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Anita Manullang

The aim of this research is to develop a product in the form of story-based teaching materials for the subjects of Christian Religious Education and Character Education for class III elementary school and to determine the suitability of the teaching materials developed. The method used is research and development (Research and Development) with the ADDIE model (Analysis, Design, Development, Implementation and Evaluation). The data obtained was analyzed descriptively qualitatively and descriptively quantitatively. Based on the results of research at the analysis stage, the overall average result of the 11 PAK teachers' answers was 3.60, which stated that the score was in the "Very High" category, meaning that the PAK class III elementary school teachers strongly agreed with using story-based teaching materials as learning material in Aku. Can Love Others. At the design stage, the product is designed including designing story-based teaching materials, determining the materials and reviewing subjects according to the curriculum. The development stage contains activities to design and assess the product. The suitability of teaching materials based on story material from the research results is "Very Good" used for learning for third grade elementary school students with the results of assessing the suitability of the material with an indicator of 88%, the suitability of the material with the learning objectives is 92%, the message/message is conveyed well and does not deviate from the theme 96%, suitability of story content with the theme of story-based teaching materials 92%, and material packaging in story-based teaching materials applied in daily life 84% showing the criteria "Very Good". Then in the implementation stage, teacher response assessment data shows that story-based teaching materials have met the criteria well as Christian Religious Education learning materials for third grade elementary school students with a score percentage of 72% in the "Good" category. The evaluation of student learning outcomes according to the RPP which was carried out showed that the effectiveness of story-based teaching materials had met the requirements, namely that out of 25 students at SD Negeri 173140 Pagar Batu, it was known that 88% of students obtained learning outcomes > 75, namely 22 students had met the minimum completeness criteria (KKM) score. , b) spiritual evaluation is known to have achieved 81.6% and is in the Good category, c) social evaluation achieved 81.4% and is in the Good category. The evaluation stage is carried out by improving the product using criticism and suggestions from validators and educators who have assessed the material story material-based teaching to provide feedback on the development of subsequent story material-based teaching materials.

Anita Manullang

The aim of this research is to develop a product in the form of story-based teaching materials for the subjects of Christian Religious Education and Character Education for class III elementary school and to determine the suitability of the teaching materials developed. The method used is research and development (Research and Development) with the ADDIE model (Analysis, Design, Development, Implementation and Evaluation). The data obtained was analyzed descriptively qualitatively and descriptively quantitatively. Based on the results of research at the analysis stage, the overall average result of the 11 PAK teachers' answers was 3.60, which stated that the score was in the "Very High" category, meaning that the PAK class III elementary school teachers strongly agreed with using story-based teaching materials as learning material in Aku. Can Love Others. At the design stage, the product is designed including designing story-based teaching materials, determining the materials and reviewing subjects according to the curriculum. The development stage contains activities to design and assess the product. The suitability of teaching materials based on story material from the research results is "Very Good" used for learning for third grade elementary school students with the results of assessing the suitability of the material with an indicator of 88%, the suitability of the material with the learning objectives is 92%, the message/message is conveyed well and does not deviate from the theme 96%, suitability of story content with the theme of story-based teaching materials 92%, and material packaging in story-based teaching materials applied in daily life 84% showing the criteria "Very Good". Then in the implementation stage, teacher response assessment data shows that story-based teaching materials have met the criteria well as Christian Religious Education learning materials for third grade elementary school students with a score percentage of 72% in the "Good" category. The evaluation of student learning outcomes according to the RPP which was carried out showed that the effectiveness of story-based teaching materials had met the requirements, namely that out of 25 students at SD Negeri 173140 Pagar Batu, it was known that 88% of students obtained learning outcomes > 75, namely 22 students had met the minimum completeness criteria (KKM) score. , b) spiritual evaluation is known to have achieved 81.6% and is in the Good category, c) social evaluation achieved 81.4% and is in the Good category. The evaluation stage is carried out by improving the product using criticism and suggestions from validators and educators who have assessed the material story material-based teaching to provide feedback on the development of subsequent story material-based teaching materials.

Suci Ramadani Harahap; Anzu Elvia Zahara; Nurfitri Martaliah

Jurnal Kajian dan Penalaran Ilmu Manajemen 2023 CV. Aksara Global Akademia

Furniture is a term that refers to objects that are used to support human activities in the room, such as sitting, lying down, eating, working, or storing goods. Furniture is an important part of the interior design of a room, because apart from its practical function, furniture also provides aesthetics and an atmosphere that is in accordance with the style and purpose of the room. The researcher uses qualitative research methods. Qualitative research methods are research approaches that focus on deep understanding of social phenomena or human life. This method collects and analyzes descriptive data, such as interviews, observations, or document analysis to explore meanings, patterns, and interpretations of the information collected on consumer behavior in different Furnichia Furniture independent businesses. Monthly income data obtained from research, it is known that some respondents in this study have their own way of determining the payment method used to buy furniture products. Some respondents who consume according to their financial capabilities will choose the cash payment method. And there are also those who do consumption, choosing the payment method in installments. Part of the consumption behavior of consumers in the independent business of Furnichia Furniture has not fully implemented the consumption guidelines taught in Islam. Consumption activities that are carried out sometimes just want to fulfill their desires without seeing the benefits. Buying Furniture products because they are influenced by friends or the environment so they don't think about whether the purchase is in accordance with their financial capabilities or not.

Arifin, Budiman Nur; Mustofa, Akhmad; Widanti, Yannie Asrie

JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) 2023 Universitas Slamet Riyadi Surakarta

Rice is the main product obtained from grain produced by the rice plant (Oryza sativa) whose entire layer has been peeled off and the bran layer has been separated in the form of head rice, whole rice grains, broken rice, and groats. There are several types of pigmented rice such as brown rice, black rice and black glutinous rice. These kinds of rice have not been utilized optimally so that a processing process is needed to increase the economic value of the colored rice. One of the processing is made as flour so that it is durable and easy to distribute and flour can be used as a food processing material that is practical, easy and durable. One of the processed rice is rice flour. Colored rice flour is the result of processing brown rice, black rice and black glutinous rice by milling or flouring. This study aims to determine the optimal temperature in the manufacture of colored rice flour in order to obtain colored rice flour which has high antioxidant activity and high anthocyanins. The result of flouring is in the form of very fine grains. Flour has a low water content so it is more durable and long lasting. In order to reduce the moisture content, drying is carried out. The study used a completely randomized design (RAL) consisting of 2 factors. The first factor was the type of colored rice, while the second factor was the drying temperature of rice flour. The optimal treatment results were a combination of black glutinous rice flour treatment and a drying temperature of 45°C for 60 minutes, the following results were obtained: water content 7.44%, antioxidant activity by DPPH method 69.89%, antioxidant activity by FRAP method 81.35%, yield 25.29%, total phenol 175.85 mg/kg, and anthocyanin levels 327.10 ppm. Changes in temperature during the drying process of colored rice will affect the characteristics of the colored rice.

Yunita Maulina; Supriyono Supriyono; Dita Yuzianah

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The aim of the research is to develop learning media in the form of electronic modules that are suitable for high school students to use. The development of this e-module product also aims to improve understanding of the material. This type of research is included in research and development. The research stages using the ADDIE model consist of: (1) needs analysis and material analysis stage, (2) design stage for making e-modules, (3) development stage by carrying out material validation and media validation, (4) implementation stage by carrying out tests extensive and limited testing, (5) evaluation stage. The research subjects for the limited test were 7 students of class XI IPS 2 and the broad test involved 36 students of class XI IPS 3. The data collection technique used was observation and using questionnaires and tests. The research data analysis technique goes through stages: (1) validity analysis, (2) practicality analysis, (3) effectiveness analysis, (4) gain test. The research results show that the e-module developed is suitable for use and can be said to be able to improve understanding of the material. Based on the research results, it shows that: (1) the average media expert score is 3.504 in the "very valid" category and the average material expert score is 3.22 in the "valid" category, (2) student questionnaire responses in limited trials with an average of an average of 3.14 is included in the "practical" category and the test response is broad with an average of 3.42 and is included in the "very practical" category, (3) the calculation of learning completeness reaches 75%, which is included in the "good" criteria, (4) The average gain test score was 0.5367 in the "medium" category.

Rosanti, Mita; Nur Zahrah; Nilam Permatasari; Siti Marwiyah; Nurdin K +1 more

The aim of this research is to prove the validity and practicality of the electronics modules that use KviSoft Flip Book Maker. The study was conducted at the 9th Luwu North State High School with a 4D model: (1) Phase Definition, (2) Design Phase, (3) Phase Development, and (4) Phase Distribution.After the development of electronic modules using 4D models, the next step is validity and practicality. Specifically, (1) the results of the validation of the electronic product module from the material expert show 100% presentation and belong to a very valid category; (2) the verification results from the media expert show 68% and are belonging to a good or valid Category; and (3) the validity results from a linguist show 82% and come from the category ve (4) In the electronic practicality test of the elevation module, the student's answers are based on calculations of the IF formula using Microsoft Excel. For example, the material aspect receives 3,06 with a good or valid category, the media aspect receivers 3,05 with a well or valid Category, the language aspect receiving 4, 58 with a very good or very valid Category; the illustration aspect receves 2,52 with a valid Category or Aspect, and the instruction unit receives 2,52 of a valid category or Aspects. Based on the results, it can be concluded that the electronic learning module of the Islamic educational material uses valid social media and can be used as a learning medium in practice.

Syelfanda Putrifasari; Miftahul Munir; Agung Pambudi Mahaputra

Journal of Creative Student Research 2023 Pusat Riset dan Inovasi Nasional

This research aims to test and explain the influence of product design, product quality and price on batik purchasing decisions at CV. Wecono Asri Kediri partially and simultaneously. This research uses quantitative methods and the population studied is all consumers who have purchased batik in the last 3 months. The number of samples taken was 91 respondents, and the sampling method used was non-probability sampling with accidental sampling. Data was collected through questionnaires. The research results show that (1) product design has a positive and significant effect on purchasing decisions with a t value of 3.724 and a sig value. 0.000 < 0.05; (2) product quality has a positive and significant effect on purchasing decisions with a t value of 2.517 and a sig value. 0.014 < 0.05; (3) price has a positive and significant effect on purchasing decisions with a t value of 3.696 and a sig value. 0.000 < 0.05; (4) product design, product quality and price together have a positive and significant effect on purchasing decisions with an F value of 57.153 and a sig value. 0.000 < 0.05. Decision to purchase batik at CV. Wecono Asri is influenced by these three variables by 66.3%, while the rest is influenced by other factors not examined in this research.

Rico Septia B.; Nurhasan Nurhasan

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

Ardhea Kusumawati; Edi Murdiyanto; Zaenul Muttaqien

Nian Tana Sikka : Jurnal ilmiah Mahasiswa 2023 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

This study discusses the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The study aims to explain the influence of price, promotion and product design on the purchase decision of Honda Scoopy vehicles at PT Kembang Jawa Permai. The sample of this study was consumers who bought Honda Scoopy vehicles at PT Kembang Jawa Permai as many as 108 consumers. The sampling technique uses non-probability sampling, namely incidental sampling. The analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression. The results of the study are that there is a positive and significant influence of price on purchasing decisions with a significant value of 0.003 < 0.05. There is a positive and significant influence of promotion on purchasing decisions with a significant value of 0.001 < 0.05. There is a positive and significant influence of product design on purchasing decisions. There is a simultaneous influence of price, promotion and product design on purchasing decisions with a significant value of 0.000 < 0.05.

Rika Nurmitha; Tri Inda Fadhila Rahma; Budi Dharma

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One of the world's most famous native Indonesian cultures is batik. A good batik industry must be able to produce superior batik according to market needs with quality standards, the environment, human rights and employment issues. Batik craftsmen have weak tools, use velvet chemicals, handle water and a high amount of water, and are inefficient in handling wax and other processing agents. Batik Seni Pendopo is one of the batik businesses that practices GSCM. Dokani Svetsini needs to manage mezimuzi kineria green manufacturing at Batik Seni Pendopo so that it can continue to operate its business, maintain the surrounding environment, and implement the proposed semparikan persang mezimuzi results consistently. This research uses a qualitative case study type, using the green SCOR and AHP methods. From the results of Mezurisi Ergirden, the performance value is 77.43, which means good. Of the 13 KPIs, there are several KPIs that have unsatisfactory performance, namely energy use, waste produced by % of products produced, production costs, installation costs, waste management, efficiency, stamping, batik canting. Improvements that are important in this business are minimizing the handling of electricity, handling raw materials for candle wax and water, managing candle wax for business income, modifying the management so that the cash that goes to Milan can be milled, and where farmers design and canting so that the production process is faster.

Muhammad Anton Alifandi; Ferida Yuamita

Jurnal Universal Technic (UNITECH) 2023 Fakultas Teknik Universitas Maritim AMNI Semarang

We are encouraged to wash our hands for 20 seconds, if there is no soap and running water, we can replace it with a hand sanitizer with a minimum alcohol content of 60%. By washing our hands, we can prevent viral infections in ourselves, those around us and even communities such as families and workplaces. Manual hand washing facilities or equipment that are used together can be a medium for spreading viruses so they must be minimized, one of which is by using an Automatic Sink. Because of this, automatic sink products were built to make it easier for users to wash their hands while reducing contact with water taps and soap or bar soap containers. This automatic sink was designed using the Nigel Cross method so that it can realize an automatic handwashing device with the addition of an automatic soap feature that can help the hand washing process without touching the water faucet and soap. The advantage of this method is that it covers all aspects of the design process starting from clarifying the problem to the details of the design. The new product attributes that are arranged by designers are adjusted to the needs of the community, starting from materials to product functions. Based on testing several tasks and answers from the questionnaire answered by respondents, namely as many as 30 respondents to this sink product, it can be said that the attributes used are valid data. The results of the validity test were then carried out by a reliability test with the aim of testing the level of consistency of data measurement. The results of this reliability test produce a Crounchbach's Alpha value of 0.709, which means it is reliable because it is > 0.6.

Muksalmina, Muksalmina; Kramadibrata, Budi Santosa

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

The development of business in the current era is very promising, there are many opportunities and challenges for a company. Companies will compete with each other to be able to meet consumer needs, thus companies must be able to compete with other companies so that they can survive the competition that occurs Along with the times that have entered the Asean Economic Community (AEC), the era of globalization has resulted in many new businesses emerging which can lead to competition figures, quantitative research is research based on empirical philosophy with statistical data analysis with the aim of explaining and selling hypotheses. The researcher chose this type of quantitative research because he wanted to know and prove the effect of product quality and service quality on customer satisfaction 3Second in West Jakarta. This study used an associative design which can be used to see the effect of two or more variables. Based on the f testing criteria it can be seen that the significant value is 0.000 or less than 0.05, it can be stated that there is a significant simultaneous influence on promotion (X1) and product quality (X2) on purchasing decisions (Y). Brand image has a significant effect on product quality. On the results of the t test, a significant value of the brand image variable was obtained at 0.000 ± 0.05, which means that brand image has a significant effect on consumer satisfaction. Product quality has a significant effect on product satisfaction 3seconds. In the results of the t test, a significant value of the product quality variable is obtained at 0.000 0.05, which means that product quality has a significant effect on consumer satisfaction.

Marissa, Nurliana; Anita, Efni; Nofriza, Eri

Jurnal Riset Rumpun Ilmu Ekonomi 2023 Lembaga Pengembangan Kinerja Dosen

This thesis is entitled The Influence of Halal Labeling, Design and Product Quality on Purchasing Decisions to Use Cosmetic Products in Students of the Faculty of Islamic Economics and Business, UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of halal labels, design and product quality simultaneously and partially on cosmetic purchasing decisions in students of the Faculty of Islamic Economics and Business. The method used in this study is descriptive quantitative, in which the data collection researchers used observation, interviews, questionnaires and documentation. The number of samples in this study were 96 students, and using a non-probability sampling technique, is a sampling technique that does not provide an opportunity for every element or member of the population to be sampled. The results of the study show that the halal label, design and product quality have a positive and significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable. In testing the classical assumptions with a normal distribution, heteroscedasticity and multicollinearity do not occur.

Abel Tri Rahma; Aisyah Az Zahra; Hisma Rahman; Jaya Rizaldi Fajri; Melis Anita +4 more

Jurnal Pengabdian Masyarakat Nian Tana 2023 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

The purpose of this University of Riau KKN activity is to provide assistance to UMKM in terms of utilizing digital technology to market products and improve product branding, especially for UMKM in Sungai Siput Village. There are 3 UMKM in Sungai Siput Village, namely UMKM that sell oyster mushrooms, handicrafts and herbal medicine, which are experiencing a decline in sales so they need to implement new strategies, one of which is product branding and digital marketing. Assistance is provided to utilize technology to increase sales, create logo designs for social media and also to be used on packaging, so that people can get to know the product itself better. The result of this activity is the formation of a new logo and a new name for product branding from UMKM. Apart from that, UMKM owners also receive education regarding the theory of digital product marketing through effective and targeted social media.

Annisa Maharani; Ahmad Zeifuddin; Dyah Ayu Safitri; Hilya Sania Rosada; M Isa Anshori

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

Purpose – Using a Literature Review, the purpose of this research is to see and discuss the negative impact of emerging digital technology on the mental well-being of employees. Next, this article explores various efforts that can be made to overcome digital stress, both efforts that can be made by companies, leaders and managers, as well as employees themselves. Design/methodology/approach – Directed literature review is carried out to search for relevant sources on Google Scholar to form the basis of research. Findings – Based on these findings, technological advances in the world of work have been proven to be able to increase productivity and provide access to the desired information. However, excessive use of technology can actually have a negative impact on employees' mental health due to digital stress. Therefore, it is necessary to implement measures that can be taken to help overcome this. Originality/value – Apart from conducting a LR analysis of the problems to be discussed, which are limited in the field, this paper also underlines the need for ongoing discussions apart from previous discussions to increase our understanding of the impact of digital stress.

Ilma Aenan Hidayah; Melly Fera; Yan El Rizal Unzilatirrizqi Dewantoro

Jurnal Teknologi Pangan dan Ilmu Pertanian 2023 International Forum of Researchers and Lecturers

Banana is one of the potential tropical fruit commodities in Indonesia, including in Brebes Regency, Central Java Province. So far, people have only used the banana fruit and heart as food processing materials, while banana peels have only been processed product waste. Even though the banana peel contains 18.5% carbohydrates, 68.90% water, some vitamin C, various B-complex vitamins, including B6, fat, lutein, anti-oxidants, calcium, vegetable oil, fiber, serotonin and sufficient protein. With a simple food processing technology, these banana peels can be processed into banana peel chips with sweet, savory and spicy flavors which can be family meals or snacks that have nutritional value and can automatically reduce organic waste and generate income. The purpose of this study was to determine the effect of the addition of whiting on the organoleptic characteristics of banana peel chips. This research was conducted using a quantitative experimental method using a completely randomized design (CRD) with two factors, namely the addition of whiting and soaking time. Parameters measured were acceptability or organoleptic texture, color, aroma and taste.

Abdillah Dwi Prasetyo; Alfiati Ruba’atin; Grecia Adis Vanessa; Isnaenatul Azizah; Kholilah Kholilah +1 more

Global Leadership Organizational Research in Management 2023 STIKes Ibnu Sina Ajibarang

This research aims to explore the level of acceptance among Muslim consumers towards foreign products, with a focus on Eskrim Mixue in the environment of students at UIN K.H. Abdurrahman Wahid Pekalongan. The research method used is qualitative research with a descriptive approach. Primary data was obtained through interviews with students who have consumed Eskrim Mixue, while secondary data consists of literature related to Islamic marketing, consumption in Islam, and factors influencing purchase interest. The research findings indicate that factors influencing consumer purchase interest in Eskrim Mixue include affordability, attractive packaging, product branding on social media, product quality, as well as product cleanliness and hygiene. Consumers also pay special attention to the halal label on products as a sign of both halal status and good quality. Islamic marketing is considered crucial in supporting the purchase interest of Muslim consumers. This research provides insights into how Muslim consumers at UIN K.H. Abdurrahman Wahid Pekalongan accept foreign products, particularly Eskrim Mixue, while considering aspects of Islamic marketing and adherence to Islamic principles in consumption. This study is expected to assist manufacturers in designing marketing strategies that align with Islamic values and create products that are better accepted by Muslim consumers..    

Sri Lestari; Najmudin Najmudin; Devani Laksmi Indyastuti

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

The target audience for this Science and Technology Application Program is the Nurimas batik making group which has 11 members and is located in Pajerukan Village, Kalibagor District. The emergence of this group was triggered by the large demand for batik products in Kalibagor District in particular and in Banyumas Regency in general which has not been served, namely 10,020 people from school students, teachers and employees within the Kalibagor District. School students, teachers and employees in Banyumas Regency are generally required to wear batik clothing 2-3 days a week. Meanwhile, the Nurimas Batik group is the only batik craftsman from the Kalibagor District area. The partners' main problems are that many of the production equipment is no longer suitable and there is a lack of capital due to the Covid 19 pandemic, the partners have not started a business in promoting their products to potential customers, the partners have not mastered the online marketing or sales of their batik, the partners do not understand group management. which is good, the partners do not implement order in their group's administrative records, the batik motif designs of the batik-making partners are still simple and not yet varied, their mastery of business management is still lacking and they do not carry out standardized bookkeeping. This activity has resulted in an increase in equipment and production materials owned by partners, increased sales, the ability to market on-line, increased partner mastery of group management and administration, results of administering activities, group financial reports, and scientific articles. In order to obtain the specified goals and outcomes, the team carries out outreach programs to partners, practice and mentoring. The method used to evaluate is to compare the level of knowledge with capabilities and production results. Then compare marketing activities before the Science and Technology Application service program and after.

Alwan Isya Alkhoezuri; Eny Siskawati; Naeli Fatikha; Very Alfi Farchina; Sri Mumaeni Agustina

Journal Economic Excellence Ibnu Sina 2023 STIKes Ibnu Sina Ajibarang

The creative economy is a growing and promising sector in Indonesia. However, this development cannot be separated from the role of an effective marketing strategy in marketing the products and services it produces. Students are one of the potential consumer segments of the creative industry. The creative economy of bouquet marketing among students is useful for honing certain talents, skills and creativity from the community to provide welfare and increase pocket money. This study uses a descriptive qualitative method, namely by explaining bouquet marketing as a developer of creative economic marketing strategies among students in a narrative form. Students consider the creative economy as a place that has great potential and opportunities. They see that creative industries such as art, design, music, film, fashion, and computer games can produce innovative works and create new jobs. In addition, the creative economy is considered as a space where one can express their creativity freely. The marketing strategy used by students to promote their business is to use social media such as WhatsApp, Instagram and others. There are several strategies for online marketing that might attract potential customers. Among them is using attractive pictures or videos, visuals are very important in attracting the attention of online consumers. The suggestion is to promote more often, create more so that customers are interested.  

Iwanussoleh Iwanussoleh; Ristin Dea Ananda Gesta; Rina Marliana; Bilqis Maharani Qodri; Mochammad Isa Anshori

Jurnal Manajemen dan Ekonomi Kreatif 2023 Universitas Kristen Indonesia Toraja

Purpose − In the ever-evolving digital era, the paradigm of employee compensation and rewards is also undergoing a fundamental transformation. Digital Compensation and Rewards concepts have emerged as a response to these changes, with a focus on building adaptive performance systems, innovative bonus approaches, and flexibility in employee rewards. Overall, the Digital Compensation and Rewards paradigm brings modern concepts to human resource management. In the digital era, employee compensation and reward systems are experiencing fundamental changes. The use of technology allows for more efficient implementation of performance-based systems. Findings- The results of the literature review show that technology has a significant positive impact on the employee recruitment stage. Apart from that, the implementation of digital compensation and rewards is also an integral part of employee performance. Design/methodology/approach- By using data-based performance assessments with digital platforms, companies can collect and analyze employee performance data in more detail. This allows for more objective and accurate assessments, as well as providing opportunities for appropriate recognition of individual contributions. Practical implications- Involves improving the recruitment process through the use of digital technology and social media, adjusting the compensation system to include digital performance bonuses and application-based incentives, flexibility in providing rewards tailored to individual preferences, the use of data and analysis to measure employee performance accurately, as well as development of HR skills in integrating digital technology in human resource management. By paying attention to these practical implications, companies can improve their human resource management strategies to face the challenges and opportunities in the digital era, which can support organizational growth and success. Originality/value- This research presents an innovative view of how organizations can use digital technology and more flexible bonus systems to increase employee motivation and productivity. With a focus on the digital era, this paper provides insight into the importance of adapting to technological changes in human resource management. The value of this paper is that it provides practical guidance for companies seeking to improve their human resource management strategies to optimize employee performance and rewards in the ever-changing digital era.