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Rani Kasih Setianingsih; Cicilia Dyah S I; Susantiningrum Susantiningrum

Presidensial : Jurnal Hukum, Administrasi Negara, dan Kebijakan Publik 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The aims of this research are To find out the leadership style of women in the Surakarta City Health Office,To find out the role of women leaders based on leadership style in public office, To find out the challenges of women leaders in public office. This research uses a qualitative research method with a case study approach. The source of this research is the actions and habits of the Head of the Surakarta City Health Service, which were obtained through observations of the work environment of the Surakarta Health Service, in-depth interviews with various related sources, and documentation from biographies and social media. The validity test used to test the validity of this research uses triangulation of methods and data sources. The results of this research are as follows. First, the Head of the Surakarta Health Service has various elements of leadership style, including feminine, masculine, transformational, and transactional leadership styles. This can be seen from his actions and policies in leading the agency. These results explain that there is no relationship between gender and the choice of leadership style. Second, the Head of the Surakarta Health Service has a big role in motivation and is also a good role model for the agency, so the Surakarta Health Service becomes the best agency in the Surakarta City government. Third, as a woman, the Head of the Surakarta City Health Service does not experience problems or obstacles caused by gender differences. These results show no differences in the challenges faced by men or women.

Mochamad Miftakhul Afif; Ruhaniyatun Ni’mah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

 Ki Ageng tarub or commonly known as Jaka Tarub is a character in his story who is married to an angel. The story tells about Jaka Tarub with the Seven Angels who were soaking in a lake, so the story is legendary to this day. In this study, the author researches Sendang Telaga Bidadari which is located in Sreman Hamlet, Pojok Village, Tawangharjo District, Grobogan Regency. The Sendang is a tourist attraction that has stopped since two years ago. The sendang is also the source of the history of the story of Ki Ageng Tarub or Jaka Tarub, which is called only oral literature, namely mere folklore. The sendang is also the property of the Surakarta Hadiningrat palace which is a descendant of Ki Ageng Tarub. Because Ki Ageng Tarub is the ancestor of the kings in Java. From here, the author tries to uncover the history of the authenticity of the story of Ki Ageng Tarub, because there are several relics of Ki Ageng Tarub which are now in the Surakarta Hadiningrat Palace Museum

Mochamad Miftakhul Afif; Ruhaniyatun Ni’mah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

 Ki Ageng tarub or commonly known as Jaka Tarub is a character in his story who is married to an angel. The story tells about Jaka Tarub with the Seven Angels who were soaking in a lake, so the story is legendary to this day. In this study, the author researches Sendang Telaga Bidadari which is located in Sreman Hamlet, Pojok Village, Tawangharjo District, Grobogan Regency. The Sendang is a tourist attraction that has stopped since two years ago. The sendang is also the source of the history of the story of Ki Ageng Tarub or Jaka Tarub, which is called only oral literature, namely mere folklore. The sendang is also the property of the Surakarta Hadiningrat palace which is a descendant of Ki Ageng Tarub. Because Ki Ageng Tarub is the ancestor of the kings in Java. From here, the author tries to uncover the history of the authenticity of the story of Ki Ageng Tarub, because there are several relics of Ki Ageng Tarub which are now in the Surakarta Hadiningrat Palace Museum

Liss Dyah Dewi Arini; Linda Widyaningrum; Darah Ifalahma; Yeni Nurmalitasari; Azahra Salma Salsabila Putri

International Journal of Health and Social Behavior 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Hypertension is a condition that is often encountered. Hypertension is a condition when blood pressure rises. Risk factors that can cause hypertension are age, race, gender, lifestyle, sodium consumption, smoking, alcohol consumption, stress level, and education. The urgency of this research is that the number of hypertension patients at the Purwodiningratan Surakarta Health Center experiences a spike every year. Based on a preliminary study at the Community Health Center, data was obtained that the number of hypertension patients in the last five year period experienced a spike, then fell, then spiked again. The objective problem of this research is the increase in hypertension patients, so it is necessary to research the relationship between knowledge, attitudes and family support and efforts to control hypertension. The importance of this research is a manifestation of efforts to control hypertension which continues to experience a surge using interview methods and distributing leaflets with the aim of a community approach. The aim of the research is to analyze the magnitude of the impact of the hypertension control program using the swallow method (interviews and leaflets). The research approach used cross sectional. The sample was 77 hypertensive patients at the Community Health Center. The sampling technique used the accidental sampling method based on inclusion and exclusion criteria. The statistical test uses a linear regression test at a significance level of 0.05.   

Ahmad Fauzi; Budi Al Amin; Doddy Satrya Perbawa; Galih Setiawan Nurohim

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Integrated Service Posts (Posyandu) are important facilities for monitoring children's nutritional growth and development, but there are still many posyandu that use manual methods for recording data. This results in obstacles such as inaccurate data, delays in decision making, and difficulty in accessing information. To overcome this problem, the E-Posyandu information system was implemented at the Posyandu, Mojosongo Village, Surakarta. E-Posyandu is a digital platform designed to facilitate automatic and structured recording, storage and processing of children's nutritional data. This research aims to examine the effectiveness of implementing the E-Posyandu system in improving monitoring of children's growth and nutritional status in Mojosongo Village. By using this technology, the monitoring process becomes more efficient, data is easier to access, and the potential for recording errors can be minimized. Apart from that, this system also offers reminders and notification features to parents regarding the posyandu schedule and necessary health measures.The results of the implementation show an increase in the accuracy and speed of collecting child nutrition data, as well as increased parent participation in monitoring their child's health. It is hoped that E-Posyandu can become an innovative model to be applied in other posyandu in Indonesia.

Sofyan Mahendra Firdaus; Eska Dwi Prajayanti

Jurnal Mahasiswa Ilmu Kesehatan 2024 STIKes Ibnu Sina Ajibarang

Background: The prevalence in the world according to WHO data (2020) is approximately 972 million people or 26.4% of the population with hypertension. The prevalence rate in Surakarta City, Jebres sub-district is 92,614 people, Mojosongo village is the first with a prevalence of hypertension incidence of 12,447 patients. The development of complementary medicine has a very rapid percentage increase. Globally, complementary therapy to reduce blood pressure has been widely practiced, for example, such as finger clasp therapy and deep breathing. Objective: Knowing the difference in blood pressure before and after the application of finger grip relaxation and deep breathing to lower blood pressure. Methods: Handling hypertension with finger grasping therapy is carried out on hypertensive patients with a research method carried out by means of before being given treatment / treatment, the variables are observed first (pretest) after which measurements are taken again after being given treatment (post test). Results: Handling hypertension with finger clasp therapy and deep breathing which is given once a day. This therapy is given for 1 day, the therapy is carried out for 30 minutes in one meeting. This therapy can reduce the patient's blood pressure. Conclusion: Finger grasping therapy and deep breathing can reduce high blood pressure in patients with hypertension.

Rizki Ardhiya Permata; Sitti Rahma Soleman

Jurnal Ilmu Kesehatan dan Gizi 2024 Pusat Riset dan Inovasi Nasional

Background: Final year students must complete a final assignment or thesis, on a topic in a particular field. Students experience a lot of stress and anxiety during the process of compiling their final assignment. The prevalence of anxiety disorders in adolescents in Central Java was recorded at 7.71%, up 4.7% from 2013 to 2018. To overcome anxiety can be done with pharmacology or non-pharmacology. Five-finger hypnosis is one type of relaxation therapy that can reduce anxiety and tension. Objective: To determine the effect of 5-finger hypnosis on reducing anxiety at Universitas 'Aisyiyah Surakarta. Method: Using a pre-test-post-test design. Samples of two students who are working on their final assignment and experiencing moderate to severe anxiety levels. The HARS questionnaire was used to measure anxiety levels. Results: The level of anxiety before and after being given Five Finger Hypnosis was that Ms. R's anxiety changed from moderate to mild and Ms. M's anxiety changed from severe to moderate. Conclusion: There is an influence on the anxiety experienced by students who are completing their final assignments before and after being given Five (5) Finger Hypnosis at 'Aisyiyah University, Surakarta.

Yunita Primasanti; Erna Indriastiningsih; Darsini Darsini

International Journal of Educational Research 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

BRT Trans Jateng is a government mode of transportation that cannot be separated from the principle of good and quality public services for customers with disabilities. The aim of this research is to measure the effectiveness of Trans Jateng BRT services for customers with disabilities, especially in the city of Surakarta. The design of this research is to use the Fuzzy SERVQUAL method to measure the level of satisfaction of disabled customers with BRT Trans Jateng services. The sampling technique used was purposive sampling using 30 samples of disabled customers in the city of Surakarta. Here it can be seen that all of the five dimensions measured require improvement. Improvements are carried out based on the priority of the largest gap value. From the results of data processing, the first rank is the tangible dimension with a gap value of -2.0167, then the second rank is the empathy dimension with a gap value of -1.9583, the third rank is the responsiveness dimension with a gap value of -1.95, in the fourth rank is the assurance dimension with a gap value of -1.92, and the fifth rank of the reliability dimension with a gap value of -1.89

Bagus Novanda Dwi Prasetyo; Irma Mustika Sari

Jurnal Ilmu Kesehatan dan Gizi 2024 Pusat Riset dan Inovasi Nasional

Diabetes Mellitus is a metabolic disease that has hyperglycemia caused by abnormalities in insulin secretion, insulin performance, or both. DM will cause several complications, one of which is sensory neuropathy or damage to sensory nerve fibers which causes DM patients to experience decreased foot sensitivity. The number of DM sufferers at the Sangkrah Health Center in 2022 was 2,404 cases. To describe the results of the implementation before and after the application of diabetic foot exercises on foot sensitivity in patients with diabetes mellitus. This study used a descriptive design by observing foot sensitivity in 2 respondents, carried out in the morning for 1 week with 2 meetings each meeting 15 minutes. The instruments used were observation sheets, monofilament test tools, and newspapers. There was an increase in foot sensitivity scores after diabetic foot exercises were carried out for 2 days in 1 week each meeting 15 minutes to both respondents. The application of diabetic foot exercises can be useful for increasing foot sensitivity in both respondents with diabetes mellitus.

Muhammad Andira Ibnu Shina; Tatiana Siska Wardani; Kusumaningtyas Siwi Artini

Jurnal Riset Ilmu Farmasi dan Kesehatan 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Shina, mai., 2024, test of antibacterial activity of extract, water fraction, ethyl acetate fraction, and n-hexane fraction of chinese petai leaf (leuncaena leucocephala) against staphylococcus aureus atcc 25923, thesis, faculty of health sciences, duta bangsa university, surakarta one of the traditional medicines that currently has the potential to be developed is the chinese petai plant (leucaena leucocephala). Chinese petai leaves are used by the people of indonesia as a remedy for new and swollen wounds. Staphylococcus aureus is a gram-positive coccus bacterium that is the main pathogen in humans. Almost everyone has experienced a wide variety of staphylococcus aureus infections during their lifetime, from severe food poisoning to minor skin infections. The methods used in this study are diffusion and dilution. The purpose of this study was to determine the antibacterial activity of water extracts and fractions, ethyl acetate fractions, and n-hexane fractions of chinese petai leaves (leuncaena leucocephala), to find the most active extracts and fractions based on their inhibitory zones, and to determine the khm and kbm of the most active extracts against staphylococcus aureus atcc 25923. Based on research conducted on ethanol extract, water fraction, ethyl acetate fraction, and n-hexane fraction of chinese petai leaves have antibacterial activity against staphylococcus aureus atcc 25923. The most active extract in inhibiting staphylococcus aures atcc 25923 judging from its inhibition zone value is ethanol extract. Ethanol extract of chinese petai leaves has the same khm and kbm values, namely at a concentration of 25%.      

Valentino Azendia Oktama Wijaya

Referendum : Jurnal Hukum Perdata dan Pidana 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

The purpose of this article is to identify the factors that influence public compliance with traffic regulations and to find solutions for improving compliance. The data collection techniques used in this research include conducting surveys and field interviews, as well as gathering findings from various sources such as books, journals, and existing studies. As a country governed by the rule of law, Indonesia requires its citizens to abide by the laws in force, which is a fundamental principle in the context of law enforcement. The principle of the rule of law forms the foundation of Indonesia’s legal system, applying to all citizens and institutions, including the government. Compliance with the law is essential for maintaining order and harmony in society. Legal awareness is necessary for the comprehensive enforcement of regulations. Both the public and the government are responsible for understanding and complying with applicable laws, as well as fostering legal awareness in the community and future generations. The research findings reveal that the level of public compliance with traffic regulations in Surakarta is indeed influenced by several social factors such as education, honesty, and law enforcement. Based on these factors, solutions for improving public compliance with traffic regulations include strengthening law enforcement and enhancing the quality of education.

Irfan Rizqi Pangestu; Retno Susanti

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

Consumer purchasing decisions are a process in consumer behavior where consumers have taken action to make a purchase after searching and understanding information. The increase in sales occurred at Mixue Ice Cream & Tea Nusukan, where this increase was one of the impacts of consumer decisions. This research purpose to analyze factors that influence purchasing decisions, including price, promotion and service quality at Mixue Ice Cream & Tea Nusukan. The population in this research are consumers who make purchases at Ice Cream & Tea Nusukan. The samples obtained were 100 people using Leedy technique calculations. The sampling technique used was accidental sampling with data collection techniques using questionnaires. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, descriptive analysis, multiple linear regression analysis, t test, F test and coefficient of determination test. The results of the analysis stated that all questionnaire items as research instruments were valid and reliabel, as well as the classical assumption tests, including the multicollinearity test, autocorrelation test, heteroscedasticity test and normality test, all variabels were declared to have passed the classical assumption test. Multiple linear regression analysis obtained that all regression coefficients were positive with the equation Y= 3.809 + 0.134X1 + 0.365X2 + 0.230X3 + e which means that variabels X1 (price), X2 (promotion) and X3 (service quality) on Mixue Ice Cream & Tea Nusukan. Hypothesis testing shows that price has a significant effect on purchasing decisions at Mixue Ice Cream & Tea Nusukan. Promotions have a significant influence on purchasing decisions for Mixue Ice Cream & Tea Nusukan. Service quality has a significant influence on purchasing decisions at Mixue Ice Cream & Tea Nusukan. The F test states that the research model for the influence of the independent variabel on the dependent variabel is correct. The coefficient of determination test shows that price, promotion and service quality are able to explain purchasing decisions by 42.6%.

Annisa Riyu Mezaluna; Edi Wibowo

Jurnal Manajemen Riset Inovasi 2024 Pusat Riset dan Inovasi Nasional

The development of culinary MSMEs in Banjarsari District, Surakarta City has developed rapidly, but the increase in the number of culinary MSMEs in Banjarsari District, Surakarta City is not necessarily followed by an increase in the financial performance of these MSMEs  This study aims to find out and analyze the influence of financial literacy, financial technology, entrepreneurial orientation, and innovation towards the financial performance of culinary MSMEs in Banjarsari District, Surakarta City. Data collection in this study uses a questionnaire distributed to respondents. The sample in this study amounted to 95 culinary MSMEs in Banjarsari District, Surakarta City with the type of sampling, namely purposive sampling with the consideration that the MSMEs have been running for at least 2 (two) years. The analysis methods used in this study are descriptive analysis, multiple linear regression analysis, t-test, F test (model accuracy test), and determination coefficient test (R2).  The results showed that the determination coefficient (adjusted R Square) is 0.548. Means This means that the amount of contribution of the influence of the independent variable X1 (financial literacy), X2 (financial technology), X3 (entrepreneurial orientation) and X4 (product innovation) towards Y (performance finance) by 54.8%. The rest (100% - 54.8%) = 45.2% is influenced by other variables outside the model such as the work environment, company size, market competitiveness, operational costs, working capital, etc.

Ridwan Fajar Prasetyo; Eska Dwi Prajayanti

Jurnal Ilmu Kesehatan 2024 Lembaga Pengembangan Kinerja Dosen

Background: The prevalence of elderly hypertension in the world according to World Health Orgaization data there are approximately 972 million people or 26.4, which is likely to continue to increase in 2025 to as much as 29.2%.  The prevalence rate in Surakarta City, Jebres sub-district is 23,398 people, Mojosongo village is the first with a prevalence of hypertension incidence of 12,296 patients. The development of complementary medicine has a very rapid percentage increase. Globally, complementary therapy to reduce blood pressure has been widely practised, for example Swedish massage. Objective: Describe the results of the implementation of Swedish massage therapy in elderly patients with hypertension in the Mojosongo urban area of Surakarta City. Method: This study used a descriptive research design with a case study approach by observing blood pressure in 2 elderly respondents, carried out 1x a day for 3 meetings in 1 week with a time of 20-30 minutes in 1 session. The instruments used are observation sheets, Blood Pressure Monitors, and SOP sheets. Results: There is a decrease in blood pressure after giving swedish massage therapy to Mr T. T and Mr. S from grade 1 hypertension to prehypertension. Conclusion: The application of swedish massage therapy can reduce blood pressure in the elderly with hypertension in both respondents.  

Afnani Salma Bayyinah; Hermawati Hermawati

Jurnal Kesehatan dan Kedokteran 2024 Lembaga Pengembangan Kinerja Dosen

Background: Menstrual pain in the world is very high, 50% of women worldwide, Bulgaria 8.8%, Finland 94% while Indonesia 64.25%. Menstrual pain causes short and long term adverse effects including interference with daily activities and even an increase in absenteeism at the campus, long-term effects cause tissue growth outside the uterus. Menstrual pain can be treated with pharmacological and non-pharmacological therapies. One of the non-pharmacological therapies is inhaling lemon aromatherapy. Limeone contains lots of vitamin C which will control prostaglandins and reduce pain. Objective: To describe the results before and after the application of lemon aromatherapy on reducing menstrual pain. Methods: Case study with descriptive design on 2 respondents who were given lemon aromatherapy for 15 minutes twice a day for 2 days, and measured using Numeric Rating Scale. Results: After lemon aromatherapy was performed on both respondents with menstrual pain, it showed a decrease in the pain scale from moderate pain to mild pain. Conclusion: The application of lemon aromatherapy can reduce menstrual pain in female students from moderate to mild

Putri Syafira Salsabilla; Siti Fatmawati

Jurnal Ilmu Kesehatan 2024 Lembaga Pengembangan Kinerja Dosen

Children with special needs with tunagrahita are children who have physical, mental and behavioural limitations, this causes difficulties in performing personal hygiene in everyday life. In Surakarta City, the prevalence of tunagrahita in 2023 shows that there are 1,118 children with special needs.  Objective: To determine the description of personal hygiene in children with special needs with tunagrahita. Methods: This type of research uses descriptive quantitative. The sampling technique used total sampling with a sample size of 153 respondents. Results: This study shows that based on personal hygiene the majority of respondents have less ability as many as (42.5%) 65 respondents. Conclusion: The description of personal hygiene skills in children with special needs with tunagrahita in the category of less.

Atifah Sovianasari; Tri Susilowati

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Background: Hypertension or what can be called high blood pressure that occurs when blood vessel pressure is too high, said to be high if the blood pressure is 140/90 mmHg or more. According to the World Health Organization (WHO), the prevalence year is 1.28 billion people who experience hypertension aged 30-79 years. The prevalence of hypertension in Pucangsawit Health Center in 2022 was 4.492 hypertensive patients in Surakarta City, One of the non-pharmacological therapies that can be given to hypertensive patients is anti-stroke gymnastics. Objective: Describe the results of blood pressure comparison and after the application of Anti- Stroke Gymnastics in patients with hypertension. Method: This study uses a descriptive research design with a case study approach by observing blood pressure in 2 respondents with hypertension, conducted 2 weeks for 6x within 30 minutes. The instruments used are observation sheets, Blood Pressure Monitors, and anti-stroke gymnastics SOP videos. Results: There is a decrease in blood pressure after giving Anti-Stroke Gymnastics to Mrs. E from 148/81 mmHg to 130/78 mmHg and to Mrs. S from 157/111 mmHg to 143/101 mmHg. Conclusion: The application of anti-stroke gymnastics can potentially reduce blood pressure in hypertensive patients in both respondents.    

Cantika Nur Cahyani; Dewi Kartika Sari

Jurnal ilmu Kesehatan Umum 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

Background : In old age, there is a decline in the body's immune function, including a decline in heart function, one of the diseases of which is hypertension. Hypertension is high blood pressure with systolic blood pressure results >140 mmHg or diastolic blood pressure ≥ 90 mmHg.. The prevalence of hypertension cases according to the Surakarta City Health Service showed an increase in the incidence of hypertension in 2023 reaching 67,355 cases. One of the non-pharmacological therapies that can be used is deep breathing relaxation techniques. Objective: This study describes a comparison of blood pressure development before and after the application of deep breathing relaxation techniques. Method: This study used a case study of 2 respondents conducted on May 11-13, 2024 for 2 times in a row with a therapy duration of 10 minutes. Results: The application of Deep Breathing Relaxation Therapy to both respondents obtained comparative results of development before and after therapy in Mrs. S systolic 24 MmHg and diastolic 17 MmHg while Mrs. T showed a decrease with systolic 25 MmHg and diastolic 13 MmHg. Conclusion: The results of the study can be concluded that there is an effect of deep breathing relaxation techniques on reducing systolic and diastolic blood pressure in both respondents.

Khollilu Rohman; Sumaryanto Sumaryanto; Retno Susanti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of the significance of word of mouth and product quality on customer satisfaction with price as a moderating variable on Omah Wedangan customers in Mojosongo Surakarta. Quantitative research type. The data sources used are primary data and secondary data. The sampling technique in this study used purposive sampling technique, which is a sampling determination technique with certain considerations. The number of samples used in this study was 100 respondents. The instrument testing technique used validity and reliability tests, classical assumption tests consisting of multicollinearity tests, autocorrelation tests, heteroscedasticity tests and normality tests. The data analysis technique used in this study was descriptive analysis, multiple linear regression analysis with moderating variables, t-test, F-test, and R2 test and moderation test. The results of this study indicate that the t-test obtained a ρ-value (significance) = 0.003 <0.05, meaning that word of mouth has a significant effect on Y (customer satisfaction). The ρ-value (significance) = 0.000 <0.05 means that product quality has a significant effect on Y (customer satisfaction. The ρ-value (significance) = 0.000 <0.05 means that price has a significant effect on Y (customer satisfaction). The F test shows an F count value of 207.158 with a significance value (p.value) of 0.000 <0.05, meaning that the model is right in predicting the effect of X1 (word of mouth), X2 (product quality) and Z (price) on Y (customer satisfaction). The results of the determination coefficient test (adjusted R Square) are 0.862, meaning that the amount of contribution of the influence of the independent variables X1 (word of mouth), X2 (product quality) and Z (price) is 86.2%. The rest (100% - 86.2%) = 13.8% is explained by other variables outside the model, such as location, service, comfort and cleanliness. Test results moderation 1 (b) is negative, meaning that price weakens the influence of word of mouth on customer satisfaction. The significance value (p-value) of the interaction X1Z (moderation 1) = 0.071 > 0.05 is obtained, meaning that price does not moderate the influence of word of mouth on customer satisfaction. Moderation 2 (b) is negative, meaning that price weakens the influence of product quality on customer satisfaction. The significance value (p-value) of the interaction X2Z (moderation 2) = 0.003 < 0.05 is obtained, accepted, meaning that price moderates the influence of product quality on customer satisfaction at Omah Wedangan in Mojosong Surakarta.

Theopilus Dwi Prakoso; Sumaryanto Sumaryanto

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to analyze the significance of the influence of taste, price and promotion on purchasing decisions at Burjo Bro, Surakarta city. The types of data used are quantitative data and qualitative data. The data source in this research is primary data using a questionnaire distributed to respondents. The population in this research are all Burjo Bro consumers in Surakarta. The sampling method is purposive sampling or sampling with certain characteristics with a sample size of 100 people. The data analysis methods used are descriptive analysis, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results of this research using multiple linear regression analysis show that taste, price and promotion have a significant influence on purchasing decisions at Burjo Bro. The results of the F test calculation have an F count of 77.921 with a p-value of 0.000 < 0.05, so Ho is rejected and Ha is accepted, meaning the model is correct. The coefficient of determination (R2) for this model is 0.700, meaning that the contribution of the independent influence (taste), X2 (price) and X3 (promotion) to Y (purchasing decision) is 42.2%.