease, stroke, and arrhythmia. Therefore, a heart rate monitoring device is needed that can monitor heart rate and allow early detection of such cardiovascular disorders. Along with modern technological advancements, heart rate monitoring devices are now available for everyone, but heart signal diagnosis still needs to be conducted by doctors or medical professionals. A heart monitor can be made using a heart rate sensor attached to a NodeMCU device. The Pulse Sensor, which functions to detect human heartbeats, can be placed in three measurement locations: on the finger, hand, or forehead. The data is then processed by NodeMCU, and the measurement results, which are Beats Per Minute (BPM), will be displayed on a website and stored in a database. The test results show that the average heart rate measurement using the device is 74 BPM, while the manual measurement is 74 BPM, with an accuracy of 97.74%, and it takes 60 seconds to display the average Beats Per Minute (BPM).

The maritime industry requires financially literate and strategically competent professionals to navigate challenges in shipping management, business sustainability, and economic resilience. However, vocational maritime education often lacks practical financial training and sustainability-driven business strategies, creating gaps between academic learning and industry needs. This research addresses these gaps by analyzing how maritime education aligns with financial sustainability and business competency development. Unlike previous studies that separately examine maritime education or financial sustainability, this research integrates expert insights, graduate experiences, and educator perspectives to develop a holistic framework for maritime business and financial training. The findings contribute to policy discussions on improving vocational curricula and bridging industry-academia gaps. This study investigates the effectiveness of maritime vocational education in developing competencies in financial decision-making, economic resilience, and business sustainability. It evaluates curriculum alignment with industry demands and identifies key areas for enhancement. A qualitative research design was used, incorporating semi-structured interviews with 13 maritime professionals, 4 educators, and 33 graduates. Thematic analysis was applied to assess vocational training effectiveness in financial sustainability and business resilience. Findings reveal strong technical competency but gaps in financial literacy and sustainability-driven business strategies. Maritime education programs scored 9/10 in effectiveness, but practical applications of financial decision-making and risk management need reinforcement. This study provides actionable insights for vocational training reforms, emphasizing applied financial education, industry collaboration, and sustainability-driven business strategies. The findings support future curriculum development to equip maritime professionals with enhanced financial and managerial competencies for industry leadership.

This study explores the factors influencing customer satisfaction in Indonesia's IT talent provider industry through a qualitative empirical analysis. Employing secondary data sources such as academic literature, industry reports, and customer feedback, the research identifies key drivers of satisfaction, including project-based work setups, client involvement, teamwork dynamics, the nature of work, and employee engagement. Findings suggest that customer satisfaction is a multifaceted concept influenced by effective communication, cohesive teamwork, and robust talent management strategies. The study underscores the need for IT talent providers to adopt comprehensive approaches to enhance service quality, retain skilled professionals, and meet evolving client demands, thereby strengthening their competitive position.

This journal discusses legal certainty for healthcare workers in cases of malpractice resulting from violations of working hours. The primary focus of this study is to identify the legal responsibilities that can be imposed on healthcare workers and the legal protections available to them. Through an analysis of regulations under Law No. 17 of 2023, the article finds that although a clear legal framework exists, challenges remain in its implementation. The study also highlights the importance of transparent and fair resolution procedures to protect the rights of healthcare workers and patients. Therefore, collaborative efforts between the government, professional organizations, and healthcare institutions are needed to create a safe and supportive work environment.

Information and communication technologies' (ICTs') explosive growth will raise questions efficiently support the accounting industry in order to simplify the delivery of its goods and services in Nigeria beyond 2024. The role of ICT on the growth of the accounting profession in Nigeria was the main focus of this study. Using a tool called the role of ICT in Accounting Questionnaire (RIAQ), 60 accountants' opinions were purposefully gathered from the teaching and bursary staff of Nasarawa State University, Keffi, as well as the six banks that operate in Keffi Metropolis, in order to implement the survey study design. The chi-square statistic was employed in the data analysis to determine the degree to which ICT has helped the accounting industry, and the association between ICT and job competency in the accounting industry was examined using regression analysis. In summary, the study discovered a substantial correlation (P<0.05) between accounting proficiency and ICT use. According to the study's findings, ICT is crucial to Nigeria's accounting and Vision 2024 progress and achievement. It was suggested that accounting professionals should receive ongoing training in order to embrace and use ICT into accounting practice.

The maritime industry plays a critical role in global trade but faces growing pressure to integrate environmental sustainability into its operations. This research analyzes the industry using the Structure-Conduct-Performance (SCP) framework to understand the relationship between market structure, firm behavior, and both economic and environmental performance. The study provides original value by extending the traditional SCP model to include environmental sustainability, addressing a critical gap in previous research. Key research questions include how market concentration, regulatory compliance, corporate environmental responsibility (CER), and technological innovation affect both profitability and sustainability. Using qualitative data from industry professionals and maritime educators, the analysis highlights that proactive regulatory compliance and high CER commitment drive superior economic and environmental outcomes. Firms that invest in green technologies enjoy enhanced performance, while those prioritizing short-term profits struggle with long-term competitiveness. The results offer practical insights for policymakers and industry leaders, emphasizing the need for inclusive market structures and stronger regulatory frameworks to support sustainability across the sector.

The implementation of Universal Precaution in hospitals is crucial to prevent the transmission of infectious diseases through blood and body fluids between patients and healthcare workers. This study aimed to evaluate the effectiveness of health promotion using leaflets in improving nurses' knowledge and skills regarding Universal Precaution for HIV/AIDS at Tere Margareth General Hospital Medan. The study employed a quasi-experimental design with a *Pre-Test and Post-Test with Non-Equivalent Control-Group Design* approach. The study population consisted of 36 nurses, all of whom were included as the sample using a saturated sampling technique. Data were analyzed using univariate, bivariate, and multivariate methods with a paired *t-test* at a 95% confidence level (P<0.05). The results showed that health promotion through leaflets significantly improved knowledge (sig. 0.004) and skills (sig. 0.000) of nurses regarding Universal Precaution for HIV/AIDS. It is recommended that nurses continue to enhance the implementation of Universal Precaution in hospital settings to optimize infection prevention. Education through leaflets can be an effective method to improve the understanding and skills of healthcare professionals.