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This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.

This research is motivated by the importance of marketing communication strategies for micro, small, and medium enterprises (MSMEs) in building brand image amid the increasingly competitive beauty industry. MSMEs are required to optimize various communication channels effectively to remain competitive and attract consumers. The purpose of this study is to analyze the implementation of marketing communication strategies carried out by Naza Makeup, an MSME in Bogor City, and to evaluate their effectiveness in strengthening brand image. This study employs a qualitative approach using a literature review method, in which data were obtained through an exploration of scientific journals, books, and other relevant academic sources published within the last five years. The findings show that Naza Makeup has attempted to utilize social media, particularly Instagram, as its primary promotional tool, while also relying on word-of-mouth to expand its consumer reach. However, the implementation of these marketing communication strategies has not been fully integrated with the principles of integrated marketing communications. Gaps between theory and practice remain evident, especially in terms of message consistency, market research, and strategic collaboration. These shortcomings limit the effectiveness of communication in strengthening brand image. The results emphasize the need for a more structured, sustainable, and data-driven communication strategy to build a strong and competitive brand image. Furthermore, developing collaborations with influencers, communities, and other industry players is strongly recommended to enhance competitiveness. Therefore, this study provides practical contributions for MSMEs, particularly in the beauty sector, in designing effective marketing communication strategies that support long-term sustainability.

This research explores the symbolic consumption patterns of Generation Z in engaging with local products during the digital hyperreality era, emphasizing the roles of ethical consumption, hyperreality values, and digital identity in shaping purchase intentions. Using a quantitative design through PLS-SEM complemented by qualitative evidence, the study shows that both ethical consumption and hyperreality significantly shape digital identity (β = 0.42; β = 0.53, p < 0.001). Digital identity strongly drives purchase intention (β = 0.65, p < 0.001), while ethical consumption does not directly affect it. Mediation analysis demonstrates that digital identity fully mediates the relationship between ethical consumption and purchase intention, and partially mediates the impact of hyperreality. Qualitative findings highlight that Gen Z’s buying decisions are influenced by symbols and imagery showcased on social media, where ethical aspects only become relevant when they align with digital aesthetics. These results strengthen the postmodernist perspective that consumption in the digital era is primarily about signs, images, and symbols that go beyond mere utility. The study suggests that MSMEs should strategically embed symbolic narratives, ethical dimensions, and visual aesthetics into digital marketing to appeal to Gen Z while promoting sustainability.

In today's digital era, photography has been widely applied in various industrial fields and plays a crucial role in attracting consumer attention. Photography has evolved into several disciplines, including landscape photography, wedding photography, street photography, photojournalism, and product photography. Product photography is a high-quality photograph taken to showcase and explain the characteristics and details of a product or service. It not only serves as a representation of the product being offered but also serves as an effective marketing strategy. This applies to the culinary industry, particularly in cakes and food products, where product photography is essential to attract consumers' attention and enhance brand identity. In the case of Dee's Kitchen, the business owner believes that providing good store reviews and creating a positive image for the brand require the influence of influencers. According to an interview with the owner, there is a recognition that their current social media presence on Instagram could be enhanced to reach more potential customers. Therefore, there is a need for Dee's Kitchen to develop its Instagram profile further, making it more diverse and innovative in showcasing its products. This can be achieved by using visually appealing product photos, collaborating with influencers, and engaging with a broader audience through creative marketing strategies. Strengthening the online presence through well-curated photography and social media engagement could help Dee's Kitchen attract new customers, build brand loyalty, and ultimately boost business growth.

This study aims to explain and test hypotheses regarding the influence of customer experience and product variation on consumer purchase decisions at Mie Judes Sambi Kediri, with brand image as a mediating variable. This research uses an associative approach with a quantitative method. The sampling technique employed is purposive sampling, involving 100 respondents who are consumers of Mie Judes Sambi. Data were collected through questionnaires, observations, documentation, and literature studies. The analysis technique used is Structural Equation Modeling (SEM) based on Partial Least Square (PLS), processed using SmartPLS version 4.1.1.2, which includes testing the outer model, inner model, and hypothesis testing. The results of the study indicate that customer experience and product variation have a positive and significant effect on brand image and purchase decisions. Brand image also has a significant influence on purchase decisions. Furthermore, brand image is proven to significantly mediate the influence of customer experience and product variation on purchase decisions. These findings affirm that enhancing customer experience and providing product variations that align with consumer preferences play a crucial role in building a strong brand image, which ultimately impacts consumer purchase decisions at Mie Judes Sambi Kediri.

BPR in Indonesia. This study uses qualitative research methodology.  The methodology employed is a case study.  The findings of this investigation include (1) Marketing communication strategies in increasing customer loyalty at BPR Kusuma Sumbing Delanggu are by using 1) advertising, BPR Kusuma Sumbing Delanggu utilizes digital media, only using Facebook, Instagram and the BPR Kusuma Sumbing Delanggu website. 2) sales promotion, promotions using distributing brochures, installing banners, personal and non-personal sales by visiting customers directly. 3) Public relations, BPR Kusuma Sumbing Delanggu is building a positive image of the company through events, sponsorships, or CSR. 4) digital media promotion, digital media used in marketing BPR Kusuma Sumbing Delanggu uses social media such as Instagram and Facebook, and we also have a special website for BPR Kusuma Sumbing Delanggu with the website address. (2) BPR Kusuma Sumbing's challenge is that educational communication regarding BPR Kusuma Sumbing Delanggu products to customers is sometimes hampered by a lack of understanding of financial literacy. Therefore, I have to explain in detail and coherently, which takes quite a long time. (3) The solution to addressing the challenges in marketing communication strategies to increase customer loyalty at BPR Kusuma Sumbing Delanggu is to continuously improve customer relationships and expand our reach. By strengthening communication and providing better education, we believe we can increase customer loyalty and the BPR's future growth.

This study aims to determine the level of body dissatisfaction among individuals experiencing food addiction. Food addiction is characterized by impulsive and uncontrolled eating behavior, particularly toward high-fat and high-sugar foods, accompanied by physical and psychological dependence. This condition increases the risk of weight gain and negatively impacts body image, especially among female college students who are vulnerable to social pressure and ideal beauty standards. The research employed a descriptive quantitative approach with incidental sampling techniques. Participants consisted of six female students from the Psychology and Primary School Teacher Education (PGSD) programs at Universitas Negeri Padang, selected based on the food addiction criteria outlined in the DSM-5. The Body Shape Questionnaire (BSQ-16A) was used to measure body dissatisfaction levels. Data were analyzed using percentage distribution to provide a general overview of body dissatisfaction among the research subjects. The results showed that 66.66% of participants experienced high to very high levels of body dissatisfaction. This indicates a positive relationship between food addiction and body dissatisfaction. Students with food addiction tend to have negative perceptions of their body shape, influenced by social pressures, media exposure, and prevailing beauty ideals in society. These findings highlight the need for appropriate psychological interventions and education about healthy eating habits and self-acceptance in university environments. Through a comprehensive approach, it is hoped that students can develop a more positive body image and avoid eating disorders that may harm their physical and mental health. Additionally, this study can serve as a basis for developing mental health promotion programs and eating disorder prevention efforts among university students.

Before entering marriage, a person will generally choose a partner who meets their criteria. Choosing a partner is not something to be done carelessly, as this decision has a significant impact on the journey of the household and the harmony of the relationship in the future. Factors influencing partner selection can be very diverse, ranging from personal values, social environment, to the influence of developments in the times and mass media. One popular cultural phenomenon that also influences is K-Pop. For some people, a deep interest in K-Pop idols or artists can form certain standards or criteria in choosing a life partner. This study aims to determine the influence of idol worship on partner selection preferences among early adult female K-Popers in West Sumatra. The study subjects were 120 people selected using a snowball sampling technique. The study used a quantitative method, with instruments in the form of an idol worship scale and a partner selection preference scale compiled by researchers based on the dimensions of idol worship by Cheung and Yue (2018) and aspects of partner selection preferences by Townsend and Roberts (1993). The results of a simple linear regression analysis indicate that, in general, idol worship has no significant effect on partner choice preferences (sig = 0.405 > 0.05). However, when examined by dimension, attachment (sig = 0.002 < 0.05) and idealization (sig = 0.001 < 0.05) significantly influence partner choice preferences. This finding indicates that emotional aspects and idealization of idols can shape the criteria or ideal image of a desired partner, although idol worship does not have a direct effect overall.

This study aims to determine the process and effectiveness of instructional text reading skills in Indonesian Language Lessons through the CIRC method assisted by picture media in slow learner children at the elementary school level. The background of this study is the low reading comprehension ability of slow learner students caused by the lack of appropriate learning methods and media that are suitable for slow learner students. The method used in this study was the Classroom Action Research (CAR) model of Kemmis and Mctaggart, implemented in two cycles. The subjects were six slow-learning fifth-grade students of SD Negeri 002 Karangan. Data were collected through observation, learning test results, and documentation. The results of the learning test for reading instructional text skills showed a significant increase from cycle I to cycle II. In cycle I, 2 out of 6 slow learner students achieved the Minimum Completion Criteria (KKM), with an average score of 60 (classical completion 33.33%). While in cycle II, the number of students who completed the test increased to 5 out of 6 slow learner students with an average score of 80 (classical completion 83.33%). Based on these results, it can be concluded that the application of the CIRC method assisted by image media can successfully improve instructional text reading skills because it meets the score above the KKM and the students' active involvement in the learning process.

Ruth's life is a depiction of a devout and faithful person. Her simple and obedient life has transformed all aspects of her life. The form of love that Ruth showed to Naomi has opened a great opportunity for Ruth to experience an encounter with Boaz. The bitterness of her life did not make her spirit run aground and disappear. Ruth experienced redemption carried out by Boaz. The expression go'el, which means redemption, is an expression that signifies an act that provides relief and comfort. The marriage of Ruth and Boaz is known as a levirate marriage, and this tradition has been passed down through generations until the New Testament era. Ruth was a woman from Moab. She was not a member of the nation of Israel, but Ruth received the gift of the opportunity to experience redemption. In this scientific paper, the researcher aims to explore the meaning of redemption contained in the Book of Ruth. The entire story of Ruth and Boaz's journey until its culmination, namely Ruth's redemption by Boaz, is a shadow image of God's plan and God's act of execution through the Person of Jesus Christ, namely the redemption of sinful humans that Jesus accomplished on the cross. This research uses a qualitative literature method. The qualitative literature study method used by this researcher is based entirely on literature review. Literature-based research is part of a research proposal, collecting data from sources such as books, articles, journals, online media, and other documents. In the New Testament, there are numerous verses explaining that the atonement for sins was performed only by Jesus Christ. Jesus' atonement is offered to all people, regardless of their nationality, just as Ruth received the gift of redemption from Boaz.

In late August 2025, Indonesia was rocked by nationwide political demonstrations, triggered by the death of a delivery driver at the hands of police. These protests turned violent, leading to multiple casualties, injuries, and arson attacks on government and commercial buildings. This unrest has raised international concerns regarding the country’s safety image. This paper uses a qualitative descriptive approach to analyze secondary sources, such as news media, government releases, and academic literature, to explore how hosting the 2025 MotoGP at the Mandalika Circuit could be used as a nation-branding strategy to counter negative perceptions. The study draws on nation branding theory, destination image concepts, event leveraging, and Situational Crisis Communication Theory (SCCT). Findings suggest that Indonesian authorities are actively promoting MotoGP Mandalika 2025 as an opportunity to demonstrate the country’s resilience and safety standards. We analyze two scenarios: one in which the event is canceled and one where it is successfully executed. The paper argues that canceling the event, unless due to a legitimate health crisis, would signal weakness and harm the country's image, while proceeding with it would reflect confidence and effective crisis management. As a "brand shield," the MotoGP event is being leveraged to reinforce the narrative of Indonesia as a stable and safe international sports host, demonstrating the country's ability to manage crises while showcasing its commitment to safety and resilience.

PaDi UMKM is a limited liability company (PT) and is classified as a closed PT. PT PaDi UMKM was established in 2020. The purpose of this study is to determine the optimization of digital public relations in improving image. The theories used in this study are digital public relations theory and image theory. This research approach uses a descriptive qualitative method, with primary data collection techniques in the form of interviews with three informants and an expert, and secondary data in the form of documentation, both data and images. The results of the study indicate that the optimization of digital public relations by PaDi UMKM plays an important role in improving brand image. Referring to Clea Bourne's theory, PaDi UMKM utilizes digital tools such as blogs, articles, and social media for one-way and two-way communication. This strategy is supported by media monitoring that includes content planning, trend utilization, and sentiment analysis to understand public opinion. The success of building a positive image is supported by attractive visual content, inspirational storytelling, and active interaction with the audience, as well as collaboration with the Ministry of State-Owned Enterprises that strengthens credibility. Challenges in the form of user complaints about the application system are handled through fast responses and responsive customer service. With a solution-oriented approach, appropriate education, and the use of digital platforms, optimizing digital public relations not only increases positive public perception but also strengthens customer loyalty, making PaDi UMKM a reliable B2B marketplace.

Sexual violence is any act of humiliating, insulting, attacking, and/or other acts against a person's body, sexual desires and/or reproductive function by force. This form of sexual violence can occur in everyday interactions among teenagers, including when they start having relationships with the opposite sex. This can be minimized in various ways, one of which is by providing motivation for teenagers to prevent acts of sexual violence. Motivation given to teenagers can be in the form of learning media, one of which is digital poster media. Digital poster media is more effective as an outreach medium because it helps stimulate the sense of sight, the visual aspect of poster images makes it easier to receive information. The aim of this research is to determine the development of digital poster media in preventing sexual violence against teenagers at Senior High School 5 Surakarta. This research method uses Research and Development (R&D), with the ADDIE model being developed in 5 stages, namely (Analysis, Design, Development, Implementation, Evaluation). The results of this research obtained an assessment of digital poster media from material experts 96%, media experts 67%, small scale trials 83.3%, and field trials 83.83%, so it can be concluded that the media developed is "very feasible" to be used in preventing sexual violence against teenagers at Senior High School 5 Surakarta

This study aims to analyze the winning strategy of Maria Caecilia Stevi Harman in the 2024 election of members of the Regional Representative Council (DPD) of the Republic of Indonesia in East Nusa Tenggara Province (NTT). As a newcomer and female politician, Stevi Harman managed to win the most votes, outperforming the incumbent candidates. The main focus of the research is to examine how it mobilizes the masses and builds effective political machines in local contexts. This study uses a descriptive qualitative approach with data collection methods through observation, in-depth interviews, and documentation. The results of the study show that Stevi Harman's winning strategy consists of four main steps: mission formulation, sub-strategy, goals, and target image. The practical strategies implemented include a direct and personal approach to voters, as well as the use of social media as a political communication tool. The success of the campaign was supported by Stevi's identity as a doctor, a politician's family background, and an authentic self-image that was close to the community. This research highlights the importance of adaptive communication strategies, the use of personal identity as political capital, and a relationship-based approach in winning voter votes. These findings contribute to the study of contemporary political strategies, especially in the context of non-partisan but competitive DPD member elections.

Anime has become a significant global phenomenon, including in Indonesia, where this culture has influenced various aspects of society. This article explores the impact of anime visual style in YouTube advertisements in Indonesia. The influence of anime on Indonesian society is also evident in the consumption trends of products related to Japanese culture. The involvement of Indonesian society with anime has also encouraged the emergence of various businesses and products that capitalize on the popularity of this culture. This study focuses on exploring the impact of anime visual style on consumer responses in the context of advertising through YouTube social media in Indonesia. The researcher will analyze how the use of anime elements in advertisements can influence consumer perceptions, whether through nostalgia, enjoyment, or aesthetic aspects, as well as how marketing strategies can be adjusted to maximize this effect. The research method uses content analysis of social media comments as research data. Three advertising samples were selected to represent the study. The results of the analysis show that the use of anime elements in advertisements for Pop Mie, McDonald's, and Pocari Sweat successfully attracted attention and created positive responses from consumers. The high quality of the animation and the use of anime visual styles created a strong emotional appeal, even influencing consumer behavior such as product preferences and interest in brands. In conclusion, the use of anime visual styles in Pop Mie, McDonald's, and Pocari Sweat advertisements demonstrates the success of a marketing strategy that utilizes the popularity of anime to attract attention and create emotional engagement. and influencing consumer behavior in Indonesia, as well as opening opportunities for more local anime production and strengthening positive brand image. This advertisement is not only an effective marketing tool, but also opens up opportunities for more local anime production and supports a positive brand image.

Research Method: The community and prospective parents have difficulty accessing information about TK Harapan Bunda because they often have to come directly to the school in the morning or meet the school outside of working hours. This hinders efficiency and is time-consuming for them, as well as burdening educators. Therefore, a modern solution is needed such as an official website or digital platform to facilitate access to information quickly and practically. Research Results: The purpose of implementing the system is to evaluate whether the developed system has met expectations. Through testing and implementation, the quality of the system can be assessed. Conclusion: Based on the research and implementation of the TK Harapan Bunda web-based Information System, it can be concluded that: a) The web-based information system provides easier and faster access for the community and prospective parents to obtain information about the school. b) The professionally designed website has succeeded in improving the image of TK Harapan Bunda with an attractive appearance and informative content, which promotes the school's excellent programs and achievements, thereby increasing the interest of prospective students and parental trust. c) The use of modern technology in the development of this system shows that TK Harapan Bunda is able to adapt to increasingly rapid digital developments.

Urological examinations using Multi Slice Computed Tomography (MSCT) often require the use of diuretic agents to enhance the visualization of the urinary tract system. However, the use of synthetic pharmacological agents may sometimes lead to undesirable side effects. The aim of this study was to evaluate the effectiveness of ginger extract (Zingiber officinale) as a natural diuretic alternative in MSCT urological examinations. This research utilized an experimental design, comparing two groups: one that was given ginger extract before the examination and another control group that did not receive any additional treatment. Key parameters observed included the degree of urinary tract distension, MSCT image quality, and the smoothness of contrast media excretion. The results indicated that the administration of ginger extract significantly increased the degree of ureteral and urinary bladder distension, leading to improved image visualization quality compared to the control group. These findings suggest that ginger extract can serve as a promising natural diuretic alternative for MSCT urological examinations. However, further studies with larger sample sizes are necessary to confirm the validity and reproducibility of these results. Ginger extract offers an innovative and potentially safer approach to improving the effectiveness of MSCT scans without the side effects associated with synthetic diuretics.

Corporate Communication helps companies build trust and loyalty by conveying consistent and transparent messages to the public. The main objective of Corporate Communication is to build and maintain a positive image of the company and ensure that the messages conveyed are consistent and support the company's strategic objectives. Through transparent and honest communication, companies can increase the trust and loyalty of customers and other stakeholders. This study aims to analyze the role of Corporate Communication in handling the communication crisis that occurred at PT ASDP Indonesia Ferry (Persero), particularly during the traffic congestion at Merak Port during the 2024 Eid al-Fitr transportation period. This research uses a qualitative approach with a case study method. Data collection techniques were carried out through observation, in-depth interviews with four key informants from the Corporate Communication Division, and documentation. The results of the study show that ASDP's Corporate Communication plays a leading role in conveying information, building an accurate narrative, and maintaining the company's reputation during a crisis. The main challenges faced include limited time to respond to crises (the golden hour), conflicting information on social media, and a lack of internal coordination. The strategies implemented include the rapid, decisive, empathetic, and open dissemination of information based on the principles of effective crisis communication. This study emphasizes the importance of structured and adaptive corporate communication in dealing with public pressure to build trust and maintain the institution's image.

In the era of globalization, the rapid development of information technology has brought significant changes in the way people access and convey information. The presence of the Internet and social media has proven that global networks enable interaction and information exchange to occur in real time without geographical boundaries. One phenomenon arising from this development is social media, which has become a virtual space for individuals and companies to communicate directly, personally, and interactively. One of the most popular social media platforms today is Instagram, a platform that is now widely utilized by businesses, including those in the culinary industry, to build a strong brand image amid intense competition. This study focuses on the Instagram account @tastea.ig, which makes use of visual content, interactive features, and the comment section to maintain emotional connections and consumer trust. The purpose of this research is to analyze the interaction strategies of the @tastea.ig account in maintaining a positive brand image in the eyes of its followers. Instagram’s visual-centric nature allows businesses to showcase their products in an aesthetically appealing manner, drawing attention from potential customers. The strategic use of high-quality images, videos, and stories not only highlights the brand’s offerings but also creates a lifestyle around the product. @tastea.ig effectively uses these features to build an engaging presence, showing its products in an appealing and relatable context. In addition to visuals, Instagram’s interactive features such as polls, quizzes, and direct messaging foster a sense of community and direct engagement with followers. By involving followers in decision-making or seeking their opinions, @tastea.ig strengthens its relationship with its audience, making them feel valued and heard.