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This article discusses ethical values in the philosophy of Islamic education as a response to contemporary challenges, such as moral crisis, declining character, and identity confusion. This study uses a literature review method with a philosophical and normative approach, based on Islamic teachings and the thoughts of educational figures. The results show that the philosophy of Islamic education contains important values such as monotheism, justice, responsibility, honesty, and good morals. These values are interconnected and play a significant role in shaping human personality. In addition to serving as a theoretical foundation, these values also function as guidelines in educational practice aimed at forming a complete human being (insan kamil). In the modern era, which is influenced by globalization and technological development, the application of Islamic ethical values is highly important to maintain a balance between intellectual intelligence and spiritual maturity. Therefore, the philosophy of Islamic education remains relevant as a solution for creating an education system that is not only intellectually advanced but also character-based and morally grounded. This study emphasizes that Islamic education needs to be directed toward the formation of moral awareness, the strengthening of spirituality, and the development of students’ social responsibility in daily life.  

This study examines code-switching dynamics in parenting communication among two Indonesian migrant families who have acquired Malaysian citizenship. Using a qualitative approach with an intrinsic case study design, data were collected through in-depth interviews and observation of four informants comprising parents (First Generation) and children (Second Generation). Analysis was conducted using Poplack's (1980) typology, Gumperz's (1982) sociopragmatic framework, and Spolsky's (2004) language ideology perspective. Findings indicate that intra-sentential switching is the most productive form with Malay functioning as the matrix language, addressee specification emerges as the most dominant function, and message qualification reveals a negative pattern in which Indonesian is no longer effective as a command reinforcer. Second Generation informants in both families tend to identify as Malaysian, with varying intensity that correlates directly with the degree of Indonesian language exposure at home. Code-switching among First Generation informants is shown to function as a deliberate identity strategy, whereby Indonesian is selectively maintained in specific domains as a conscious effort to preserve cultural ties amid the dominance of Malay in everyday life.

IIn the process of creating the feature video "Jejak Rasa: Akar dari Tanah Priangan," the author serves as the Director of Photography, responsible for managing the visual aspects to effectively and comprehensively convey the message. This is achieved through the application of various cinematographic techniques, such as careful selection of camera angles, types of shots, camera movements, and in-depth composition. The main goal of this feature video production is to showcase the cultural value of cassava as an essential part of the culinary identity of Tanah Priangan, while also highlighting its transformation from traditional food to modern culinary innovation with contemporary relevance and appeal. This work is expected to provide a more comprehensive visual representation of local food culture and raise public awareness about the importance of preserving culinary heritage as part of the nation's cultural wealth. The application of cinematographic techniques used not only strengthens the delivery of information but also effectively enhances the aesthetic quality of the work as a visual communication medium that can impact the audience emotionally and intellectually.

The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize social media as the main instrument in building brand awareness. This study uses a qualitative descriptive approach with a field research type (field research). Data collection was carried out through observation, in-depth interviews with six sources (owner, financial manager, social media team, admin, crew, and customers), and documentation of the content of the TikTok account @mtm43surabaya. The results of the study show that: (1) MTMSBY43 implements a digital branding strategy with three main components, namely brand positioning as a social-based one-stop solution, a brand identity that focuses on a human-centered service approach, and a brand personality that reflects the character of local youth who are solution-oriented and socially concerned; (2) MTMSBY43 TikTok content is classified into three pillars, namely humanistic and realistic content (daily vlogs & live documentation), educational and transparent content (service portfolio), and humorous content (entertainment & engagement content) that builds high organic appeal; (3) TikTok acts as a primary growth driver for MTMSBY43's brand awareness through three mechanisms: creating brand recognition through the FYP algorithm, which reaches new audiences; driving brand recall through consistent uploads and a distinctive communication style; and building customer trust and brand loyalty through responsive two-way interactions

The development of globalization, digital technology, and social change has influenced the way young people understand and live out their faith. Secularism tends to place religion in the private sphere, so that religious values do not always become the basis for decision-making in daily life. This study aims to analyze the challenges of secularism to the formation of the identity of Catholic youth in the modern era and to formulate relevant religious education responses in addressing these dynamics. This research uses a qualitative approach with a literature study method that examines various scientific literature, Church documents, and research findings related to the phenomenon of secularism and the formation of the religious identity of Catholic youth. The results of the study indicate that secularism has a complex impact on the faith life of young people, including decreased participation in Church activities, the emergence of individualistic attitudes, and the tendency to view religion merely as a formal identity. However, on the other hand, the modern era also opens opportunities for young people to develop their faith creatively through the use of digital technology and involvement in faith communities. Therefore, Catholic religious education and pastoral accompaniment that are dialogical, contextual, and participatory are very important in helping Catholic youth integrate their faith into daily life. This study is expected to provide theoretical and practical contributions for educators and pastoral ministers in fostering the faith identity of Catholic youth in modern society.

Male masculinity is a common theme in advertising. These potrayals often depict men as hardworking, resilient, and physically strong, thereby shaping an ideal male identity. This study uses Sara Mills’ critical discourse analysis perspective to examine the representation of the 2023 Extra Joss advertisement “Laki Buktikan!”. A qualitative descriptive approach is used, with data in the form of visuals, verbal narratives, and slogans that appear in advertising videos accessed via the TikTok application. The analysis will focus on the subjects and objects in the advertisement, the representation of masculinity, the position of the audience, the narrative structure, and the surrounding social context and gender ideology. The result of study show that the advertisement represents masculinity as an identity that must be continuously proven through strength, physical toughness, endurance, and a never-give-up attitude. Failure, defeat, and adversity are not condition that must be passively accepted, but rather condition demanding an active response from men to take concrete action. The advertisement not only promotes product, but also reproduces the ideology oh hegemonic masculinity by linking male self-proving to consuming Extra Joss energy drinks.

Texts depicting violence in the Old Testament, particularly Joshua 6:1–27, are often cited as evidence that the Bible legitimizes divine violence and genocide. This study aims to analyze the narrative of the conquest of Jericho through a historical-critical approach by integrating narrative structure analysis, historical-religious context, and a conceptual study of herem. The method used is a literature review with a qualitative approach that situates the text within the context of the Ancient Near East. The results of the study indicate that Joshua 6 is a systematically constructed theological narrative intended to affirm YHWH’s sovereignty as the Warrior-God and His faithfulness to the covenant with Israel. The concept of herem does not merely signify annihilation but functions as a mechanism for the sanctification of the people and the affirmation of covenantal identity in the face of the threat of syncretism. Furthermore, the use of war language in this text reflects the hyperbolic rhetoric characteristic of ancient literature, and thus cannot be read literally as a legitimization of modern violence. Consequently, a historical-critical reading affirms that this narrative is not a justification for genocide, but rather a theological construction that serves to shape the identity of faith and the understanding of God’s holiness and sovereignty in the history of Israel.

In response to the rapid development of technology in the economic sector, every Micro, Small, and Medium Enterprise (MSME) is required to accelerate its competitive capacity. The Community Service Program (Kuliah Kerja Nyata/KKN) plays a role as a form of community engagement aimed at empowering local potential, including Micro, Small, and Medium Enterprises (MSMEs). Several challenges faced by the cassava chips MSME at the KKN location include low business capacity and competitiveness due to limited branding and minimal utilization of digital marketing technology.The objective of this community service activity is to accelerate the capacity and competitiveness of the cassava chips MSME through digital branding assistance and the utilization of digital marketplaces. The implementation employed observation, socialization, and direct assistance methods to MSME actors, which included the creation and updating of brand identity (logo), registering the business location on Google Maps, and mentoring in the establishment of digital stores on e-commerce platforms. The results of this activity indicate an increase in MSME actors’ understanding of the importance of branding and digital marketing, as well as an expansion of product marketing reach through online channels. This KKN activity has a positive impact on enhancing business capacity and serves as an initial step toward strengthening the sustainable competitiveness of MSMEs.

This study aims to analyze the symbolic meaning of the mangulosi tradition in Toba Batak traditional wedding ceremonies using Roland Barthes’ semiotic theory. This research employs a descriptive qualitative method, with data collected from visual media such as YouTube and TikTok, supported by informants familiar with Toba Batak culture. The findings reveal that meaning in the mangulosi tradition is constructed through three levels of signification: denotation, connotation, and myth. At the denotative level, mangulosi is understood as the act of giving ulos in a wedding ceremony. At the connotative level, ulos and the ritual process convey symbolic meanings such as blessings, protection, harmony, and the strengthening of social and kinship relationships. At the myth level, the tradition reinforces the cultural ideology that marriage is considered legitimate when it receives recognition and blessings from family and customary authorities. Quantitatively, the findings show that artifacts are dominated by visual connotative meanings (40%), while ritual actions emphasize non-verbal (30%) and verbal (20%) meanings. Therefore, the mangulosi tradition is not only a ceremonial practice but also a medium for preserving cultural identity and social values within the Toba Batak community.

This community service was carried out at the Abar traditional pottery craftsman studio "Titian Hidup" with the aim of strengthening business competitiveness through the development of branding strategies based on local wisdom. Pottery crafts in Papua, especially in Kampung Abar, not only represent technical skills, but also contain philosophical values that reflect the history and cultural life of the indigenous peoples. However, until now pottery products do not have a brand identity that is able to express the richness of meaning and character that they have. The method of service includes deepening the philosophical character of the product, the application of technology, and socialization to craftsmen. This approach is designed to build awareness and knowledge about the importance of branding as an instrument to strengthen business identity. The results of the service show that artisans are beginning to understand the concept of professional branding, including product differentiation, cultural narratives, and the use of digital technology to expand market access. In addition, this activity encourages the adaptation of artisans to modern market developments without losing the cultural roots that characterize the product. Thus, this service contributes to the preservation of local culture while increasing the sustainability of the traditional Papuan pottery craft business through a structured and contextual branding strategy.

The Sidoarjo mudflow eruption in Porong, Sidoarjo, that have been flowing since 2006 has caused long-term impacts on the affected communities. the impact in question are people losing their job, change in social interaction and culture that are applied everyday by the communities. This study aims to examine the socio-cultural changes that are experienced by the community two decades after the disaster. The research employs a qualitative approach using photo elicitation through five photographs that are taken in the affected area map as prompts for resource person to reflect and recount their experience that they undergo, then will be conducted semi-structured interviews. The findings indicate a transformation of the physical landscape, which has led to shifts in social structures, the weakening of communal bonds, and changes in collective identity. Memories of the former homeland and the continuation of annual commemorative practices demonstrate that the disaster remains embedded in the community’s social life. These findings affirm that the impacts of the disaster are not merely physical, but also social and cultural in between communities in the long term and continuosly happening.

The architecture of consumer decision-making has completely changed due to the quick development of recommendation systems based on artificial intelligence (AI). The majority of earlier studies saw algorithms as instruments for forecasting and maximizing preexisting preferences. This study, however, makes a different claim: algorithmic curation actively shapes preferences rather than just reflecting them. This study creates and evaluates a structural model that examines the impact of algorithmic curation intensity on perceived search autonomy, identity resonance, affective evaluation, and the development of initial preferences. The model is based on identity-based consumption theory and the literature on human-AI interaction. The study's findings, which are based on survey data from Generation Z consumers and Structural Equation Modeling (SEM) analysis, demonstrate a contradictory dynamic: algorithmic curation improves identity resonance and directly influences initial preferences while simultaneously decreasing feelings of autonomy. The primary mediating mechanism that links algorithmic exposure to emotional assessment and preference creation is identified as identity resonance. In addition to introducing the concept of algorithmic consumer formation as a new conceptual framework for comprehending consumer behavior in the AI-based digital era, our findings expand the notion of bounded rationality toward algorithmically bounded agency.

Curriculum reform in Indonesia has repeatedly emphasized flexibility, deep learning, and student-centered instruction. Nevertheless, many reforms have not been translated effectively into classroom practice. Existing studies tend to focus on teacher competence and policy readiness, while the deeper dimension of teacher beliefs remains underexplored. This study aims to unpack how teacher beliefs shape responses to curriculum reform and to identify the belief-related factors that influence the success or failure of curriculum innovation. A qualitative descriptive design was employed using pre-Delphi reflective questionnaires and Focus Group Discussion data involving senior secondary school teachers and educational stakeholders. Data were analyzed thematically to identify recurring patterns of belief, challenge, and adaptation. The findings reveal that teacher beliefs constitute the most decisive factor in curriculum implementation. Three major themes emerged: (1) a persistent gap between curriculum policy and classroom practice, (2) the difficulty of transforming teachers’ mindsets from fixed to growth-oriented perspectives, and (3) the construction of an ideal teacher identity characterized by reflection, adaptability, collaboration, and moral commitment. More importantly, teachers viewed curriculum change not merely as a technical demand, but as a moral and spiritual responsibility. Curriculum reform will remain ineffective unless it addresses teachers’ internal beliefs. Sustainable transformation requires professional development that integrates cognitive, emotional, and spiritual dimensions of teaching.      

This study aims to analyze the in silico profile of the compound orientin derived from the water hyacinth plant (Eichhornia crassipes) as a potential antioxidant candidate. Orientin was selected based on its chemical structure data registered in PubChem, which provides complete information regarding molecular identity, physicochemical properties, and 2D and 3D structural representations. The prediction of biological activity was conducted using PASS Online, which indicated that orientin possesses a promising likelihood of exhibiting antioxidant activity according to relevant probability values. Furthermore, the safety assessment of the compound was carried out through ProTox-II to identify potential toxicity, including toxicity class, possible hepatotoxic effects, and other predicted safety parameters. To determine its pharmacokinetic profile, pkCSM was employed to predict ADMET characteristics such as absorption, distribution, metabolism, excretion, and additional toxicity risks. The results of these analyses show that orientin demonstrates favorable potential as an antioxidant candidate, supported by predicted pharmacological properties and relatively low toxicity levels according to in silico evaluations. Therefore, orientin has promising potential for further development in subsequent in vitro and in vivo studies.

This study aims to analyze the need for redesigning the visual identity of PHD (Peternakan Hijau Daun) Nusantara as an effort to strengthen the brand image as an arts and culture-based educational tourism destination. The problems underlying this research are the inconsistent visual identity, the lack of representation of the brand's character, and the low level of audience recognition of PHD Nusantara. The research methods used include observation, interviews, and questionnaires. The results of the analysis indicate several main factors that form the basis for the need for redesign, namely the inconsistency of visual elements, the weak strength and readability of the logo, the inconsistency of the visual identity with the character of the destination, and the suboptimal visual experience of the audience at various interaction points. Based on these findings, it can be concluded that the development of a more consistent, communicative, and characteristic visual identity is needed as a basis for the redesign process. The results of this study are expected to be a reference in redesigning a visual identity that can strengthen the image of PHD Nusantara and increase its appeal to the audience.

This study examines the local wisdom values of the Javanese and Batak ethnic groups in maintaining harmony between humans and nature, as well as their relevance to shaping the spirituality of Generation Z. The research method used is descriptive qualitative with a library research approach. Data were obtained from books, scientific articles, and previous studies. The findings show that Memayu Hayuning Bawana and Habonaron Do Bona both emphasize balance and harmony among humans, nature, and God. These values can be applied by Generation Z to develop ecological spirituality rooted in local wisdom and aligned with modern challenges. This study contributes to strengthening the spiritual identity of young generations in the digital era through the revitalization of local wisdom values, The younger generation can find a more holistic and harmonious life guide, while strengthening their spiritual identity amidst the currents of globalization and digitalization. This research contributes to efforts to shape the character and spirituality of an environmentally conscious young generation, based on local wisdom.

The phenomenon of language globalization has brought a significant influence on the communication patterns and cultural identity of Generation Z, including those who adhere to indigenous belief systems. The global trend that emphasizes the dominance of foreign languages often leads to a decline in appreciation for local languages and the spiritual values embedded within them. This article aims to examine the role of multilingual literacy as a means of strengthening the spirituality of Generation Z adherents of indigenous beliefs in facing the challenges of language globalization. The research method used is a literature study by reviewing various theoretical sources and relevant research findings from the past five years. The results indicate that multilingual literacy not only enhances cross-cultural communication skills but also strengthens the spiritual awareness and cultural identity of Generation Z through the preservation of local languages and the interpretation of local values in a modern context. Therefore, multilingual literacy can serve as an effective strategy for developing a generation that is religious, has strong character, and remains rooted in its traditional beliefs amidst the rapid flow of globalization.

The Panji Story is one of the Intangible Cultural Heritage (ICH) that has historical, cultural, and local identity values, especially for the people of Kediri. However, currently, the community's understanding of the Panji Story tends to be limited and is often considered only as a romantic story, so that the historical and cultural values contained therein are not fully understood. This activity aims to strengthen the community's understanding of the Panji Story as a source of history and local cultural heritage through a national seminar. The activity was conducted in the form of a seminar involving presentations by expert speakers, interactive discussions, and question and answer sessions with participants from various backgrounds, such as students, the general public, and cultural activists. The results of the activity showed an increase in participants' understanding and awareness of the historical, cultural, and educational value of the Panji Story. Participants not only understood the diversity of versions of the Panji Story, but also began to view it as an important part of local cultural identity that needs to be preserved and sustained. This activity showed that national seminars can be an effective educational medium in building collective public awareness of the sustainable preservation of local history and culture.

As the foundation and official ideology of the Indonesian state, Pancasila plays a crucial role in guiding the management of national affairs and the overall conduct of state life. The core principles of Pancasila divinity, humanism, unity, democracy, and social justice reflect the character, identity, and collective values of the diverse Indonesian people. The purpose of this study is to examine in depth the function of Pancasila as a state ideology and the significance of implementing its principles in contemporary and evolving society. Through the exploration and analysis of various scholarly sources, including books, academic journals, and official state documents, this research employs a qualitative approach using a literature review method. The findings indicate that Pancasila functions not only as the nation’s way of life but also as the philosophical foundation of the state and a unifying ideology within Indonesia’s heterogeneous society. Furthermore, the preservation of national identity, the strengthening of social cohesion and peace, and the ability to face the challenges of industrialization and globalization are highly dependent on the successful internalization of Pancasila’s values. Therefore, to achieve sustainable and inclusive national development, consistent and continuous efforts are required to enhance understanding, appreciation, and implementation of Pancasila’s values across all levels of society.

The development of digital media has transformed Islamic da’wah into a digitally mediated form of religious communication, reshaping structures of authority, engagement, and community formation. However, existing research remains fragmented and lacks a comprehensive structural map. This study conducted a Systematic Literature Network Analysis (SLNA) of Scopus-indexed publications on Islamic da’wah via digital platforms from 2016 to 2026. Using PRISMA-based screening techniques and bibliometric methods—including co-authorship, co-citation, and co-occurrence analyses with VOSviewer—the study analyzed 74 peer-reviewed journal articles. The results indicate a significant increase in the number of publications, particularly following the COVID-19 pandemic. The field is structured around four main themes: platform-based engagement strategies, youth identity formation, digital authority and ethics, and the adaptation of prophetic communication principles to the online context. Although Indonesia and Malaysia dominate the research output, the collaborative network remains relatively dispersed. New topics such as the influence of algorithms and AI-supported da‘wah suggest an expansion toward interdisciplinary directions. This study provides the first comprehensive map based on Scopus for research on Islamic digital da‘wah and offers a foundation for future theoretical and empirical development.