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This study aims to analyze the factors that influence the acceptance of Shopee e-commerce technology among students with an integrative approach between the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). External constructs such as perceived trust, perceived security, and innovativeness are also included to strengthen the model. This study uses a quantitative approach with a descriptive-verification design and Structural Equation Modeling (SEM) analysis technique. Data were collected through an online questionnaire answered by 135 active Shopee student users. The results of the analysis show that perceived ease of use has a significant effect on perceived usefulness and attitude toward usage, while perceived usefulness also has a significant effect on attitude and intention to use. Social factors such as subjective norms, as well as psychological factors such as trust and security have been shown to have a positive effect on usage intention. However, perceived behavioral control does not have a significant effect. This study provides a theoretical contribution to the modeling of digital technology adoption and has practical implications for e-commerce industry players in developing strategies based on student users.    

This study investigates the influence of village government human resource (HR) competence and information technology (IT) utilization on the accountability of village fund management, with empirical evidence drawn from villages in Pringsewu Regency, Indonesia. The research addresses critical concerns about the underperformance and misuse of village funds, often linked to weak HR capabilities and limited IT adoption. The primary objective is to examine how HR competence and IT usage affect financial accountability in village fund management. Utilizing a quantitative approach, this study surveyed 91 village officials across 13 villages using a structured questionnaire, applying multiple linear regression analysis for hypothesis testing. Findings reveal that both HR competence and IT utilization significantly and positively influence accountability, suggesting that skilled personnel and effective use of digital systems enhance transparency and financial governance. The results support the Technology Acceptance Model (TAM) and stewardship theory, emphasizing the importance of reliable personnel and technological systems in public financial management. The study concludes that strengthening human resource capacity and advancing IT infrastructure are critical steps in ensuring accountable village fund management, especially in rapidly developing regions such as Pringsewu Regency.

Economic Order Quantity (EOQ) is one of the methods in inventory management used to determine the optimal order quantity to minimize total inventory costs, which include ordering costs and storage costs. This study aims to analyze the application of the EOQ model in managing inventory in a company. By using data on raw material usage, ordering costs, and storage costs, the results show that the application of EOQ can optimize the amount of purchases and order frequency more efficiently. The results of the analysis show that the application of the EOQ model contributes to reducing operational costs and increasing the effectiveness of stock management. Therefore, EOQ can be used as an appropriate inventory management strategy to support the efficiency and productivity of the company. Economic Order Quantity (EOQ) in controlling coffee inventory at the Suteki Medan Coffee Shop to minimize total inventory costs. The EOQ method is used to determine the optimal order quantity with the most efficient cost, as well as considering safety stock, reorder point, and total inventory cost.  

Digital transformation in health education opens up innovative opportunities to improve clean and healthy living behavior skills in the adolescent population. This study aims to analyze the effectiveness of education through digital media in improving clean and healthy living behavior skills in guidance studio students in Malaysia. The research method uses a mixed-method approach with a participatory action research design that integrates cooperative learning as the main strategy. The subjects of the study involved 32 students of Sanggar Bimbingan Kampung Pandan Malaysia consisting of 18 male students and 14 female students with an age range of 12-16 years. The intervention was carried out for 12 weeks using the "PHBS Digital Learning" application platform that integrates interactive multimedia features, quizzes, virtual simulations, and group discussion forums. Data collection was carried out through validated pre-test and post-test instruments with a Cronbach's Alpha reliability of 0.847. The results showed a significant increase in the composite knowledge score of 56.0% with a very large effect size (Cohen's d = 4.22), while practical skills increased by an average of 63.2% across all indicators. The digital platform facilitated 847 discussion posts with high engagement levels, reaching an average usage duration of 47.3 minutes per session. The transformation of student attitudes experienced a substantial increase from an average score of 2.3 to 4.2 on a scale of 1-5, with behavioral sustainability maintained by up to 78.1% of students in the follow-up evaluation. This study proves that digital media has high effectiveness in improving clean and healthy living behavior skills through the integration of cooperative learning and digital technology that creates a comprehensive and sustainable learning ecosystem.

This research aims to analyze the influence of financial literacy, digital payment usage, and income on financial inclusion in DKI Jakarta. This study uses a quantitative approach with a survey method through questionnaires distributed to 157 respondents who are digital payment users aged 15-59 years, have an income, and reside in DKI Jakarta. The analysis results show that financial literacy, digital payment usage, and income each have a positive and significant impact on financial inclusion. The R² value of 0.588 indicates that 58.8% of the variation in financial inclusion can be explained by the variables of financial literacy, digital payment usage, and income. Meanwhile, the remaining 41.2% is explained by other factors not discussed in this study.

This study aims to analyze the influence of User Experience and Word of Mouth on Customer Satisfaction in the Oxygen.id Home service, one of the internet providers in Indonesia. In today’s digital era, the quality of internet service is measured not only by connection speed and stability but also by the user’s experience when interacting with the service. User Experience encompasses aspects such as ease of use, interface design, responsiveness, and emotional comfort during service usage. A well-designed User Experience can enhance positive perceptions of the service and lead to increased Customer Satisfaction. Customer Satisfaction plays a crucial role as a bridge between User Experience and Word of Mouth. Satisfied customers tend to be more willing to recommend the service to others, either directly or through social media. Word of Mouth serves as a trusted form of organic promotion and has a significant impact on attracting potential new customers. Therefore, Word of Mouth is not only an outcome of good service but also a part of an effective growth strategy in a competitive industry. This study employs a quantitative approach by collecting data through surveys of active Oxygen.id Home users. The analysis results indicate a strong relationship between User Experience, Customer Satisfaction, and Word of Mouth, with Customer Satisfaction acting as a significant mediating variable. These findings emphasize the importance for service providers to continuously optimize User Experience in order to increase customer loyalty and expand market reach through the power of Word of Mouth.

This study evaluates the implementation of Behavior Based Safety (BBS) in improving occupational safety compliance at PT Wichindo Pratama, a heavy equipment manufacturing company with high work risks. The topic was chosen due to frequent violations of safety procedures, such as the improper use of Personal Protective Equipment (PPE) and neglect of Standard Operating Procedures (SOP), which increase the risk of accidents. A qualitative method was used through direct observation, in-depth interviews with 12 shift workers, and field assessments of safety facilities. The findings show that although the company has an Occupational Health and Safety (OHS) management system, non-compliance still occurs. Issues include incomplete PPE usage, disorganized work tools, and unsafe rest habits. Observations revealed potential hazards such as physical (noise), chemical (oil exposure), ergonomic (awkward postures), mechanical (machine use without full PPE), biological, and psychological risks (stress from shift work). BBS is seen as a strategy to connect existing OHS policies with safe work behavior by focusing on mindset and daily habits. The implementation of BBS is expected to reduce accidents and support the creation of a safer, more sustainable workplace.

The rapid advancement of digital technology has led to significant changes in how people conduct financial transactions, particularly the shift from cash payments to digital methods that are viewed as more efficient, faster, and safer. This study aims to analyze differences in the frequency of using three types of financial transactions cash, e-wallets, and bank transfers in daily life. A quantitative descriptive-comparative approach was applied, involving 47 respondents selected through purposive sampling. The instruments were tested for validity and reliability before analysis. Data were examined using the Friedman test to assess differences in usage frequency among the three methods. The findings show a significant difference in frequency, with e-wallets being the most used, followed by bank transfers, and then cash. These results suggest that people now prioritize convenience, speed, and accessibility in financial activities. The implications highlight the need for financial institutions and payment providers to enhance digital security systems and improve service accessibility. Small business operators are encouraged to adapt to changing consumer preferences that increasingly favor digital payments. Furthermore, improving digital financial literacy is essential to support broader financial inclusion. This study also provides recommendations for policymakers to expand access to digital financial services, especially for underserved communities.

This study explores how Generation Z maintains the use of the Indonesian language amid the challenges of globalization. In a modern era heavily influenced by foreign cultures and rapid digital development, a shift in language usage patterns among youth is becoming increasingly apparent. Foreign languages, particularly English, are frequently adopted in daily communication, which may threaten the role of the Indonesian language as a marker of national identity. The purpose of this research is to identify the factors that influence Generation Z’s language attitudes and practices, and to examine how they perceive Indonesian as part of their identity. Using a qualitative approach through interviews and observations, the findings reveal that although there is a tendency toward mixed language usage, there remains a level of awareness among Generation Z about the importance of preserving the Indonesian language. However, globalization and the dominance of foreign media content are significant influences shaping their linguistic habits. Therefore, strategic and youth-oriented efforts are needed to ensure that the Indonesian language remains relevant and valued in the future.

The development of information and communication technology has changed the pattern of human interaction, which was initially done face-to-face, to digital. The positive impact of internet usage is to facilitate connection and access to information, but it can also result in negative impacts such as cybercrime. The purpose of this research is to determine the crime of cyberstalking reviewed from Law Number 1 of 2024 concerning the Second Amendment to Law Number 11 of 2008 concerning Information and Electronic Transactions (ITE). This research is normative legal research that is prescriptive and uses a statutory approach, case approach, and conceptual approach. The collection of legal materials uses literature study techniques or document studies using syllogistic analysis techniques and using deductive thinking patterns. From the research, it was found that cyberstalking can be in the form of stalking followed by sexual harassment, privacy interference and continuous threats. In addition, cyberstalking is regulated in Law Number 1 of 2024 concerning Information and Electronic Transactions. However, this law has not been clearly or specifically regulated regarding stalking in the digital realm. Therefore, we need strict regulations regarding cyberstalking crimes.

This article examines the contributions of two major schools of Arabic grammar, the Basran and Kufan schools, to the development of the theory of ibdal (phonetic substitution) in the Arabic language. Using a historical and comparative approach, it traces the origins of the concept of ibdal in classical Arabic linguistic tradition and explores how leading grammarians from each school shaped distinct theoretical frameworks. The Basran school typically approached ibdal with a logical and systematic perspective, emphasizing phonetic patterns and structured rules of sound transformation. In contrast, the Kufan school adopted a more flexible stance, prioritizing the realities of spoken Arabic usage even if not always supported by formal phonetic justification. This study highlights not only the methodological differences between the two schools but also their long-lasting impact on the grammatical structure of Arabic. The discussion underlines the intellectual dynamics within Arabic grammar scholarship and encourages further exploration into how classical ibdal theories can inform modern linguistic analysis in Arabic studies.

The SIPINTER Online innovation in Tegal Harum Village is a form of digital service development aimed at improving public service efficiency and expanding service coverage. However, in its implementation, SIPINTER Online has not yet provided optimal benefits. This is due to the low number of community members in Tegal Harum Village who utilize the SIPINTER Online innovation. This study aims to identify the factors contributing to the low usage of SIPINTER Online in the village. The research employs a qualitative method with a descriptive approach. The analysis uses Rogers’ theory of innovation attributes, which includes relative advantage, compatibility, complexity, trialability, and observability. The findings show that the dissemination of information about SIPINTER Online is still lacking, resulting in limited public awareness. Moreover, hesitation in using technology and the community’s preference for conventional services are contributing factors to the low adoption rate. Therefore, SIPINTER Online has not yet delivered maximum benefits due to its limited reach. The recommendations include strengthening compatibility through sociocultural integration, reducing perceived complexity through education, increasing trialability through guided trials and direct outreach, and establishing feedback and continuous improvement mechanisms.

The objective of this study is to evaluate the impact of load balancing implementation on website service performance to enhance system efficiency and reliability. The research object is a website accessed through seven service endpoints: Login, Homepage, Blog, About, Shop, Contact, and Post Checkout, with a total of 3,500 requests. The testing was conducted under two scenarios: a single server architecture and an architecture utilizing a load balancer (HAProxy) implementing the Round Robin algorithm. The testing method employed Apache JMeter to simulate load and measure various performance parameters, including average response time, throughput, standard deviation, bandwidth usage, average response size, and error rate. The results indicate that the use of a load balancer significantly reduced the average response time from 7,551 ms to 3,278 ms, increased throughput from 12.5 to 27.3 requests per second, and improved response time stability by reducing standard deviation across all endpoints. Bandwidth usage also increased without changes in average response size, with the error rate remaining at 0% in both scenarios. The study concludes that implementing load balancing with HAProxy effectively enhances website service performance in terms of efficiency, capacity, and system stability, and is recommended as a performance improvement solution in resource-constrained environments.

The integration of Artificial Intelligence (AI) in education has introduced a more responsive and personalized learning approach. This study aims to examine the correlation between the intensity of AI usage and students’ learning outcomes. Employing a quantitative approach, the research utilized Pearson Product Moment correlation analysis. A total of 27 students, selected through purposive sampling and known to actively use AI in their learning process, participated in the study. Prior to the correlation analysis, the data underwent validity, reliability, normality, homogeneity, and linearity testing. The results confirmed that the instrument met the criteria for validity and reliability (Cronbach’s Alpha = 0.824), with data distribution being normal and homogeneous, and the relationship between variables being linear. The Pearson correlation coefficient of r = 0.583 with a significance value of p = 0.001 indicates a statistically significant and moderately strong positive relationship. These findings suggest that AI plays a meaningful role in enhancing students’ learning effectiveness. Therefore, it is essential to provide guidance and development efforts to ensure AI is utilized ethically and educationally to optimize its impact in academic settings.

This study uses a qualitative method to analyze content trend strategies in interactive digital marketing that contribute to building consumer loyalty. In today’s highly competitive digital era, companies are required to create strong engagement with consumers through digital platforms such as social media, websites, and applications. Content trends like storytelling, user-generated content, live streaming, and influencer usage have proven to attract audiences and encourage ongoing interaction. This research explores how these trends are applied by various brands and how consumers respond to these approaches over the long term. The findings show that message consistency, emotional value in content, and interactivity are key factors in forming emotional bonds that impact loyalty. Furthermore, two-way engagement between consumers and brands through comments, likes, and sharing features strengthens this relationship. By understanding consumer digital preferences and behaviors, content strategies can be dynamically adapted to maintain loyalty while expanding the relevant market reach.

The controversy surrounding the use of electronic cigarettes (e-cigarettes) or vapes has become a new trend and is increasingly being used among teenagers. The cases of e-cigarette use are increasing year by year, while there are no clear regulations in Indonesia governing the use of e-cigarettes among teenagers. The aim of this outreach is to increase knowledge about the dangers of electronic cigarettes, thereby reducing their usage among teenagers. The educational method used was health education with a question-and-answer discussion. The respondents who participated in the educational activity were 62 people. Based on the results of the analysis test, there is a significant relationship between the knowledge of adolescents before and after the education.

The development of the digital ecosystem has disrupted the transportation sector. Traditional transportation businesses have shifted to online transportation. This study aims to analyze Blue Bird's strategy in facing the ride-hailing disruption in Indonesia. The research was conducted using a descriptive qualitative approach. The data was sourced from digital searches and observations. The results show that the digital transformation implemented by PT Blue Bird Tbk has improved operational efficiency and competitiveness in the highly competitive transportation market. The My Blue Bird application, with real-time tracking and cashless payment features, has streamlined the booking process and strengthened customer loyalty. The data indicates an increase in app usage and a reduction in operational costs, supporting the effectiveness of the company's digital strategy. Strategic collaboration with ride-hailing platforms has also significantly contributed to market expansion and increased fleet occupancy. The success of this strategy is reflected in the rise in booking volume and overall customer satisfaction. As a further step that has not been fully implemented, it is recommended that Blue Bird explore the application of AI-based predictive models to optimize fleet scheduling and route dynamics. The use of this technology can provide more accurate demand forecasts and support strategic decision-making in resource allocation. Additionally, the development of a customer feedback system integrated with digital analytics will allow the company to respond to consumer trends and preferences more effectively. These measures, supported by enhanced digital infrastructure and cross-sector collaboration, are expected to further boost Blue Bird's efficiency and growth in the digital disruption era.

Indonesian language has an important role in education, especially in shaping students’ literacy skills through text-based learning. One type of text taught in the Merdeka Curriculum is anecdote text. This study aims to identify and describe the forms of syntactic errors in anecdote texts in the book Cerdas Cergas Berbahasa dan Bersastra Indonesia for SMA / SMK class X. The method used is descriptive qualitative with error analysis approach according to Ellis’ model. The data were collected through listening and note-taking techniques, and analyzed through the stages of identification, classification, and evaluation of errors. The results of the analysis show the existence of various errors, including the use of non-standard words, incorrect word writing, inappropriate diction, excessive word usage, conjunction errors, and punctuation errors. The findings emphasize the importance of improving the quality of language in textbooks, as errors in books can affect students' language skills. Theoretically, this study expands the study of syntactic errors in the narrative text genre. Practically, the results of this study can be a reference for teachers, book writers, and curriculum developers in improving and enhancing the quality of Indonesian teaching materials.

The rapid growth of social media among university students raises concerns regarding its impact on health, particularly sleep patterns. This research investigates the link involving social media usage intensity and students’ sleep patterns. A descriptive quantitative approach was employed through a survey method involving 30 active undergraduate students from various universities in Indonesia, using a survey based on Likert items. The analysis applied Pearson’s correlation to assess the intensity and orientation of the link between variables. The results revealed a strong and affirmative link between social media engagement and sleep pattern disturbances, indicated by a correlation score of 0.655. This reflects that greater intensity in using social media is associated with increased likelihood of disrupted sleep patterns, including irregular sleep schedules, reduced sleep duration, and decreased sleep quality. These findings emphasize the importance of better digital time management and educational interventions regarding healthy sleep habits, both for students and higher education institutions.  

The growth of digital technology and social media platforms has promoted intercultural communication, especially in second language acquisition by non-native speakers. This study examines phonological deviations in the Indonesian pronunciation of SunnyDahye, a South Korean influencer who frequently uses the language in her TikTok content. Employing a descriptive qualitative approach, data were collected from five purposively selected videos based on the clarity of audio and frequency of Indonesian usage. The analysis focused on segmental (consonants and vowels) and suprasegmental (intonation and stress) features using the International Phonetic Alphabet (IPA). Findings reveal notable instances of phonological interference, including the substitution of the alveolar trill /r/ with /l/, mispronunciations of the schwa vowel /ə/ replaced with /e/ or /a/, and flat intonation patterns influenced by Korean prosody. These deviations are rooted in the phonological system of the Korean language, which lacks certain Indonesian phonemes and prosodic features. The results emphasize the influence of first language phonology on second language articulation and underscore the importance of incorporating contrastive phonetic analysis in Bahasa Indonesia instruction for foreign learners. The study contributes to broader discussions in applied linguistics and second language pedagogy, particularly for the Indonesian for Foreign Speakers (BIPA) program.