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The design of banknotes is not merely an aesthetic element but also holds symbolic meanings that reflect a nation's identity, history, and cultural diversity. This study analyzes the design of the 2022 Rupiah banknotes using Charles Sanders Peirce’s semiotic approach, which consists of icons, indexes, and symbols, through a qualitative descriptive method. The findings indicate that the visual elements in these banknotes function not only as a medium of exchange but also as a visual communication tool that strengthens nationalism and cultural awareness. National heroes, traditional dances, indigenous flora, and natural landscapes featured on each denomination carry both explicit and implicit meanings that represent Indonesia's historical and cultural values. Furthermore, the design differences between the 2016 and 2022 emissions, such as the use of more vivid colors, varied sizes, and enhanced security features, highlight the government's visual communication strategy to maintain authenticity and facilitate Rupiah identification. This study provides insights into how banknote design serves as an educational medium and a unifying tool for the nation through meaningful visual symbols.

This study aims to analyze the meanings embedded in the Fana Coffee logo using Roland Barthes' semiotic theory. The Fana Coffee logo features visual elements such as a bean sprout, soft typography spelling "Fana", and a dominant green color. The research adopts a descriptive qualitative approach through documentation, observation, interviews, and literature review. The analysis reveals that each element in the logo carries denotative, connotative, and mythological meanings. The green color symbolizes freshness and health, the sprout represents strength, simplicity, and adaptability, while the word “Fana” conveys impermanence and peace, aligning with the cozy ambiance of the coffee shop. Overall, the logo effectively reflects the identity and vision of Fana Coffee as a comfortable, natural, and welcoming place for visitors. This study is expected to provide insights for designers in creating meaningful and brand-relevant logos.

This community service program aimed to enhance the competitiveness of the Virgin Coconut Oil (VCO) product owned by the "Bu Kun" MSME located in RT 11, Yosodadi Sub-district, through a branding strategy based on creative and attractive packaging design. The main problem faced by the MSME was the simple packaging, which failed to reflect the product’s quality and benefits. The program was implemented in several stages, including initial observation, discussion with the MSME, packaging design planning, and implementation of new bottle and label packaging with eye-catching visuals and natural colors. The assistance also included branding education to strengthen product identity and increase consumer loyalty. The results showed increased professionalism among the MSME actors and positive consumer responses, evidenced by rising sales through social media and local marketplaces. This program is expected to serve as a model for empowering other MSMEs in optimizing local product potential through design and targeted branding approaches.

The purpose of the Final Project is to visualize the classic onthel bicycle in the development of the times as an idea for the creation of graphic works in serigraphy technique with a combination method, colet method, afdruk method and cut pattern method. The method of creation carried out in the final work has stages from the beginning of the process to the end, namely the preparation, elaboration, synthesis, concept realization, and completion or finishing stages in the work. In the process of making the final work measuring 69 cm x 49cm using serigraphy on canvas, there are 10 pieces with titles namely: Renewal, Communication, Trend, Sad, Driver, Influence, Obstacle, Identity, Message, and Consistent.

Social media, particularly Instagram, has become a strategic medium for government institutions to disseminate policy-related information to the public. This study aims to analyze how visual elements are applied in educational infographic content on the Instagram account @ditjentataruang, specifically in the January 2025 edition, using the theory of visual hierarchy. A qualitative descriptive method was employed, with data collected through visual observation, in-depth interviews with the content designer, and documentation. Four infographic posts were selected as the subjects of analysis, each examined based on elements of color, typography, layout and composition, and visual imagery. The results indicate that the use of visual elements in the infographics is not arbitrary, but designed with a clear visual communication strategy. Green is consistently used as the institution's visual identity and a marker of visual stability. Typography is structured hierarchically to guide the reading flow, and layouts are designed using Z or C patterns to direct audience attention. In addition, visualizations such as icons and photographs are used to reinforce messages and create concrete context. These findings are strengthened through data triangulation involving observation, interviews, and supporting theories, confirming that the infographic content by the Directorate General of Spatial Planning applies the principles of visual hierarchy consciously and strategically in delivering public information.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

MSMEs play an important role in economic growth, but still face challenges in branding and digital marketing. Kiringan Hamlet, as one of the traditional herbal medicine production centers, is experiencing obstacles in marketing their products due to the lack of attractive visual identity and minimal utilization of digital technology. This service program aims to assist MSMEs in Kiringan Hamlet in improving their branding and competitiveness through logo and packaging redesign and website design as a digital marketing medium. The methods used include observation, interviews, solution design, and digital-based design implementation. The results of this program show that the new logo design and packaging stickers increase product attractiveness and strengthen MSME brand identity. In addition, the website design provided a digital solution to expand market reach. The evaluation showed that MSME players responded positively to this contribution and began to realize the importance of digital branding in marketing. With this program, it is expected that MSMEs in Kiringan Hamlet can be more developed and able to compete in a wider market with more effective digital branding and marketing strategies.

The rapid advancement of information technology has had a significant impact in various fields, particularly in pattern recognition and image processing. One of the ongoing challenges is accurately recognizing handwritten digits, which plays a crucial role in document digitization, automated form reading, and other intelligent systems. This study aims to implement and evaluate the K-Nearest Neighbors (KNN) algorithm, a simple yet effective classification technique, in recognizing handwritten digit images. The data used comes from the public dataset load_digits from Scikit-learn, which contains 1,797 grayscale images of handwritten digits sized 8x8 pixels. Each image is represented as a 64-dimensional feature vector. The dataset is split into training and testing data with an 80:20 ratio, and the model is trained using KNN with k=3. The experimental results show a classification accuracy of 96.94%, with minimal prediction errors that typically occur in digits with similar visual shapes, such as 5 and 9. This study demonstrates that KNN, despite its simplicity, can provide high accuracy in handwritten digit recognition when supported by proper preprocessing and parameter selection. The implications of this research highlight the potential for developing intelligent applications in education, data entry automation, and identity verification.

This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.    

The phenomenon of flexing, or showcasing achievements and lifestyle excessively on social media, has become an increasingly common trend among Generation Z. This study explores the relationship between self-esteem and flexing behavior, along with its impact on identity formation and mental health. Individuals with high self-esteem tend to share their accomplishments as a form of self-appreciation. However, without adequate emotional awareness and self-regulation, this behavior can escalate into narcissism and a dependence on external validation. Generation Z utilizes social media, especially Instagram, as a medium for self-expression, identity construction, and social recognition. In the context of jogging activities, posts on social media are not merely for showing off but serve as personal documentation, motivation, and inspiration for others. Jogging is not only viewed as a physical activity but also as a part of modern lifestyle and status symbol, often displayed through branded sportswear, smart devices, and aesthetic locations. Nevertheless, social pressure to maintain a certain image through social media can lead to psychological impacts such as identity crises, insecurity, and social stress. Previous research indicates that flexing behavior is driven by a desire for recognition, feelings of insecurity, obsession with others' possessions, and social pressure. Despite its negative sides, flexing also has potential positive effects, such as enhancing motivation to exercise, promoting healthy lifestyles, and strengthening supportive digital communities. Regular jogging has been proven to improve mental and physical health, including reducing anxiety and improving mood. Therefore, a healthy self-concept, emotional intelligence, and digital literacy are crucial for fostering responsible social media behavior. Generation Z must be equipped with critical awareness to distinguish between authentic self-expression and the illusion of recognition in today’s visually driven digital era.

The main problem discussed in this research is how digital communication strategies through social media, especially Instagram, can be effectively utilized to build the brand image of halal cosmetic products amidst increasingly fierce competition in the beauty industry. Wardah was chosen as the object of study because of its success in positioning itself as a pioneer of halal cosmetics in Indonesia, with an approach that emphasizes Islamic values. This study aims to examine the role of digital communication strategies in shaping the halal brand image of Wardah cosmetic products through the Instagram platform. As one of the local brands that carries Islamic values, Wardah utilizes social media as the main means to reach consumers, especially the modern Muslimah segment. The approach used in this research is descriptive qualitative with content analysis method, which focuses on visual narratives, captions, audience engagement, and collaboration with influencers. The results showed that Wardah consistently displays content that represents the values of halalness, simplicity, and modern and professional Islamic beauty. Through an integrated communication strategy, Instagram is not only a promotional medium, but also a means of forming a strong brand image that is relevant to the identity of the target audience. The findings underscore the importance of visual and narrative communication in strengthening the positioning of halal products in the Indonesian cosmetics market.

This study aims to design a visual identity and promotional media that effectively enhances the brand awareness of Novita Online Shop, a micro, small, and medium enterprise (MSME). Currently, Novita Online Shop lacks a strong visual identity and effective promotional tools to boost consumer awareness. Through observations and interviews with the MSME owner, it was found that Novita Online Shop requires a visual identity and promotional media that can increase consumer awareness and differentiate the brand from its competitors. The concept of "Fresh Minimalism with Trendy Simplicity" was adopted as the foundation for developing the visual identity and promotional media. The findings indicate that designing an effective visual identity and promotional materials can improve consumer awareness, distinguish the brand from competitors, and ultimately drive sales. This study can serve as a reference for other MSMEs in creating effective visual identities and promotional strategies to enhance brand awareness.  

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

This research aims to analyze the conceptual relationship between brands and public relations (PR) in the context of business and socio-cultural dynamics in Indonesia. Through a literature study method with a qualitative approach, this research explores the role of PR in building brand identity, managing reputation, and facing challenges in the digital era. The study focuses on three main aspects: (1) the development of the brand concept in Indonesia which is not only a visual identity, but also a representation of values ​​and emotional relationships with consumers; (2) definition and function of PR as a strategic communication tool to create a positive image; and (3) integration of brand and PR in a communication strategy that is adaptive to local characteristics. Initial findings show that brand-PR synergy in Indonesia requires a participatory approach, message consistency, and the use of digital media, emphasizing cultural values ​​such as family and religiosity.

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.

Ketoprak as a form of traditional Javanese theater has the characteristics of historical storytelling or legend supported by artistic elements such as music, dialogue, clothing, and stage settings. In its development towards a modern form of ketoprak, the use of multimedia technology has become one of the significant innovations, especially in the creation of performance settings. This article examines in depth the function of multimedia in supporting the creation of modern ketoprak settings, both from aesthetic, dramatic, and production efficiency aspects. This study uses a qualitative descriptive method with data collection through observation of ketoprak performances that integrate multimedia, in-depth interviews with directors, artistic stylists, and multimedia technicians, and literature studies that discuss contemporary performing arts. The results of the study show that multimedia plays an important role in building richer imaginative atmospheres and spaces and allows for the depiction of complex settings such as palaces, forests, or battlefields quickly and effectively. In addition, multimedia expands visual possibilities through projection of images, videos, and dynamic light effects that cannot be achieved with traditional physical properties alone. The multimedia function has also been proven to enhance the viewer experience by presenting a more modern visual sensation without losing the traditional identity of ketoprak. These findings indicate that multimedia serves not only as a complement, but also as an integral element that influences the overall aesthetic, reinforces dramatic messages, and facilitates transitions between scenes.

This study discusses the architectural transformation of Pasar Johar Semarang before and after the major fire incident in 2015. Designed by architect Thomas Karsten, Pasar Johar holds significant historical and architectural values. The fire prompted a comprehensive revitalization of the market’s environment, site, and building while maintaining its original character. This research employs an architectural anatomy approach covering three main scopes: environment, site, and building, and uses a qualitative descriptive-analytical method through four stages: (1) documenting conditions before and after the fire, (2) classifying architectural elements, (3) comparing visual and structural transformations, and (4) drawing conclusions based on the analysis to evaluate the extent of the transformation. The results show that the revitalization made the area more organized, functional, and sustainable. Distinctive structures such as mushroom columns and drainage systems were preserved, while zoning and public spaces were reorganized to improve efficiency and comfort. This restoration not only improved physical aspects but also strengthened the market’s social function as a community interaction space. Pasar Johar now serves as an example of a traditional market that can adapt to modern urban challenges without losing its architectural identity and its potential as a sustainable economic and social hub.

This research explores the process of designing a user interface for the SDIT Attaqwa Ambulu website, aimed at serving as a centralized digital information platform. It addresses the school’s communica-tion challenges, which still rely on traditional media like brochures and inconsistent social media management. A qualitative descriptive method was employed, using interviews, observations, and ques-tionnaires for data collection. The findings indicate a strong demand from parents and the local community for a digital platform that de-livers clear, organized, and visually appealing content. The design development process included audience identification, needs analy-sis, formulation of visual and verbal concepts, creation of wireframes, user flow mapping, and high-fidelity design work. Vali-dation involved guidance from academic advisors, feedback from stakeholders, and critique from a UI/UX practitioner—focusing on layout consistency, color readability, and the use of functional ele-ments such as buttons and cards. The final output is a user-friendly website design that combines a modern aesthetic with Islamic visual identity, aiming to enhance the school’s branding and improve pub-lic access to essential information.