Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta

Yasmina Amalia ; Yuliawati Yuliawati
Proceeding of the International Conference on Mana... 📅 2024 Vol 1, No 2 🔗 DOI: 10.61132/icmeb.v1i2.102
Abstract
To be able to excel in business competition in the culinary industry, MSME managers need to carry out good sustainable innovation. The aim of this research is to assist and improve the rodokar business. Research methods that can help business actors in  designing a strategic plan is to use the Business Model Canvas. Data collection to carry out analysis on the Business Model Canvas was carried out by observation and interviews manager. Digitalization support activities marketing will be carried out in three stages: education, mentoring, and sustainability assessment. Training will given to increase partners' knowledge and understanding of various digital marketing platforms. The results of this activity are expected to expand partners' knowledge and understanding in the field of digitalization marketing. Mentoring activities are carried out to ensure partners are able to apply technology and training provided. In the end, the outcome that the partners want to achieve as business actors is an increase in partner economies of scale.
Keywords
Business; Canvas Business; Community Economy; Digital Marketing
How to Cite

Yasmina Amalia & Yuliawati Yuliawati (2024). Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta. Proceeding of the International Conference on Management, Entrepreneurship, and Business, 1(2). https://doi.org/10.61132/icmeb.v1i2.102

Yasmina Amalia; Yuliawati Yuliawati, "Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta," Proceeding of the International Conference on Management, Entrepreneurship, and Business, vol. 1, no. 2, 2024.

Yasmina Amalia; Yuliawati Yuliawati. "Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta." Proceeding of the International Conference on Management, Entrepreneurship, and Business, vol. 1, no. 2, 2024.

Yasmina Amalia; Yuliawati Yuliawati. "Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta." Proceeding of the International Conference on Management, Entrepreneurship, and Business 1, no. 2 (2024).

Yasmina Amalia & Yuliawati Yuliawati (2024) 'Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta', Proceeding of the International Conference on Management, Entrepreneurship, and Business, 1(2). doi: 10.61132/icmeb.v1i2.102.

Yasmina Amalia; Yuliawati Yuliawati. Business Model Innovation as an Effort to Improve Marketing: Case Study in Rodokar, Yogyakarta. Proceeding of the International Conference on Management, Entrepreneurship, and Business. 2024;1(2).

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