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The advancement of digital technology has revolutionized marketing from traditional methods to online approaches. Digital marketing, leveraging digital media and the internet, including e-commerce and social media, has become a crucial element in promoting products and services. According to Kotler and Keller (2023), digital marketing not only boosts sales but also strengthens brand identity and fosters customer relationships. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which significantly contribute to the local economy, can utilize digital marketing to expand their market reach and improve efficiency. This study was conducted in Ngampel Kulon Village, Kendal Regency, Central Java, focusing on MSME operators and aspiring entrepreneurs who have not fully utilized digital platforms such as WhatsApp Business. The research method involved observation, economic potential identification, and training using a Participatory Rural Approach. The training covered four main components: an introduction to digital marketing basics, copywriting techniques, digital marketing strategies, and hands-on practice with guidance. Results showed that 34 local residents and 15 KKN students exhibited high enthusiasm and successfully applied promotional strategies through social media. The evaluation indicated an improvement in knowledge and skills in using WhatsApp Business for product marketing. The conclusion is that the training successfully enhanced MSMEs' understanding and skills in digital marketing, including digital content creation and social media utilization. The program also emphasizes the need for policy makers' involvement in planning and managing local product marketing to compete globally and adapt to ongoing technological trends.

The creative economy sector is one of the pillars of economic growth in Indonesia where creativity is the basis of economic development activities. West Java Province is one of the provinces in Indonesia with a high distribution of the creative economy sector. Not only is Bandung City famous for its culinary, but currently Bandung Regency is an area that is starting to develop its culinary tourism. in the minds of tourists. One of the snacks or snacks that are popular with the community and also is seblak, this "Seblak Mamih" business has been established for several years, and to develop its business to be competitive where its products can not only be enjoyed by consumers on the spot, an effective and innovative product packaging strategy is carried out so that it can be marketed and enjoyed by consumers more widely. The large number of consumers who come, results in the inability of business owners to serve consumers effectively and efficiently, therefore the need for human resource planning as a party that can serve consumers well.

Impulse buying is a situation where consumers carry out the shopping process without any prior plans or it happens suddenly. DIY is the area with the highest internet users on the island of Java and its population is dominated by Gen Z. Gen Z is a generation that grew up with the development of existing technology and always follows the development of existing trends. The presence of e-commerce makes it easier for Gen Z to carry out the shopping process which can be accessed easily. Factors that cause this impulse buying behavior include shopping lifestyle and fashion involvement. This research aims to determine the influence of shopping lifestyle and fashion involvement on impulse buying at Shopee. This research uses explanatory research with a quantitative approach using a sampling technique using the purposive sampling method. Data was taken using an online questionnaire from 200 respondents. Data analysis in this study was assisted by SPSS version 27 software. The results of this research show that the shopping lifestyle that consumers have and fashion involvement or consumer involvement in the fashion products offered by shops is increasingly developing following existing trends, which can lead to impulse buying in consumers. The conclusion is that the variables shopping lifestyle and fashion involvement influence impulse buying at Shopee.

Education is a vital and important aspect of a country's development and its ability to compete globally. The education concept emphasizes the development of students' character, critical thinking skills, social skills, and teacher skills to provide effective and engaging learning. The educational program includes Socialization and Computer Learning Techniques, Digitalization of Learning through educational videos, and EcoPrint. The program is conducted at SDN I Semolowaru, Surabaya, aiming to improve the quality of education and meet local needs. The program is conducted by 28 KKN students at the National University "Veteran" East Java, providing training and guidance. The results show that students with new perspectives are more likely to succeed, and 80% of students are able to understand all materials provided during learning. This program can support the Indonesian Education and Culture Program in educating the nation's children.

This study highlights the importance of differentiated learning in the context of Generation Z who have unique characteristics, such as critical thinking, desire for quick feedback, and technology literacy. Differentiated learning aims to meet individual learning needs by modifying four main components: content, process, product, and learning environment. Analysis of history teachers in Central Java Province shows that although most teachers have implemented some aspects of differentiated learning, there are obstacles in relevant and effective evaluation and assessment. To address this, a training program has been implemented to improve teacher competency in developing adaptive assessments, both formative and summative. The results of the training showed an increase in teachers' understanding and skills in implementing the principles of differentiated learning that are more inclusive and equitable.

Goal 8 of the Sustainable Development Goals (SDGs) focuses on the importance of achieving inclusive and sustainable economic growth, with the aim of creating decent jobs and equalising economic welfare, especially in rural areas. The Community Service Program carried out by the Thematic State Defense Student Community Service (KKN) Group 5 Wave 2 UPN Veteran East Java is a program to empower the potential of the community around Kemiri Village by socialising the digitalisation of MSMEs so that they can achieve economic growth. The main objective of the MSME digitalisation activity is to improve the ability of MSME players to use digital technology effectively. The method of implementing community service activities in Kemiri Village includes the initial observation stage, interview stage, programme planning stage, programme implementation stage, and evaluation stage. The MSME digitalisation activities that have been carried out by KKN-T Bela Negara Group 5 Wave 2 UPN Veteran East Java students in Kemiri Village have been successful by cooperating with 14 MSMEs of which 11 MSMEs are willing to be assisted with registration on Google Maps, 2 MSMEs are willing to make banners, and 1 MSME is willing to be assisted with QRIS registration.

. KKN is one of the community service activities carried out by students from universities. KKN-T Bela Negara of National Development University “Veteran” East Java was conducted in Bicak Village, Trowulan, Mojokerto. The work program carried out by the KKN-T Bela Negara Group 04 Wave 2 was the revitalization of the Bicak Village Hall park. The park is an open area that has several types of plants, trees, shrubs, bushes and grasses. The condition of the garden at Bicak Village Hall is poorly maintained, some plants are dead and overgrown with grass. This revitalization activity is carried out with several methods from direct observation and survey. As for some of the activities carried out in revitalizing the park, such as community service cleaning the park area and Bicak Village Hall, arranging rocks in the area to the right and left of the park, and planting several ornamental plants. Group 04 Wave 2 KKN-T Bela Negara revitalized the Bicak Village Hall park which aims to increase the SDGs score of the Environmentally Concerned Village, improve the function of the park and increase the aesthetic value of the Village Hall.

Information technology is developing rapidly, making it easier for companies to interact between countries and consumers. So that the company improves its competence to increase market share. The marketing information system helps companies to find out the needs of consumers and consumers can easily find information about a product from the company. The purpose of this study is to determine the influence of marketing information systems and product quality on purchasing decisions. The analysis unit of PT. Schneider Electric in the city of Bandung, West Java. The source of research data is primary, namely distributing questionnaires online and secondary data. The population is potential customers in the city of Bandung, the sample drawing technique uses a census of 100 customers. The results of the descriptive analysis of the marketing information system, product quality and purchase decisions in the score interval of 421-501 are very good. Associative analysis F calculates > F table so that there is an influence of marketing information systems and product quality on purchasing decisions At PT. Schneider Electric in the city of Bandung, West Java by 99.2%.

Service companies tend to play the Quality of Service, Promotion and competency of employees to be more skilled in acting as employees who care about the needs and help the difficulties of consumers or customers. This is also supported by one of the factors of a fun playground along with other supporting infrastructure. The purpose of the study is to determine the influence of service quality and promotion on Consumer Interest in Parahyangan Golf Club. Descriptive and associative research methods. This research unit at PT. Parahyangan Golf Club, West Bandung Regency, West Java. The population is 200 athletes. The sampling technique is a census. The duration of the study is 6 months from January to July 2024. The results of the descriptive study showed that the variable of service quality showed a very good interval, the promotion variable showed a very good interval. And the Consumer Interest variable shows a very good interval descriptively. The influence of service quality and promotion on consumer interest is 26%.

Desa Sukaresmi, located in the Cikarang Selatan sub-district of Bekasi Regency, West Java, has experienced rapid population growth in tandem with industrial development in its vicinity Although this increase has brought positive economic impacts, environmental issues, particularly waste management, pose significant challenges The lack of innovation in managing organic and non-organic waste has led to environmental pollution and the loss of green spaces The Real Work Lecture Program (KKN) in Desa Sukaresmi proposes a solution by transforming waste into green elements through the revitalization of the village park Organic waste will be processed into compost to enrich the soil, while non-organic waste will be recycled into park decorations. This program aims to enhance collective awareness among residents about the importance of waste management and environmental preservation, making Desa Sukaresmi a pioneer in sustainable waste management practices that can be emulated by other villages The method used in this service is direct observation in Desa Sukaresmi The results obtained from this service include the revitalization of a beautiful village park in front of the Desa Sukaresmi office, with a satisfaction rating of 90% from the community of Desa Sukaresmi.

Desa Sukaresmi, located in the Cikarang Selatan sub-district of Bekasi Regency, West Java, has experienced rapid population growth in tandem with industrial development in its vicinity Although this increase has brought positive economic impacts, environmental issues, particularly waste management, pose significant challenges The lack of innovation in managing organic and non-organic waste has led to environmental pollution and the loss of green spaces The Real Work Lecture Program (KKN) in Desa Sukaresmi proposes a solution by transforming waste into green elements through the revitalization of the village park Organic waste will be processed into compost to enrich the soil, while non-organic waste will be recycled into park decorations. This program aims to enhance collective awareness among residents about the importance of waste management and environmental preservation, making Desa Sukaresmi a pioneer in sustainable waste management practices that can be emulated by other villages The method used in this service is direct observation in Desa Sukaresmi The results obtained from this service include the revitalization of a beautiful village park in front of the Desa Sukaresmi office, with a satisfaction rating of 90% from the community of Desa Sukaresmi.

According to RISKESDAS 2018 data, the prevalence of undernutrition and obesity among adolescents in West Java is concerning. The prevalence of undernutrition and obesity at Pondok Pesantren Muara Bantarkalong in Tasikmalaya Regency is also notably high. This issue is related to imbalanced eating habits and a lack of nutritional understanding among students and food handlers. The situation is exacerbated by students' preference for unhealthy snacks from outside the pesantren over the provided meals. This initiative aims to empower through the Healthy and Nutritious School Program, focusing on increasing nutritional knowledge among students at the pesantren. The results of this study indicate a significant improvement in nutritional knowledge, with the average score increasing from 6.7 in the pre-test to 8.025 in the post-test. Thus, it can be concluded that there is a notable difference in students' knowledge before and after the educational intervention.

Indonesia as a country that has many tribes has a culture with the uniqueness of each region. One culture that is still very thick is Javanese culture. Ketoprak as one of the Javanese cultures in the form of drama performances is still often held. Panji Anom is one of the Kutuk Village Ketoprak groups that still preserves the art of Ketoprak by organizing Ketoprak performances when commemorating certain days. As a village that is still thick with culture, Kutuk Village through Ketoprak Panji Anom tries to preserve Javanese culture. Along with the times, traditional culture such as Ketoprak has begun to be unfamiliar among the younger generation. The use of language and storylines that are difficult for the younger generation to understand make Ketoprak no longer relevant as entertainment for young people. The existence of Ketoprak art began to recede among the younger generation, for this reason Ketoprak Panji Anom through creation tried to revive the art of Ketoprak among the younger generation. Ketoprak art, apart from being entertainment, also holds a lot of learning and Javanese advice which is filled with philosophical values.

Wedding gifts, which used to be personal and called seserahan, are now commonplace in Indonesian society and must be present at a number of wedding events. In Javanese traditional ceremonies (for example in Central Java and East Java), seserahan are usually given the night before the wedding. These wedding gifts have a very promising opportunity if made into a business. This wedding gift making training from all kinds of gifts is open to women in Lebosari Village. The delivery method is by directly providing and making materials to match the desired quality. The trainer first provides the shape of the gift, then the participants are invited to make additional shapes. Participants will also learn about statue making techniques and the tools needed to make wedding gifts. In addition, training participants also get information about the cost of making wedding gifts. The result of this training is that it can make the community more enthusiastic in filling their free time by taking advantage of existing business opportunities such as making wedding gifts.

Education is a crucial foundation for building quality human resources and community welfare. The Thematic Community Service Program (KKN) conducted by students of UPN "Veteran" East Java in Domas Village aimed to improve the quality of education in the village. The method used was direct participation in teaching and learning activities and socialization. The main activities included interactive teaching at MI Al-Hidayah, additional tutoring "Sinau Bareng" at the village hall, creative competitions, and socialization on bullying prevention. The results of these activities showed an increase in students' interest and enthusiasm for learning, positive support from teachers and parents, and increased awareness about bullying among students. These activities demonstrate that interactive and participatory approaches can bring significant positive changes in the quality of education.

Domas Village, located in Mojokerto Regency, faces challenges in family financial management that impact the community's welfare. The Community Service Program (KKN) of UPN "Veteran" East Java aims to provide innovative solutions through financial education for the PKK mothers in the village. The methods used include presentations, discussions, practical workshops, and household mentoring. Through presentations and discussions, participants are given basic knowledge about financial literacy, the importance of saving, and how to create a household budget. Practical workshops help participants practice budgeting and debt management strategies. Household mentoring ensures the implementation of the acquired knowledge. The results of this program show an increase in awareness and knowledge of financial management among PKK mothers, reflected in the increased number of families who start budgeting and saving regularly. Consequently, this program has successfully created sustainable social change in the lives of the local residents

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.

The city of Surabaya, as the most populous city in East Java, faces challenges in providing green land and open space for its residents. Thus, urban farming emerged as an innovative solution to overcome limited land in urban areas. This community service aims to empower the residents of Gebang Putih Subdistrict, Surabaya, through an urban farming program. This activity includes outreach and training on urban farming techniques, including hydroponics and growing plants in pots. The results of this activity show that residents gave a positive response and high enthusiasm for this program. Urban farming not only increases food security and family independence but also contributes to improving environmental quality and public health.

The phenomenon of poverty often occurs in every country, especially in developing countries. The level of poverty in a country depends on two main factors, namely the average level of national income and the width of the income distribution gap. Poverty cannot only be measured through income national per capita because per capita income calculates the average income of people in a country. The high level of per capita national income in a country, if the distribution of income is unequal then the level of poverty in that country cannot be avoided, and vice versa, no matter how equal the distribution of income in a country is, if the average level of national income is low, then poverty will also become more widespread. This research aims to determine the effect of minimum wages, farmer exchange rates, and inflation in the primary sector, secondary sector and tertiary sector on poverty on the island of Java. This research uses quantitative research methods using secondary data sourced from the Central Statistics Agency (BPS), using panel data analysis techniques.  In this research, it was found that economic factors such as the Provincial Minimum Wage (UMP), Farmer Exchange Rate (NTP), and the inflation rate had a significant influence on the poverty level on the island of Java in the 2017-2022 period.