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This research aims to determine the role of online travel agents (OTA) in increasing room sales at the Swiss-Belinn Karawang Hotel. In an increasingly competitive hotel industry, collaboration with OTA platforms has become an important strategy to expand market reach and increase occupancy rates. This study uses a qualitative analysis method by collecting interviews and surveys from hotel management and guests. The research results show that collaboration with OTAs significantly increases the visibility of hotels in the global market, reduces marketing costs, and increases occupancy rates through increasing the number of bookings. In addition, an efficient inventory management system and positive reviews from guests on the OTA platform contribute to the optimization of the hotel's revenue and reputation. Thus, OTA plays an important role in the marketing and sales strategy of Hotel Swiss-Belinn Karawang, which directly impacts increasing room sales and overall hotel business growth. This research suggests that hotels should continue to strengthen partnerships with OTAs and optimize the use of data and technology provided by these platforms to achieve better results in the future.

Nowadays, digital technology is in great demand because it offers easy access to a wide range of purposes and activities, including enabling innovation to generate business. The world of marketing will surely be heavily influenced by the advances of technology, the digital world, and the Internet. Marketing-based applications or e-commerce become the medium of sale and purchase transactions only but some have features as a program regulating the financial management of enterprises. Bukapalak can help UMKM perpetrators for media development, financial loyalties and new business opportunities. This dedication focuses on the perpetrators of the UMKM Village of Wadungasih, Kecamtan Buduran, Sidoarjo district. This dedication involves socialization activities with the stages of surveys, observations, and core activities. This dedication finds a lot of UMKM perpetrators who lack understanding of digital technology innovations as the times evolve. The purpose of this dedication is nothing more than a form of effort to develop and evaluate the progress of UMKM in an era of globalization where digital technology or e-commerce is used.

Dalam era globalisasi dan persaingan yang sangat ketat, perusahaan harus selalu berupaya untuk meningkatkan kualitas pelayanan yang diberikan agar dapat memenuhi harapan pelanggan dan meningkatkan kepuasan mereka. Sorum Pak Haji Karya Jl. Parakan, sebagai salah satu perusahaan yang bergerak di bidang jasa, harus memperhatikan kualitas pelayanan yang diberikan agar dapat meningkatkan kepuasan pelanggan dan meningkatkan reputasi perusahaanPenelitian ini menggunakan metode kualitatif untuk menganalisis kualitas pelayanan yang diberikan oleh Sorum Pak Haji Karya Jl. Parakan. Metode ini memungkinkan analisis yang lebih dalam dan lebih spesifik terhadap variabel-variabel yang terkait dengan kualitas pelayanan. Data yang dikumpulkan melalui wawancara dan observasi lapangan digunakan untuk menganalisis kualitas pelayanan yang diberikan oleh Sorum Pak Haji Karya Jl. ParakanBerdasarkan hasil survei ini, dapat disimpulkan bahwa keandalan layanan di sini menunjukkan variasi yang signifikan di antara responden.Mereka merasa layanan tersebut konsisten dalam menunjukkan sikap yang profesional. Selain itu, keamanan transaksi juga penilaian tinggi dari semua responden, menunjukkan bahwa dianggap aman dan dapat diandalkan Hal ini menunjukkan fokus yang kuat dalam mempertahankan kepuasan konsumen respons yang cepat dan bantuan yang efektifterlihat bahwa layanan ini mendapat penilaian yang cukup positif dalam beberapa aspek kunci. Pertama, respons terhadap keluhan konsumen dan kesediaan untuk membantu dinilai sangat baik oleh mayoritas responden, menunjukkan fokus yang kuat pada kepuasan pelanggan melalui respons yang efisien dan bantuan yang efektif.

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.

This study analyzes emerging trends in digital marketing and their impact on consumer engagement. By examining global e-marketing campaigns, the research identifies key strategies such as influencer partnerships, content marketing, and interactive advertisements. Findings reveal that personalization, data-driven insights, and real-time engagement are critical for building lasting customer relationships in the digital age. Despite the potential for higher engagement, challenges like privacy concerns and platform saturation must be addressed to optimize marketing effectiveness.

MSMEs have an important role in the village economy. They create jobs, contribute to infrastructure development and increase employment income. MSMEs are also able to take advantage of local potential, such as natural resources and cultural wisdom, to develop products that are relevant to the needs of the local community. MSMEs play a role in distributing development results. Digital transformation is a global phenomenon that refers to a massive shift from analog to digital systems and processes. This is a fundamental change spurred by the rapid development of information and communication technology. Bulak Village is a village located in Kendal Regency, Central Java. This village has the potential of MSMEs that can be developed through the sustainability of the digital era. However, many Bulak residents still do not understand how to use technology as a facilitator of their business. It is necessary to socialize about digital transformation for MSMEs owner in Bulak village so that MSMEs become wider in marketing their products. The Method are The method used in this socialization activity is an offline seminar method involving various elements Starting from academics, thematic village activists, MSMEs actors in the village and the community common. The seminar participants who attended were very enthusiastic in listening to the material presented by the speakers. After delivering the material, some participantsgave questions that were still confused regarding the use of digital platforms to the speakers. This activity was held by a team of students from Walisogo State University's real work lecture.  

The issue of plastic waste in Indonesia has reached alarming levels with annual production reaching 64 million tons, the majority of which ends up in the oceans, making Indonesia the second largest contributor to global marine plastic pollution after China. Increasing awareness and reducing daily waste generation are crucial to protecting the environment from the serious impacts of plastic's slow decomposition. This research employed accidental sampling with 20 to 30 respondents to investigate the influence of green marketing and green consumerism on purchasing decisions of environmentally friendly products. Data analysis included data exploration to identify patterns and trends, and Ordinary Least Squares (OLS) regression testing to evaluate the linear relationship between independent variables (green marketing and green consumerism) and the dependent variable (purchase decision). The results of multiple linear regression analysis indicate that the Green Consumerism variable (X2) has a positive regression coefficient of 0.260, although it is not statistically significant (p = 0.148), suggesting that consumer adoption of environmentally friendly behavior marginally contributes to purchasing decisions of environmentally friendly products. However, the low Adjusted R Square (0.031) indicates that the model only explains approximately 3.1% of the variability in purchase decisions. Therefore, companies need to consider other factors such as price and product quality, and integrate more holistic marketing strategies to enhance consumer preference for environmentally friendly products. Further research using more sensitive analytical methods could provide deeper insights to support more effective decision-making in dynamic markets.

Medical tourism is a new form of tourism and medical services by getting health services according to expectations to a certain area. In an effort to develop the health system and competition as well as the impact of health globalization, it is possible that medical tourism will lead to intense competition between hospitals in providing quality services and superior service products provided by these hospitals in attracting patients to come for treatment. Assessing the potential for the development of medical tourism in Indonesia and analyzing government regulations on the development of a medical tourism strategy in Indonesia. The method used is normative juridical, or legal research conducted by examining legal literature as primary material. Some things that must be considered in developing hospitals in Indonesia that have the potential to develop medical tourism services are tariffs, service quality, hospital accreditation, marketing, access to treatment from the aspect of transportation, availability of health workers and types of treatment. The central government, the ministry of health and local governments as policy or regulatory makers in terms of medical tourism in Indonesia play an important role. There needs to be regulations or policies that regulate matters related to medical tourism so that it is not just a discourse.    

Emerging global competition in the industry of health is possible for patients from the country more proceed On do journey to a country to develop by getting maintenance quality medical _ tall And with affordable prices. _  Medical Tourism as part of Strategy Marketing House Sick in the Tourism Area. Writing This explains Medical Tourism and strategy marketing hospital in Indonesia. Study  This aim is to analyze the readiness of House Sick, government, and travel agency tours in service tour medical. House Sick as a business private use various strategy For interesting more Lots patient or customers, like creating room therapy in a hybrid hotel (home-designed pain _ For comfort patient international ). House Sick Also compile strategy marketing For direct patient And customer as well as identify three strategies the is with connect to patient potential through a visit to the country origin, employ intermediary journey medical And compile 'medical check-up' package for person healthy.

Indonesia presents promising opportunities in the processed food industry, which has experienced a 5% growth over the past five years. PT Roves Global Food has leveraged this opportunity by utilizing mangrove-based products in their processed food offerings. This strategy aims to promote sustainable resources with high nutritional value. However, the company still faces challenges due to consumer trend dynamics, supply chain issues, and government regulations. This study aims to analyze the internal and external conditions of the company using Porter Five Forces analysis and SWOT. Data was collected through primary methods, such as interviews, and secondary sources. The Porter Five Forces analysis revealed five main external factors affecting the company: Threats of Substitutes, Threats of New Entrants, Intensity of Competitive Rivalry, Bargaining Power of Suppliers, and Bargaining Power of Buyers. Additionally, the SWOT analysis identified the strengths, weaknesses, opportunities, and threats for the company, resulting in 12 combination strategies: 4 SO, 2 ST, 4 WO, and 2 WT strategies. The analysis outcomes were then used to formulate key strategy recommendations focused on strengthening three of the five primary internal conditions of the company, namely service, marketing and sales, and operations.

As human habits change due to advances in technology and information, technology is increasingly important in various aspects of life. Companies must keep up with development trends in the globalization era to develop their products and compete with fierce business competition. Artasari UMKM produces a variety of chips located in one of the villages in Purbalingga Regency. This UMKM still conducts sales and marketing traditionally. Bookkeeping and recording of transactions are still done manually, which causes many problems, such as consumers not trusting the results of calculations. A cashier information system is needed to improve operational efficiency and transaction security. It can help with data collection, bookkeeping, and recording transactions as well as creating financial reports as needed. In this research, the prototyping model is used to design a cashier application at UMKM Artasari. It is considered to help overcome this problem. This research is expected to improve the operational efficiency and security of UMKM Artasari transactions and increase consumer confidence in the calculation results. The result of the design is a system display consisting of several pages which include the login page, transaction data, sales reports, help, and prototype proof of transactions to be printed.

Hospitals as a health facility have become an important part of public health. Facing globalization, hospitals must carry out marketing activities which can be influenced by several factors, including: IT and communications have brought us into a free market era where location and distance are no longer a problem and it is increasingly easy for the public to access information to determine which hospital a patient will seek treatment at. This causes competition between hospitals to become increasingly fierce. To understand the challenges of domestic health services is to improve the quality of services holistically in all aspects of health, including factors assessed by patients such as respect, comfort, order, responsibility and professionalism so that they can match health services abroad. Medical Tourism as part of the Hospital Marketing Strategy in the Tourism Area. The article in this review explains medical tourism and hospital marketing strategies in Indonesia. Hospitals as private businesses use various strategies to attract more patients or customers, such as creating therapy rooms in hybrid hotels (hospitals designed for the comfort of international patients)  

Major changes across various sectors, particularly in technology, are driven by the era of the fourth industrial revolution and globalization. The adoption of digital technology in business economic activities has become crucial in this digital era. In Indonesia, the use of digital technology in business has proven its vital role in the local and global economy, as reflected in the increasing number of startups. The shifting consumer behavior, increasingly dependent on the internet, creates new opportunities, such as the rising popularity of Affiliate Marketing. Affiliate marketing, especially on e-commerce platforms like Shopee, provides additional income to content creators and the general public by promoting products. This research focuses on analyzing the application of principles of Islamic economic law in the practice of Affiliate Marketing on Shopee. Through the implementation of Islamic principles, a harmonious cooperation between economic and moral aspects in modern business can be created.

Personal branding has become a crucial element in building a strong professional identity in the era of globalization. Through online marketing, individuals can leverage various digital platforms to create and manage a consistent and appealing self-image. This research examines effective strategies for personal branding through online marketing, including the use of social media, blogs, and personal websites. The study also explores how digital technology has transformed the way people perceive and interact with personal branding. The results indicate that successful personal branding strategies require not only high-quality and authentic content but also a deep understanding of the target audience and the use of analytics to measure effectiveness. With the right approach, personal branding through online marketing can enhance professional visibility, career opportunities, and business networks.

The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.

The rapid progress in information and communication technology coincides with globalization in the field of human resource management and will determine the status of human resource management in companies now and in the future. The author uses a quantitative research method through a random sampling approach and data collection process through distributing questionnaires. The research sample used 30 staff who were taken randomly from 45 marketing staff. The results of this study indicate that flexibility and innovation behavior factors have an effect on employee retention at PT Jaya Jagat Raya.

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.  

Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.

In an increasingly digital era, traditional marketing must be equipped with digital strategies to compete in the global market. The purpose of this study is. develop an effective digital distribution strategy to increase brand awareness and sales of Batik Tulis Asthina. The research method used is a case study with a qualitative approach. Information was also obtained from interviews with the owners. The results show that the use of Tokopedia's social media such as Instagram, Facebook, and Shopee significantly increases brand visibility and interaction with customer