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Each architectural style reflects the prevailing culture, technology, and social needs of its time, and is an important component of the building's image. Architectural style refers to the design characteristics, forms, elements, and aesthetics used to create a building. This research aims to find out the details of the architectural style and its implementation of the Pasujudan Ayodya Mosque building. The research method used is qualitative and data analysis includes observation through literature studies, visual documentation, and analysis of modern architectural theory and its application. The Pasujudan Mosque in Semarang applies the basic principles of art and architecture, referring to the arrangement of elements that harmonize with each other, balance, aesthetics, and materialization. Modern architecture influences the  design of the mosque, combining elements of modern architecture with traditional Islamic design.

Urban street art has become a significant visual medium reflecting identity, resistance, and cultural memory within Southeast Asian cities. This study explores how street art in urban environments such as Jakarta, Bangkok, and Manila serves as a visual narrative, embedding local symbolism and identity expression into public space. The objective is to analyze how visual elements in street art communicate social, cultural, and political messages. A qualitative method is employed, utilizing visual semiotics and ethnographic observation to examine selected murals and graffiti. The findings reveal that recurring motifs, such as traditional symbols, mythological figures, and vernacular language, function as tools of cultural assertion and urban storytelling. These visual narratives not only document community histories but also challenge dominant urban narratives, reclaiming marginalized voices. The study highlights the role of street artists as agents of social commentary and urban transformation. Implications suggest that recognizing street art as a form of visual narrative contributes to a broader understanding of cultural identity construction in urban Southeast Asia.

This study explores the potential of animation as a visual medium for reconstructing local myths and preserving cultural heritage in contemporary society. Amid rapid globalization and digitalization, many local myths are at risk of fading from public consciousness. The objective of this research is to analyze how animation can serve as an effective storytelling tool to revitalize and transmit traditional narratives to younger generations. Using a qualitative method with a case study approach, the study examines selected animated works that reinterpret local myths from various regions in Indonesia. The findings indicate that animation provides a dynamic platform to reintroduce mythological elements through engaging visuals and narratives while maintaining cultural authenticity. Moreover, the integration of modern visual techniques helps bridge the generational gap, making traditional stories more relatable and accessible. This study highlights the role of visual communication in cultural sustainability and encourages further interdisciplinary collaboration in the fields of design, folklore, and education.

A healthy and aesthetic work environment is an important factor in increasing employee productivity and comfort. This study examines the application of visual art principles, such as color selection, lighting, and natural elements, in environmentally friendly office interior design. This study uses a case study approach in several modern offices in major cities in Indonesia that apply the green concept. The results of the study indicate that visual art-based design can create a more conducive atmosphere, as well as increase work satisfaction and efficiency.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.

Code-switching and code-mixing are linguistic phenomena that reflect the cultural and linguistic diversity of Indonesian society, particularly within literary works. This study aims to analyze how elements of the Javanese language are employed through these phenomena in the novel Soedirman dan Alfiyah by E. Rokajat Asura. Using a literature review method, the study examines relevant theories and previous research on the use of regional languages, specifically Javanese, in literature. The findings reveal that both code-switching and code-mixing enrich character expression, serve as markers of cultural identity, convey emotional depth, and enhance the social messages embedded in the narrative. Visual markers such as italicized text are utilized to distinguish linguistic shifts, although inconsistencies in their application are noted. This research highlights the importance of preserving regional languages in literary works and emphasizes the need for consistent typographical presentation to improve readability and linguistic awareness among readers.

The growth of digital platforms has driven significant transformations in marketing communication strategies, particularly in e-commerce advertising practices. Shopee, as one of the largest e-commerce companies in Indonesia, utilizes digital propaganda strategies through visual and audio content to shape consumer perception and behavior. The advertisement with the slogan "Belanja Seru, Hidup Lebih Mudah" (Fun Shopping, Easier Life) not only conveys promotional messages but also constructs social meanings of consumption, convenience, and happiness through symbols and visual narratives. This study employs a descriptive qualitative method using literature review techniques to analyze the message structure and communication strategies embedded in Shopee advertisements. The analysis considers visual, symbolic, and repetitive elements that function as covert propaganda mechanisms. The theoretical framework is based on propaganda communication and semiotic theory to understand how advertisements systematically shape consumerist consciousness. Findings reveal that propaganda in Shopee’s advertisements operates through symbolic repetition, celebrity endorsement, and the use of digital features such as limited-time promotions that trigger impulsive behavior. These practices contribute to the formation of digital consumer culture, supported by emotional engagement and algorithmic targeting. Media literacy enhancement is therefore essential to equip the public with critical awareness towards persuasive messages in digital spaces.

This study examines how colonial power is articulated through the form, spatial layout, and symbolism of Bogor Palace, and how post-independence transformations in function and discourse shape its new identity. As a colonial architectural legacy, Bogor Palace holds historical significance and reflects power dynamics, cultural representation, and spatial acculturation in both colonial and postcolonial contexts. The research highlights the importance of reassessing colonial architecture as a medium for representing power and ideology, especially in buildings that remain national symbols. Using a qualitative approach with literature review and visual analysis, the study applies Michel Foucault’s theory of power and discourse to reveal embedded power structures, and Erwin Panofsky’s iconography and iconology to decode visual symbols and meanings. Findings show that the neoclassical European style of the palace reflects colonial dominance, yet its adaptation through local materials, construction techniques, and climate-responsive elements indicates a complex process of acculturation. Initially marginal, local culture becomes integrated into the building’s design. After independence, the palace was resemanticized from a colonial icon to a national emblem, illustrating a shift in identity and power narratives. Today, restoration efforts not only preserve its historical value but also reaffirm role as a dynamic cultural space shaping Indonesia’s collective memory.

This study explores how the branding strategy of COMPASS’s, a local fashion brand, shapes consumer perceptions and influences their purchase intentions. Employing a qualitative case study approach, the research examines key elements of COMPASS’s brand strategy, including visual identity, storytelling, and digital communication. The findings highlight the brand’s ability to maintain a consistent image, align products with market trends, and foster emotional connections with its audience. Additionally, market appeal such as exclusivity, community engagement, and lifestyle relevance emerges as a significant factor in encouraging consumer intention to buy. The study aims to offer practical insights for other local fashion brands in crafting more focused and consumer-oriented branding strategies.

The 2024 National Financial Literacy and Inclusion Survey shows that many Indonesians still do not understand financial fundamentals. This condition contributes to difficulty in managing personal finances. Therefore, financial education from an early age is needed to help people develop healthy financial habits. One effective medium for delivering financial education is a children’s savings book. However, most available savings books are less attractive and do not align with children’s preferences. This study aims to develop a children’s savings book design by integrating educational elements, such as a temporary money storage, based on users’ preferences. The Quality Function Deployment (QFD) approach was used to translate customer needs into product visualization. Data were collected through expert discussion, interviews, and questionnaires distributed using purposive sampling. The results show that the highest-priority feature for further development is the temporary money storage integrated into the book’s cover. This element was then incorporated into the children’s savings book design, while considering both functional and educational aspects.

Abstract This study examines the representation of Islam in the architecture of the KH Hasyim Asy'ari Indonesian Islamic Museum as a symbol of preserving Islamic history and culture in Indonesia. Using a descriptive qualitative method, this study identifies the symbolic and philosophical elements contained in the facade, interior, and circulation of the museum space. The results of the study show that the museum architecture adopts a post-modern style with a triangular pyramid shape that tapers upwards, symbolizing the majesty and sustainability of Islamic civilization. The concept of postmodern space is applied, with unclear boundaries between spaces, creating a continuous visual and functional flow, while providing a harmonious spatial experience for visitors. The arrangement of space and circulation utilizes the principle of postmodern space, where spaces appear separate but remain visually and functionally connected, reflecting diversity and inclusivity in the concept of Islam. The representation of Islam on the museum facade is depicted through a motif that resembles santri sungkem to kyai, a symbol of respect and closeness to religious teachings. The pyramid shape not only adopts world architectural designs, but also has a philosophical meaning related to the majesty, identity, and heritage of Islamic civilization in Indonesia. This study confirms that museum architecture is not only a work of visual art, but also a symbol of Islamic identity that is profound and historically and culturally meaningful.  

This study explores how social identity is constructed and represented in the promotion of traditional tuak drinking culture through the social media content of Atlas Medan, a modern lapo tuak café. Utilizing Social Identity Theory, this research investigates how cultural symbols and regional slang—particularly from Batak and Medan cultures—are employed to reinforce a local identity while appealing to a young demographic (ages 20–40). Using semiotic analysis on 50 selected Instagram posts, this study decodes how Atlas Medan merges traditional and modern elements to craft a compelling digital presence. The findings indicate that the strategic use of Batak songs, Medan slang, and community-oriented visuals fosters a sense of belonging among viewers, effectively branding the café as a hub of local cultural pride. This research contributes to a broader understanding of local identity-based branding and the role of digital media in preserving yet reinterpreting traditional cultural elements in urban settings.

Layur Mosque is one of the historic mosques in Semarang City that holds high architectural and cultural value. Built in the 18th century by the Arab community in the Pekojan area, this mosque has undergone various physical changes that reflect the dynamics of its social, cultural, and environmental surroundings. This study aims to examine the development of the Layur Mosque's architectural form over time through a qualitative descriptive approach. Data was collected through direct observation, literature review, and interviews with community leaders and mosque administrators. The findings reveal that the changes in the mosque's architectural form can be divided into several phases, starting from its initial tropical-style design with Middle Eastern influences, to modern renovations that retain distinctive elements such as the minaret and overlapping roof. These changes were not only driven by functional needs but also influenced by the cultural and social development of the local community. These findings emphasize that the structure of a mosque can serve as a visual historical source reflecting the journey of a community over time.

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.  

The lack of public understanding of the cultural and historical values contained in multicultural worship buildings. Sam Poo Kong Temple in Semarang is an important object to study cultural acculturation reflected in its architecture, visual aesthetics, and historical values. This research aims to reveal how the combination of Chinese, Javanese and Islamic elements is reflected in the physical and symbolic forms of the temple. The method used is descriptive-analytical qualitative through direct observation, visual documentation, interviews, and literature study. The analysis was done thematically with architectural aesthetics and visual semiotics approaches. The results show that Sam Poo Kong Temple not only functions as a place of worship, but also as a symbol of tolerance and multicultural identity. The combination of ornaments, colors, structures, and symbols represent the values of togetherness, spirituality, and cross-cultural heritage. This temple plays an important role in strengthening social cohesion and becoming a cultural asset that supports the development of an inclusive and harmonious society.  

Handicraft in the form of flower bead bracelets (Flowers Beads Bracelet's) is a creative product that combines aesthetic elements and manual skills in one functional work of art. This bracelet is not only used as a fashion accessory, but also represents artistic and cultural values ​​in every detail of its design. This research or project aims to explore the manufacturing process, material selection, bead assembly techniques, and the potential selling value of the bracelet in the context of the creative industry. The results show that the design of flower bracelets made of beads has high visual appeal, is flexible to fashion trends, and can be developed as a superior product of craft-based MSMEs. In addition, the use of digital media in promotion also encourages the competitiveness of this product in both local and global markets.

Cartography is a field that combines science and art in the creation of maps to present geographical information in a visual format. In this regard, cartography plays a vital role in simplifying complex and abstract geographical data, making it easier to understand and use. Maps allow for the representation of geographical phenomena through symbols, colors, and other visual elements, which facilitate analysis and decision-making. Furthermore, technological advancements, such as Geographic Information Systems (GIS) and satellite- based digital mapping, have enhanced cartography's ability to provide more accurate and dynamic data. This article discusses the role of cartography in presenting geographical data by highlighting visualization techniques, the use of the latest technologies, and its practical applications across various sectors. Therefore, cartography is not just a tool for creating maps but also an essential means of analyzing and understanding more complex geographical data.

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

Language is closely related to social and cultural aspects, including in the process of learning foreign languages such as Mandarin. Effective Chinese language learning does not only focus on linguistic aspects, but also requires an understanding of the culture of origin of the language. The purpose of this paper is to analyse the application of culture-based learning in increasing motivation to learn Chinese. The method used is literature study or library research, with documentation technique as data collection method and content analysis technique as data analysis method. Based on the analysis of twelve research articles, it was found that the integration of cultural elements such as traditional games, visual media, and Chinese pop culture can create a learning experience that is fun, interesting, and encourages students' curiosity towards Chinese. In conclusion, culture-based learning is proven to have a positive influence on motivation to learn Chinese and can be used as an alternative teaching strategy that is more contextual and fun.