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The Urban Farming Group "Keputih Bersemi," based on educational hydroponics, is an active farming group in Kelurahan Keputih, Surabaya. Urban farming is an ideal choice for urban residents to engage in productive activities that can be followed by the surrounding community and, of course, produce something of added value. The plants or vegetables grown by the Keputih Bersemi farming group include pak choi, lettuce, and others. The harvested produce has not been sold or distributed optimally because marketing activities are conducted conventionally, with members offering the products directly to the surrounding community. This situation arises because the majority of the farming group members are elderly and still unfamiliar with technology. The use of social media, such as Instagram and Whatsapp, plays an important role as it significantly increases the visibility and sales of the group's agricultural products. A marketing strategy that involves engaging content, the use of relevant hashtags, and active interaction with potential customers will expand market reach and attract more potential customers.

The restaurant industry in Indonesia has experienced significant growth, driving the need for data-driven strategies to remain competitive. This study aims to apply and compare time series methods in forecasting sales at "Nasi Goreng Bacot" restaurant. The methods used are Simple Moving Average (SMA), Weighted Moving Average (WMA), and Single Exponential Smoothing (SES), with a focus on sales data from the year 2023.The research results indicate that SMA provides the most accurate predictions, with a Mean Absolute Error (MAE) value of 296.67, Mean Squared Error (MSE) of 129055.6, and Mean Absolute Percentage Error (MAPE) of 3.02%. WMA and SES, although useful in certain data conditions, show higher error rates in this case. This study confirms the effectiveness of SMA in the context of stable and less fluctuating restaurant sales data. With these results, restaurants can plan their inventory of raw materials and workforce more efficiently, reduce waste, and improve customer satisfaction.      

The quality of a product is built by the company by paying attention to the needs and desires of customers because an industrial factory will not exist if the products made or ordered are not in accordance with consumer desires. This study aims to determine the causes of fabric defects, especially in one of the Alaska brands in April 2023 as many as 825 defect cases. This research uses the Fault Tree Analysis (FTA) method used to analyze the causes of production defects such as underfeed, double feed, and non-standard thickness. The results of the study were found several factors causing defects in less feed, double feed, and thickness not according to standards, namely raw materials, machinery, and human factors. The improvement strategies during the production process are. Strict supervision and control, periodic training, proper machine maintenance, and selection of quality raw materials are strategies implemented to minimize fabric defects. implement supporting infrastructure to reduce product growth rates.      

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.

The findings of problems related to store atmosphere and service quality on customer satisfaction are the impetus for this research. This study aims to examine how customer satisfaction at KFC Purus Veteran Padang City is influenced by store atmosphere and service quality. Quantitative research is the methodology used. Primary data is the type of data used in this study. The participants in this study were consumers of KFC Purus Veteran Padang City. This study involved a sample size of 97 consumers, who were selected through the non-probability sampling method. Data collection was carried out using a Likert scale questionnaire that had been tested for validity and reliability. The data were analyzed using SPSS 23.00 software. The findings show that the store atmosphere received a high rating of 4.08% which indicates a positive perception among consumers. In addition, consumer satisfaction was rated at 3.68% and service quality at 3.49%, both of which fell into the satisfactory category. The results also show a significant effect of store atmosphere (X1) and service quality (X2) on customer satisfaction (Y). The Adjusted R Square value of 0.187 indicates that these variables explain 18.7% of the variance in customer satisfaction, while the remaining 81.3% is influenced by other factors not examined in the study. Translated with DeepL.com (free version). Next, the F value is calculated with sig. 0.000 < 0.05 is 12,070.

Adequate provision of drinking water in quantity, quality, and continuity is needed to realize a healthy and productive society. A well-managed Drinking Water Supply System (SPAM) is essential to meet this need. Based on Government Regulation Number 122 of 2015, the implementation of SPAM involves the development and management of drinking water which is the responsibility of the local government and PUDAM as the implementer. The main challenges faced by PUDAM include the high level of water loss or Non-Revenue Water (NRW), which reaches 40% in Indonesia. One of the efforts to reduce the NRW level at PUDAM Banyuwangi Regency in the Kalipuro District area is to detect abnormal consumption in customer drinking water consumption. This study uses the Deep Q Network and Local Outlier Factor algorithms to detect anomalies in drinking water consumption, with the aim of comparing the performance of the two algorithms in identifying abnormal consumption patterns at PUDAM Banyuwangi Regency. The results of the study indicate that the Local Outlier Factor algorithm is more suitable for anomaly detection as evidenced by the absence of detection errors and an F1-Score value of 36%.

One of the customers at BTPN Syariah Bank Jepon Branch Blora Regency reported his complaint to the Community Officer (CO) there is one officer who is less friendly serving customers, another officer the service is long so that customers have not been satisfied. This is complained by customers related to the quality of service and employee competence provided greatly affects customer satisfaction. In this descriptive qualitative research intends to explain this social phenomenon in detail. Researchers attempt to develop concepts while collecting facts in the field. Secondary Informants are BTPN Syariah customers and Key Informants are some employees and supervisors in BTPN Syariah Jepon Branch, Blora Regency. The 30 customers were obtained from questionnaires that were processed using cumulative score and percentage (%). Looking at Fornell's Theory and Kotler's Theory and some data analysis, it can be concluded that customer relationship management (CRP) on customer satisfaction at BTPN Syariah Bank Jepon Branch, Blora Regency can be said to be quite good. It is proven that customer satisfaction by calculating the cumulative score is calculated as 72%. In addition, most of the secondary informants, namely as much as 50%, said that Bank employees have done their job in accordance with existing SOPs, employees have good quality in serving, employees also have the ability to attract other customers, explanations from employees to customers are also easy to understand and understand, therefore customers believe in bank products. This shows that with the help of employees and existing customers, they can recommend potential new customers. Therefore, BTPN Syariah employees need to maintain better customer relationship management (CRM).

This research aims to analyze the influence of price perceptions, service quality and trust on Gojek Customer Loyalty at the University of North Sumatra. The object of this research is Gojek users at the University of North Sumatra. The sampling technique uses non-probability sampling, the Convenience Sampling method. The number of samples used in this research was 218 respondents. The analytical method used in this research is a multiple linear regression model. The research results show that price perception has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra. Service quality has a negative and insignificant effect on Gojek Customer Loyalty at the University of North Sumatra. Trust has a positive and significant effect on Gojek Customer Loyalty at the University of North Sumatra.

The coffee shop population continuing to grow in Indonesia, competition is becoming increasingly fierce in creating coffee shop brands, coffee shop business owners will increasingly compete for customers in order to survive amidst the proliferation of coffee shops, especially in the Tangerang area. The presence of a visual identity can be the key for a brand to create a significant impact, including in terms of differentiating itself and providing uniqueness compared to its competitors. Proko Coffee is a coffee shop that was founded in 2020, precisely June 1 2020 and was founded by Maredo Gustam. This coffee shop located in Tangerang does not yet have a visual identity that is identified and well presented, especially in the logo and promotional media, and does not yet have brand guidelines. consistent. So, with this final assignment the aim is to redesign the Proko Coffee logo and promotional media to strengthen the brand identity so that it can develop amidst the rapid growth of coffee shops in Indonesia. Based on this problem, the author redesigned the logo and promotional media owned by Proko Coffee Shop from Tangerang using a qualitative approach, namely by distributing a survey questionnaire containing several questions regarding the visual identity and logo of Proko Coffee to people who spend a lot of time in coffee shops. as well as directly interviewing related parties. As a result, this final project uses Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently.

The insurance business within an insurance company offers insurance products owned by the insurance company. In every insurance product there is a premium payment and the premium is the income of an insurance company at the rate of the amount insured. The problem that PT BNI Life Insurance has is that there are many stops in premium payments such as policy redemptions due to errors in the benefits received or incorrect selection of the insurance product, this can reduce the achievement of targets for an insurance company. The aim of this research is to find out the best classification algorithm compared between K-Nearest Neighbor and Naive Bayes to predict the type of insurance product that customers will choose. In this research, data mining methods are applied to compare two different methods, namely the K-Nearest Neighbor method and the Naïve Bayes method. The level of accuracy results for the K-Nearest Neighbor method is 80% and the Naïve Bayes method is 70.53%, which means that the K-Nearest Neighbor method is the best method to apply to an insurance product classification system based on the demographics of prospective customers.

The business of selling coffee in the world is growing more easily and quickly with the provision of a place which is usually called a cafe or shop. One of them is the Titik Hitam Nalar cafe in Jakarta, but the ordering process with customers takes longer to wait for orders and customer payments that are not neatly arranged create conditions that’s are not conducive, resulting in continuous negative criticism. Therefore, an application is needed that helps employees work in every part, both in terms of ordering, manufacturing, and payments, using the FIFO algorithm which focuses on which services are prioritized first in order to reduce negative sentiment from customers. The Android-based application was created by involving every design phase, making it easier for customers and employees to provide a service facility that works well and is suitable for use.  

One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The research population The Area Sampling approach and the Stratified Random Sampling Technique were the two steps of the sampling approach used in this investigation. Path analysis using Smart-PLS software was the method of hypothesis testing adopted. The findings demonstrated that entrepreneurial marketing significantly and favorably affects marketing performance as well as digital marketing skills. Additionally, the performance of marketing is positively and significantly impacted by digital marketing skills. Nonetheless, there is less chance that digital marketing will act as a mediator in the connection between marketing performance and entrepreneurial marketing. Practically speaking, in order to sustain marketing performance, MSMEs must keep enhancing their skills and honing the application of entrepreneurial marketing strategies

This study aims to analyze the effect of service quality, perceived value, and customer satisfaction on customer loyalty at Tanjung Decoration. Service quality, perceived value and customer satisfaction are key factors influencing purchase decisions and customer retention in the decoration service industry. However, there has not been much research specifically examining the relationship between these variables in the context of Tanjung Decoration. This research is worth conducting for several reasons. First, Tanjung Decoration is a major player in the fast-growing decoration industry, and an understanding of the factors that influence customer loyalty will help them improve their marketing and service strategies. Second, with a focus on service quality, perceived value, and customer satisfaction, this research will provide valuable insights for managers and practitioners in developing more effective programs to increase customer loyalty. Third, this research will complement the literature on marketing management and consumer behavior by providing a more in-depth understanding of the factors that influence purchasing behavior and customer loyalty in the context of the decoration services industry. By combining appropriate research methodology with a strong theoretical framework, this research is expected to make a significant contribution to the development of knowledge in the field of marketing management and consumer behavior. The results of this study are expected to be a valuable reference source for researchers, practitioners, and other stakeholders interested in understanding and improving customer loyalty in the decoration service industry.    

In this research, the problem faced is that many customers want to file a claim at BPJS Ketenagakerjaan Mojokerto, but often fail or are delayed. The number of workers filing claims has increased, including those who have been laid off or whose contracts have ended. In addition, many participants postpone filing their claims until Hari Raya gets closer, which causes the queue for Old Age Security claims to increase.This journal was written using a qualitative descriptive approach. The focus of the research is the problems related to the implementation of the accounting information system for the payment of old-age security claims at BPJS Ketenagakerjaan Mojokerto. Theoretical studies are used to analyze the data obtained, selected, and processed. The results show that the process of paying Old Age Security claims at BPJS Ketenagakerjaan Mojokerto is in accordance with the accounting information system

The purpose of financial statements is to provide data that refers to the financial function, achievements (business results) of an organization and adjustments to the financial function of an institution that are beneficial to customers in making financial decisions. The research method used is a quantitative method. This research method uses literature research, which is a technique of collecting records of the use of notes and analyzing theories from various literature related to research. The improvement of Islamic banking through laws, guidelines for Indonesian financial institutions and the fatwa of the Indonesian Ulema Council with the existence of the Sharia-MUI Council is a concrete and tangible step as an effort to realize the dream of mankind for Islamic banking services and products in Indonesia in 2017. in accordance with modern trends. The decline in capital in Muamalat financial institutions shows that this financial group is starting to experience difficulties. Muamalat economic institutions need a capital boom to increase their capital ratio. With this additional capital, it will be able to help capital at Bank Muamalat Indonesia.

PT. Danatrans Service Logistics has website-based information media, but the website only displays the services offered and if a customer wants to ask, they have to retype the PT email address. Danatrans Service Logistics will of course take quite a long time, so it will reduce the quality of service provided to customers via the website. This research has succeeded in developing the PT website. Danatrans Service Logistics with chat facilities between customers and the Billing, Customer Service, Document Requirements, Delivery, Emergency Services, Security & Insurance and Shipping Costs sections at PT. Danatrans Service Logistics so that it can improve the quality of customer service. Another feature in this research is chat statistics and chat grouping between admin and PT customers. Danatrans Service Logistics

n today's digital era, customer reviews play a crucial role in purchasing decisions, but the large volume of reviews makes manual analysis difficult. Thus, a fast and accurate sentiment analysis method using Natural Language Processing (NLP) is needed. This research aims to analyze product reviews for the ZALIKA STORE 88 on Shopee using NLP. It involves preprocessing reviews, applying NLP techniques like tokenization, stemming, and lexical analysis, and automatically classifying sentiments. The analysis of ZALIKA STORE 88's reviews reveals mostly positive sentiments, with some negative and neutral reviews. The sentiment analysis achieved an 87% accuracy rate. This research is intended to help ZALIKA STORE 88 make informed decisions based on customer reviews.

PT Astra International BMW Semarang operates in the automotive sector, focusing on sales, aftersales, and spare parts for BMW cars. The availability of spare parts is crucial for customer satisfaction, as stock shortages can lead to disappointment. Using data from 52,162 spare parts sales transactions from January 2019 to June 2023, the study applies data mining techniques with the a priori and eclat algorithms to identify consumer purchasing patterns and prevent stock shortages. The research aims to provide recommendations for prioritizing spare parts stock. Utilizing the CRISP-DM methodology and R programming, the study found that the highest confidence in purchasing patterns occurs with a combination of three itemsets: if a customer buys an oil filter set (B11.42.8.593.186) and washer cleaner (B83.12.5.A1A.683), they will also buy BMW engine oil (Z99000000333) with 100% confidence. These findings can help PT Astra International BMW Semarang manage spare parts stock more effectively.

This research aims to analyze the factors that influence the success of cafe businesses in Padang City. The research method used is quantitative with multiple linear regression analysis techniques. The research results show that the factors that influence the success of cafe businesses in Padang City are business location, product quality, product price, promotions and customer service. The problems found when conducting this research were that the marketing strategy was still lacking, there were many competitors, and the condition of the café building was still inadequate. The solution to the problem is, increasing marketing through social media, the products produced must be more varied and of better quality and provide a delicious and unique taste so that they can satisfy customers and the business is able to compete in market share, decorating the place to make it look more unique and attractive so that customers feel at home relax in a comfortable room. This article was prepared by observation, collecting data in interviews, and documentation. The results of this research show that customer satisfaction depends on the products produced and the services provided by employees.

Lean Inventory Management is a systematic approach that focuses on reducing waste in the inventory management process to improve operational efficiency and reduce costs. This study aims to analyze the impact of Lean Inventory Management implementation on reducing inventory costs in manufacturing companies. This research uses a case study method in a manufacturing company that has implemented Lean Inventory Management. Data were collected through in-depth interviews, direct observation, and analysis of company documents. The analysis techniques used include descriptive and comparative analysis to measure changes in inventory costs before and after implementation. The results showed that the implementation of Lean Inventory Management succeeded in significantly reducing inventory costs. Some of the strategies implemented include the implementation of Just-In-Time (JIT), reduction of buffer inventory levels, improved coordination with suppliers, and the use of information technology for real-time inventory monitoring. In addition, the company also noted improved operational efficiency and customer satisfaction as a positive impact of implementing Lean Inventory Management. This study concludes that Lean Inventory Management is an effective approach to reduce inventory costs in manufacturing companies. Proper implementation of lean strategies can result in significant cost savings