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The use of brand ambassadors and digital marketing campaigns has become a popular strategy for companies to reach consumers and influence their purchase decisions through social media content, ultimately increasing sales and company profits. This study aims to determine the effect of Brand Ambassador and Digital Marketing on Purchase Decision of Nabati wafer products in Jakarta. The research sample consisted of 96 respondents. A descriptive quantitative method was employed in this study, with the sample selected using simple random sampling. Data analysis techniques included instrument testing, classical assumption testing, multiple linear regression, determination testing, and hypothesis testing. The results showed that Brand Ambassador partially influences Purchase Decision, and Digital Marketing also partially influences Purchase Decision. Additionally, Brand Ambassador and Digital Marketing simultaneously influence Purchase Decision.

The development of information and communication technology has encouraged changes in consumer behavior, especially in online shopping activities through social commerce platforms such as TikTok shop live streaming. So an effective marketing strategy is needed, such as maximizing product visualization and attractive promotional offers to attract consumer attention and increase competitiveness in the digital market. This research aims to analyze the influence of online visual merchandising and flash sales on the impulse buying of TikTok shop live streaming users on the 3Second brand. Design/methodology/approach: The research uses quantitative methods with associative research type with a sample size of 100 respondents selected using a simple random sampling method from the population of followers of the TikTok account @its3second. Instrument quality testing includes validity testing and reliability testing. Data analysis uses descriptive analysis. Meanwhile, for hypothesis testing, multiple linear regression analysis is used. Results: The research results show that the online visual merchandising and flash sale variables have a positive and significant influence on the impulse buying of TikTok shop live streaming users on the 3Second brand with an R-Square value of 0.515. Research limitations/Implications: Research limitations lie in the method of collecting data through online questionnaires which has the potential to be biased and the implications of the research are encouraging increased product displays and flash sale strategies in live streaming marketing to increase interaction and purchases.  

The purpose of this study was to determine the effect of leadership on the performance of regional office employees in the Ministry of Riau province. The population used in this study was 181 people. The sampling method uses the slovin formula in analyzing data obtained from research objects using quantitative analysis and the number of respondents is 65 people. The results of data processing through SPSS data analysis using the simple linear regression method with the results Y = 18.184 + 0.867x, from the t test there is a t count of 6.374 it can be seen that the value of t count > t table (6.374 > 1.99834) means that leadership has a significant effect on performance employees at the Regional Office of the Ministry of Religion of Riau Province. it can be seen that the R square value is 0.392, this means that the leadership variable (X) contributes or contributes to the dependent variable where the leadership is 0.392 or 39.2% while the remaining 60.8% is influenced by other variables not examined in this study. this research.

This research aims to: find out how much teamwork influences employee performance; to find out how much workload affects employee performance; to find out how much influence teamwork and workload have on employee performance. This research is quantitative research and was conducted at the Banten Province Department of Industry and Trade with a total of 60 respondents using purposive sampling. This research data was taken using questionnaires, observations, interviews. The analysis technique used in testing the hypothesis is a simple and multiple linear regression analysis technique with the help of SPSS 21. From the results of this test it can be concluded that the teamwork variable (X1) has a significant positive effect on employee performance (Y); the workload variable (X2) has a positive but not significant effect on employee performance (Y); the teamwork variable (X1) workload (X2) has a significant positive effect on employee performance (Y).

This research is motivated by musicscape that affects consumer satisfaction at Parewa Coffee Bandar Purus Padang. This study aims to analyze musicscape on consumer satisfaction visiting Parewa Coffee Bandar Purus Padang. This type of research uses quantitative research with a causal associative approach method. The population in this study were consumers visiting Parewa Coffee Bandar Purus Padang with a sample of 117 consumers. The data collection technique used a google form questionnaire distributed via bar code scans that had been tested for validity and reliability. The data analysis used was the normality test, homogeneity test, and linearity test. Hypothesis testing used a simple linear test using SPSS.  The results of this study found that musicscape was classified as good with a tcr result of 67.33%. For the consumer satisfaction variable, it was classified as good with a tcr result of 67.57%. Based on the results of the simple regression analysis test, the F count was 165.399 with a sig of 0.000, a regression coefficient of 0.365 with a sig value. 0.000. The R Square value is 0.590, meaning that the musicscape variable has a 59% effect on consumer satisfaction and 41% is influenced by other variables not examined in this study. This study provides insights to Parewa Coffee’s managementon the importance of musicscape optimazition to enhance consumer satisfaction. Additionally , the findings are expected to serve as a refrence for similar future studies and contribute to development of the coffee shop industry by maximizing the roleof music elements

In this study, one of the problems is the lack of understanding of employees in carrying out their duties, this is due to the lack of training and competency development, periodic evaluations, and lack of supervision from leaders, resulting in ineffectiveness in public services provided to the community. This study aims to determine the effect of work Professionalism On The Quality Of Public Services In Gunungsindur District Office. This study uses the theory of factors that support work professionalism (Kurniawan:2005), namely Apparatus Ability, Experience, Loyalty, Performance, Punctuality. And the theory of public service quality categories (Parasuraman:2011) namely Tangible, Reliability, Responsiveness, Assurance, Empathy. The method used in this study is a quantitative method with an associative research type. Data collection techniques in this study with observation, documentation, and questionnaires. This study uses a sampling technique using purposive sampling with a total of 99 respondents. The data analysis techniques used are validity test, reliability test, normality test, simple linear regression analysis, determination coefficient, correlation coefficient, hypothesis test (t test). The results of this study explain that there is an Influence of Work Professionalism on the Quality of Public Services in Gunungsindur District Office, this is obtained from the results of the hypothesis test which has a t count value of 9,161 which is greater than the t table value of 1.660 and has a significant level of 0.000 less than 0.05.

This research aims to analyze the influence of the problem based learning model with a differentiation approach to the topic of harmony in the ecosystem of grade 5 elementary school students. The population in this study was class V students at Wadungasri Elementary School, Waru District, Sidoarjo Regency, totaling 77 students and a sample of 29 students was taken. Data collection techniques using questionnaires. Data processing techniques with validity testing using expert judgment techniques. Reliability test uses Alpha Cronbach. The swimmer analysis test is the normality test and linearity test. The data analysis technique used is a simple regression test. Research results: the guided inquiry learning model had an effect on students' critical thinking skills by 3.7%. The research results show that the problem based learning model with a differentiation approach to the topic Harmony in ecosystems is significantly effective in increasing students' understanding of ecosystems.

The aim of this research is to determine the effect of using a guided inquiry learning approach on the development of critical thinking skills in sixth grade elementary school in Mathematics. This research uses a quantitative approach with the ex post facto method, namely the researcher does not control the variables, only takes data regarding the influence of the independent variable on the dependent variable. This research uses a quantitative approach and the analysis in this research uses descriptive and regression analysis. This research was motivated by teachers' difficulties in providing a good understanding of grade 6 elementary school mathematics learning material on the application of ratios in everyday life, namely scales. teachers' limited knowledge regarding the application of inquiry-based learning methods, as well as students' low critical thinking abilities in mathematics learning and their overall low academic achievement. The population in this study were 77 grade VI students at Wadungasri Elementary School, Waru District, Sidoarjo Regency, and a sample of 25 students was taken. Data collection techniques using questionnaires. Data processing techniques with validity testing using expert judgment techniques. Reliability test uses Alpha Cronbach. Analysis prerequisite tests are normality test and linearity test. The data analysis technique used is a simple regression test. Research results: the guided inquiry learning model has an effect on students' critical thinking skills by 1.673%.

This study aims to analyze the effect of the Debt to Equity Ratio (DER) on the Net Profit Margin (NPM) of PT Astra International Tbk, listed on the Indonesia Stock Exchange (IDX) during the 2021–2023 period. This research employs a descriptive quantitative approach using secondary data obtained from the company's annual financial reports. Data analysis techniques include descriptive analysis, Pearson correlation test, and simple linear regression. The results show a negative relationship between DER and NPM, with a correlation coefficient of -0.726, indicating that an increase in DER tends to be followed by a decrease in NPM. However, this relationship is not statistically significant, with a p-value of 0.483. Regression analysis results reveal that DER can only explain 52.7% of the variation in NPM, while the remaining percentage is influenced by other variables outside this research model. Therefore, although capital structure plays a role in influencing profitability, other factors such as operational efficiency and cost management also need to be considered to improve the company's financial performance.

Students who have difficulty handling lecture problems efficiently are at risk of experiencing mental fatigue. Academic burnout can refer to stress, feelings of burden, and other psychological feelings that arise when students go through the lecture process. This research aims to analyze the influence of self-control and academic self-efficacy on academic burnout in students at Universitas Islam 45 Bekasi. A total of 134 students at the Universitas Islam 45 Bekasi from various study programs were used as research subjects. The sampling technique used is probability sampling with a sampling method using simple random sampling, the data collection technique in this research uses a psychological scale, the type of scale the researcher uses is the Likert scale. The data analysis techniques used are statistical tests such as descriptive tests, normality tests, hypothesis tests, and multiple linear regression tests. The results of this research show that there is an influence of self-control and academic self-efficacy on academic burnout in students at Universitas Islam 45 Bekasi.

This study examines the relationship between social support and subjective well-being among students at Universitas Islam 45 Bekasi. College students, transitioning from adolescence to adulthood, often face academic pressures and life challenges impacting their well-being. This study use a quantitative correlational design and involved 134 students selected through simple random sampling, with the sample size determined via G*Power using a medium effect size. Data collection utilized validated and reliable subjective well-being and social support scales. Data analysis included assumption tests (normality and linearity) and hypothesis testing with simple regression and Spearman correlation. The findings reveal that social support significantly influences subjective well-being, indicating that higher social support corresponds to greater well-being levels. This highlights the importance of developing social support programs in universities to enhance student well-being. Future research could broaden the scope by involving students from diverse universities and incorporating additional variables, such as self-efficacy or coping strategies, to deepen insights into factors influencing subjective well-being.

This research aims to determine the effect of salary, incentives and motivation on the performance of PT employees. Pan Pacific Jakarta Semarang Branch. The data used is primary data, namely data obtained through questionnaires distributed to PT employees. Pan Pacific Jakarta Semarang Branch The sampling used in this research was simple random sampling. The number of samples in this research was 62 employees from 162 populations by using the Slovin formula. Then the data collection method is through questionnaires and data analysis using SPSS which includes validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, F test, as well as hypothesis testing using the t test and R2. The research results are 1). Salary (X1) has a positive effect on employee performance (Y). This is proven by the calculated t value of 2.384 > t calculated 2.000 with a significance value of 0.020 < 0.05 (significant). 2). Incentives (X2) have no effect on employee performance (Y). This is proven by the calculated t value of 1.453 < t table 2.000 with a significance value of 0.152 > 0.05 (not significant). 3). The influence of motivation (X3) has a positive effect on employee performance (Y). This is proven by the calculated t value of 2.545 > t table 2.000 with a significance value of 0.014 < 0.05 (significant).

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This research aims to determine the effect of Working Capital on Remaining Business Results . The data for this research is data in the form of financial reports from 2016 - 2021 obtained from the CU Bahtera Sejahtera Savings and Loans Cooperative. The research method used is a quantitative descriptive method. The data collection techniques used were interviews and documentation while the analysis used was the Normality Test, Simple Linear Regression analysis, Hypothesis Testing (t test) and analysis of the coefficient of determination. The tool used is SPSS V.20 For Windows. The statistical results of the t test show that the working capital variable has no effect on the remaining business results variable. Thus, the results of this research reject that Working Capital has an influence on the Remaining Business Results of the CU Bhatera Sejahtera Savings and Loans Cooperative. The working capital owned by the cooperative is quite large, but the amount of working capital is not necessarily able to increase the remaining business results. 1.2%. This shows that the remaining business results can be explained by working capital of 1.2%, while the remaining 98.8% is influenced by other factors not analyzed in this research.

This study aims to determine the effect of Indomaret on the income of small traders in Pabiringa Village, Jeneponto Regency. The method used is simple linear regression analysis with the F Test, and the data is processed using SPSS version 18. The results show that there is a significant influence between the existence of Indomaret on the income of small traders, with a linear equation Y = 2.170 + 0.039X. The coefficient of determination (R square) of 0.551 indicates the strength of the influence.    

This study aims to measure the extent to which financial management applications influence students' financial competence in making monthly budgets, recording expenses, and monitoring personal financial use. In addition, this study aims to analyze whether financial management applications can provide effectiveness in minimizing personal expenses by making students more disciplined in managing their finances. This study uses a quantitative research method with a descriptive approach. Information was obtained through a questionnaire distributed to students who use and do not use financial management applications throughout the University in Surabaya. The research sample was taken using a simple linear regression analysis technique with a total of 100-110 students as respondents. The information analysis techniques used include descriptive statistical tests to describe application usage patterns and simple linear regression tests to measure the effect of financial management applications on the development of student competence in managing expenses. The results of the research show that financial management applications are quite good in having an influence on student competency development.

This research examines the influence of learning moral beliefs on student behavior at MAN 1 Gorontalo Regency. Due to the increase in juvenile delinquency due to changes in social norms. So this research wants to identify the extent to which learning aqidah morals contributes to student behavior. The research used a quantitative approach with a sample of 83 students taken using the Slovin method. Data was collected through a questionnaire which was tested for validity and reliability. Data analysis was carried out using descriptive statistics and simple linear regression. The results of the research show that the calculated F value is 0.997, which is smaller than the F table of 3.96 and the significance level is 0.321 which is above 0.05, that there is no influence of learning moral beliefs on student behavior. External factors such as family environment, peers and the media are more influential in shaping their behavior.

This study aims to investigate whether business environment (X1) and entrepreneurial characteristics (X2) influence the performance (Y) of micro-small enterprises (MSEs) in Pasar Kodam Brawijaya Surabaya. A newly established MSE may find it challenging to navigate in a competitive environment, necessitating anticipation of various possibilities to maintain business performance. The research adopts a quantitative approach with a sample of 287 respondents among business operators in Pasar Kodam Brawijaya Surabaya, selected through simple random sampling. Data analysis employs Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The findings indicate that both Business Environment and Entrepreneurial Characteristics have a significant simultaneous influence on Business Performance. Specifically, Entrepreneurial Characteristics exert a greater influence on business performance compared to the Business Environment. Therefore, entrepreneurs should focus on aspects such as customer growth, diversifying product offerings, and motivating employees to achieve business goals collaboratively. This approach enables businesses to navigate competitive challenges and sustain themselves under any conditions.

This research aims to measure the influence of dependence on the use of artificial intelligence (AI) applications on the learning effectiveness of Islamic Education Management students. Using quantitative research methods, data was collected through questionnaires distributed to 150 students at several universities. Data analysis was carried out using a simple linear regression test to determine the correlation between the dependency variable on AI applications (X) and learning effectiveness (Y). The research results show that 78% of respondents use AI applications in their daily learning activities, with 65% of them feeling more efficient in accessing information. However, there are 40% of students who show decreased motivation for independent learning due to dependence on AI applications. The results of the regression test show that there is a significant positive correlation between the use of AI applications and learning effectiveness with a correlation coefficient of 0.52 and a significance of p < 0.05. These findings indicate that the use of AI plays an important role in increasing learning effectiveness, but also has the potential to reduce motivation for independent learning. It is hoped that the use of AI will be accompanied by learning strategies that support student independence and critical thinking.

Thesis Program Study Management STIM-LPI Makassar ( Supervised by Dr. Andi Nuryadin, S.E., M.Si. and Dr. Andi Hendra Syam, S.E., M.Si.). This line of research aims to determine the effect of work environment on teacher performance at SMK Negeri 3 Takalar. The method used in this line of research is Quantitative method with number of respondents 56 Teachers which made as sample with descriptive method with quantitative approach, where Data collection technique used questionnaires. The analysis  used  in the research line is  simple linear regression  test.  The results of  testing on a persial basis  variable  work environment  on  teacher performance  there is a  significant influence  on  teacher performance  which  is proven  based on the  results of persial  test  with  significant value 0.006  < 0.05.