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The problem that occurs to the customer service officer at the time of location is when the customer service officer handles passengers who come to ask for information related to the flight or a problem at the airport and so on. This research aims to find out how the effective kuminukasi strategy by customer service officers in improving service to passengers at PT. Angkasa Pura I at Zainuddin Abdul Madjid Lombok International Airport. This research was conducted in 2023 at Zainuddin Abdul Madjid Lombok International Airport using a qualitative method and the data collection was sourced from passengers experiencing communication problems. The next source comes from extracting data sources through online interviews with customer service officers about effective kuminukasi strategies for passengers, observations or direct observations on related objects. The results of research that has been carried out by researchers regarding how the effective form of communication of customer service officers in improving services to passengers related to flight information to passengers and others. In addition, there are also factors that can affect effective communication with passengers, namely knowledge, perception, emotional, and a Clear and Simple Language environment in terms of the use of easy-to-understand language and the avoidance of complex technical terms to ensure that all passengers can understand the information conveyed well.  

This study aims to prove and analyze 1). The Influence of Price Perception, on Consumer Purchasing Decisions of PT. Citra Tunas Medika, 2). The Influence of Product Quality on Consumer Purchasing Decisions of PT. Citra Tunas Medika, 3). The Influence of Trust Level on Consumer Purchasing Decisions of PT. Citra Tunas Medika, 4). The Influence of Price Perception, Product Quality and Trust Level on Consumer Purchasing Decisions of PT. Citra Tunas Medika The type of data used in this study is quantitative data. The sampling technique used in this study is purposive sampling with 100 customer respondents of PT. Citra Tunas Medika. Data analysis used is multiple linear regression analysis, R2 determination, t-test and f-test. Then the data from the respondents are processed using SPSS 27, to determine the results of the Influence of Price Perception, Product Quality and Trust Level on Consumer Purchasing Decisions of PT. Citra Tunas Medika in Surabaya. The results of this study indicate that the significance value is less than 0.05 and the value of t count is greater than the table. The significance value of Price Perception (X1) is (2.256>1.984), Product Quality (X2) is (2.492>1.984), Trust Level (X3) is (2.165>1.984). Based on the formulation of the problem, the following are the results of the study and it can be concluded that Price Perception has a positive and significant effect on purchasing decisions, Product Quality has a positive and significant effect on Purchasing Decisions, Trust Level has a positive and significant effect on Purchasing Decisions.

This research was conducted with the aim of analyzing the factors of price perception, service quality, taste on consumer satisfaction at the Pawon Sangit Colomadu Karanganyar Restaurant. This research uses quantitative research types. The data source used is data acquisition in the form of primary data. The population in this study were all customers who had consumed food from the Pawon Sangit Colomadu Karanganyar Restaurant, so the sampling technique was purposive sampling and a sample of 100 respondents was determined. The data analysis techniques used in this research are descriptive analysis, multiple linear regression analysis, t test, f test and coefficient of determination. The results of this research show that the t test, the price perception variable has no significant effect on consumer satisfaction at Pawon Sangit Colomadu Karanganyar Restaurant with a significance value of 0.473 > 0.05, so H0 is accepted, service quality has a significant effect on consumer satisfaction at Pawon Sangit Colomadu Karanganyar Restaurant with a significance value 0.000 < 0.05, then H0 is rejected and Ha is accepted, taste has a significant effect on consumer satisfaction at the Pawon Sangit Colomadu Karanganyar Restaurant with a significance value of 0.006 < 0.05, so H0 is rejected and Ha is accepte.

The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.

iPhone is one of the premium smartphones that Apple relies on to compete with various premium smartphone products from other brands. The iPhone has a competitive advantage in the form of a unique and exclusive physical design and an operating system that is different from other brands in order to maintain its existence in the market. This study aims to explain the role of customer satisfaction in mediating the influence of quality perception on customer loyalty in iPhone smartphone users in Denpasar City. This study used a sample of 100 respondents taken using the non-probability sampling method with purposive sampling techniques. The data in this study was collected using a questionnaire method which was distributed in the form of a google form link to respondents. The data that has been collected is then analyzed and tested using classical assumption tests, path analysis tests, and testing the role of mediating variables. The results of this study show that quality perception has a positive and significant effect on customer loyalty, quality perception has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and customer satisfaction is able to partially mediate the influence of quality perception on customer loyalty. The results of this study can provide suggestions for Apple companies to improve the perception of quality and customer satisfaction in iPhone users to increase customer loyalty.

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.

The Covid-19 pandemic, which began in 2020, has altered societal behavior patterns, including an increased reliance on online streaming services such as Netflix. This article analyzes the pandemic's impact on Netflix's services and the factors influencing post-pandemic user purchase intent. Through data and news quotations, this article highlights the significant growth of new Netflix users during the pandemic and the company's response to increased demand. Additionally, previous research on advertising appeal, brand image, and price perception is examined to understand how these factors affect user purchase intent. The research findings indicate that purchase decisions significantly influence user purchase intent for Netflix services. This finding is consistent with previous studies emphasizing the crucial role of advertising appeal in influencing purchase intent. Furthermore, a positive brand image has been proven to increase user purchase intent. However, in the context of price perception, no significant impact on purchase intent was found, underscoring that price does not significantly affect online customer purchase intent. In conclusion, to enhance user purchase intent and decision-making, it is important to consider advertising appeal and brand image aspects in Netflix's marketing strategy.  

This research aims to examine what factors influence the level of customer loyalty of GeraiHALO Telkomsel Wonosobo, Central Java. The population in this study are customers who have subscribed or are currently subscribing to Telkomsel Kartu HALO, simPATI and AS product services, having subscribed for at least six months. Determining the sample in this research used the probability sampling method. This analysis uses the Importance Performance Analysis (IPA) method which is used to determine the level of importance and perception (expectations) of the Marketing Mix towards customer satisfaction implemented by the company. The results of the IPA analysis show that the dominant factors influencing customer loyalty are product quality, price, distribution variables. and promotion variables in this research are quite good in explaining customer perceptions. The author's advice to companies is that companies create products that are superior in quality, and always maintain product quality, namely by always innovating products that are tailored to customer desires for the product. Apart from that, companies must always pay attention to customer complaints by minimizing customer complaints.

This journal focuses on the Effect of Service Quality and Price Perception on Customer Purchase Interest. The purpose of this study was to determine whether there is an effect of service quality and price perception on customer buying interest. This study uses a quantitative approach method based on statistical data. And the data was collected through a questionnaire distributed to 100 respondents who had made purchases at Yoehan Busana Citayam. The data collection method uses observation and questionnaires with data processing using SPSS version 25, with the data analysis technique used is multiple linear regression analysis, partial significance test (t test), simultaneous significance test (F test), and determination coefficient test (R2 test). The results showed that service quality (X1) and price perceptions (X2) partially (t test) had a positive and significant effect on customer buying interest (Y). then simultaneously service quality and price perceptions affect customer buying interest with a value of Fcount (54.165) > Ftabel (3.09). The results of the coefficient of determination (R2) show that service quality and price perceptions can be explained by the customer purchase interest variable by 52.8%. The remaining 48.2% is explained by other variables not examined.

This study aims to determine the effect of place atmosphere, price perception and menu variations on consumer satisfaction at PT Panca Rasa Nusantara. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study was 100 respondents who were determined using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample based on certain considerations. This study uses SPSS 25.0 as a data processing tool. The results of this study indicate that partially the atmosphere of the place has no significant effect on consumer satisfaction, while price perceptions and menu variations partially have a positive and significant effect on consumer satisfaction. While simultaneously showing that the atmosphere of the place, perception of prices and menu variations together have a positive and significant effect on consumer satisfaction.    

This study aims to analyze the effect of product label perception and product quality on purchasing decisions of UMKM (Micro, Small, and Medium Enterprises) culinary products, with trust acting as an intervening variable in Pasuruan City. The research employs a quantitative approach with a survey method to gather data from culinary product consumers. The study investigates how consumers' perceptions of product labels and the quality of culinary products influence their purchasing decisions. Furthermore, it explores the role of trust in mediating these relationships. The results of this study are expected to provide valuable insights for UMKM businesses in Pasuruan to improve their marketing strategies, product offerings, and customer engagement by focusing on enhancing product labels, product quality, and building trust with consumers.

The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand Image and Buying Interest d 3) there is a significant influence between Price Level and Brand Image together on Buying Interest 4) From The results of calculating the coefficient of determination obtained a result of 57.04% and the remaining 42.96% was influenced by other variables or factors. 1. Belikopi Sampangan must be able to adjust prices to product quality and maintain reasonable and affordable prices for customers, so as to increase buying interest consumer. 2. Belikopi Sampangan must continue to maintain a good reputation, trustworthy quality and positive perception and be able to overall meet consumer expectations.

Corporate Social Responsibility (CSR) has become an essential strategy for building a positive brand image and fostering customer trust. This study compares the role of CSR in enhancing brand image within Indonesian and Kazakhstani markets, focusing on sectors with high consumer visibility. Through a survey of consumers and interviews with CSR managers, the research identifies key CSR activities that resonate with each market's audience. The study concludes that culturally tailored CSR initiatives can significantly enhance brand perception, suggesting that firms should adapt their CSR strategies to align with local values and consumer expectations.

This study aims to measure the Effect of Service Perceptions and Price Promos on Customer Satisfaction in Walisongo State Islamic University Students in Semarang. The data collection technique used in this study was in the form of a questionnaire in the form of a Google form which was distributed to students of the Walisongo State Islamic University Semarang who use Maxim transportation services with a sample of 100 respondents. Based on the results of the analysis, it can be stated that service perceptions and price promos simultaneously influence customer satisfaction of Maxim service users with an F-count value of 11.933 with sig < 0.001. Perceptions of service and price promos have a partially positive and significant effect on customer satisfaction at UIN Walsiongo Semarang students.

This research aims to find out: (1) the influence of product quality on customer loyalty at a Toko Kopi Bersaudara, (2) the influence of service quality on customer loyalty at a Toko Kopi Bersaudara, (3) the effect of price perceptions of customer loyalty at a Toko Kopi Bersaudara, and (4) the influence of product quality, Service quality, and price perception of customer loyalty at a Toko Kopi Bersaudara.  This research is a quantitative descriptive study with a customer population at a coffee shop. Samples taken as many as 100 people with the survey data collection method using a questionnaire as a research instrument. Data analysis in this study includes validity test, realiability test, multiple linear regression analysis, F test (simultaneous test), T test (partial test), and analysis of coefficient of determination (R²).  From the results of this study indicate that the variable of the product, service quality, and price perceptions have a positive and significant influence on customer loyalty at a Toko Kopi Bersaudara. The results of the research obtained based on the F test are Fcount> Ftable (64,535> 3,090) and the value of the sig. 0,000 <0.05 so the product quality variable, customer quality and price perception simultaneously have a positive and significant effect on customer loyalty (Y) at a Toko Kopi Bersaudara. Service quality is the most dominant variable affect customer loyalty at the Toko Kopi Bersaudara.      

This study investigates the perception of the public's perception of cashless transactions, the implementation of the Quick Response Code Indonesian Standard (QRIS) by Bank Indonesia, and the impact of QRIS on the volume of cashless transactions as well as the challenges and opportunities for its development. volume of non-cash transactions as well as challenges and opportunities for its development. Methods qualitative method with a literature research approach was used. Data and information were collected from various reliable sources, such as scientific journals, books, and relevant articles. The results show that the implementation of QRIS has increased the adoption of cashless transactions, especially in 2022. This helps MSMEs as it speeds up their operations and expands their customer base. their customer base. However, infrastructure issues, uneven digital literacy, and security threats such as uneven digital literacy, and security threats such as fake QR code scams are the challenges faced. More efforts are needed to improve digital literacy literacy and developing adequate technological infrastructure to ensure the benefits of the benefits of QRIS can be enjoyed by all levels of society.  

This research aims to understand the communication carried out by PT Digimarly Solusi Digital in carrying out the lobbying and negotiation process with clients so as to create mutually beneficial cooperation. The theory applied in this research is Persuasion Communication Theory because this theory is related to the lobbying and negotiation process where individuals or groups involved in the lobbying and negotiation process must have the ability to convince interested parties to agree and adopt a certain attitude, statement, opinion, and behavior. The methodology used is qualitative research, with the research subject being PT Digimarly Solusi Digital which is a social media service company that provides digital marketing consulting services to the community, especially MSME players. Data was collected through in-depth observations and interviews with the Head of Department of Sales and CRM (Customer Relationship Management) as well as through library research. The results showed that the lobbying and negotiation strategies applied were Direct Lobbying and Win-Win Solution with the Cognitive Problem and Networking approach methods which aimed to equalize perceptions between PT Digimarly Solusi Digital and clients so as to find a mutually beneficial cooperation agreement between the two parties and maintain a long-standing good relationship.

This research aims to examine the effect of website performance on customer satisfaction and loyalty in e-commerce. E-commerce has become an important platform in e-commerce, and website performance has become a critical factor in achieving customer satisfaction and loyalty. In this research, the conceptual framework used includes three main constructs: website performance, customer satisfaction, and customer loyalty. Website performance is measured along several dimensions, including access speed, reliability, user interface, and content quality. Customer satisfaction is measured as the customer's perception of the quality of service and shopping experience on an e-commerce website. Customer loyalty is measured through repeat purchase intentions and recommendations to others. The research results show that website performance has a significant positive influence on customer satisfaction in e-commerce. Website performance dimensions, such as access speed and reliability, are critical in creating customer satisfaction. Apart from that, customer satisfaction also has a significant positive influence on customer loyalty. Satisfied customers tend to have a higher intent to make repeat purchases and recommend a website to others. The practical implication of this research is the importance of improving website performance to achieve customer satisfaction and loyalty in e-commerce. Business people should pay attention to aspects such as access speed, reliability, user interface, and content quality in the development and maintenance of their websites. Apart from that, efforts to increase customer satisfaction must also be the main focus, because customer satisfaction has a significant impact on customer loyalty.

This research aims to analyze the influence of brand image and outlet location on consumer buying interest at Warung Makan Ayam Geprek Preksu, Warungboto Branch, Yogyakarta. Brand image is an important factor that can influence consumer perceptions of the quality of the products and services offered, while outlet location plays a significant role in determining accessibility and convenience for consumers. The research method used was a survey with a questionnaire distributed to 150 respondents who were customers of the Ayam Geprek Preksu Food Stall. Data analysis was carried out using multiple linear regression to determine the relationship and influence between the variables studied. The research results show that brand image and outlet location significantly influence consumer buying interest, with brand image having a more dominant influence. These findings provide practical implications for the management of Warung Makan Ayam Geprek Preksu to continue to improve its brand image through effective marketing strategies and considering location factors in future business expansion.

Abstract. The Islamic financial industry in Indonesia is experiencing rapid development. Generally, Abstract. factors such as knowledge, needs, abilities, concerns and judgments influence customer decisions in using financial products. However, with the variety of influencing factors, many students and individuals with higher education are not yet interested in saving in Islamic banks. As students, they may have a superior understanding because as students, students continue to review the transformation of the times. As part of the academic world, students are accustomed to the continuous learning process, gaining deeper insights into changes and trends in various fields. This study aims to uncover the views of students and family circles who tend to prefer conventional banks over sharia banks. Likewise, this study is also intended to provide public understanding of bank selection knowledge, so that it can stimulate deeper discussions regarding individual considerations in choosing sharia banks. On the other hand, this study was compiled with the aim of clarifying the importance for students to consider their choices of  sharia banks. This study is intended to explore knowledge about sharia banking and the family environment towards sharia banks. The method applied in this study is a qualitative descriptive method. With data analyzed using a questionnaire filled out by 51 student respondents. The main objective of the study is focused on understanding the knowledge of students and family environment towards sharia banks, a descriptive qualitative approach with the intention of describing and analyzing the causes of a phenomenon. Data collection is carried out through observation and observation to describe the phenomena that occur. The research respondents consisted of 50 students from various campuses. The study revealed that there were variations in perception among students. and family environment, including in terms of gender, student knowledge, and the influence of the family environment on sharia banks. Keywords: Student knowledge, family environment, sharia bank    Abstrak. Industri keuangan Islam di Indonesia sedang mengalami perkembangan. yang cepat. Umumnya, faktor-faktor seperti pengetahuan, kebutuhan, kemampuan, perhatian dan penilaian yang memengaruhi keputusan pelanggan dalam menggunakan produk keuangan. Meskipun begitu, dengan beragamnya faktor yang memengaruhi, banyak mahasiswa dan individu yang memiliki pendidikan tinggi belum tertarik untuk menabung di bank syariah. Sebagai mahasiswa mungkin memiliki pemahaman yang lebih unggul karena sebagai pelajar, mahasiswa terus meninjau transformasi zaman. Sebagai bagian dari dunia akademis, mahasiswa terbiasa dengan proses pembelajaran yang berkelanjutan, memperoleh wawasan yang lebih mendalam tentang perubahan dan tren dalam berbagai bidang. Penelitian ini bertujuan untuk mengungkap pandangan mahasiswa dan lingkup keluarga yang cenderung lebih memilih bank konvensional daripada bank syariah. Demikian pula, penelitian ini juga dimaksudkan untuk memberi pengertian masyarakat mengenai pengetahuan pemilihan bank, sehingga dapat merangsang diskusi yang lebih mendalam mengenai pertimbangan individual dalam memilih bank syariah. Disisi lain, penelitian ini disusun dengan tujuan untuk memperjelas pentingnya bagi mahasiswa untuk mempertimbangkan pilihan mereka terhadap bank syariah. Penelitian ini dimaksudkan untuk mengeksplorasi pengetahuan mengenai perbankan syariah dan lingkungan keluarga terhadap pada bank syariah. Metode yang diterapkan dalam penelitian ini adalah metode deskriptif kualitatif. Dengan data dianalisis menggunakan kuisioner yang diisi oleh 51 responden mahasiswa. Tujuan utama penelitian difokuskan untuk memahami pengetahuan mahasiswa dan lingkungan keluarga terhadap bank syariah, pendekatan kualitatif deskriptif dengan maksud menguraikan dan menganalisis penyebab suatu fenomena. Pengumpulan data dilakukan melalui pengamatan dan observasi untuk mendeskripsikan fenomena yang terjadi. Responden penelitian terdiri dari 50 mahasiswa dari berbagai kampus. Penelitian mengungkapkan bahwa terdapat variasi persepsi di kalangan mahasiswa. dan lingkungan keluarga, termasuk dari segi gender, pengetahuan mahasiswa, dan pengaruh lingkungan keluarga terhadap bank syariah. Kata Kunci : Pengetahuan mahasiswa, lingkungan keluarga, bank Syariah