Publication Search

This study aims to determine (1) the influnce of Benevolen Leadership on Innovation Capability at Dewi Sartika Kendari General Hospital. (2) the influence of Organizational Culture on Innovation Capability. This researh uses a quantitative method approach. Data collection in this research used study interviews, literature study, and distributing questionnaires. The population of  this study were all nurses at Dewi Sartika Kendari General Hospital, while the sample of this study was 90 people. The research instruments using validity and reliability testswith SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and the structural model testing (inner model) with Smart PLS 3.0. Based on the research results, it is known that there is a positive and significant influence between the Benevolen Leadership variable on Innovation Capability as shown by the average value of 3.426 with a P- Volne of 0.001. Meanwhile, the organizational culture variable has a positive and significant effect on innovation capability as indicated by a tattoo value of 2.254 with a P valueof 0.025.

This study aims to determine: (1) The Effect of Health Awareness on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). (2) The Effect of Product Knowledge on Buying Interest in Menstrual Pad Products (Study on female health workers at the Pomalaa Health Center). This research uses a quantitative method approach. Data collection in this study used observation and questionnaires. The population of this study were all female health workers at the Pomalaa Health Center. While the sample of this study amounted to 62 female health workers by determining the sample using purposive sampling technique. Testing of research instruments using validity test and reliability test with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that the Health Awareness variable has a positive and significant effect on Purchase Intention as indicated by the P-Values value of 0.000. And the Product Knowledge variable also has a positive and significant effect on Purchase Intention, this is indicated by the P-Values value of 0.000.

This study aims to examine and examine the effect of Organizational Learning and Personality Mediated by Self Efficacy on Employee Engagement at PT. Puninar UMK. Organizational Learning and Personality as exogenous variables, Self Efficacy as mediating variables and Employee Engagement as endogenous variables. This research was conducted on employees of PT. Puninar MSE. The background of this research is the development of human resources which aims to improve the quality of professionalism and skills of employees in carrying out their duties and optimally. Things that must be considered at PT. Puninar MSE such as Organizational Learning, Personality, Self Efficacy and Employee Engagement. The sample in this study was taken by the Non Probability Sampling method using a saturated sample technique of 64 respondents. The analytical method used is the Structural Equation Model (SEM) and uses Partial Least Square (PLS) to test the strength of direct and indirect relationships between various variables. The results of this study prove that Organizational Learning has an effect on Employee Engagement, Personality has an effect on Employee Engagement, Self Efficacy has an effect on Employee Engagement, Organizational Learning has an effect on Self Efficacy, Personality has an effect on Self Efficacy, Organizational Learning has an effect on Employee Engagement through Self Efficacy and Personality has an effect towards Employee Engagement through Self Efficacy.

This research aims to determine the influence of organizational climate and organizational commitment on employee performance at PDAM Kolaka branch.  This research uses a quantitative method approach.  Data collection in this research used observation and questionnaires.  The population of this study were employees of PDAM Kolaka branch.  Meanwhile, the sample in this study amounted to 40 people.  Research instrument testing uses validity and reliability tests with SPSS 25.0.  The data analysis technique used in this research is instrument model testing (outher model) and structural model testing (Inner model) with Smart PLS 3.0.  Based on the research results, it is known that there is a positive and significant influence between the Organizational Climate variable on employee performance as indicated by the T-statistic value of 2.731 and the original sample of 0.369, while the Organizational Commitment variable has a positive and significant influence on employee performance as indicated by the T-statistic value of  3.605 with an original sample value of 0.416.

This study aims to determine: (1) the effect of brand identity on brand trust at Bank Muamalat Kolaka Sub-branch. (2) brand awareness of the brand trust at Bank Muamalat Kolaka Sub-branch. This study uses a quantitative method approach. Collecting data in this study using literature, observation, questionnaires and documentation. The sample in this study was 100 customers of Bank Muamalat, Kolaka Branch. Testing the research instrument using the validity test and reliability test with SPSS. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS. Based on the results of the study it is known that the first hypothesis, there is a positive and significant influence between constructs of brand identity variables on brand trust in Bank Muamalat Kolaka Sub-branch. The second hypothesis, there is a positive and significant influence between the construct variable brand awareness on brand trust of Bank Muamalat Kolaka Sub-branch.

This study aims to determine: (1) The effect of soft skills on the performance of PT. Ziola Kolaka's mobile phone sales. (2) The Influence of Incentives on PT. Ziola Kolaka's cellphone sales performance. This research uses a quantitative approach. Collecting data in this study using documentation and distributing questionnaires. The population of this research is all mobile phone sales who work at PT. Ziola Kolaka. While the sample of this study amounted to 30 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS 4.0. Based on the results of the study it is known that soft skills have a positive and significant influence on mobile phone sales performance. and incentives also have a positive and significant effect on mobile phone sales performance.

This study aims to find out: (1)Effect Of Emotional Intelligence on Organisational Culture On The Nurse Nurse Performance(Study on Emergency on nurse performance (Study on emergency room and Intensive Care nurse of Benyamin Guluh hospital/kolaka SMS Berjaya BLUD). (2) Effect of Organizational Culture on Nurse Performance (Study on Emergency room and  Intensive Care Unit nurses of Benyamin Guluh Hospital/Kolaka SMS Berjaya BLUD). This study uses an approach with quantitative methods.Data collection in this study through observation, literature study and questionnaires. The population of this study ware all emergency room and intensive care unit nurses at Benyamin Guluh Hospital/Kolaka SMS Berjaya BLUD. While the sampel of this study amounted to 30 nurses with the determination of the sample using purpositive sampling with hair formula. Testing of research instruments using validity tests and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0.Based on the results of the study, it is known that the Emotional Intelligence variable has a positive and significant effect on Nurse Performance as indicated by the P-Values value of 0.005.And the Organizational Culture variable also has a positive and significant effect on Nurse Performance, this is indicated by the P-Values value of 0.037.

This study's main objective is to determine the effect of Public Relations, Brand Image, and Customer Value on Customer Loyalty at Leon's Barbershop which is located in Brebes District, Brebes Regency. The method used in this research is quantitative research. The research sample consisted of 222 respondents who were consumers of Leon's Barbershop, from a total population of 500 consumers. Data collection using a closed questionnaire was distributed to respondents through an online platform using the Google Form. Data collected from this questionnaire were analyzed using the Structural Equation Modeling technique to measure the relationship between variables such as Public Relations, Brand Image, and Customer Value on Customer Loyalty. The results showed that the Public Relations variable had a positive effect on customer loyalty with an estimated value of 0.266, a CR value of 2.137 (CR>1.96) and a probability of 0.033 (p<0.05). The brand image variable has no positive effect on customer loyalty because the estimated value is -0.082, the CR value is -0.549 (CR <1.96) and the probability value is 0.583 (p>0.05). The variable Customer value has a positive and significant effect on Customer Loyalty with an estimated value of 0.802, a CR value of 6.877 (CR>1.96) and a probability value of 0.000 (p<0.005). The variable that has the most influence on customer loyalty based on the estimated value is the Customer value variable.    

The purpose of this Study was to determine: (1)Ritualistic influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka).(2)Consequential influence on consumer behavior in modest fashion (Study on female students at the University of Nineteen November, Kolaka). This research is a quantitative study with an explanatory research model using a  questionnaire as the instrument. The population in this study were all female students at the University of nineteen November Kolaka with a total sample of 110 respondents using purposive sampling.Testing research instrumentusing validity and reability tests with SPSS 25.0. The data analisis technique used in this research is Structural Equating Modeling (SEM) bades on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS  4.0. The results of this study indicate that the ritualistic variable has a positive and significant effect on consumer behavioras indicated by a P-Value of 0.000 and the Consequential variable also has a positive and significant effect on consumer behavior as indicated by a P-Value of 0.000

This study aims to determine: (1) The effect of transformational leadership on employee performance at the Kab. South Buton. (2) The Effect of Work Involvement on Employee Performance at the Kab. South Buton. This study uses a quantitative method approach. Collecting data in this study using interviews, literature study, and distributing questionnaires. The population of this study were all employees at the South Buton District Transportation Service Office. While the sample of this study amounted to 68 people. Testing research instruments using validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is the measurement model test (outer model) and the structural model test (inner model) with Smart PLS 3.0. Based on the research results it is known that Transformational Leadership has a positive and significant effect on performance. This is evidenced by the t- statistic value of 4.381 with a P- Value of 0,000. While the variable Work Involvement has a positive and significant effect on performance as shown by the t- statistic value of 4.369 with a P- Value of 0.000.

Civil Servants (PNS) are elements of the state apparatus whose duty is to provide services to the public in a professional, honest, fair and equitable manner in the implementation of state, government and development tasks. Meanwhile, Honorary Personnel has lively developed into a new paradigm in the agency environment in addition to other honorary personnel after Civil Servants even though basically the work done is almost the same as Civil Servants in general, the only difference is that Non-Civil Servants (honorary) employees rarely occupy important structural positions in the agency. Because they only help those who are assigned directly by the superiors and heads of sections of an agency. So that both civil servants and non-civil servants in the XXX City Education Office must have quality performance that is able to carry out their duties as government officials in accordance with the duties assigned.  The purpose of this study was to determine how the performance of civil servants and non-civil servants at the XXX City Education Office, whether there are differences in performance between civil servants and non-civil servants at the XXX City Education Office, and what factors affect the performance of civil servants and non-civil servants at the XXX City Education Office. The research method used is quantitative method and the data collection method in this study is by distributing questionnaires. the sample in this study were civil servants and non-civil servants at the XXX City Education Office, namely 42 civil servants and 42 non-civil servants. The data analysis technique in this study uses Satistical Product and Service Solution (SPSS) with T-Test analysis.

This research aims to determine: (1) The influence of internship experience on the work readiness of Management students in the class of 2018 & 2019. (2) The influence of soft skills on the work readiness of Management students in the class of 2018 & 2019. Based on the results of initial observations on 40 Management students in the class of 2018 and 2019. Of those who have carried out internships, only 42% have work readiness and 58% do not have work readiness. This can be concluded that students who do not have work readiness are influenced by the lack of work readiness that half of their work experience has. So researchers conducted this research using a quantitative approach. Data collection in this research used observation, documentation and distribution of questionnaires. The population of this research is Management Students Class of 2018 & 2019, Nineteen November University, Kolaka, totaling 281 students. Meanwhile, the sample for this research was 165 students. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is testing the measurement model (outer model) and testing the structural model (inner model) with Smart PLS 4.0. Based on the research results, it is known that there is a positive and significant influence between the Internship Experience variable on work readiness as indicated by a P-Value of 0.001. Meanwhile, the Soft Skill variable has a positive and significant effect on work readiness as indicated by a P-Value of 0.002.

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

This research aims to see the influence of the work environment, workload and leadership on employee performance at PT Graha Sarana Duta. The independent variables in this research include work environment, workload and leadership, and the dependent variable in this research is employee performance. The population in this study was 211 people, namely employees at PT Graha Sarana Duta. The sample in this study was 100 people. The sampling technique uses accidental sampling. The data collection method used in this research uses a questionnaire method. The design used in this research is Outer Model testing, Inner Model testing, hypothesis testing using Structural Equation Model (SEM) – SmartPLS 3.0. The results of this research show that: 1) The work environment has no effect on the performance of PT Graha Sarana Duta employees; 2) Workload has a positive effect on the performance of PT Graha Sarana Duta employees; and 3) Leadership influences the performance of PT Graha Sarana Duta employees.

The objectives of this research are to determine the following: (1) Tangible influence on Kolaka RSBG customer satisfaction, (2) Reliability influence on Kolaka RSBG customer satisfaction, (3) Responsiveness influence on Kolaka RSBG customer satisfaction, (4) Assurance influence on Kolaka RSBG customer satisfaction, and (5) Empathy influence on Kolaka RSBG customer satisfaction. The sample in this research has 122 respondens, which used the sampling technique known as incidental sampling. Instrumen in this research used validity tests and reliability tests with SPSS 22.0. Research data analysis techniques used the Structural Equation Method Modeling (SEM-PLS) with SmartPLS 4.0. Based on the results of the research, it could be conculed that while Tangible variables had a positive and significant impact on customer satisfaction, as shown by their T-Statistic value of  3.667 and P-Values of 0.000, the Reliability variable’s impact on customer satisfaction has both positive and significant.This is shown by their T-Statistic value of 0,079 and P-Value of 0,469. With a T-Statistic value of 2.695 and P-Value of 0.004, the variable Responsiveness had a positive and significant impact on customer satisfaction, whereas the variable assurance had a negative and negligible impact. The Empathy variable had a positive and substantial impact on Customer Satisfaction , as shown by a T-Statistic value of 1.647 and P-Values of 0.050. Customer are indicated by a T-Statistic value of 0.867 and P-Values of 0,185.

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.

The internet has been a highly influential phenomenon in recent times, impacting technological advancements and various fields of knowledge. Internet development also directly affects the growth of websites. Initially, websites were not very popular due to limited services. However, they are now widely used and offer various services, such as news portals, email providers, and social media platforms. The use of computerized systems becomes more convenient when integrated with information systems based on websites, offering a user-friendly interface for data input and accuracy. In the current internet era, websites are essential for both government and private institutions, providing information to the public without constraints of distance and time. The Sukalaba Village Government Office, located in the Gunungsari subdistrict, is a government institution that serves the community. However, it faces challenges in its services, primarily related to the lack of easy access for the public to obtain information. This research aims to systematically and structurally develop the Sukalaba Village Government Service website. The process involves needs analysis, planning, content development, website design, implementation and testing, training, and launching. Through this approach, it is expected that the website will enhance service quality and increase transparency of information for the community. The website is expected to be an effective platform for the public to access essential information about their village and participate in its development. The creation of the Sukalaba Village Government Service website has successfully improved service quality and information availability for the community. The interactive and responsive design ensures easy access to information through various devices. With the website's launch, the community now enjoys fast and convenient access to relevant village-related information, encouraging greater transparency and community participation in the development process. In conclusion, the development of the Sukalaba Village Government Service website has significantly improved service quality and information transparency for the community, benefiting both the village government and its residents.

The research aims to find out how relationship marketing and product quality influence customer loyalty through customer satisfaction at Zahdan Kamal Sentosa catering. This research a quantitative descriptive research type using AMOS 22 Structural Equating Modelling (SEM) analysis. The population used in this research is catering customer in 2022 with a total of 143 respondents. The results showed that relationship marketing had a positive effect on cunsomer satisfaction and customer loyalty with a CR value of 2.279 and 2.958 (CR ≥ 1.96) respectively and a probability value of 0.003 and 0.023 (P ≤ 0.05).  Product quality variable has a positive effect on customer satisfaction with a CR value 2.867 (CR ≥ 1.96) and the probability value is 0.004 (p ≤ 0.05). The product quality variable does not have a positive effect on customer loyalty because the CR value is 1.239 (CR ≤ 1.96) and the probability is 0.215 (p ≥ 0.05). the consumer satisfaction variable has a positive effect on loyalty customer with a CR value of 2.294 (CR ≥ 1.96) and a probability value of 0.022 (p ≤ 0.05).

This study aims to analyze and prove the effect of brand love on brand loyalty through self-esteem and susceptibility to normative influence as moderating variables. This research was conducted on consumers who used iPhone products at least twice. The data used in this study is primary data obtained by distributing questionnaires to consumers who use iPhones in the city of Padang. The data analysis technique used in this study is the Structural Equation Model (SEM). Data processing is done with Partial Least Square (PLS). Based on the results of testing the hypothesis that has been done, it was found that brand love has a positive effect on brand loyalty. In addition, self-esteem and susceptibility to normative influence also affect consumer brand loyalty to iPhone products in Padang City. The results of the indirect influence test show that self-esteem and susceptibility normative influence are able to mediate the relationship between brand love and consumer brand loyalty in using iPhone products in Padang City.