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This study aims to analyze the impact of marketing mix elements on visitor satisfaction at Papuma Beach in Jember, with a focus on Generation Z as the primary target. The marketing mix examined includes word-of-mouth promotion, location, entrance ticket prices, products and services, and available facilities. This research employs a quantitative approach using multiple linear regression analysis, along with partial and simultaneous tests to measure the influence of independent variables on visitor satisfaction. Data were collected through questionnaires distributed to 100 Generation Z respondents, as well as observations and interviews. The findings indicate that, partially, word-of-mouth promotion, location, and facilities do not significantly affect visitor satisfaction. However, ticket prices and the quality of products and services at Papuma Beach significantly influence visitor satisfaction. Simultaneously, the marketing mix affects Generation Z visitor satisfaction with a contribution of 73.5%. The main factors determining visitor satisfaction are the natural beauty, appropriate ticket pricing, and the quality of services provided. This study recommends that Papuma Beach management pay closer attention to marketing strategies aligned with Generation Z preferences and enhance the attraction of the tourist site through service innovations and facility improvements.

The purpose of this study was to determine the Influence of Brand Image and Digital Marketing on Consumer Purchase Interest in Nestle Products (Case Study of Brastagi Supermarket Tiara). This study was conducted at Brastagi Supermarket Tiara with a population and sample of 100 consumers. The research instrument was a questionnaire with a Likert scale model. The requirement test was carried out to test normality. The data analysis technique used was the Multiple Regression technique at a significance level of a = 0.05. The results of this study indicate that Brand Image (X1) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara, the calculated t is greater than the t table (2.903 ˃ 1.660) with a significant value of 0.000. While Digital Marketing (X2) has a significant effect on Consumer Purchase Interest in Nestle Products at Brastagi Supermarket Tiara with a calculated t value greater than the t table (2.678 ˃ 1.660) with a significant value of 0.000. Based on the output of SPSS Version 25, it is known that the Rsquared value is 0.177, meaning that the variance of the Purchase Interest variable can be explained by the Brand Image and Digital Marketing variables by 17.7%, while the rest is explained by other variables not included in this model. In other words, there are still other independent variables that affect Purchase Interest.

The Kebun Soka Sari Women Farmers Group in Sukaraja Village is a group that empowers women in agriculture to support food security and the family economy. Its members are housewives around Griya Asoka who manage small farms in their yards. They develop pakcoy cultivation with a hydroponic system. The women farmer group not only provides healthy food, but also adapts to modern agricultural technology. They are active on social media and sell hydroponic pakcoy vegetables to supplement their income. The purpose of this journal is to determine the adoption of digital technology and introduce a website for marketing agricultural products. The research method used is quantitative method by distributing questionnaires. The questionnaire aims to determine the level of knowledge of farm women's groups and the use of digital in product marketing. The use of digital in product marketing in the Women Farmers Group has no difficulty in adopting digital technology. They have used digital applications to share activities and promote products. Their customers come from local residents and outside the village. They are also enthusiastic about the introduction of websites in product marketing.

The purpose of this research is to learn how certain students in Medan City are influenced to buy Azarine sunscreen products by influencer marketing and brand image. More and more people, particularly students, are realizing the need of preventing sun damage to their skin, therefore sunscreen solutions have quickly become an integral part of skin care regimens. Researchers in this research used a quantitative approach by surveying people who had used Azarine products. Using SPSS software version 29, the data that was obtained was examined. The findings show that consumers are influenced by both favorable brand image and influencer marketing, which has a major impact on their purchase choices. There is a significant relationship between the dependent variable and each of the independent variables.

This study aims to analyze the marketing strategies implemented by Enauto Café to enhance customer attraction and loyalty in Nabire. A descriptive qualitative method was employed through direct observation, interviews with the café manager and customers, and questionnaires distributed to 40 respondents. The findings indicate that social media-based marketing strategies, strong visual branding, and consistent customer service contribute significantly to customer loyalty. However, there are notable weaknesses in direct promotion and menu variety. Therefore, strengthening local promotion efforts and product innovation are recommended as strategic improvements.

Rural potential is an important asset in running the village government system. If managed properly, it will bring economic value to the village community. The fried onion production and packaging training in Basseang Village aims to increase the added value of local commodities and improve community skills in production and marketing. This program is carried out with a participatory approach involving the community, village government, and Village-Owned Enterprises (BUMDes). The results of the training showed an increase in the technical skills of participants in processing shallots into high-quality fried onions as well as an understanding of the importance of packaging and marketing strategies. In addition, this training encourages social change by increasing public awareness of local resource-based business opportunities. The main challenges faced include limited capital and production continuity. Therefore, further support from various stakeholders is needed so that this program can be sustainable and have a long-term impact on the village economy.

This study is a study of digital marketing strategies related to Boneka Bubu, a product that went viral on social media such as TikTok and Instagram. In this context, emotional and content-based marketing work that connects brands with audiences, especially millennial and Gen Z consumers, plays a very positive role. Humorous approaches, memorable characters, and communities play a role in driving the success of Boneka Bubu's digital campaign which aims to increase brand awareness, sales, and customer loyalty. This analysis examines and tries to solve various issues related to UGC, influencer collaboration, and limited edition promotional strategies that build urgency. Data and research show that emotional-based marketing, which involves consumers in the content creation process, strengthens relationships that lead to conversion and engagement. This study explains the impact of the creative process and authenticity that are emphasized for digital marketing strategies in the age of social media.    

"Pasar Besar" di Kuala Lumpur, yang juga dikenal sebagai Central Market atau Pasar Seni, memiliki sejarah panjang dan perkembangan yang menarik. Tujuan dari artikel ini adalah untuk megetahui. Pasar Seni kini menjadi salah satu destinasi wisata utama di Kuala Lumpur, menawarkan berbagai produk dari batik, ukiran kayu, perhiasan perak, hingga lukisan. Pasar ini juga sering mengadakan pertunjukan seni, workshop kerajinan, dan festival budaya yang memperkaya ekosistem ekonomi kreatif Malaysia. Tujuan dari penelitian  ini adalah untuk megetahui bagaimana warga Pasar Seni ini menghadapi era digitalisasi dengan melakukan transformasi keterampilan digital. Responden sebanyak 43 pedagang dan 2 responden  dari pengurus Pasar Seni. Analisis data secara Kualitatif . Hasil penelitian menunjukkan adanya mendesak akan  kebutuhan keterampilan digital spesifik yang terdiri dari: 1) Pemasaran digital dan media sosial untuk produk seni, 2) E-commerce dan platform penjualan online, 3)Penggunaan teknologi dalam proses kreasi (digital art, desain berbasis komputer), dan 4) Keterampilan dokumentasi digital karya seni. Di sisi lain masih ada masalah yang muncul yakni : 1) Kesenjangan infrastruktur digital di berbagai wilayah, 2) adanya resistensi terhadap adopsi teknologi di Pasar Seni "Pasar Besar" di Malaysia

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

This study aims to find out and analyze the Marketing Strategy of Event Marketing and Cross Selling on the Increase in Sales and Purchase Decisions on the product Keke Busana in Lamongan. The type of research used is quantitative descriptive. The population in this study is all visitors and customers who make purchases at the Keke Jetis Lamongan Terrace. The sampling method used in this study was random sampling of 86 respondents. The data analysis methods used in this study are  validity test, reliability test, classical assumption test, multiple linear regression analysis, determination coefficient test, t test and f test with the help of SPSS version 29. The results of this study show that there is a partially significant positive influence between the variables  of Event Marketing, Cross Selling on Sales Increase and Purchase Decisions of Keke Clothing products in Lamongan with the t value calculated > t table (t calculate X1 against Y1 = 2,647, X2 against Y1 = 5,800, while t calculate X1 against Y2 = 3,716 and X2 against Y2 = 4,917). Simultaneously, there was a significant positive influence between the variables of event marketing and cross selling on Y1 with  an F value of  54,970 > Ftable 4.87, and on Y2 = 56,066 >Ftable 4.87.In this study, the Cross Selling  variable has the most dominant influence on the Increase in Sales and Purchase Decisions of Keke Busana products in Lamongan.

Batik is the identity and characteristic of the Indonesian nation. Many regions in Indonesia have batik with unique characteristics, rich in various types and batik motifs in each region. The motifs always evolve with the times. Sidoarjo is one of the districts in East Java which has a wide variety of culture, arts and batik motifs. Batik in Sidoarjo has various kinds of flora and fauna motifs. Batik Lintang Sari Kenongo is a typical batik business from Sidoarjo. The products are written batik, stamped batik and printed batik. Kenongo batik has its own characteristics in the motifs on each piece of cloth which distinguishes it from various batiks in Sidoarjo so that it can be more easily recognized, especially the one that has long been famous, namely the bayeman motif. Lintang Sari Kenongo Batik tends to use floral motifs that express beauty, peace and fertility. The bayeman motif itself was formed from the creation of craftsmen who saw spinach plants around their house, this indicated that the land in Sidoarjo was very fertile, so it was used as proof of the name of the bayeman batik motif in Lintang Sari Kenongo batik, the craftsman patented this motif to become the standard motif that Lintang Sari Kenongo batik has to this day. Batik Lintang Sari Kenongo, which is a partner for PkM activities, has problems in terms of digital marketing and bookkeeping. So in this PkM activity training and mentoring are carried out regarding this matter. Community service activities have been carried out well, and partners have understood the basics of digital marketing, especially through Instagram and simple bookkeeping. It is hoped that the results of this activity will have the maximum impact on increasing sales of Lintang Sari Kenongo batik.

Selo Village in Boyolali Regency is a center for dairy cattle farming and is also developing as a tourist village. However, most local residents still sell raw milk to middlemen without applying marketing strategies or product innovation. This community service activity aimed to provide education on the importance of dairy product marketing and to introduce innovative ideas based on local potential. The methods used included preliminary observation, open interviews, focus group discussions, interactive counseling, and evaluation through questionnaires and reflection. The activity involved 15 participants, including dairy farmers, homestay operators, café owners, and local youth. The results showed increased participant understanding of marketing strategies, tourism market opportunities, and the potential for milk processing. Most participants expressed interest in further training and began formulating product ideas such as yogurt, ice cream, and pasteurized milk. This program not only improved marketing literacy but also built motivation and collective awareness to develop independent businesses based on the village’s potential. Thus, the activity served as an initial step in promoting sustainable rural economic development.

This research is quantitative research with variable X, namely Product Innovation and Price, against variable Y, namely Purchasing Decisions. This research uses observation and questionnaire data collection techniques, and with techniques non probabability sampling 70 respondents were obtained from D-IV Marketing Management students. This research uses multiple linear regression analysis and coefficient of determination analysis. The results of the analysis of hypothesis test were partial, product innovation has a positive and significant effect on the purchasing decision, then the price partially has no positive and significant effect on the purchasing decision. The results of the simultaneous hypothesis testing the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision. The results of this research, simultaneously the variables of Product Innovation and Price have a positive and significant effect on the purchasing decision of Miniso Products on D-IV Marketing Management Students at Polytechnic State of Malang.

Tegalrejo Village, located in Argomulyo District, Salatiga City, has great potential in developing the local economy through the MSME sector. One of the MSMEs that is growing rapidly is Younie Craft, which produces handicraft products. However, this MSME faces various challenges, such as limited marketing, ineffective financial management, and limitations in operational management. For this reason, the Community Empowerment Practical Lecture (KPPM) program was carried out with the aim of providing assistance and solutions to overcome the problems that exist in Younie Craft. This assistance includes digital marketing training, simple bookkeeping, product innovation, and workspace layout arrangement to improve operational efficiency. The method used in this activity involves three stages, namely: (1) Preparation, which includes meetings with MSME owners and location observations; (2) Problem Analysis and Identification, where the team identifies key problems such as digital marketing, bookkeeping, product innovation, and layout arrangement; 3) Implementation, which includes providing solutions in the form of training and assistance in the fields of digital marketing, bookkeeping, product innovation, and layout arrangement. The results of this activity show significant improvements in terms of marketing through digital platforms, more structured financial management, and increased product quality and workspace efficiency. With this program, Younie Craft UMKM can increase competitiveness, expand the market, and make a positive contribution to the local economy in Tegalrejo Village.  

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.

Penelitian ini mengkaji dampak segmentasi konsumen terhadap strategi pemasaran dalam kerangka penetapan harga tarif dua bagian, dengan pendekatan metaheuristik untuk optimisasi. Seiring dengan semakin banyaknya penyedia layanan yang mengadopsi tarif dua bagian, pemahaman terhadap preferensi dan perilaku konsumen yang beragam menjadi penting untuk memaksimalkan profitabilitas. Melalui penerapan algoritma genetik, kami menganalisis bagaimana berbagai segmen konsumen merespons struktur harga yang berbeda, yang memungkinkan pengembangan strategi pemasaran. Dengan membagi konsumen berdasarkan preferensi mereka, kami mengidentifikasi konfigurasi tarif optimal yang sesuai untuk setiap segmen pasar. Temuan kami menunjukkan bahwa segmentasi konsumen yang efektif berperan penting dalam keberhasilan strategi pemasaran, yang pada gilirannya meningkatkan kepuasan pelanggan dan pendapatan. Penelitian ini memberikan kontribusi pada literatur strategi harga dengan menekankan pentingnya mengintegrasikan wawasan perilaku konsumen dalam desain tarif. Hasil penelitian ini memberikan rekomendasi praktis bagi penyedia layanan yang ingin mengoptimalkan strategi harga mereka di pasar yang kompetitif, yang pada akhirnya mendukung alokasi sumber daya yang lebih efisien dan meningkatkan kinerja pasar secara keseluruhan.

Sistem ini dirancang untuk mengatasi berbagai masalah yang dihadapi oleh toko, seperti keterbatasan akses penjualan yang mengharuskan pelanggan untuk datang langsung ke toko, serta persaingan yang semakin ketat dengan toko-toko online lainnya. Selain itu, pengelolaan stok yang masih dilakukan secara manual juga menjadi tantangan utama. Dengan adanya sistem informasi penjualan berbasis web, diharapkan dapat mempermudah proses transaksi, meningkatkan efisiensi pengelolaan data penjualan, serta memperluas jangkauan pasar toko melalui platform online. Fitur-fitur yang dikembangkan dalam sistem ini meliputi manajemen produk, proses pembelian, manajemen pesanan, serta pembuatan laporan penjualan yang dapat diakses dengan mudah oleh admin dan pelanggan. Hasil pengujian sistem menunjukkan bahwa penerapan sistem ini dapat meningkatkan kinerja operasional dan mendukung pemasaran produk dengan lebih efektif. Namun, masih terdapat beberapa aspek yang perlu perbaikan, terutama dalam tampilan dan fungsionalitas sistem agar lebih menarik dan memenuhi kebutuhan pengguna secara optimal.

Laporan magang ini bertujuan untuk (1) Untuk mengetahui Implementasi penetapan strategi dalam peningkatan penjualan pada Apotek Winola Medika Jl. Wairklau, Kel. Kota Uneng, Kec. Alok Kab. Sikka (2) Untuk melaksanakan dan melaporkan hasil Magang di Apotek Winola Medika, di Jalan Wairklau, Kelurahan Kota Uneng, Kecamatan, Alok Kabupaten Sikka yang sudah dilaksanakan oleh Penulis.Kegiatan magang dilaksanakan pada tanggal 12 Agustus 2024 sampai dengan 16 Desember 2024 dan bertempat di Apotek Winola Medika Maumere, Jalan Wairklau, Kelurahan Kota Uneng, Kecamatan Alok, Kabupaten Sikka.Hasil kegiatan magang yang telah penulis peroleh adalah (1) Penerapan strategi dalam peningkatan penjualan pada Apotek Winola disetiap tahun secara tidak konsisten dan tidak seimbang dalam memperoleh pendapatan ataupun laba bersih dikarenakan faktor internal dan faktor eksternalnya yang berpengaruh terhadap hasil pendapatan penjualan pada ApoteK Winola Medika, (2) Apotek Winola Medika berada pada fase yang mana fokus pada  mempertahankan kualitas produk pelayanan barang dan jasa untuk dengan memperkuat strategi melalui manajemen strategi yang terpadu berdasarkan visi, misi dan tujuan, penerapan, kolaborasi dan evaluasi didasari faktor-faktor yang mempengaruhi tumbuh kembangnya untuk bisa memberikan peluang daya saing dalam mempertahankan secara konsisten  pendapat yang meningkat disetiap tahunnya.

This study aims to analyze the optimization of technology and digital marketing strategies in enhancing the competitiveness of Bakpia Wong Yogyakarta SMEs. Using a qualitative descriptive approach, the research explores the application of technology in production processes, such as modern machinery and production management systems, as well as digital marketing strategies through social media, e-commerce, and SEO. The findings reveal that technology utilization increases production efficiency by up to 30%, while digital marketing via online platforms boosts sales by 40%. However, challenges such as limited skilled human resources and digital infrastructure remain significant. This study recommends investing in human resource training, developing more integrated digital strategies, and product innovation to strengthen the competitiveness of SMEs in the digital era.

MSMEs play an important role in the village economy, but many business actors still face obstacles in managing finances and marketing their products effectively. This community service aims to improve the understanding and skills of MSME actors in Kertomulyo Village, Trangkil District, Pati Regency in terms of financial management and marketing strategies. This training is carried out through an easy-to-understand approach, including simple financial recording, business capital management, and digital marketing strategies using social media. Participants are trained to record income and expenses systematically so that they can better understand the financial condition of their business. In addition, they are also taught how to promote products online in order to reach a wider market. The results of this activity show an increase in the participants' understanding and skills in managing finances and implementing more effective marketing techniques. With this training, it is hoped that MSMEs in Kertomulyo Village can develop more rapidly, increase competitiveness, and expand their marketing networks.