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This community service is carried out with the aim of improving marketing skills in using social media or internet media in the Pesantren sub-district community, Mijen district, Semarang. Digital marketing has become crucial for business actors in the digital era, especially small and medium enterprises (SMEs) who want to increase their market share effectively and efficiently. The purpose of this service is to help SMEs in Semarang City understand and implement digital marketing strategies, and digital advertising. Through training and coaching, SMEs learn the importance of producing high-quality content, interacting with customers online, and utilizing analytical data to increase the effectiveness of marketing campaigns. The results of the activity show that SMEs have become more knowledgeable and proficient in handling digital platforms, and that the implementation of recommended strategies has increased engagement and revenue.

This research aims to explore and analyze learning strategy innovations in shaping students as reliable educator candidates who are able to face educational challenges in the digital era. The main focus of the research is the application of technology-based learning approaches, collaboration, and creative strategies that place students not only as recipients of knowledge, but also as active subjects who construct understanding through learning experiences. This study was carried out in the Madrasah Ibtidaiyah Teacher Education Study Program (PGMI) of the Syarifuddin Lumajang Islamic Religious Institute by involving 30 students who took the learning strategy course. The research method used is a descriptive qualitative approach with data collection techniques through in-depth interviews, classroom observations, and documentation. The findings of the study show that the application of flipped classroom is able to increase student learning independence, while project-based learning strategies encourage creativity and problem-solving skills. In addition, the use of interactive technology such as online quiz applications, discussion platforms, and collaborative media strengthens learning motivation while expanding students' digital skills. Although the results showed a positive impact, there were significant obstacles, namely the limitations of technology infrastructure in the campus environment and the low digital literacy of some students. These factors hinder the optimization of innovative learning strategies. Therefore, institutional support is needed in providing technology-based infrastructure, digital literacy training, and continuous mentoring so that students can develop pedagogical competence, professionalism, and adaptive abilities in accordance with the demands of 21st century education. Overall, this study emphasizes that learning strategy innovation supported by technology, collaboration, and support of educational institutions is able to strengthen the process of forming prospective educators who are competent, competitive, and ready to face the dynamics of the world of education in the digital era.

Tenggayun Village has great potential for the development of MSMEs (Micro, Small, and Medium Enterprises), but many business owners have not yet utilized digital technology for marketing. This program aims to enhance the creativity of MSME actors through education and training in digital marketing. The training covers how to use digital platforms, manage social media accounts, and e-commerce. After completing the program, participants showed improved knowledge and skills in creating engaging content and leveraging online marketing to increase sales. As a result, many MSME owners were able to reach new customers and boost their revenue. The program also encourages creativity in product development, leading to more innovative products. Additionally, a community was formed among MSME actors who supported one another. The program increased public awareness of the importance of purchasing local products, strengthening the market for MSME products. Moving forward, the service team plans to conduct regular monitoring to ensure the sustainability of digital marketing practices. Overall, this program has had a positive impact on the local economy, strengthening the competitiveness of MSMEs in Tenggayun Village.

To be able to excel in business competition in the culinary industry, MSME managers need to carry out good sustainable innovation. The aim of this research is to assist and improve the rodokar business. Research methods that can help business actors in  designing a strategic plan is to use the Business Model Canvas. Data collection to carry out analysis on the Business Model Canvas was carried out by observation and interviews manager. Digitalization support activities marketing will be carried out in three stages: education, mentoring, and sustainability assessment. Training will given to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of digitalization marketing. Mentoring activities are carried out to ensure partners are able to apply technology and training provided. In the end, the outcome that the partners want to achieve as business actors is an increase in partner economies of scale.

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.

With a case study focus on students of the Economics Study Program at Nurul Jadid University, this research seeks to examine how e-commerce platforms influence the purchasing habits of Generation Z. As digital natives, Generation Z is highly influenced by digital technology, including e-commerce platforms, which influence their consumption habits and purchasing choices. This research combines research data from secondary sources, such as literature, with qualitative methodologies study. This study's method of gathering data is a literature review. According to research findings, Gen-Z customer behavior is highly influenced by e-commerce platform features including user ratings, promotions, ease of access, and flexible payment options. The accessibility and attractiveness of platform promotions are key determinants of consumption behavior. These results have significant consequences for e-commerce players looking to improve marketing tactics and attract Gen-Z customers.

This research aims to analyze the influence of the application of information technology on increasing the efficiency of business processes in the banking sector. In an increasingly competitive and dynamic business environment, operational efficiency is one of the keys to success for banks. The application of information technology through various digital systems, such as Internet Banking, Mobile Banking, and cloud computing-based platforms, has been proven to speed up transactions and reduce operational costs. Apart from that, automating business processes through ERP and CRM also increases accuracy and makes data-based decision making easier. However, the implementation of this technology faces challenges, such as limited technical skills and organizational cultural resistance. However, proper use of IT can increase productivity, customer satisfaction and strengthen the bank's competitive position. This research provides insight into the importance of IT investment in supporting digital transformation and operational efficiency in the banking sector.

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.

Education plays an important role in building a generation that is intelligent, virtuous, and capable of facing the challenges of the times. However, education cannot be separated from social and cultural factors, where social and cultural conditions themselves have an impact on education. One such case occurred during the colonial era, when the colonial government had a significant influence in shaping the educational system in Indonesia at that time. Education was essentially divided into two: formal school education, which focused only on worldly knowledge, and education in pesantren (Islamic boarding schools), which taught only religious knowledge. Due to this situation, K.H. Ahmad Dahlan was moved to reform Islamic education. This research aims to explore K.H. Ahmad Dahlan's thoughts on education and to understand his efforts in the process of reforming Islamic education. The research uses a literature study method, where data is obtained from writings such as books, journal articles, and other supporting texts related to the issue. The results of the study show that K.H. Ahmad Dahlan had his own educational philosophy, in which religious knowledge and worldly knowledge were seen as an integrated whole. K.H. Ahmad Dahlan’s struggle can be seen from his efforts to establish a school that integrated both religious and worldly knowledge. His contribution to educational reform is still felt today, as educational institutions under Muhammadiyah have spread across Indonesia. Muhammadiyah itself is an organization founded by K.H. Ahmad Dahlan, which serves as a platform or means for his struggle.

Teacher certification is carried out through the Teacher Professional Education Program (PPG) which is organized by universities determined by the Minister. However, in its implementation there are still problems, including a lack of socialization regarding in-service teacher certification policies and complex teacher certification procedures and limited quotas. The purpose of this research is to determine the implementation of the Teacher Certification Policy in South Tangerang City. The method used in this research is a qualitative approach with descriptive methods. Data collection methods were carried out by interviews, observation and documentation. The theory used in this research is the Implementation Model according to Charles O Jones which consists of Organization, Interpretation and Application. The results of this research explain that the organizational indicators related to resources are that the implementation of this policy has not run optimally, there is a lack of training and coaching for implementing staff.  The interpretation of the implementation of the teacher certification policy has provided clarity regarding the goals and objectives of all parties involved in implementing the policy. The implementation of this policy is going well, the Government provides the SIMPKB platform which contains complete information about PPG for pursuing an educator certificate.

This study explores spelling errors in posts by the Instagram account @info_surabaya, focusing on mistakes in spelling, language variations between Indonesian and English, and grammatical structures. Using a qualitative approach, the study analyzed text collected from selected posts within a specific timeframe. The findings reveal frequent issues such as inconsistent capitalization, incorrect use of loanwords, punctuation errors, and inappropriate word choices. Additionally, the influence of slang, regional languages, and informal writing styles was found to affect the quality of written communication. This research aims to provide practical recommendations to enhance awareness and adherence to proper Indonesian language usage, particularly on social media platforms.    

This study aims to analyze the role of social media and explore how it influences the views and understanding of religious knowledge among Muslim youth. Using a qualitative approach, the study provides a detailed exploration of adolescents' perceptions of religious content accessed through social media and its impact on their understanding of Islam. The findings indicate that social media plays a significant role in enhancing religious understanding among youth. The majority of participants access religious content through platforms such as Instagram and TikTok, with most feeling that this content helps them gain a deeper understanding of Islamic teachings. This positive influence includes increased motivation to engage in worship and improve daily behavior in accordance with religious principles. However, participants also noted challenges related to the quality of information, which is often inaccurate or superficial. Nonetheless, social media fosters a strong sense of community through interactions in discussion groups and collaboration in religious learning. The study concludes that while social media has great potential to enrich religious knowledge among youth, it is important for adolescents to select credible sources, and for parents and educators to provide guidance on the wise use of social media.

5G internet speed is an important indicator in assessing the quality of modern communications networks. This research aims to analyze the distribution of 5G internet speed data in Indonesia using the normal T-Student curve, especially in cases with a small sample size. Data was obtained from average 5G internet speed reports published by telecommunications service providers and network mapping platforms. The analysis results show that the T-Student normal curve is able to provide an accurate representation of 5G speed data in several areas with limited sample sizes. This research provides new insights into approaches to data analysis of telecommunications network quality, especially in Indonesia.

This community service activity aims to develop ornamental plant agribusiness in Bangun Sari Village, Tanjung Morawa District, North Sumatra, through the use of digital technology and increasing understanding of business legality. Bangun Sari Village has great potential in cultivating ornamental plants, but is still limited in terms of using technology for marketing and business management. Therefore, this activity involves training and workshops that focus on the use of social media and e-commerce platforms to expand market reach, as well as providing knowledge regarding the importance of business legality. The results of this activity show that the majority of participants succeeded in adopting digital technology to market their products more efficiently, increase their awareness of the importance of business legality, and expand their market network to outside the region and international markets. Thus, this activity not only improves digital skills, but also encourages significant social change, with agribusiness actors starting to see the potential of ornamental plant agribusiness as a professional and sustainable business. In the future, it is hoped that the application of digital technology in ornamental plant agribusiness will become more widespread, provide new economic opportunities for society, and support the sustainable growth of the agribusiness sector at the local and national levels.

This study evaluates the impact of Learning Technology Integration and Education Effectiveness on the Transformation of Educational Paradigms in the Digital Era. Learning Technology Integration refers to the application of digital tools such as e-learning platforms, online learning applications, and interactive media to support educational processes, while Education Effectiveness encompasses the ability of the education system to achieve optimal learning outcomes through efficient and relevant approaches. This research employs a quantitative method using a questionnaire survey distributed to 50 students at Universitas Negeri Jakarta, selected randomly. Data were analyzed using multiple linear regression to examine the relationship between the two independent variables (Learning Technology Integration and Education Effectiveness) and the dependent variable (Transformation of Educational Paradigms in the Digital Era). The results indicate that both variables have a positive and significant influence, both partially and simultaneously. This study recommends enhancing learning technology integration and the effectiveness of education systems as key strategies to accelerate the transformation of adaptive and innovative educational paradigms in the digital era.

Taxes play an important role in the economy as a source of state revenue that is used to fund various development programs. However, the practice of tax avoidance is often a challenge that is detrimental to the potential of state revenue and is the main issue in tax management. Researchers compiled this scientific article with the aim of exploring the link between transfer pricing and financial difficulties in influencing tax avoidance practices. The method used is literature study by analyzing various journals, books and relevant research reports through online platforms such as Google Scholar and Publish or Perish. The data was analyzed using a qualitative descriptive approach to identify patterns and understand the implications of the relationship between the variables studied. The results of the research findings suggest that the relationship between transfer prices and financial hardship to tax avoidance is inconsistent with mixed results. Some analyses showed a significant association, while others found no strong association. These findings indicate that the influence is situational and dependent on the characteristics of the company, thus expanding the understanding of the factors that affect tax avoidance and serving as a basis for further research.

Celuk Village in Gianyar is known as the centre of silver craft with high artistic value, yet local artisans face significant challenges in maintaining sales amidst changing consumption patterns and global competition. This research aims to identify the key constraints faced by Celuk Village's silversmiths, such as limited access to digital marketing technology, lack of product innovation, and lack of understanding of modern business strategies. In addition, local constraints such as reliance on traditional marketing methods and limited training narrow the opportunities for artisans to compete in the global market.The results of the study suggest that the utilisation of digital technology, product design innovation, and improved business management skills can be strategic solutions to expand market reach and improve the competitiveness of Celuk Village's silver crafts. Support in the form of training and facilitating access to e-commerce platforms is also needed to introduce their products to modern consumers without abandoning cultural identity. The findings are expected to contribute to a sustainable silversmith empowerment programme, while supporting the preservation of local cultural heritage in the digital era.

Shariah-compliant investments follow Islamic principles, such as the prohibition of riba, gharar, and maysir, which emphasize fairness and transparency. In the digital era, apps like Ajaib utilize technology to improve efficiency and ensure sharia compliance. This research analyzes the efficiency and sharia compliance of the Ajaib app using a literature study, as well as secondary data from journals, sharia regulations, and official Ajaib documents. The analysis was conducted using a content analysis approach to evaluate the suitability of application features with sharia principles. The results showed that Ajaib has excellent features, such as education, magic bag, stop loss, take profit, and advance charting, which support efficient investment. The stock screener and speed order book features assist users in making quick decisions, while DSN-MUI-certified Islamic mutual funds ensure halal investments. The fast and transparent transaction process makes Ajaib easy to use and compliant with sharia principles. However, the analysis also found some shortcomings, such as a limited selection of Islamic mutual funds, less varied payment methods, and the absence of personalized consultation services. Compared to other apps, Ajaib needs to improve these shortcomings to be more competitive. This study concludes that operational efficiency and sharia compliance are critical to the sustainability of sharia investment in Indonesia. Further research is recommended to examine the user experience directly and compare Ajaib's performance with other platforms.

Improving teacher competency is a key factor in improving the quality of education. One of the latest innovations in teacher professional development in Indonesia is the Merdeka Mengajar Platform (PMM), a digital-based platform designed to provide flexible access to independent training. This study aims to evaluate the effectiveness of PMM in improving teachers' pedagogical and professional competencies, especially in the context of educational transformation in the digital era. The method used is a literature study, by collecting and analyzing relevant literature from reputable academic sources. The results of the study indicate that PMM significantly improves teacher competency through interactive modules, online learning communities, and digital resources designed for learning personalization. Teachers who participate in training through PMM show better ability in implementing innovative learning strategies compared to those who do not use this platform or participate in traditional training. However, the effectiveness of PMM can be influenced by teachers' technological readiness and digital literacy, especially in areas with limited infrastructure. This study highlights the importance of supporting technology-based education policies to ensure that the benefits of PMM can be felt inclusively and sustainably. In conclusion, PMM is a promising solution to address the teacher training gap in Indonesia, but requires a strategic approach to improve its access and effectiveness. Further research is needed to evaluate the long-term empirical impact of this platform on teacher professional development and student learning quality.

The rapid development of the financial technology (fintech) industry has brought various innovations in financial services, but also poses challenges related to conflict resolution between users and service providers. This study aims to analyze the user experience in resolving disputes through fintech platforms, with a focus on the effectiveness of existing dispute resolution mechanisms. The method used in this study is a qualitative approach with in-depth interviews with active users of fintech platforms who have been involved in disputes. The results of the study show that although fintech platforms provide various channels for settlement, such as mediation or arbitration, many users complain about transparency, complexity of procedures, and unclear information regarding their rights and obligations in the process. In addition, the trust factor in third parties involved in the settlement is also a major issue. These findings provide insight into the need to improve the resolution system by improving communication between fintech service providers and users, as well as clarifying settlement procedures to create a better user experience. This study is expected to contribute to the development of policies and regulations related to dispute resolution in the fintech sector. The abstract above includes the background of the problem, research objectives, methods used, research results, and contributions from the research. You can adjust the content or focus of the research based on the specific focus you want to emphasize in your analysis.